Quilt

What Quilt does

Quilt is a privately held, New York-based B2B SaaS company that provides a digital tribute platform to funeral homes, enabling the families they serve to collect, share, and preserve photos and videos of deceased loved ones. The platform's core product is a cloud-based memorial slideshow service that aggregates family-contributed photos and videos into a unified tribute video for the funeral service. A differentiating time capsule feature allows families to add new photos for years after the service, keeping the memorial video continuously updated and supporting ongoing remembrance. The platform supports cross-device viewing including home TVs, positioning itself as a press-and-play solution that removes the IT and logistical burden from funeral directors and bereaved families.

The company was founded by Christopher McDowell based on a direct personal experience of grief following the sudden loss of his sister. Quilt is distributed through a waitlist-based sales motion in which funeral homes sign up via the company's website (app.ourquilt.co) and then offer Quilt as a value-add service to the families they serve. Revenue is generated through recurring subscription fees from funeral home accounts, though specific pricing tiers and contract values are not publicly disclosed. With 1-10 employees and a single product line, Quilt operates at an early commercial stage in the United States only, with no disclosed venture funding beyond an initial Launchpeer participation in May 2021.

Name

Quilt

Website

https://ourquilt.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Quilt provides a digital tribute and memorial slideshow platform for US funeral homes, enabling bereaved families to aggregate photos and videos into tribute videos and ongoing time capsules. The B2B subscription service is sold to funeral homes via a waitlist-based sales motion.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Tribute Services to Funeral Homes: Quilt provides funeral homes with a digital tribute platform that they offer to families as a premium service. Funeral homes subscribe to provide this service to the families they serve, generating recurring revenue through service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Quilt provides funeral homes with a digital tribute platform that aggregates family photos and videos into cohesive memorial slideshows for funeral services. The platform includes a Time Capsule feature that allows families to continue adding photos for years after the service, keeping memorial videos up to date. Funeral homes subscribe to deliver the service to grieving families, who can view and share tributes on any device including home TVs.

Product overview

Quilt is a unified digital tribute platform designed for funeral homes. The core product provides compassionate photo and video tribute services, including slideshows, time capsules for families to share and revisit memories, and up-to-date memorial videos that families can continue adding photos to after the service. The platform is marketed as a simple, press-and-play solution that handles the technical burden of aggregating photos from multiple family members.

Differentiator

Problem solved

Functional benefit

Products and services

• Quilt Digital Tribute Platform A cloud-based digital tribute platform for funeral homes that aggregates photos and videos from bereaved families into memorial slideshows, with a Time Capsule feature allowing ongoing photo additions and multi-device playback. The platform is offered by funeral homes to families they serve as a value-add service.

Quantifiable outcome

• Generates more positive survey results and Google reviews for funeral homes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Funeral One: Funeral One provides funeral homes with websites, marketing, and family-engagement technology. It is a direct peer because it sells digital tools (including tribute video products) to funeral homes, directly competing for the same B2B buyer and similar end-family use cases as Quilt.
• Tukios: Tukios provides funeral homes with tribute video creation and website/marketing tools. It is a direct peer because its core offering — tribute video software for funeral homes — directly overlaps Quilt's primary product functionality and customer base.
• Passare: Passare provides funeral homes with collaboration, case management, and family-engagement software. It is a direct peer because it sells subscription software to funeral homes to streamline family interactions around service planning, overlapping Quilt's funeral-home B2B SaaS model and vertical.
• Tribute Technology: Tribute Technology provides funeral homes with websites, marketing, and family-engagement tools including tribute videos. It is a direct peer because it serves the same funeral home buyer with digital tools that include memorial/tribute functionality, competing for the same wallet and workflow.
• Frazer Consultants: Frazer Consultants builds websites, marketing tools, and tribute products for funeral homes. It is a direct peer because it sells funeral-home-facing digital tribute and family-engagement software, overlapping Quilt's core product surface and customer base.

Emerging players

• Cake: Cake is a consumer-facing end-of-life planning platform helping families with funeral planning, wills, and memorial decisions. It is an emerging peer because it overlaps on the family-side of the funeral journey and could expand into funeral-home partnerships that compete with Quilt's family engagement surface.

Broad incumbents

• Batesville (funeral technology division): Batesville is a long-established incumbent in the death care industry (caskets and technology) with a funeral-technology arm serving funeral homes. It is a broad incumbent because it operates across the broader death-care supply chain but has overlapping digital and tribute capabilities targeting the same funeral-home buyer.
• ASD - Answering Service for Directors: ASD provides call answering, communication, and technology services to funeral homes. It is a broad incumbent because it sells adjacent operational software and services to the same funeral-home buyer that Quilt targets, and could expand into tribute/memorial offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Quilt-101041138897665

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilt