Coastal Amusements

What Coastal Amusements does

Coastal Amusements Inc. is a privately held designer, manufacturer, and importer of ticket redemption games, cranes, and coin pushers, founded in 1988 by Sal Mirando and Lenny Dean and headquartered in Lakewood, New Jersey. The company produces a portfolio of more than 35 game titles spanning racing games (Hot Wheels, Vortex, Hot Wheels Ultimate Speedway), sports and shooter games (Sports Legends, All Star Golf, Wild Things water/laser shooters, Wild West Shootout II), carnival classics (Ring Toss, Plinko, Break the Plate Reloaded, Boardwalk Big Spin), cranes (Claw Frenzy, Double Play, Showtime series, Lucky Duck, Sweet Shoppe), motion-based rides (Wave Riders X-Treme, Classic Cruiser), and licensed prize pushers (Justice League Prize Pusher). Technical differentiators include RFID ticket tracking systems, large-format 70-75 inch LED and dot matrix displays, removable RFID modules enabling plush-to-ticket mode switching, and motion-platform simulations. All games are ETL certified for safety and quality compliance.

Coastal monetizes primarily through hardware sales of these machines to amusement operators, family entertainment centers (FECs), arcades, amusement parks, and carnival/traveling amusement operators. Revenue is supplemented by licensing royalties from branded products (Hot Wheels, DC Comics/Justice League). The go-to-market model is wholesale-only in North America, executed through eight authorized distributors (Betson, BVC, Central Game Sales, Moss Distributing, Operators Distributing, Shaffer Distributing, Player One/P1AG, AVS Companies), while international sales are managed directly by a dedicated Director of International Sales. Pricing is quote-based and not publicly disclosed; the company provides structured after-sales technical service, parts, and manuals through dedicated support channels. Marketing relies on global industry trade show participation (IAAPA Expo, Amusement Expo, EAG International, regional Middle East/Asia/Europe events), downloadable brochures and game demonstration videos, and organic social media presence on Facebook, Instagram, and Vimeo.

In December 2023, Coastal received a private equity investment from Surge Private Equity to fund growth, new product development, and enhanced customer experiences. The company employs 51-100 people and operates from a single headquarters in Lakewood, NJ.

Name

Coastal Amusements

Legal name

Coastal Amusements Inc.

Website

https://coastalamusements.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Coastal Amusements is a privately held US designer, manufacturer, and importer of ticket redemption games, cranes, and coin pushers, selling through authorized distributors to family entertainment centers, arcades, amusement parks, and carnival operators worldwide.

Ownership category

akta.pro rank

Product category

Coin-Operated Amusement Equipment

NAICS

Amusement Parks and Arcades (7131)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

Keywords

• Ticket redemption games
• Arcade crane machines
• Coin pushers
• Coin-operated amusement
• Family entertainment games

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Arcade Game Sales: Coastal Amusements generates revenue through the design, manufacture, and sale of ticket redemption games, cranes, and coin pushers to arcade operators, family entertainment centers, and amusement parks worldwide.
2. Licensed Game Products: The company offers licensed arcade games featuring popular brands such as Hot Wheels and Justice League, which may include licensing royalties as part of their revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Coastal Amusements designs, develops, manufactures, and imports ticket redemption games, cranes, and coin pushers for the arcade and amusement industry. The company sells a portfolio of more than 35 distinct game titles, including branded licensed games (Hot Wheels, Justice League), through a network of authorized distributors in North America and via direct international sales to operators and family entertainment centers worldwide.

