LeadLogic
LeadLogic is a Dutch digital marketing agency headquartered in Ermelo, serving roughly 80-90 mid-market organizational clients with SEO, advertising, content strategy, and AI-facing services including Generative Engine Optimization. A team of 30+ consultants delivers work via proprietary methodology and monthly custom retainers.
- Company typePrivate
- Founded2014
- HeadquartersErmelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LeadLogic does
LeadLogic bv is a privately held Dutch digital marketing agency headquartered in Ermelo (Harderwijkerweg 141, 3852 AB) with a secondary office in Amersfoort (Ruimtevaart 22, 3824 MX), founded in 2014 and co-owned by four practitioner-founders: Lammert Heek, Paul Leune, Jeroen Bos, and Willeke Stam. The firm employs 30+ consultants (growing from 12 to ~35 between 2019 and 2022 per the FT-1000 ranking) and serves roughly 80-90 organizational clients, predominantly Dutch mid-market companies with growth ambitions. Service delivery is structured around a proprietary LeadLogic Groeimodel covering awareness through advocacy, organized into three phases: a strong foundation (Digital Marketing Fundament, positioning, content strategy, online marketing strategy, GA4), growth (online advertising, SEA, email, marketing automation, content marketing, linkbuilding), and optimization/insight (CRO, SEO, Generative Engine Optimization).
The commercial offering is a broad digital marketing stack delivered as professional services on monthly, custom-quote retainers that bundle strategy, execution, tooling, and media spend pass-through; the GTM motion is consultative sales with a free advisory conversation and a dedicated-marketeer-per-client model backed by a 30-person team. Distribution is single-country domestic (Netherlands) via direct sales, with no app, public API, or developer platform. The product portfolio has expanded notably toward AI surfaces: Generative Engine Optimization (launched 2024) optimizes client content for citation by ChatGPT, Gemini, Copilot, and Perplexity; ChatGPT Ads / Generative Engine Advertising and Apple AI Consulting are recent additions. Differentiators cited by the firm include the proprietary growth model, the AI/GEO early-mover positioning, two physical offices with on-site delivery capability, and a 4.9/5 Google rating across 51 reviews.
LeadLogic has no external funding, parent company, or public-market listing disclosed. Recognition includes five consecutive FD Gazelle awards (2020-2025), debut on the Emerce100 in 2023, and rank #590 on the Financial Times FT-1000 of Europe's fastest-growing companies (March 2024). The firm has introduced an Eigenaar (co-ownership) model under which high-performing employees may become co-owners, and operates a limited partnership footprint (Stal Creatief Bureau, Redmatters, Buro Aangenaam, LeadBot) primarily for creative, employer-branding, and automation tooling. Revenue is not publicly disclosed and the entity remains in the SME band on headcount and footprint metrics.
LeadLogic firmographics
Firmographics- Name
- LeadLogic
- Legal name
- LeadLogic bv
- Website
- https://leadlogic.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadLogic is a Dutch digital marketing agency headquartered in Ermelo, serving roughly 80-90 mid-market organizational clients with SEO, advertising, content strategy, and AI-facing services including Generative Engine Optimization. A team of 30+ consultants delivers work via proprietary methodology and monthly custom retainers.
- Ownership category
- akta.pro rank
LeadLogic industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where LeadLogic is headquartered
LocationHeadquarters
- HQ city
- Ermelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
LeadLogic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Marketing agency providing digital marketing and AI services to organizations. Revenue derived from consulting fees, campaign management, and ongoing retainer arrangements. Clients are billed for strategy, execution, tools, and advertising budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement based on client needs and scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LeadLogic product offering
Product offeringCore offering
LeadLogic is a Dutch digital marketing agency that sells structured online marketing and content strategy, paid advertising (Google, Meta, LinkedIn), SEO/SEA, email marketing, marketing automation, conversion optimization, and AI-driven marketing services (GEO, ChatGPT Ads, Apple AI consulting) to mid-market organizations in the Netherlands. Each client is assigned a dedicated marketer as primary contact, supported by a team of 30+ consultants working from offices in Ermelo and Amersfoort or on-site at the client location, with services delivered under the proprietary LeadLogic Groeimodel methodology.
