Inboundcycle
InboundCycle is a private, founder-led inbound marketing agency and HubSpot Elite Partner headquartered in Barcelona, serving enterprise and mid-market clients across Spain and Latin America through HubSpot implementation, ABM, AI marketing, and content services.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Inboundcycle does
InboundCycle, S.L. is a private inbound marketing agency headquartered in Barcelona, Spain, founded in 2011 by Pau Valdés and David Tomás. It operates across Spain and Latin America with regional offices in Madrid, Santiago (Chile), Rio de Janeiro (Brazil), and Mexico City, employing 100+ specialists. The company was the first inbound marketing agency in Spain and Latin America, the first HubSpot Gold, Platinum, Diamond, and Elite partner outside the United States, and is currently ranked among the top 10 agencies worldwide in the HubSpot Agency Directory. Named enterprise clients include Affinity, Sepmag (since 2012), Ekon, Loctite (Henkel), SIMON, Lékué, DKV Seguros, and Grupo Planeta.
The company's service portfolio is anchored on HubSpot implementation and ongoing management across marketing, sales, and service hubs, complemented by account-based marketing (ABM), inbound marketing strategy and execution, Generative Engine Optimization (GEO) for AI search engines (ChatGPT, Perplexity, Gemini), podcast production, marketing automation, and AI-driven services. Its proprietary technology assets include NFORCE.AI (autonomous AI agents deployed into client marketing/sales workflows), Forward Deployed AI Marketing, Web Agéntica (agentic web development), and a proprietary three-dimensional lead scoring methodology. The technology stack centers on the HubSpot platform integrated with generative AI for content production, lead scoring, and process automation. No patents, proprietary foundation models, or third-party AI benchmarks are disclosed.
The business model combines recurring monthly or annual subscriptions for HubSpot implementation and ongoing management with fixed-price, often multi-year professional services engagements for ABM, podcast production, and content marketing. Distribution is hybrid: direct enterprise field sales across Spain and LATAM, content-led demand generation via a 150+ article blog and the Marketing Leaders podcast, plus the Inbound Leaders proprietary events and the HubSpot User Group (HUG) Barcelona chapter. Pricing is quote-based and not publicly disclosed. Since June 2018, the company has been wholly owned by CEO Pau Valdés following separation from co-founder David Tomás and Cyberclick.
Inboundcycle firmographics
Firmographics- Name
- Inboundcycle
- Legal name
- INBOUNDCYCLE, S.L.
- Website
- https://inboundcycle.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InboundCycle is a private, founder-led inbound marketing agency and HubSpot Elite Partner headquartered in Barcelona, serving enterprise and mid-market clients across Spain and Latin America through HubSpot implementation, ABM, AI marketing, and content services.
- Ownership category
- akta.pro rank
Inboundcycle industry classification
Industry- Product category
- Digital Marketing Agency Services
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Inboundcycle is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Inboundcycle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- HubSpot Implementation Services: Full-service HubSpot platform implementation including setup, configuration, onboarding, and ongoing management. Services span across marketing, sales, and service hubs with different engagement levels based on client needs.
- Inbound Marketing Services: Multi-channel inbound marketing strategy development and execution including SEO, content marketing, podcast production, social media management, and marketing automation.
- ABM (Account-Based Marketing): Targeted account-based marketing campaigns for enterprise clients focusing on 20-30 key accounts with hyper-personalized content and non-intrusive outreach.
- Training and Education: Inbound marketing courses, certifications, and educational resources including free downloadable guides and ebooks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise engagement |
| Other | Multi-year contract | Project-based campaigns |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels13 records
Inboundcycle product offering
Product offeringCore offering
InboundCycle is an inbound marketing agency that designs, implements, and manages full-funnel inbound marketing programs on the HubSpot platform. Its portfolio spans core inbound marketing, account-based marketing (ABM), generative engine optimization (GEO), podcast production, marketing automation, HubSpot CRM implementation, and AI-powered marketing services such as NFORCE.AI autonomous agents and Forward Deployed AI Marketing. The firm is the first HubSpot Elite and Diamond Partner in Spain and Latin America, serving enterprise and mid-market clients across EMEA and LATAM.
Product overview
InboundCycle is an inbound marketing agency offering a portfolio of specialized services organized around its core methodology. The service portfolio includes: Inbound Marketing (core strategy), Account-Based Marketing (ABM), GEO (SEO for AI), Podcast Production, HubSpot Implementation, Marketing Automation, Web Agéntica (agentic web), Forward Deployed AI Marketing, Marketing & Sales Audits, and Competitive Analysis. The company also operates a proprietary AI product called NFORCE.AI for building autonomous AI agents, and hosts the annual Inbound Leaders conference. As a HubSpot Elite/Diamond Partner since 2011, HubSpot implementation and configuration services are a significant part of their offerings, with clients including Affinity, Sepmag, Ekon, and Loctite (Henkel).
Differentiator
Problem solved
Functional benefit
Brands
- NFORCE.AI: AI agents that automate parts of marketing and sales processes, working autonomously 24/7 to generate results.
