28Hse.com

What 28Hse.com does

28Hse.com (legal entity 28Hse LTD) is a Hong Kong-headquartered online real estate information platform founded in 2005 by K.C. Leung, operating from Kowloon City with a small team of 1-10 employees. It functions as a two-sided property portal serving property buyers, tenants, real estate agents, property developers, and individual owners across Hong Kong, with categories spanning residential, commercial, industrial, retail, carpark, and land listings. The platform distributes through its website (www.28hse.com), a simplified-Chinese Mainland China version (28hse.com.cn), native iOS, Android, and Huawei apps, and a WeChat public account, plus the separately branded Squarefoot.com.hk premium portal acquired from REA Group in 2021.

The product surface extends beyond listings to include the proprietary Eva Property Index (EPI) and Yi Fa Property Index for weekly market trend analytics, an automated property valuation tool, a mortgage calculator, school district information, a furniture marketplace at furniture.28hse.com, and an agent dashboard for listing management. The underlying technology stack is not publicly documented; the platform relies on accumulated historical Hong Kong transaction data as its primary analytical asset. No API, SDK, AI/ML capabilities, or patents are disclosed.

The business model is a pay-as-you-go listing fee structure on the supply side (agents, developers, and owners), with five visible tiers: Normal Listing at HKD 600, Top Listing at HKD 800, Golden Top Listing at HKD 1,500, Premium/Instant Move at HKD 1,200, and Normal Carpark Listing at HKD 50, with overseas properties priced at 4x the local rate. Payments are accepted in HKD or via the prepaid Hsemoney virtual credit system. Buyer and tenant segments access the platform free of charge, creating a long-tail, transaction-based revenue stream rather than enterprise contracts. Revenue is not publicly disclosed.

Name

28Hse.com

Legal name

28Hse LTD

Website

https://28hse.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

28Hse.com is a Hong Kong online real estate portal founded in 2005, serving property buyers, tenants, agents, developers, and owners with listings, valuation tools, market indices, and agent listing fees.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Online property listings
• Real estate marketplace
• Property valuation tools
• Hong Kong property portal
• Rental listings platform

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

28Hse.com operates an online real estate marketplace that aggregates property listings for buying, renting, and new developments across Hong Kong, spanning residential, commercial, industrial, carpark, and land categories. The platform offers paid listing tiers for agents, developers, and owners, alongside consumer-facing tools including property valuation, mortgage calculation, the proprietary Eva Property Index, market news, and school network information. It monetizes via listing fees paid in HKD or Hsemoney prepaid credits, supplemented by an integrated furniture marketplace and the high-end Squarefoot.com.hk platform.

Product overview

28Hse.com is a comprehensive Hong Kong real estate information platform established in 2005, offering a unified ecosystem for property transactions. The core platform provides buy/rent property listings, new homes, service apartments, estate transactions, property valuation, mortgage services, news, and agent directories. The ecosystem includes the premium Squarefoot.com.hk (acquired 2021 for high-end market), mobile apps for iOS/Android, Eva Property Index for market analytics, property valuation tools, mortgage calculators, and a furniture marketplace (furniture.28hse.com). The platform also features Hsemoney virtual currency for listings and WeChat public account integration.

Differentiator

Problem solved

Functional benefit

Brands

• Squarefoot.com.hk: High-end residential property platform acquired from REA Group in 2021
• 易發樓價指數 (Eva Property Index)
• 易發樓市指數 (Yi Fa Property Index)

Products and services

• 28Hse.com Real Estate Portal Primary online real estate portal for Hong Kong providing buy/rent property listings, new homes, service apartments, estate transactions, property valuation, mortgage services, news, school network information, and an agent directory across residential, commercial, industrial, carpark, and land categories.
• Squarefoot.com.hk High-end residential real estate platform wholly owned by 28Hse.com following the 2021 acquisition from REA Group, targeting the premium property market segment in Hong Kong.
• 28Hse Mobile Applications (iOS/Android)

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Squarefoot.com.hk (acquired from REA Group)coreOthers · 1 January 202128Hse.com acquired Squarefoot.com.hk from REA Group in 2021. This acquisition expanded the company's market share in the high-end residential property market segment, complementing the existing 28Hse.com platform.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spacious (formerly Centanet Property): Operates Centanet Property, one of Hong Kong's largest online property listings platforms with a parallel set of agent and buyer tools. Direct rival in the HK online listings space, covering residential rentals and sales with similar premium listing tiers.
• Midland Realty: Hong Kong's largest traditional real estate agency with its own digital listings platform and agent directory. Comparable in its dual retail brokerage and online portal presence in the HK market where 28Hse.com operates.
• House730: Online property listings platform targeting Hong Kong residential rentals and sales. Competes head-on with 28Hse.com on agent subscription listings and consumer property search.
• 591 房屋交易網 (591 Housing): Taiwan's leading property listings portal with similar paid-listing tier model and mobile app presence. Strong regional comp for an Asian-language, mobile-first real estate portal business model.
• Squarefoot.com.hk: High-end HK residential property platform retained as a wholly-owned sub-brand of 28Hse.com after the 2021 acquisition. Effectively both a peer (in premium listings) and a subsidiary - included to mark vertical integration into the luxury segment.

Broad incumbents

• Property Guru (PropertyGuru Group): Large Southeast Asia property listings platform across Singapore, Malaysia, Thailand, Vietnam, Indonesia. While not directly competing in HK, comparable business model (listings, agent subscriptions, data products) makes it a useful scale benchmark.
• Lianjia / Beike (KE Holdings): Dominant Chinese property listings and brokerage platform with massive agent force and proprietary data layer. Relevant given 28Hse.com's Mainland China push (28hse.com.cn) - sets the competitive benchmark for any cross-border portal expansion.
• Anjuke (旗下 58同城): Major Chinese property listings vertical under 58.com, with broad coverage of residential and commercial listings. Another reference point for the competitive depth 28Hse.com faces if it expands 28hse.com.cn in earnest.

Others

• REA Group: Australian parent formerly of Squarefoot.com.hk and operator of realestate.com.au. Counterparty on the 2021 Squarefoot divestiture to 28Hse.com and global comparable for portal-level M&A and data monetization.

Regional players

• Juwai.com: Cross-border property portal connecting Mainland Chinese buyers to international listings, including Hong Kong. Relevant adjacency given 28Hse.com's WeChat presence and explicit overseas-property listing tier priced at 4x local.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/28hse
• Xx.com/28Hse
• Facebookfacebook.com/28Hse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 28Hse.com