Cannon Water Technology Inc.

What Cannon Water Technology Inc. does

Cannon Water Technology Inc. is a privately held, Rocklin, California-based distributor of commercial and industrial water treatment equipment, chemicals, and related fluid-handling products, operating for over 36 years. Its core offering is a multi-brand catalog organized around three pillars: metering pumps (Stenner, Walchem, Blue-White, SEKO-Beta Technology, Pulsafeeder, LMI, GTP); water treatment chemicals (biocides, boiler and cooling water treatments, glycol/heat-transfer fluids, dispersants, testing chemicals); and water treatment equipment (filtration, UV disinfection from Sterilight and Trojan UVMax, flow meters, water quality meters, chemical feeders, reverse osmosis components, controllers). The company is an authorized distributor for ten-plus OEMs and also bundles third-party remote monitoring software (WebAdvantage, PULSAlink, Pyxis Cloud, Walchem Fluent, Aliquot, OnSight) as add-on modules to connected equipment. It distributes Eddington Industries' Made-in-USA corrosion monitoring products (coupon racks, holders, test coupons, flowmeters) as a domestic anchor line.

The business runs on a direct-to-consumer e-commerce model through a BigCommerce storefront, accepting USD plus 114+ other currencies and shipping globally. Pricing is unit-level with MSRP displayed per item; products typically range from approximately $100 (replacement pump tubes) to over $1,200 (Walchem EWP pumps, corrosion coupon racks), with no disclosed enterprise contract tiering. Customer segments span residential homeowners (secondary), commercial facilities such as hotels, restaurants, and buildings (primary), and industrial/manufacturing operations requiring chemical dosing, corrosion control, and process water treatment (primary). The company is independently owned with no disclosed institutional investment, parent company, or acquisition activity. Headcount is reported at 1–10 employees, and revenue is undisclosed. Recent activity is limited to incremental 2025 product introductions (SEKO Type PE 5 peristaltic pump, Walchem EWP-110 series, Stenner EU-spec pump tubes, GTP clamp-mount tank mixer), suggesting a stable, catalog-maintenance posture rather than expansion-led growth.

Name

Cannon Water Technology Inc.

Legal name

Cannon Water Technology Inc.

Website

https://cannonwater.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannon Water Technology Inc. is a privately held, Rocklin, California-based distributor of water treatment equipment, metering pumps, and chemicals from brands such as Stenner, Walchem, Blue-White, SEKO, and Eddington Industries, serving residential, commercial, and industrial customers globally via e-commerce.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

akta.pro secondary industries

Water Treatment & Process Specialty Chemicals (IMAEABAN), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water treatment equipment
• Metering pumps
• Water treatment chemicals
• Chemical dosing systems
• Corrosion monitoring equipment

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale of pumps, water treatment equipment, filtration systems, flow meters, and monitoring instruments to residential, commercial, and industrial customers through e-commerce platform.
2. Water Treatment Chemicals: Sale of specialty water treatment chemicals including biocides, boiler water treatment, cooling water treatment, and cleaning treatments for industrial systems.
3. Made In USA Products: Distribution of American-made water treatment products including Eddington Industries flowmeters, corrosion monitoring equipment, and Stenner pumps.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cannon Water Technology manufactures water treatment chemicals and distributes metering pumps, filtration systems, UV disinfection, flow and water quality meters, controllers, chemical feeders, and corrosion monitoring equipment from multiple authorized brand partners. The company sells primarily through its BigCommerce e-commerce storefront with global shipping, serving residential, commercial, and industrial water treatment customers.

Product overview

Cannon Water Technology Inc. is a commercial and industrial water treatment equipment, chemicals manufacturer, and supplier with over 36 years of experience. The company offers a comprehensive portfolio organized around three core pillars: (1) Metering Pumps including Stenner, Walchem, Blue-White, SEKO-Beta Technology, and GTP brands for chemical feed and mixing applications; (2) Water Treatment Chemicals spanning biocides, boiler/cooling water treatment, glycol fluids, and testing chemicals; and (3) Water Treatment Equipment including filtration systems, UV disinfection (Sterilight, Trojan UVMax), flow meters, water quality meters, controllers, and chemical feeders. The company also distributes Eddington Industries' USA-made corrosion monitoring products (coupon racks, holders, test coupons, flowmeters) and offers remote monitoring/control software platforms (WebAdvantage, PULSAlink, Pyxis Cloud, Walchem Fluent) as add-on modules for connected equipment management. Recent new product arrivals include SEKO Type PE 5 peristaltic pumps and Walchem EWP series metering pumps.

