Red Blue Blur Ideas (RBBi)

What Red Blue Blur Ideas (RBBi) does

Red Blue Blur Ideas (RBBi) is a Dubai-headquartered digital experience consultancy founded in 2011, positioned as the first human-centered digital solutions company in the Middle East. The firm operates a portfolio of nine core service lines spanning service design and customer/human experience consultancy, UX and UI design, search engine optimization, user research and UX audits, digital analytics, usability lab setup consultancy, remote/online event experiences, content and SEO consultancy, and e-commerce conversion rate optimization. Its technology stack relies on conventional UX research methods including eye tracking, usability testing platforms, card sorting, cognitive walkthroughs, and heatmap/gaze plot analysis, complemented by industry-standard SEO tools (Screaming Frog, Google Page Speed Insights, SimilarWeb). Two proprietary assets anchor the offering: the LADR Framework for digital experience assessment, and the Middle East's first and longest-running Usability Lab, which has operated since 2011 and offers user testing, eye tracking, remote testing, and lab rental services.

The company's revenue model is professional services–based, billed through scoped consulting engagements with enterprise and government clients, supplemented by usability lab rental and training revenue through the RBBi X Lab and RBBi Campus programs. RBBi serves a diversified client base across aviation (Qatar Airways, Flynas), real estate (Emaar), government and transportation (TECOM Group, RTA Dubai), media (Sky News Arabia), car rental (Hertz UAE), e-commerce (Jumbo, The Entertainer), and digital media (Worldoo). The firm maintains offices in Dubai (HQ), Hong Kong, and London, and was co-founded by Amol Kadam (CEO) and Devesh Mistry (CTO). The company is privately held, has not raised external funding rounds, and remains founder-operated after 14 years in business.

Name

Red Blue Blur Ideas (RBBi)

Legal name

Red Blue Blur Ideas (RBBi)

Website

https://rbbideas.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Blue Blur Ideas (RBBi) is a Dubai-headquartered digital experience consultancy founded in 2011, offering UX/UI design, SEO, user research, and usability testing services to enterprise and government clients across the Middle East.

Ownership category

akta.pro rank

Product category

Digital Experience Consulting

NAICS

Graphic Design Services (541430), Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• UX design services
• Digital experience consulting
• Usability testing services
• Search engine optimization
• User research services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: RBBi generates revenue through professional consulting engagements for digital experience design, UX strategy, customer experience transformation, and digital transformation projects. Revenue is project-based and typically billed through scoped engagements with enterprise clients.
2. User Testing and Research Services: Revenue from usability testing services, including lab rental, eye tracking sessions, remote user testing, and UX audits conducted at their Usability Lab.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Red Blue Blur Ideas (RBBi) is a digital experience consultancy that provides user-centered design, UX/UI design, usability testing, search engine optimisation, and digital transformation services. Founded in 2011, the firm operates the region's first dedicated Usability Lab and serves enterprise and government clients across the Middle East, Asia, and the UK from offices in Dubai (HQ), Hong Kong, and London.

Product overview

RBBi is a digital experience consultancy offering a portfolio of nine core service lines focused on human-centered design. The services span Service Design/CX & HX Consultancy, Experience Design/UX & UI Design, Search Engine Optimisation, User Research Studies & UX Audits, Digital Analytics & Consultancy, Usability/UX Lab Setup Consultancy, Remote/Online Events & Experiences, Content & SEO Consultancy, and Ecommerce & Conversion (CRO). The company operates Region's first Usability Lab (since 2011) providing user testing, eye tracking, and remote user testing. RBBi X Lab serves as an experimental innovation hub, while the proprietary LADR Framework provides assessment and analytics capabilities. First human-centred digital solutions company in the Middle East, transforming businesses since 2011.

Differentiator

Problem solved

Functional benefit

Brands

• RBBi X Lab: Innovation lab focused on experimentation and advanced UX research.
• LADR Framework

Products and services

• Customer Experience (CX) & Human Experience (HX) Consultancy Strategic service design and experience strategy consultancy for enterprises and government entities, focused on mapping and improving end-to-end customer and human experiences across digital touchpoints.
• Experience Design / UX & UI Design User experience and user interface design services for websites, mobile applications, and digital products, delivered to enterprise and government clients.
• User Research & Usability Testing User research studies, UX audits, and usability testing services conducted in the company's dedicated usability lab using eye-tracking and behavioural observation methods.
• Search Engine Optimisation (SEO) Search engine optimisation consultancy and content strategy services aimed at improving organic search visibility and traffic for enterprise clients.
• Digital Analytics & Consultancy Digital analytics consulting services that help organisations measure, interpret, and act on user behaviour and digital performance data.
• Usability / UX Lab Setup Consultancy Advisory and setup services for organisations seeking to build their own in-house usability and UX research labs.
• Ecommerce & Conversion Rate Optimisation (CRO) Ecommerce experience design and conversion rate optimisation services intended to improve online transaction completion and revenue performance.
• Remote & Online Event Experiences Design and production of remote and online event experiences, including virtual environments and digital engagement formats.

Quantifiable outcome

• 258% increase in booking revenue from Russian-speaking regions for Qatar Airways
• +9 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huge: Global digital experience agency offering UX, design, and digital transformation services. Comparable in service mix (UX, research, content, CRO) and enterprise/government client focus to RBBi, though larger in scale.
• Frog Design: Global design and innovation consultancy now part of Capgemini Invent. Directly comparable in service mix (design research, UX/UI, service design) and competes for the same enterprise digital transformation RFPs RBBi targets in MENA.
• Ustwo: Digital product studio offering UX design, product strategy, and engineering. Similar boutique scale, project-based engagement model, and design-led methodology as RBBi.
• Work & Co: Digital agency known for large-scale product and experience design work for marquee brands (e.g., Google, Facebook). Overlaps with RBBi in enterprise UX/UI and digital product engagements.
• Liquid: Independent digital agency delivering UX, design, and digital marketing. Similar boutique scale, project-based pricing, and enterprise client focus to RBBi.
• AnalogFolk: Independent creative digital agency combining strategy, design, and technology for global brands. Comparable in service mix (CX/UX, content, digital transformation) and engagement model to RBBi.

Broad incumbents

• IDEO: Pioneer global design consultancy offering human-centered design, service design, and innovation strategy. Operates broadly across industries with much larger bench and geographic reach than RBBi but competes for similar CX/UX mandates.
• Fjord (Accenture): Design and innovation consultancy within Accenture Song. Directly overlapping service portfolio (CX strategy, service design, digital transformation) and increasingly competing in Middle East enterprise and public-sector deals.
• VMLY&R: Large global brand and experience agency offering CX strategy, digital transformation, and content services. Increasingly competes with regional consultancies like RBBi for enterprise and government digital mandates in MENA.

Regional players

• Net Solutions: Digital agency with India-based delivery and global client footprint. Comparable in UX/design/digital marketing service breadth and enterprise client focus, offering scale-driven competition for similar MENA engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rbbideas
• Facebookfacebook.com/RBBideas
• LinkedInlinkedin.com/company/2330524

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Blue Blur Ideas (RBBi)