Amsure

What Amsure does

Amsure is an independent insurance agency operating in New York State's Capital Region, providing business insurance, employee benefits, personal insurance, and property-casualty specialty coverage to commercial and individual customers. The agency distributes its products through two physical offices — a headquarters at 12 Computer Drive West in Albany and a secondary office at 31 Woodlawn Avenue in Saratoga Springs — supplemented by a self-service online quote portal for auto and homeowners insurance. As an affiliate of Adirondack Trust Company, Amsure shares corporate governance, Terms of Use, and Privacy Notice with the parent bank, and benefits from cross-referrals between banking and insurance services. The agency has operated since 1945 and employs between 51 and 100 people, indicating a long-established but regionally focused operation.

The company's core products span three horizontal lines — Business Insurance (commercial property, liability, and specialty coverage), Employee Benefits (health, dental, vision, retirement, and life), and Personal Insurance (auto and homeowners) — plus a Property-Casualty Specialties unit for complex coverage needs and a Claims Assistance service reachable by phone. Amsure generates revenue through commissions on insurance premiums placed with carriers across these lines, a standard independent agency revenue model. The technology layer is modest: a basic quote generation portal, an electronic payment portal (epaypolicy.com), and social media presence on Facebook and LinkedIn, with no proprietary AI/ML capabilities or API integrations disclosed. Customer acquisition relies on direct phone contact, referrals, the online quote portal, and the Adirondack Trust Company referral pipeline rather than sophisticated digital marketing.

Name

Amsure

Legal name

Amsure

Website

https://amsure.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Amsure is a privately held independent insurance agency in New York's Capital Region offering business, personal, and employee benefits insurance through offices in Albany and Saratoga Springs, affiliated with Adirondack Trust Company and serving regional commercial and individual customers since 1945.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Premiums: Amsure generates revenue through insurance premiums collected from policyholders across business, employee benefits, and personal insurance lines. The agency acts as an intermediary earning commissions on policies placed with insurance carriers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amsure is an independent insurance agency that places business insurance, employee benefits, personal insurance, and property-casualty specialty coverage with multiple carriers on behalf of clients, and provides claims assistance. The firm operates from offices in Albany and Saratoga Springs, New York, and serves both businesses and individuals in the upstate New York region.

Product overview

Amsure is an insurance agency offering a portfolio of insurance products and services. The company provides Business Insurance, Employee Benefits, and Personal Insurance as its core product lines, with additional Property-Casualty Specialties for specialized coverage needs. Claims Assistance services support policyholders through the claims process. The company operates primarily in New York State with physical office locations in Albany and Saratoga Springs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adirondack Trust CompanyminorOthersAmsure is affiliated with Adirondack Trust Company, which operates as a bank and financial services partner. The partnership provides cross-referrals between insurance and banking services. Amsure's website includes a link to the Adirondack Trust Company bank site, and both entities share terms of use and privacy policies.

Recent moves4 records

Expansion highlights3 records

Others

• Assurex Global: Network of independent insurance agencies across the U.S. and globally. Comparable as a peer/distribution channel — agencies like Amsure can join Assurex Global to access larger carrier placements, demonstrating how Amsure could scale beyond its regional footprint.

Emerging players

• Policygenius: Digital insurance marketplace and broker distributing personal lines (life, auto, home, disability) online. Comparable overlap in personal lines distribution that Amsure also handles, but operating with a direct-to-consumer technology model that competes with traditional agencies.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong retail brokerage segment serving mid-market commercial and personal lines clients. Overlaps with Amsure's commercial, personal, and benefits offerings.
• Acrisure: Top-10 U.S. insurance brokerage built largely through acquisition of regional independent agencies. Directly comparable in business model (commission-based independent distribution) and overlapping product mix with Amsure.
• HUB International: Major North American insurance brokerage with strong presence in the Northeast. Comparable product portfolio (commercial, personal, benefits) and similar bank-affiliation distribution legacy; competes with regional independents on mid-market accounts.
• USI Insurance Services: Large national insurance brokerage and benefits consulting firm serving mid-market and large commercial clients. Comparable to Amsure in providing commercial P&C, employee benefits, and personal lines, but at materially greater scale and broader geographic reach.
• Brown & Brown: Diversified national insurance broker ranked among the largest U.S. agencies. Comparable in product breadth (commercial, personal, benefits) but operates at national scale through acquired regional agencies.

Direct peers

• Marshall & Sterling Enterprises: Privately held independent insurance agency headquartered in Poughkeepsie, NY with multiple New York State offices. Directly comparable as a regional multi-line agency serving business, personal, and benefits clients in the same New York geography with similar commission-based distribution.
• The Hilb Group: Mid-market insurance brokerage with a multi-state regional footprint and bank/financial-institution affiliation model. Comparable to Amsure as an independent agency offering business, personal, and benefits lines with an emphasis on advisory service and regional client relationships.
• Tompkins Insurance Agencies: Independent insurance agency group in New York State affiliated with Tompkins Community Bank. Closely comparable to Amsure in being a bank-affiliated regional insurance agency distributing business, personal, and employee benefits lines through local offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Amsureins
• LinkedInlinkedin.com/company/amsureins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsure