dermani MEDSPA

What dermani MEDSPA does

dermani MEDSPA is a privately held, membership-based medical spa franchise founded in 2013 in Windermere, Florida by Allison and Harvey Hillyer, and currently operating 18 locations across 9 U.S. states with the heaviest concentration in the Atlanta metro market. The company offers a core service portfolio spanning laser hair removal (via Continuous Motion Diode Laser technology), cosmetic injectables (Botox Cosmetic and the Juviderm filler line from Allergan), skin rejuvenation treatments (chemical peels, dermaplaning, microdermabrasion, medical-grade facials, IPL photofacials), Hydrafacial, SkinPen Microneedling, and DiamondGlow. The underlying treatment technologies are FDA-cleared devices from third-party manufacturers (Allergan, SkinPen, Hydrafacial/Edge Systems, IMAGE Skincare) rather than proprietary platforms, with the franchise's differentiation resting on provider expertise, brand status (Top 25 Allergan provider, Top 5/10 SkinPen provider, Hydrafacial Black Diamond), and standardized operating protocols.

The business model operates on three revenue rails: (1) direct consumer service fees with new-client promotional pricing, (2) recurring monthly memberships ($45 Botox, $75 Skin Rejuvenation, $50–$200 Laser Hair Removal) that bill ongoing fees and apply them toward services, and (3) franchisor economics consisting of a $55,000 initial franchise fee, ongoing royalties from a franchise base that delivered $830,676 average gross revenue per unit in FY 2024, plus a small training academy revenue stream ($500 per esthetician course). Franchise investment ranges from $386,486 to $795,247. The technology backbone is Zenoti for booking, membership, and gift card management, with iOS/Android apps and social SSO. The company has served over 1 million customers and administered more than 5 million Botox units across its 10+ year history, but reports no institutional investors, no funding rounds, no M&A activity, and no proprietary AI capabilities.

Name

dermani MEDSPA

Legal name

dermani MEDSPA

Website

https://dermanimedspa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

dermani MEDSPA is a privately held, membership-based medical spa franchise operating 18 locations across 9 U.S. states, offering laser hair removal, Botox, Juviderm fillers, Hydrafacial, SkinPen microneedling, and skin rejuvenation services to individual consumers, with a parallel franchise licensing model.

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Professional Skincare & Facial Treatments (CRABALAF), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Medical spa services
• Laser hair removal
• Cosmetic injectables
• Skin rejuvenation
• Aesthetic treatments

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Spa Services: Direct service fees from aesthetic treatments including laser hair removal, injectables (Botox, Juviderm), skin rejuvenation, Hydrafacial, and microneedling. Services priced individually with membership discounts available.
2. Membership Programs: Monthly subscription memberships providing discounted access to services. Membership fees go directly toward services at member pricing. Includes Skin Rejuvenation ($75/month), Botox ($45/month), and Laser Hair Removal ($50-$200/month) tiers.
3. Franchise Fees: Initial franchise fee of $55,000 plus ongoing royalty payments from franchisees. Franchise investment range: $386,486 to $795,247. The franchisor provides brand licensing, training, operational support, and supply chain access.
4. Training Programs: Educational programs for aspiring aesthetic professionals including cosmetic laser training, microneedling training, and chemical peel training courses at $500 tuition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

dermani MEDSPA operates a membership-based medical spa franchise delivering non-invasive aesthetic treatments including laser hair removal, cosmetic injectables (Botox and Juviderm fillers), skin rejuvenation (chemical peels, microdermabrasion, dermaplaning, IPL photofacials, medical-grade facials), Hydrafacial, SkinPen Microneedling, and DiamondGlow. Services are offered à la carte and through monthly membership programs across 18 franchised and corporate locations in multiple US states. The franchisor also licenses its brand and operating system to independent franchisees and runs professional training courses for aspiring aesthetic practitioners.