Product overview

Coastal Amusements is a designer and manufacturer of arcade games founded in 1988, specializing in ticket redemption games, cranes, and coin pushers for the amusement industry. The company offers a diverse portfolio of products including racing games (Hot Wheels, Vortex), sports games (Sports Legends, All Star Golf, Wild Things water/laser shooters), carnival-style games (Ring Toss, Plinko, Break the Plate Reloaded, Boardwalk Big Spin), crane machines (Claw Frenzy, Double Play, Lucky Duck, Sweet Shoppe, Showtime series), motion rides (Wave Riders X-Treme, Classic Cruiser), prize pushers (Justice League Prize Pusher), and novelty games (Zombie Invaders, Snow Day, Treasure Wheel). The company also holds licenses for Hot Wheels and Justice League franchises. Coastal works with ETL for ETL-approved games and distributes worldwide through a network of international distributors. In December 2023, the company received investment from Surge Private Equity to foster growth and develop new products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Wheels Ultimate Speedway Air hockey-style racing redemption game featuring a 70-inch high by 31-inch wide dot matrix display where players slide pucks under moving targets to score points; supports linking 2-4 games for competitive racing. Targeted at arcade operators and family entertainment centers.
• Sports Legends 3-player sports redemption game featuring Basketball, Baseball, and Soccer modes with modern arcade graphics and bonus rounds for achieving target scores. Targeted at arcade operators.
• Justice League Prize Pusher 2 Player Licensed DC Comics coin pusher combining classic coin pusher mechanics with a 'find a token' merchandiser where players attempt to win a golden egg for the ultimate prize; each egg contains a small prize or a coveted token. Targeted at arcade operators and family entertainment centers.
• Classic Cruiser Motion-based kiddie ride with LED screen allowing players to simulate driving and collect coins for tickets. Targeted at family entertainment centers.
• Treasure Wheel Pirate-themed merchandiser with spinning wheel where players press a button to release prizes. Targeted at family entertainment centers and arcades.
• Freeze 5 Frozen-themed merchandiser where players must stop the timer at exactly 5 seconds to win their chosen prize. Targeted at family entertainment centers and arcades.
• Zombie Invaders 2-player stomper game with dual 65-inch LED monitors where players stomp buttons to freeze zombies and advance through levels to face a boss for the ultimate win. Targeted at arcades.
• Roll N Win 2-player skill-based redemption game where players launch balls down a playfield through rotating turntables to win tickets and bonus rounds. Targeted at arcades.
• All Star Golf 2-player golf-themed redemption game with rotating holes and mini-games for bonus tickets. Targeted at arcades.
• Vortex Plunger-launched ball game with rotating LED-lit playfield where players aim for the bonus hole using skill-based controls. Targeted at arcades.
• Tilt a Wheel Fast-paced ball dropping game with tilting wheel controlled by handle, challenging players to guide balls into LED-lit win holes for tickets. Targeted at arcades.
• Jumpin Space Trampoline-based redemption game for all ages where players jump to win tickets, designed with safety features. Targeted at family entertainment centers.
• Level Up Ball dropping game with 5 moving dot matrix display targets that level up with each win, featuring vibrant LED lighting. Targeted at arcades.
• Double Play Dual-prize crane with single claw offering chances to win from both prize sections simultaneously; supports both plush and tickets via removable RFID technology. Targeted at arcades and family entertainment centers.
• Wave Riders X-Treme Stand-up jet ski simulation with air motion platform, wind effects, and tilting mechanics; supports multiple linked games for competitive racing. Targeted at family entertainment centers.
• Claw Frenzy Three-claw prize crane allowing players to drop all three claws simultaneously with one joystick for up to three prizes per play. Targeted at arcades.
• Wild Things Shooter Series Multi-player target shooter cabinets available as 4-player water shooter with 75-inch monitor and 3-player laser shooter with 55-inch monitor; players engage waves of attacking animals. Targeted at family entertainment centers.
• Surf League Surfing simulation game with 180-degree swiveling surfboard controller, featuring character selection and shell/power-up collection. Targeted at family entertainment centers.
• Break the Plate Reloaded Ball-toss game on 65-inch monitor featuring breakable plate targets with seasonal software themes including Christmas, Halloween, and Easter. Targeted at arcades.
• Ring Toss Series Classic carnival ring toss game with RGB LED-lit molded bottles and 32-inch LCD display; supports optional deluxe bonus sign for multi-game linking. A compact Jr. version is offered for venues with limited floor space. Targeted at arcades, carnivals, and boardwalks.
• Plinko Classic Plinko chip-drop game featuring 9 winner slots, Multi-Chip bonus feature, and M-E-G-A-B-O-N-U-S letter lighting for the ultimate win. Targeted at arcades and family entertainment centers.
• Snow Day Soft play ball game where balls rain down on children who collect them in scoring holes to win tickets; designed for younger audiences. Targeted at family entertainment centers.
• Boardwalk Big Spin

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bay Tek Games: US-based (Pulaski, WI) designer and manufacturer of ticket redemption games, cranes, coin pushers, and prize merchandisers. Bay Tek directly competes with Coastal across redemption, crane, and pusher categories, serving the same FEC, arcade, and carnival operator customers.
• Incredible Technologies: Arlington Heights, IL-based maker of skill-based redemption games (Golden Tee, Silver Strike Bowling, King of Tickets) sold into bars, FECs, and arcades. IT directly competes with Coastal in the skill-redemption category with overlapping distribution channels and operator customers.
• Raw Thrills: US-based developer and manufacturer of coin-op arcade redemption and video games (e.g., Space Invaders, Fast & Furious Arcade, Super Bikes 3). Raw Thrills is a direct competitor to Coastal in large-format ticket redemption and motion-based arcade equipment sold to FECs and arcades globally.
• Andamiro: Korean manufacturer of prize pushers (Wheel of Fortune, Deal or No Deal), basketball shooters, and redemption games sold worldwide. Andamiro directly competes with Coastal's pusher and redemption lines and is a leading Asian competitor in the same product categories.
• LAI Games: Australia-based designer and manufacturer of ticket redemption games, sports games, cranes, and prize games sold globally through distributors. LAI Games directly overlaps with Coastal's redemption and crane portfolio and serves similar FEC and arcade customers worldwide.
• Innovative Concepts in Entertainment (ICE): US-based (Clarence, NY) manufacturer of redemption games, sports games, and prize games (e.g., Roll-N-Win style titles). ICE directly competes with Coastal in the redemption and sports-game categories and shares similar operator/distributor channels in North America.
• Elaut: Belgium-based specialist manufacturer of coin-operated amusement machines, particularly cranes and prize-dispensing games. Elaut directly competes with Coastal's crane and merchandiser lines (Claw Frenzy, Double Play, Lucky Duck) and is a leading European peer in the segment.

Broad incumbents

• Sega Amusements International: UK-based subsidiary of Sega distributing a broad portfolio of arcade video games, redemption, and crane machines globally. Sega is a larger incumbent with broader amusement coverage that competes with Coastal across redemption and crane categories but with deeper game catalog and direct-to-operator sales.
• Bandai Namco Amusement: Japanese amusement machine manufacturer (formerly Namco) producing arcade video games, medal games, and redemption machines. Bandai Namco is a global incumbent operating in the same amusement arcades customer base as Coastal, with a much larger portfolio and IP library.
• Stern Pinball: US-based leading manufacturer of pinball machines sold to commercial arcades, FECs, and home collectors. Stern is adjacent to Coastal's amusement-machine business with overlapping operator customers, though its product focus is pinball rather than ticket redemption and cranes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/coastalamusements
• Facebookfacebook.com/coastalamusementsinc
• Instagraminstagram.com/coastalamusements
• LinkedInlinkedin.com/company/coastal-amusements-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Amusements