ASD

What ASD does

ASD (Answering Service for Directors) is a privately held, family-owned communication services and technology provider exclusively serving the funeral profession. Founded in 1972 in Pennsylvania and rebranded in the mid-1990s to focus solely on funeral homes, the company operates from its headquarters in Media, PA, and provides 24/7 call answering, message management, and on-call coordination to more than 9,000 funeral homes across the United States and Canada — equivalent to more than one-third of all US funeral homes. Its Call Specialists, located in Pennsylvania and a dedicated southern workforce of 100+ specialists across SC, NC, TN, GA, and AL, undergo six months of specialized training in funeral customs and compassionate communication with bereaved families.

The company's technology platform is custom-built by an in-house programming team and consists of the MyASD web portal and the award-winning ASD Mobile app, supplemented by a suite of patented and proprietary modules: MobileFH (caller-ID masking for outbound calls and texts), First Call Alert and First Call Connect (real-time call notification and live join), FuneralSync (bi-directional integration with 19+ funeral home software and website providers), Web Form WatchDog, Obit Texting, NEXT STEP Text, Solicitor Shield (spam call defense), Aural Volume Feedback, RingTracker, Automatic Message Transcriptions, Deep Archive (10-year searchable message repository), the S.T.O.P suicide-prevention patch, and 24/7 Spanish translation services. ASD holds five US patents and has won four NFDA Innovation Awards — more than any other funeral service provider.

ASD generates revenue primarily through monthly subscription contracts with funeral homes, supported by a 30-day free trial funnel and direct sales. Distribution combines inside sales (1-800-868-9950, Calendly scheduling), self-serve online sign-up, and industry event presence (NFDA conventions). The company also owns Cremation Air, a wholly-owned aerial scattering subsidiary. The company has remained family-owned across three generations (founders Marty and Barbara Czachor Sr.; current leaders Marty Czachor Jr., Kevin Czachor, Kathy Kelley), has no institutional or private-equity backing, and has never raised outside funding.

Name

ASD

Legal name

ASD, Inc.

Website

https://myasd.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Media

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Funeral Answering Services Subscription: Monthly subscription-based answering service for funeral homes providing 24/7 call handling, message taking, and communication management. Flexible plans to meet various budget requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ASD (Answering Service for Directors) provides 24/7 funeral-exclusive telephone answering services for funeral homes, staffed by extensively trained Call Specialists who handle first calls, take messages, and dispatch information to on-call funeral directors. The service is paired with proprietary mobile, web, and integration technology — including the ASD Mobile app, MyASD web portal, and FuneralSync™ integrations — that enables funeral directors to monitor calls, manage messages, and sync data with leading funeral home management software. ASD serves more than 9,000 funeral homes across the United States and Canada via monthly subscription plans, with no contract and a free 30-day trial.

Product overview

ASD (Answering Service for Directors) is a funeral-exclusive communication technology provider offering a unified platform combining 24/7 answering services with custom-built technology solutions. The core offering includes the ASD Mobile app (award-winning mobile solution) paired with MyASD client portal, complemented by patented add-on modules including MobileFH (Caller ID masking), FuneralSync (integration with funeral management software), First Call Alert and First Call Connect (real-time call notification and joining), text messaging solutions (MobileFH Texting, Obit Texting, NEXT STEP Text), web tools (Web Form WatchDog, Web Texting), call management features (RingTracker, Automatic Message Transcriptions, Deep Archive), and specialized services (S.T.O.P System for suicide prevention, Spanish Translation Services, Southern Teams). The company has received four NFDA Innovation Awards and holds multiple US patents for its proprietary technology.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Funeral-Exclusive Answering Service Core around-the-clock answering service staffed by extensively trained Call Specialists who understand funeral-home customs and handle first calls, take messages, and dispatch information to on-call funeral directors 24 hours a day, 7 days a week.
• ASD Mobile App Award-winning mobile application (iOS and Android) that allows funeral directors to monitor telephone communication and conduct business from anywhere, including hearing and reading call details, connecting to First Calls in progress, viewing caller ID, updating on-call status, and managing multiple accounts.
• FuneralSync™ Integration Integration platform that automatically transfers funeral service information and First Call data between ASD and leading funeral home software and website providers (TributeTech, CFS, Batesville, Frazer, FuneralOne, Tukios, Passare, FuneralTech, SRS Computing, Halcyon, FrontRunner, and others), saving time and reducing manual data entry.
• MyASD Client Portal Web portal providing transparent client access to messages, call recordings, account management, and current-service details for funeral home clients of ASD.

Quantifiable outcome

• 90% of calls answered on the first ring; less than 2% of callers put on hold
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature16 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• FuneralSync™ Integration PartnerscoreTechnology or IntegrationASD has established integrations with leading funeral home software and website providers through their FuneralSync™ solution. These integrations automatically pull First Call information and recordings from ASD into management programs and transfer service information from websites to ASD.
• TributeTech (TT)coreTechnology or IntegrationFuneralSync™ integration partner - funeral management software provider
• Consolidated Funeral Services (CFS)coreTechnology or IntegrationFuneralSync™ integration partner - funeral service software provider
• BatesvillecoreTechnology or IntegrationFuneralSync™ integration partner - funeral industry technology solutions provider
• Frazer ConsultantscoreTechnology or IntegrationFuneralSync™ integration partner - funeral home website and branding services
• FuneralOnecoreTechnology or IntegrationFuneralSync™ integration partner - funeral home marketing and technology solutions
• TukioscoreTechnology or IntegrationFuneralSync™ integration partner - funeral home website solutions
• PassarecoreTechnology or IntegrationFuneralSync™ integration partner - funeral arrangement and planning software
• FuneralTechcoreTechnology or IntegrationFuneralSync™ integration partner - funeral management technology
• SRSComputingcoreTechnology or IntegrationFuneralSync™ integration partner - funeral home software solutions
• HalcyoncoreTechnology or IntegrationFuneralSync™ integration partner - death care management software
• FrontRunner (FRP)coreTechnology or IntegrationFuneralSync™ integration partner - funeral home business management solutions
• National Funeral Directors Association (NFDA)flagshipStrategic or Co-development PartnerASD is an active participant in NFDA conventions and has received four NFDA Innovation Awards, more than any other service provider. ASD provides complimentary expo passes to funeral directors for NFDA conventions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RingCentral: Large cloud communications platform offering business phone, contact center, and messaging. While not a direct answering service, it competes for the same business communications budget and increasingly bundles AI-driven call handling.
• Sound Telecom: Long-standing US call center and answering service provider offering 24/7 inbound call handling, order entry, and dispatch across multiple verticals. A broader incumbent than ASD, with similar core capabilities but no funeral specialization.
• Ruby Receptionists (now Alorica): Well-known virtual receptionist and answering service brand, now part of Alorica. Offers 24/7 live call answering and message dispatch comparable to ASD's core service, though serving a broader SMB market without funeral specialization.

Others

• Passare: Funeral arrangement and planning software platform that integrates with ASD via FuneralSync. Adjacent ecosystem player rather than a competitor — enables ASD's workflow lock-in inside funeral homes.
• Tribute Technology (TributeTech): Funeral home management software and website provider that integrates with ASD via FuneralSync. A core integration partner that strengthens ASD's funnel into funeral homes rather than directly competing.

Direct peers

• Specialty Answering Service: US-based answering service catering to small and mid-sized businesses with 24/7 call coverage and message dispatch. Operates a similar subscription-based virtual-receptionist model to ASD across multiple verticals.
• MAP Communications: Established US-based answering service and call center provider offering 24/7 inbound call handling, messaging, and appointment scheduling for SMBs across verticals. Comparable core service offering to ASD, though without funeral-vertical specialization.
• AnswerConnect: Large generalist answering service provider offering 24/7 call answering, message taking, and virtual receptionist services across multiple verticals. Closest direct comparable to ASD's core business model, though not funeral-exclusive.

Emerging players

• Smith.ai: AI-augmented live receptionist and answering service for SMBs and professional services firms. Comparable in delivery model (24/7 call handling + messaging) but differentiated by AI-first approach that could pressure traditional answering services.
• Abby Connect: Virtual receptionist and answering service provider for SMBs and professional services. Comparable subscription-based live call-handling model, serving as a smaller-scale but adjacent competitor in the answering service space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myasdcalls
• Facebookfacebook.com/pages/ASD-Answering-Service-for-Directors/278919772118561
• LinkedInlinkedin.com/company/2342418
• Instagraminstagram.com/myasdcalls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASD