What Buro Aangenaam does

Buro Aangenaam is a privately held Dutch creative marketing agency founded in 2017 and headquartered in Ermelo, Gelderland, with a secondary office in Amersfoort. The firm is co-owned by four individuals — Jeroen Bos, Paul Leune, Lammert Heek, and Willeke Stam — and operates with a team of approximately 11-14 full-time creative professionals, supplemented by an extended collaboration network with sister company LeadLogic. The company is organized around three core service lines: Employer Branding (positioning, vacancy copywriting, recruitment campaigns), Content Marketing (social media, blogs, web copy, video), and Personal Branding (LinkedIn ghostwriting and executive presence), all delivered through a proprietary three-step methodology branded as the KPA Methodiek (Kern/Positionering/Activatie).

The business model is straightforward professional services: custom-quoted project and retainer engagements with no publicly disclosed pricing, acquired through direct consultation ('koffiegesprek'), website inbound, referrals, and a network of channel partnerships including Indeed (job advertising), LeadBot (chatbot/automation), and Recruitee (ATS). Revenue streams are not disclosed. The client base spans at least 11 distinct industries with notable enterprise logos including McDonald's, LelyPharma, DB Keukens, Atlas Power, and Ploeger Logistics, alongside mid-market and SMB accounts such as De Boterlap Groep, Buitenplaats Het Loo, Suneco, and Waterdicht.

Operationally, Buro Aangenaam executes paid media campaigns across Meta, LinkedIn, Google, Indeed, YouTube, TikTok, and Snapchat, and partners with specialist creative firms (Filmakers, Redmatters, Stal, Mandelo, VisualChefs) for video, web, and visual production. The firm has no proprietary technology platform and operates as a human-driven creative services business, with its primary technical differentiator being the KPA Methodiek as a structured service framework rather than a software product. The geographic footprint is concentrated in the Netherlands with occasional international project work and no disclosed global expansion plan.

Name

Buro Aangenaam

Legal name

Buro Aangenaam

Website

https://buroaangenaam.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Buro Aangenaam is a Dutch creative marketing agency that delivers employer branding, content marketing, and personal branding services to mid-market and enterprise clients across diverse industries, using its proprietary KPA Methodiek.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Employer branding services
• Content marketing agency
• Personal branding services
• Recruitment marketing campaigns
• Creative marketing agency

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Employer Branding: Strategic employer branding services including positioning, campaign development, and ongoing content marketing for organizations seeking to attract talent.
2. Professional Services - Content Marketing: Creation and deployment of creative content across social media, blogs, websites, and other channels for clients.
3. Professional Services - Personal Branding: Ghostwriting and personal brand development services for executives and business leaders, primarily through LinkedIn content creation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Buro Aangenaam is a Dutch creative marketing agency that delivers employer branding, content marketing, and personal branding services to organizations seeking to attract talent and customers. Engagements are structured around the proprietary KPA Methodiek and include creative content production (social media, blogs, video, web copy), paid campaign management across Meta, LinkedIn, Indeed, Google and Snapchat, and job posting copywriting.

Product overview

Buro Aangenaam is a Dutch creative marketing agency specializing in employer branding, content marketing, and personal branding services. The company operates as a services firm rather than a software product company, built around its proprietary KPA Methodiek (Kern/Positionering/Activatie) — a three-step approach starting with organizational positioning, followed by brand activation through creative content marketing, campaign management, and optimized vacancy texts. Their service portfolio comprises three core offerings: Contentmarketing (social media, blogs, video), Employer Branding (brand strategy and recruitment campaigns), and Personal Branding (executive LinkedIn optimization). Supporting these are specialized services for campaign management and job posting copywriting, all delivered through major advertising channels including Meta, LinkedIn, Indeed, Google, and Snapchat.

Differentiator

Problem solved

Functional benefit

Products and services

• KPA Methodiek A proprietary three-step marketing methodology (Kern/Positionering/Activatie) that guides clients from organizational positioning through creative content marketing and campaign activation, forming the foundation of all Buro Aangenaam service offerings.
• Employer Branding Comprehensive employer brand development services including positioning strategy, employee engagement, vacancy text optimization, and targeted content marketing and campaigns to attract qualified candidates.
• Content Marketing Strategic content creation and distribution services including social media posts, blogs, web copy, and video content, designed to build brand awareness and drive engagement with target audiences.
• Personal Branding Individual brand development services, focused on LinkedIn optimization and executive presence, helping prominent figures within organizations build and maintain their professional personal brand.
• Campagnemanagement Paid advertising campaign planning and execution across Meta Ads, LinkedIn Ads, Indeed Ads, Google Ads, and Snapchat, using touch-tell-sell campaign structures with KPI tracking and retargeting.
• Vacatureteksten Job posting copywriting services that replace generic recruitment clichés with clear, honest, and compelling descriptions that accurately represent the role and company culture.