- Inbound Leaders
- Podcast Marketing Leaders
Products and services
- Inbound Marketing Multichannel inbound marketing strategy and execution covering SEO, GEO, content, video, podcasts, and social media, with intelligent automation to attract, convert, and retain customers for B2B enterprises.
- Account-Based Marketing (ABM)
- GEO (SEO for AI)
- Podcast Production
- HubSpot Implementation
- Marketing Automation
- Web Agéntica (Agentic Web)
- Forward Deployed AI Marketing
- Auditoría Marketing y Ventas
- Análisis de Competencia y Mercado
- NFORCE.AI
Quantifiable outcome
- Affinity achieved 500,000 monthly website visits through inbound marketing implementation
- +3 more outcomes
Companies that use Inboundcycle
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Inboundcycle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
Inboundcycle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- DIY InboundminorCo-founded by CEO Pau Valdés, DIY Inbound is a related venture in the inbound marketing education and tools space. Strategic partnership for content development and thought leadership.
- HubSpotcoreSince 2011, InboundCycle has been the premier HubSpot implementation partner in Spain and Latin America. First to achieve Gold, Platinum, Diamond, and Elite partner tiers outside the United States. Provides full-service HubSpot implementation, configuration, and ongoing management for enterprise clients across marketing, sales, and service hubs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Inboundcycle competitors and assessment
Company assessmentDirect peers
- Hallam: UK-based HubSpot Diamond/Elite Partner offering inbound marketing, marketing automation, and HubSpot implementation across B2B sectors. Directly comparable in service mix and partner tier, with similar emphasis on recurring retainers.
- Lynton Web: HubSpot Elite/Diamond Partner focused on inbound marketing, marketing automation, and HubSpot onboarding. Directly comparable agency competitor with similar partner-tier positioning and B2B services mix.
- SmartBug Media: US-based HubSpot Elite Partner agency offering inbound marketing, marketing automation, and CRM implementation services. Closest direct comparator given shared HubSpot Elite status, recurring revenue model, and similar mix of inbound strategy plus platform implementation.
- New Breed Revenue: HubSpot Elite Partner focused on B2B revenue operations, marketing automation, and sales enablement. Highly comparable in terms of partner-tier positioning, enterprise client mix, and emphasis on HubSpot-centered recurring engagements.
- Salted Stone: HubSpot Elite Partner agency specializing in inbound marketing strategy, marketing automation, and CRM implementations for B2B clients. Comparable on partner-tier economics and core service line overlap with InboundCycle.
- Kuno Creative: HubSpot Elite Partner agency delivering inbound marketing, web design, and HubSpot implementations. Mirrors InboundCycle's combination of content-led strategy, marketing automation, and HubSpot-centric delivery for mid-market and enterprise customers.
Regional players
- Rock Content: LATAM-focused content marketing and SEO agency offering scalable content production and marketing services across Portuguese and Spanish-speaking markets. Comparable on content-driven demand generation and regional footprint.
- Cyberclick: Spanish digital marketing agency historically affiliated with InboundCycle via co-founder David Tomás, providing performance marketing and lead generation in Iberia. Comparable regional digital agency competitor in the same Iberian market.
- SEOCOM: Spanish digital agency providing SEO, content marketing, and inbound services to mid-market and enterprise clients in Iberia. Comparable regional competitor in the Spanish SEO/inbound space.
Broad incumbents
- Jellyfish: Global digital marketing agency offering paid media, SEO, content, and marketing technology services across multiple regions. Overlaps with InboundCycle on inbound strategy and platform enablement, but operates as a broad incumbent at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inboundcycle social profiles
Digital presenceInboundcycle compliance and trust
Trust signalCompliance3 records
Inboundcycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inboundcycle leadership team
Management profileNumber of profiles
Profiles5 records
Inboundcycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inboundcycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inboundcycle
What does Inboundcycle do?
InboundCycle is an inbound marketing agency that designs, implements, and manages full-funnel inbound marketing programs on the HubSpot platform. Its portfolio spans core inbound marketing, account-based marketing (ABM), generative engine optimization (GEO), podcast production, marketing automation, HubSpot CRM implementation, and AI-powered marketing services such as NFORCE.AI autonomous agents and Forward Deployed AI Marketing. The firm is the first HubSpot Elite and Diamond Partner in Spain and Latin America, serving enterprise and mid-market clients across EMEA and LATAM.
Is Inboundcycle a public or private company?
Inboundcycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inboundcycle founded?
Inboundcycle was founded in 2011. It employs 101 to 250 people.
Where is Inboundcycle based?
Inboundcycle is headquartered in Barcelona, Spain, in the Europe region.
How does Inboundcycle make money?
Four revenue lines are on record. HubSpot Implementation Services are the primary driver. The others are inbound Marketing Services, ABM (Account-Based Marketing) and training and Education.
Who are Inboundcycle's main competitors?
Direct peers on record are Hallam, Lynton Web, SmartBug Media, New Breed Revenue, Salted Stone and Kuno Creative. Regional players are Rock Content, Cyberclick and SEOCOM. Jellyfish is listed as a broad incumbent.
Does Inboundcycle have an API?
No public API is recorded for Inboundcycle.
What industry is Inboundcycle in?
Inboundcycle's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management.