Product overview
LeadLogic is a digital marketing agency offering a comprehensive suite of services organized into three phases: Strong Foundation (Digital Marketing Fundament, Positioning, Content Strategy, Online Marketing Strategy, Google Analytics 4), Growth (Online Advertising, Search Engine Advertising, Email Marketing, Marketing Automation, Content Marketing, Linkbuilding), and Optimization/Insight (Conversion Optimization, SEO, Generative Engine Optimization). The company specializes in helping businesses achieve structural growth through digital marketing and AI. Key differentiators include their GEO (Generative Engine Optimization) service for AI visibility, ChatGPT Ads services, and Apple AI consulting. They work with a proprietary growth model and serve over 80 organizational clients from offices in Ermelo and Amersfoort.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Fundament
Quantifiable outcome
- DB Keukens: 99.4% growth in appointments in October
- +3 more outcomes
Companies that use LeadLogic
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
LeadLogic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
LeadLogic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Stal Creatief BureauminorPartnered with Stal Creatief Bureau for SunRace case study. Stal handled offline creative and visuals while LeadLogic managed online campaigns for cycling event marketing.
- RedmattersminorCreative agency partner for DB Keukens collaboration. Redmatters provided creative services while LeadLogic managed digital marketing strategy and execution.
- Buro AangenaamminorEmployer branding partnership. Buro Aangenaam helps strengthen LeadLogic's employer brand.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
LeadLogic competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Amsterdam-headquartered global digital agency offering end-to-end creative, technology, and marketing services. Comparable to LeadLogic in delivering integrated digital marketing solutions, but materially larger and with international scale and proprietary tooling.
- WPP: Global advertising and marketing services holding company with extensive digital media buying and marketing consultancy capabilities (e.g., GroupM, Ogilvy). Indirectly competes for large Dutch enterprise budgets that LeadLogic serves at smaller scale.
- Valtech: Global digital transformation agency offering marketing consulting, experience design, and technology services. Overlaps with LeadLogic on marketing strategy and technology-enabled execution but operates at much greater scale and with proprietary platforms.
- Emakina: Benelux-headquartered digital agency group covering strategy, creativity, marketing, and technology. Competes for the same Dutch/Benelux marketing budgets but at significantly larger scale and a broader regional footprint.
Direct peers
- OrangeValley: Dutch digital marketing agency with comparable service portfolio spanning SEO, SEA, content, and marketing automation. Overlapping target customers in Dutch mid-market and similar consultative sales approach.
- Searchresult: Dutch boutique digital marketing agency specializing in SEO, SEA, and data-driven online marketing for MKB clients. Very similar in size, vertical focus, and service mix to LeadLogic's growth phase.
- iO (formerly Intracto): Benelux digital agency providing strategy, marketing, technology, and content services across similar end-to-end offerings (SEO, SEA, content, automation). Closely comparable in scope and mid-market focus, though larger and now part of a Nordic digital group.
- Happy Horizon: Dutch digital marketing and technology agency offering integrated marketing services including online advertising, content, SEO, and analytics. Comparable in service breadth and Dutch mid-market orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadLogic social profiles
Digital presenceLeadLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadLogic leadership team
Management profileNumber of profiles
Profiles6 records
LeadLogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadLogic
What does LeadLogic do?
LeadLogic is a Dutch digital marketing agency that sells structured online marketing and content strategy, paid advertising (Google, Meta, LinkedIn), SEO/SEA, email marketing, marketing automation, conversion optimization, and AI-driven marketing services (GEO, ChatGPT Ads, Apple AI consulting) to mid-market organizations in the Netherlands. Each client is assigned a dedicated marketer as primary contact, supported by a team of 30+ consultants working from offices in Ermelo and Amersfoort or on-site at the client location, with services delivered under the proprietary LeadLogic Groeimodel methodology.
Is LeadLogic a public or private company?
LeadLogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadLogic founded?
LeadLogic was founded in 2014. It employs 11 to 50 people.
Where is LeadLogic based?
LeadLogic is headquartered in Ermelo, Netherlands, in the Europe region.
How does LeadLogic make money?
One revenue line is on record: digital Marketing Services.
Who are LeadLogic's main competitors?
Broad incumbents on record are Dept Agency, WPP, Valtech and Emakina. Direct peers are OrangeValley, Searchresult, iO (formerly Intracto) and Happy Horizon.
Does LeadLogic have an API?
No public API is recorded for LeadLogic.
What industry is LeadLogic in?
LeadLogic's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.