Caspari

What Caspari does

Caspari is a privately held US-based tabletop, stationery, and gifts retailer founded in 1945 that has operated continuously for more than 80 years. The company sells napkins, plates, table accessories, drinkware and serveware, home accents, garden essentials, barware, books and games, stationery, gift wrap, and personalized products, complemented by an ongoing program of museum and artist collaborations that lend licensed and curated content to the assortment.

The company runs direct-to-consumer e-commerce storefronts in the United States, United Kingdom, and European Union, built on the Shopify platform, and operates a parallel B2B/wholesale channel. The Caspari Custom Print Shop enables personalization across multiple categories, and the Caspari Rewards loyalty program awards 2 points per $1 spent to drive repeat purchases. Caspari has expanded its curated partner portfolio through collaborations with Scalamandré (luxury textiles), Omersa Leather Animals, and The Boxwood Shop.

The business model combines DTC retail margins from the multi-region e-commerce sites with wholesale revenue from independent retailers, hospitality, and event buyers. Personalization, loyalty, and premium co-branded partnerships are layered onto the core catalog as incremental monetization levers. The company is privately held and does not disclose revenue, headcount, or ownership details publicly.

Name

Caspari

Legal name

Caspari

Website

https://casparionline.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Caspari is a privately held US-based tabletop, stationery, and gifts retailer founded in 1945, operating multi-region DTC e-commerce across the US, UK, and EU alongside a B2B/wholesale channel, with museum collaborations, a custom print shop, and a loyalty program.

Ownership category

akta.pro rank

Product category

Tabletop, Stationery & Gift Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

akta.pro secondary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Tabletop accessories
• Paper napkins
• Stationery products
• Gift wrap
• Custom print shop

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Caspari generates revenue through direct sales of tabletop, stationery, gift wrap, and home decor products to consumers through its e-commerce platform. Products include napkins, plates, table accessories, drinkware, serveware, home accents, garden items, barware, books, games, and personalized items. The business operates on a one-time purchase model with no subscription requirement.
2. Wholesale/Trade Sales: Caspari maintains a B2B wholesale channel through its Caspari Trade Program, allowing retailers and hospitality businesses to purchase products for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Caspari designs, sources, and retails elegant tabletop products (paper and cloth napkins, plates, drinkware, serveware, table accessories), stationery (cards, journals, note cards), gift wrap, home accents, garden essentials, barware, books and games, and seasonal/holiday collections. The company sells primarily direct-to-consumer through three regional e-commerce storefronts (US, UK, EU) and offers custom personalization through its Caspari Custom Print Shop, with a secondary B2B wholesale channel serving retailers and hospitality businesses.

Product overview

Caspari is an elegant tabletop, stationery, and gifts retailer offering a comprehensive portfolio of products for all occasions. The company provides paper and cloth napkins, plates (paper, ceramic, and fine porcelain), table accessories (crackers, place cards, placemats, tablecovers, chargers, flatware, candles), drinkware and serveware (acrylic/glass), home accents (kitchen, vases, fragrance, decorative items), garden essentials, barware, books and games, stationery (cards, journals, address books), gift wrap (paper, bags, tissue, ribbons, tags), and personalized custom print products. The product line includes seasonal holiday collections, the premium Scalamandré partnership collection, and a loyalty rewards program. Caspari operates e-commerce storefronts for US, UK, and EU markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Napkins Paper and cloth napkins available in various sizes including cocktail, guest towels, luncheon, and dinner. Includes personalized holiday options and initial napkins for customization. Sold direct-to-consumer and via wholesale to retailers and hospitality.
• Plates Paper plates (salad/dessert and dinner sizes), ceramic dinnerware, and fine porcelain for tabletop dining occasions.
• Table Accessories Celebration crackers, place cards, placemats, paper and fabric table covers, chargers, flatware, birthday and taper candles, and candlesticks for tabletop styling.
• Drinkware & Serveware Acrylic and glass drinkware, pitchers, ice buckets, napkin holders and rings, serving platters and bowls, serving utensils, salt and pepper shakers, and resin/lacquer/rattan serveware accessories.
• Home Accents Kitchen essentials, vases and centerpieces, powder room accents, home fragrance and candles, lamps and candle holders, picture frames and clocks, throws, Omersa leather animals, and decorative trays.
• Garden Essentials Garden tools, cachepots and pots, and The Boxwood Shop collection for outdoor and garden decor.
• Barware & Accessories Bar drinkware, bar tools and acrylic barware, bar trays, cocktail napkin holders, and coasters.
• Books & Games Mahjong sets, pickleball equipment, bridge playing cards, playing cards, and books for entertainment.
• Stationery Correspondence cards, greeting cards, note cards, thank you notes, Christmas and holiday cards, journals and desk pads, and address books with refills.
• Gift Wrap Wrapping paper, gift and bottle bags, tissue paper, ribbons and bows, and gift tags and enclosure cards for gift presentation.
• Caspari Custom Print Shop Personalization platform offering customized stationery, napkins, Christmas cards, holiday napkins, and holiday photo cards with personalized text and designs, for consumers seeking bespoke entertaining and gifting items.
• Holidays & Celebrations Collections Seasonal and occasion-based collections spanning New Year's, Valentine's Day, Easter, Mother's Day, Memorial Day, Father's Day, Fourth of July, Halloween, Thanksgiving, Hanukkah, Christmas, and celebrations such as baby showers, birthdays, bridal showers, engagement parties, graduations, cocktail parties, summer picnics, and tailgates.
• Scalamandré Collection Premium partnership collection featuring Scalamandré luxury textile designs including Tigre, Zebras, and Pondicherry patterns in neutral tones, applied to Caspari's tabletop and entertaining products.
• Caspari Rewards Program Customer loyalty program where members earn 2 points for every $1 spent, with 50 bonus points for joining, driving repeat purchases across Caspari's product catalog.
• The Summer Sale 4th Annual Summer Sale featuring Caspari's tabletop, gift wrap, stationery and more at up to 50% off for a limited time.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ScalamandrécoreTechnology or IntegrationCaspari has partnered with luxury textile brand Scalamandré, offering exclusive designs including Tigre, Zebras & Pondicherry collections. This partnership brings Scalamandré's iconic patterns to Caspari's tabletop and entertaining products.
• The Boxwood ShopminorGTM or Marketing PartnerThe Boxwood Shop is featured as a curated partner within Caspari's garden essentials collection, offering specialized garden products that complement Caspari's home and garden offerings.
• Omersa Leather AnimalsminorGTM or Marketing PartnerOmersa leather animals are featured as a distinctive home accent product within Caspari's home accessories collection, offering unique decorative pieces.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Williams-Sonoma: Large incumbent home and tabletop retailer with broad assortment and significantly greater scale. Competes directly with Caspari in premium tabletop, entertaining, and home goods, but operates as a multi-brand portfolio (Williams Sonoma, Pottery Barn, West Elm) versus Caspari's single-brand specialty focus.
• Crate & Barrel: Major tabletop and home entertaining retailer offering plates, serveware, glassware, and entertaining accessories. Overlaps heavily with Caspari's core tabletop assortment while serving a broader mass-premium customer base.
• Sur La Table: Specialty tabletop and entertaining retailer carrying plates, serveware, glassware, and barware. Overlaps with Caspari's drinkware, serveware, and barware categories.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer with growing tabletop and entertaining assortment. Competes with Caspari in home accents, decorative serveware, and curated entertaining products.
• Hallmark: Dominant greeting card and gift wrap brand with extensive retail footprint and seasonal collections. Overlaps significantly with Caspari's greeting cards, gift wrap, and holiday categories.

Direct peers

• Anthropologie: Lifestyle retailer with strong design-led assortment in tabletop, home décor, stationery, and gifts — closely aligned with Caspari's curated, artist-collaboration-driven product strategy and target customer.
• Paper Source: Specialty stationery and gift retailer offering greeting cards, custom stationery, gift wrap, and party supplies. Direct overlap with Caspari's stationery, gift wrap, and personalization categories.
• Minted: Design-driven stationery and home goods marketplace featuring independent artist collaborations. Competes with Caspari on personalized stationery, holiday cards, and curated gift assortments.
• Rifle Paper Co. Art-driven stationery and lifestyle brand with floral and licensed artist patterns. Direct competitor in Caspari's premium paper goods, gift wrap, and tabletop categories, with comparable artist-licensing strategy.

Emerging players

• Papier: Digitally native personalized stationery brand offering custom notebooks, cards, and invitations. Direct competitor to Caspari's Custom Print Shop, particularly with millennial and DTC-oriented consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caspari-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caspari