Quantifiable outcome

• 538 applications generated for LelyPharma in under one year
• +5 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LeadLogiccoreStrategic or Co-development PartnerLeadLogic is described as Buro Aangenaam's 'big brother' or sister company, operating from the same office space. The two companies share resources, collaborate on projects, and sometimes employees work 50% at each company. Buro Aangenaam focuses on creative/marketing aspects while LeadLogic handles data and technical marketing.
• IndeedminorChannel Partner/ Reseller/ DistributorIndeed Partner badge holder. Buro Aangenaam runs sponsored content and job advertising campaigns through Indeed's platform for client recruitment.
• Veluwe PortaalminorStrategic or Co-development PartnerRegional portal partnership in the Veluwe region for local business networking and visibility.
• MandelominorImplementation/ SI/ Consulting PartnerDigital agency partner that collaborated with Buro Aangenaam on website development for De Boterlap Groep and Premium Petfood Brands.
• Ready to GominorImplementation/ SI/ Consulting PartnerPartner for LelyPharma's 'werken-bij' website development, collaborated on building the careers page.
• FilmakerscoreStrategic or Co-development PartnerCreative video production partner that collaborates with Buro Aangenaam on client video campaigns including LelyPharma, Ploeger, and De Boterlap Group Horeca Olympics.
• StalminorStrategic or Co-development PartnerCreative agency partner that collaborated on the Poetsbuddy campaign concept development for student recruitment.
• RedmatterscoreStrategic or Co-development PartnerMarketing partner for DB Keukens campaign. Redmatters handled campaign ideation, audience research, and website upgrades while Buro Aangenaam executed multi-channel campaigns.
• DraadminorStrategic or Co-development PartnerCreative partner for Scott Woltering's personal branding project, collaborating on website and visual content development.
• VisualChefsminorImplementation/ SI/ Consulting PartnerVisual content production partner for Atlas Power Academy video campaign.
• Dierenpark AmersfoortminorOthersEvent venue partner for JRFM product launch event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lukkien: Netherlands-based creative, content and digital-production agency. Comparable on full-service creative delivery and multi-channel campaign execution for Dutch enterprise clients.
• Fitzroy: Dutch creative agency with a similar mid-market positioning and brand storytelling orientation. Overlaps with Buro Aangenaam on creative content and employer/customer-brand work.
• The Valley: Amsterdam-based creative and content-marketing agency serving Dutch brands. Comparable in offering breadth (branding, content, campaigns) and mid-market/enterprise Dutch client base.
• Stream: Dutch digital creative agency offering branding, content and performance marketing. Overlaps with Buro Aangenaam's creative-plus-paid-media delivery model for Dutch employers and brands.
• Effectgroep: Dutch creative agency specializing in employer branding and recruitment marketing. Directly comparable in service mix (positioning, content, campaigns) and target market (NL mid-market employers facing talent shortages).
• Rockstars Recruitment: Dutch employer-branding and recruitment-marketing agency with a similar mid-market Dutch focus. Closely overlaps Buro Aangenaam on vacancy copy, campaign work, and employer-brand positioning.

Emerging players

• Lemonbooking: Dutch employer-branding specialist focused on creative recruitment campaigns. A niche competitor to Buro Aangenaam in the talent-attraction segment of the Dutch market.
• Wij zijn Werkze: Netherlands-based employer-branding and recruitment-marketing agency with comparable positioning and service scope. Competes for the same Dutch mid-market employer-branding engagements.

Broad incumbents

• Freshheads: Dutch digital agency combining branding, content and digital product work. Comparable on creative-and-marketing integration for Dutch mid-market and enterprise customers, though with stronger technology offerings.
• Dept: Large Amsterdam-headquartered digital agency with broad capabilities across content, paid media, employer branding and technology. A scaled incumbent competing for the same Dutch enterprise marketing budgets, but with a much wider service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/buroaangenaam
• TikToktiktok.com/@leadlogic_aangenaam
• LinkedInlinkedin.com/company/buro-aangenaam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buro Aangenaam