RapportWW

Name

RapportWW

Legal name

Rapport Outdoor Limited

Website

https://rapportww.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Planning & Buying: Rapport provides media planning and buying services for Out-of-Home advertising across classic and digital OOH formats globally.
2. Creative & Print Production: In-house creative studio (IMPACT) provides full project management, production, and creative support for OOH campaigns including experiential, special builds, and classic print.
3. Experiential & Event Management: Delivers immersive brand activations, pop-ups, and experiential events for consumer engagement.
4. Sustainability Solutions & Consultancy: ESG-focused consultancy including carbon offsetting for DOOH campaigns through Rapport Beyond initiative.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RapportWW is a specialist Out-of-Home advertising agency providing media planning & buying across classic and digital OOH formats, creative & print production through its in-house IMPACT studio, experiential & event management, and sustainability consulting under its Beyond initiative. The proprietary Rapportal technology suite (Planning, Marketplace, and Live) automates OOH inventory discovery, programmatic buying, and digital content delivery with verification, serving global enterprise brands across Europe, the Americas, and Asia.

Product overview

RapportWW is an Out-of-Home (OOH) advertising agency offering a proprietary technology platform called Rapportal alongside specialist services. The Rapportal ecosystem comprises three integrated modules: Rapportal Planning (inventory discovery), Rapportal Marketplace (planning and buying automation), and Rapportal Live (DOOH content delivery and verification). Supporting these are IMPACT, an in-house creative and production studio, and Beyond, the company's sustainability initiative. Services span creativity, dynamic DOOH, technology, and ESG. The company operates as part of the IPG Mediabrands family, providing OOH media planning, buying, creative production, experiential events, and sustainability solutions globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapportal Planning OOH inventory discovery tool powered by Google Maps & Places that enables instant discovery of all OOH inventory in any location, search by points of interest, catchment area creation, ad inventory imagery review, and audience impression analysis. For enterprise brands and media agencies planning OOH campaigns.
• Rapportal Marketplace Automation platform for OOH that enables direct access to media owners and ad inventory availability at the click of a button, providing fast and hyper-local OOH planning and buying capabilities. For media buyers and enterprise brands.
• Rapportal Live Digital OOH (DOOH) content delivery system and ad verification platform accessible through a cloud-based dashboard, delivering fast and transparent DOOH activation and monitoring. For brands running dynamic digital out-of-home campaigns.
• IMPACT Creative & Print Production

Quantifiable outcome

• Sky Glass campaign reached 86% of the UK and delivered 3x pre-registration target
• +6 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Matterkind UKcoreStrategic or Co-development Partner · 9 June 2022Rapport UK and Matterkind UK are launching '360 OOH' — an innovative approach combining Classic OOH, Digital OOH, and Addressable OOH planning and buying capabilities.
• QuotientcoreTechnology or Integration · 16 May 2022Technology partnership to accelerate programmatic DOOH growth. Quotient's OOH-specific platform enables end-to-end planning, activation, and measurement using Mediabrands proprietary high-value audiences (HVAs) and clients' first-party data. Features real-time triggers (weather, supply chain impact, events) and access to extensive inventory through major SSP integrations.
• Clear Channel OutdoorcoreChannel Partner/ Reseller/ DistributorPartnership with Clear Channel Outdoor for the Twitch Streamer Bowl campaign, utilizing Clear Channel's digital OOH inventory and programmatic capabilities to target gamers in cities whose NFL stars were participating.
• Google (Maps & Places)coreTechnology or IntegrationGoogle Maps & Places powers Rapportal Planning, enabling instant discovery of OOH inventory in any location with search by points of interest, catchment area creation, and audience impression analysis.
• IPG MediabrandscoreStrategic or Co-development PartnerRapport is part of the IPG Mediabrands family. Quotient partnership leverages Mediabrands proprietary high-value audiences (HVAs) and clients' first-party data for programmatic DOOH campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vistar Media: Vistar Media is a leading programmatic DOOH technology provider integrating inventory, SSPs, and DSPs across OOH media owners — an emerging tech-enabled player whose growth could shift value away from specialist OOH agencies like Rapport if agencies don't own the underlying tech stack.
• Hivestack: Hivestack is a programmatic digital-out-of-home (DOOH) supply-side platform and ad server, an emerging tech player adjacent to Rapport's Rapportal stack that could disintermediate specialist agencies by enabling direct brand-to-media-owner trading.

Direct peers

• Ocean Outdoor: Ocean Outdoor is a UK-anchored specialist OOH advertising business focused on premium digital out-of-home, operating across multiple European markets with a similar mix of media planning and bespoke creative builds to Rapport.
• Posterscope (dentsu): Posterscope is dentsu's specialist OOH agency network, providing globally coordinated out-of-home planning and buying across markets — directly comparable to Rapport in scope and positioning.
• Kinetic (WPP): Kinetic is WPP's specialist Out-of-Home media agency, the closest direct competitor to Rapport with comparable full-service OOH planning, buying, and activation capabilities serving global enterprise brands.
• Talon Outdoor: Talon is an independent global OOH agency with strong creative and programmatic DOOH capabilities; it competes head-to-head with Rapport on enterprise planning & buying and award-winning OOH activations.

Broad incumbents

• Clear Channel Outdoor: Clear Channel Outdoor is one of the world's largest OOH media owners, providing inventory that Rapport buys through; a BROAD_INCUMBENT because it operates across the entire OOH value chain (not specialist agency services) and is both a partner and a competitive force in programmatic DOOH.
• Carat (dentsu): Carat is dentsu's full-service global media agency including OOH planning & buying as part of a wider portfolio — overlapping with Rapport at the campaign level but not specialist in OOH only.
• JCDecaux: JCDecaux is the largest global OOH media owner with dominant positions in street furniture and airport advertising, comparable to Rapport's vendor relationship but operating as an inventory-and-platform incumbent rather than a specialist agency.
• Wavemaker (WPP/GroupM): Wavemaker is WPP/GroupM's content-led media agency offering OOH as part of its integrated media planning stack, competing for the same enterprise media budgets as Rapport for OOH-inclusive briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RapportWW

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RapportWW