Differentiator

Problem solved

Functional benefit

Products and services

• Metering Pumps Precision pumping solutions including chemical metering pumps, peristaltic pumps, solenoid metering pumps, and variable speed metering pumps for accurate chemical dosing in water treatment applications. Available from multiple brand partners including Stenner, Walchem, Blue-White, SEKO-Beta Technology, Pulsafeeder, LMI, and GTP.
• Water Treatment Chemicals Comprehensive range of specialty water treatment chemicals including biocides, dispersants, boiler water treatment, cooling water treatment, glycol and heat transfer fluids, and testing chemicals for industrial, commercial, and residential water systems.
• Water Treatment Equipment Equipment portfolio to improve water quality including filtration systems, UV disinfection systems, flow meters, water quality meters, controllers, chemical feeders, and reverse osmosis membrane treatments for residential, commercial, and industrial applications.
• Eddington Industries Corrosion Monitoring Products USA-made water treatment equipment including pre-assembled corrosion coupon racks (PVC, black iron, or stainless steel with 1-6 test stations and flow regulators), corrosion coupon holders, corrosion test coupons, high-accuracy flowmeters, glycol feeders, injection quills, and check valves for industrial corrosion monitoring programs.
• Stenner Pumps Metering and peristaltic pumps for chemical feed applications from authorized partner Stenner, including pump tubes and replacement parts such as the Stenner #5 and #7 Pump Tubes (5-Pack) with Europe 6 mm connections.
• Walchem Pumps Chemical metering pumps from authorized partner Walchem with programmable control features and remote monitoring capabilities, including the EWP-110DVE07F-USR and EWP-110DVC07F-USR models at 1.7 GPH and 105 PSI.
• Blue-White Metering Pumps High-accuracy metering pumps from authorized partner Blue-White Industries for industrial water treatment and chemical dosing applications.
• SEKO - Beta Technology Peristaltic Pumps Peristaltic pumps from SEKO manufactured by Beta Technology for small chemical feed applications including ware washing and pressure washers, including the SEKO Type PE 5 model.
• GTP Tank Mixers and Agitators Chemical tank agitators and mixers from GTP including clamp mount, direct mount, and static inline mixers for tank mixing applications, with stainless steel shafts and axial impellers.
• Twist II Clean Filters Twist II Clean filter systems and replacement parts for water filtration across residential, commercial, and industrial applications.
• UV Light Disinfection Systems UV disinfection systems including Sterilight Silver Basic and Trojan UVMax for residential and commercial water treatment applications.
• Flow Meters and Fittings Various flow meters including magnetic flowmeters, paddlewheel flowmeters, ultrasonic flow meters, variable area flowmeters, and industrial flanged magmeters, with associated fittings for water treatment systems.
• Water Quality Meters Meters for measuring water quality parameters including pH, ORP (oxidation-reduction potential), conductivity, dissolved oxygen, TDS (total dissolved solids), salinity, and resistivity in water treatment applications.
• Chemical Feeders Chemical feeders including bypass feeders, pot feeders, and shot feeders for chemical dosing applications in water treatment systems.
• Reverse Osmosis Systems Reverse osmosis membrane treatments including fittings, tubing, water filters, tanks, and water softeners for water purification applications.
• Water Treatment Controllers Controllers for boiler, cooling tower, pH/ORP, conductivity, and timer-based water treatment monitoring and control across commercial and industrial applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• StennercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Stenner metering pumps, pump tubes, and accessories including peristaltic pump solutions for chemical dosing applications.
• WalchemcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Walchem chemical metering pumps and controllers including EWP series pumps and Fluent monitoring platform.
• LMImajorChannel Partner/ Reseller/ DistributorDistributor of LMI metering pumps and fluid handling equipment.
• Blue-White IndustriesmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Blue-White metering pumps and flow measurement equipment.
• SEKO - Beta TechnologymajorChannel Partner/ Reseller/ DistributorDistributor of SEKO peristaltic pumps and chemical dosing equipment manufactured by Beta Technology.
• PulsafeedermajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Pulsafeeder metering pumps with PULSAlink remote monitoring software.
• Eddington IndustriescoreChannel Partner/ Reseller/ DistributorExclusive/authorized distributor of Eddington Industries Made In USA products including corrosion coupon racks, flowmeters, and industrial fittings.
• Advantage ControlsmajorChannel Partner/ Reseller/ DistributorDistributor of Advantage Controls water treatment controllers and monitoring equipment including WebAdvantage platform.
• PyxismajorChannel Partner/ Reseller/ DistributorDistributor of Pyxis water treatment equipment including cloud data management platforms for water quality monitoring.
• Knight EquipmentminorChannel Partner/ Reseller/ DistributorDistributor of chemical feed equipment and pump solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentair: Broad incumbent in residential, commercial, and industrial water treatment equipment with its own branded pumps, filtration, and controllers; competes with Cannon's catalog and also supplies through similar distribution channels.
• Veolia Water Technologies: Broad incumbent delivering water and wastewater treatment systems, specialty chemicals, and service contracts to industrial customers; competes head-on in the chemicals and dosing equipment categories Cannon serves.
• Xylem: Broad incumbent offering pumps, metering, and water treatment solutions across municipal and industrial markets; overlapping metering-pump and instrumentation product lines with Cannon's portfolio.
• Grainger: Broad industrial MRO distributor that carries pumps, flow meters, and water treatment equipment online; competes with Cannon on price and selection for the same industrial buyer.
• Ecolab (Nalco Water): Broad incumbent supplying industrial boiler, cooling, and process water treatment chemicals and equipment; directly overlaps Cannon's chemicals and dosing-product categories with much larger scale.

Direct peers

• Pure Aqua: Direct peer selling commercial and industrial water treatment systems, including RO, filtration, and water softening equipment, with a global e-commerce presence; comparable customer mix and equipment-led catalog.
• Industrial Water Equipment: Direct peer distributing water treatment equipment, chemicals, and service offerings to industrial and commercial customers, with a similar equipment-plus-chemicals catalog mix.
• AXEON Water Technologies: Direct peer supplying reverse osmosis membranes, filtration housings, and water treatment components to commercial and industrial customers through online and distributor channels.
• Applied Membranes: Direct peer operating an e-commerce storefront distributing residential, commercial, and industrial water treatment equipment, including reverse osmosis systems, filters, and pumps; comparable catalog breadth and online distribution model.
• US Water Systems: Direct peer distributing residential and light-commercial water treatment equipment and chemicals online, with a multi-brand catalog and Made-in-USA positioning similar to Cannon's Eddington line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cannon_water
• YouTubeyoutube.com/cannonwater
• Facebookfacebook.com/cannonwater
• LinkedInlinkedin.com/company/cannon-water-technology-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannon Water Technology Inc.