Product overview

dermani MEDSPA is a membership-based medical spa offering a comprehensive suite of aesthetic and injectable services. The core service portfolio includes laser hair removal (using Continuous Motion Diode Laser technology), skin rejuvenation treatments (chemical peels, dermaplaning, microdermabrasion, IPL photofacials, medical-grade facials), cosmetic injectables (Botox Cosmetic and JUVEDERM fillers), Hydrafacial, SkinPen Microneedling, and DiamondGlow. The company operates a subscription model with three membership programs (Skin Rejuvenation, Botox, and Laser Hair Removal) that provide discounted access to services. Additionally, dermani MEDSPA offers professional training courses for aspiring estheticians in chemical peels and skin analysis. All treatments are performed by licensed medical professionals under medical supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hair Removal

Quantifiable outcome

• Over 1 million customers served and over 5 million units of Botox administered in 10+ year history
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Allergan AestheticscoreTechnology or IntegrationAllergan is the manufacturer of Botox Cosmetic and the Juviderm collection of fillers. dermani MEDSPA is recognized as a Top 25 Botox provider and Top 250 Juviderm provider nationally, participating in the Allē loyalty rewards program. The partnership provides access to genuine FDA-approved products and provider training.
• SkinPencoreTechnology or IntegrationSkinPen is the manufacturer of the first FDA-cleared microneedling device. dermani MEDSPA is recognized as a Top 5 and Top 10 SkinPen provider nationally, demonstrating high volume expertise with their technology.
• HydrafacialcoreTechnology or IntegrationHydrafacial manufactures the proprietary Vortex-Fusion technology used in their signature facial treatments. dermani MEDSPA has achieved Black Diamond status, indicating high-volume provider relationship with the brand.
• IMAGE SkincarecoreTechnology or IntegrationIMAGE Skincare provides the product line used for dermani MEDSPA's chemical peel treatments. Products feature all-natural ingredients including aloe vera, papaya, green tea, and vitamin C. The partnership enables customized peel treatments for various skin types.
• ZenoticoreTechnology or IntegrationZenoti provides the online booking and practice management platform used by dermani MEDSPA for appointment scheduling, membership management, and gift card sales across all locations.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hydrafacial (The Beauty Health Company): Publicly traded manufacturer of Hydrafacial devices and serums (SKIN). dermani is a Black Diamond Hydrafacial provider; SKIN is both a key technology partner and adjacent player expanding its own service locations.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Operates a broader wellness portfolio but directly overlaps on facial/skincare services and the membership model dermani uses.

Direct peers

• Amazing Lash Studio: Franchise chain focused on lash extensions and brow services with membership pricing. Comparable franchise + recurring revenue model targeting the same female beauty-services consumer.
• Hand & Stone Massage and Facial Spa: National franchise offering massage and facial services with a membership model. Overlaps directly with dermani on facial/skincare services and franchise-based expansion playbook.
• European Wax Center: Publicly traded (EWCZ) franchise of beauty service centers with a membership-based recurring revenue model focused on waxing and related skin services. Closely analogous franchise + membership model in personal care services.
• LaserAway: National medspa chain specializing in laser hair removal, Botox, fillers, and skin treatments with membership-style packages. Operates dozens of corporate-owned locations targeting the same value-oriented aesthetic consumer.
• Ideal Image: Largest U.S. medspa chain offering Botox, fillers, laser hair removal, and skin rejuvenation with a national footprint and similar membership pricing model. Direct competitor in the same core services and customer demographic.

Emerging players

• Ever/Body: Capital-backed medspa concept offering injectables, laser, and skin treatments in a tech-forward retail setting. Competes for the same younger, results-oriented aesthetic consumer with a differentiated brand experience.
• Skin Laundry: Express facial clinic chain offering laser facials and Hydrafacial-style treatments at fixed prices with a membership component. Direct overlap on facial technology and consumer demographic, though narrower service menu.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juviderm, and other core dermani products. Not a direct competitor but a critical supplier whose pricing, supply allocation, and loyalty programs materially shape dermani's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dermanimedspa
• Facebookfacebook.com/dermaniMED
• LinkedInlinkedin.com/company/dermanimedspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dermani MEDSPA