Quan Media Group

What Quan Media Group does

Quan Media Group is a New York-based, full-service out-of-home (OOH) advertising agency founded in 2020 by OOH veteran Brian Rappaport. The firm operates as an OOH media concierge, providing strategic planning and media buying across all OOH formats (spectaculars, street-level, in-motion transit, airports, programmatic digital, experiential, 3D builds), full production and execution services (printing, shipping, posting, takedown), and full-funnel measurement including brand lift studies, footfall attribution, and web/app conversion tracking. Technology is delivered through a combination of an in-house ad tech platform, AI-driven optimization and dynamic creative tooling, programmatic DOOH buying capabilities, mobile retargeting with device ID passback, and partnerships with third-party verification (UniLED), attribution (Freckle/LandScope), and execution platforms (AdQuick).

The company generates revenue through commissions and markups on OOH media inventory purchased on behalf of clients and through professional-services fees for production and campaign execution. Pricing is custom and quote-based, tailored to campaign scope, market selection, and format mix, with multi-year contracts referenced. Quan's go-to-market is hybrid: direct enterprise sales to brands seeking a white-glove OOH concierge, plus an 'OOH sister agency' channel serving marketing agencies that need specialized planning and buying support. The customer base spans early-stage DTC startups (Ro, Jinx, Bombas, Olipop, Ouai, Touchland, Manscaped) and enterprise/growth-stage brands (HubSpot, PrizePicks, FreshDirect, Public.com, Primal Kitchen), across verticals including healthcare, pet food, fintech, fashion, beauty, CPG, grocery, B2B SaaS, and fantasy sports.

Operationally, Quan claims a global footprint across US markets (New York, Chicago, Baltimore/D.C., Minneapolis, Austin), Toronto, the United Kingdom, and Australia. The firm has been recognized in Adweek's Fastest Growing Agencies 2025 and maintains an active earned-media presence in Adweek, Digiday, AdAge, Modern Retail, and Marketing Brew. The team is listed at 1-10 employees, consistent with a boutique specialist agency whose value proposition centers on senior practitioner expertise and media-owner relationships rather than headcount scale.

Name

Quan Media Group

Legal name

Quan Media Group

Website

https://quanmediagroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Quan Media Group is a New York-based, full-service out-of-home advertising agency that plans, buys, produces, and measures OOH campaigns for DTC startups and growth-stage brands across the US, Canada, UK, and Australia.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Out-of-home advertising
• OOH media planning
• OOH media buying
• Outdoor advertising agency
• Brand activation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Media Planning and Buying Commission: As a media buying agency, Quan earns revenue through negotiated commissions and markups on OOH media inventory purchased on behalf of clients. They leverage relationships to secure premium inventory at cost-effective rates and add value through strategic planning and execution.
2. Production and Execution Services: Full production capabilities including printing, shipping, resizing, proofs, and unique executions such as 3D builds. Full campaign management from posting to takedown.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Quan Media Group is a full-service out-of-home (OOH) media concierge that plans and buys OOH advertising domestically and internationally, executes full production including printing, shipping, resizing, and 3D builds, and delivers full-funnel measurement covering brand lift, footfall, web/app attribution, and mobile retargeting. Its service is enhanced by an in-house ad-tech and AI stack supporting programmatic DOOH buying, optimized audience targeting, and dynamic creative optimization. The offering is delivered as a white-glove, consultative engagement with custom pricing tailored to each client's KPIs, markets, and formats.

Product overview

Quan Media Group is a full-service out-of-home (OOH) media concierge offering planning and buying services domestically and internationally. The core offering comprises three integrated pillars: (1) Planning and Buying, providing strategic consultation and media procurement with data-driven audience targeting; (2) Execution and Production, handling printing, shipping, and unique executions like 3D builds; and (3) OOH Attribution, delivering measurable results through brand lift studies and conversion tracking. The service is enhanced by a tech suite including Optimized Targeting, Adtech and AI-powered optimization, and Programmatic DOOH capabilities. Measurement features include Upper Funnel Measurement (Brand Lift) and Lower Funnel Measurement for footfall and web attribution, complemented by Mobile Retargeting and ID Passback for omnichannel campaign extension. The company supports multiple OOH formats including spectaculars, street-level, hand-painted walls, in-motion transit, airports, hyperlocal, guerrilla, experiential, 3D installations, and dynamic/programmatic displays.

Differentiator

Problem solved

Functional benefit

Products and services

• OOH Media Planning and Buying Full-service strategic consultation and procurement of out-of-home advertising inventory domestically and internationally, including market and unit selection, data-driven audience segmentation, and white-glove concierge service for brands and agencies across formats such as spectaculars, street-level, transit, airports, and guerrilla executions.
• OOH Execution and Production Full production capabilities for OOH campaigns including printing, shipping, resizing, proofs, and unique executions such as 3D builds, combined with end-to-end campaign management from posting through takedown.
• OOH Attribution and Measurement Full-funnel measurement service for OOH campaigns that proves effectiveness from upper-funnel brand awareness through lower-funnel conversion, including brand lift studies and offline-to-online attribution analysis for brands and agencies.
• Programmatic DOOH Buying Full programmatic digital out-of-home buying service enabling fast, data-driven digital executions with audience-based targeting, point-of-interest targeting, real-time trigger-based activation, and creative agility for digital OOH campaigns.

Quantifiable outcome

• 86% lift in aided awareness; 34% ad recall; 90% lift in investment likelihood; 50% increase in brand consideration
• +10 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• UniLED SoftwarecoreTechnology or Integration · 4 March 2026UniLED Software has been selected by Quan Media Group as its third-party verification provider, ensuring accurate measurement and validation of OOH campaign delivery and performance metrics.
• AdQuickcoreTechnology or Integration · 5 July 2021Partnership to streamline OOH ad campaigns by combining AdQuick's platform capabilities with Quan's expertise in OOH planning and buying.
• Freckle (now part of LandScope)coreTechnology or Integration · 25 September 2019Partnership to provide leading outdoor advertising offline attribution solution, enabling brands to measure foot traffic and store visits attributed to OOH campaigns.
• Adtech and AI LeaderscoreTechnology or IntegrationQuan partners with top Adtech and AI leaders that help them plan and buy smarter, faster, and data driven. Adtech provides ability to navigate the entire universe of OOH inventory on one platform, while AI helps optimize campaigns, leverage dynamic creative in real time, and provide deeper audience learnings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billups: Independent, US-based OOH media planning and buying agency serving brands and agencies across traditional and digital out-of-home. Most directly comparable to Quan's full-service OOH concierge model, agency-of-agencies positioning, and measurement-driven approach.
• Talon Outdoor: Independent, award-winning OOH media agency with strong data and measurement capabilities. Comparable to Quan in its independent positioning, emphasis on OOH planning/buying innovation, and pursuit of mid-to-large brand clients across markets.
• Mediassociates: Independent full-service media agency with a recognized OOH specialty. Comparable to Quan in providing OOH planning, buying, and execution as part of a broader media offering for mid-market and enterprise brands.
• Outdoor Mediaworks: Boutique OOH media planning and buying firm focused on data-driven audience targeting and measurement. Comparable to Quan's positioning around data-led OOH planning and as a specialist alternative to holding-company OOH shops.

Broad incumbents

• Kinetic (WPP): WPP-owned global OOH and location-based media specialist. Comparable to Quan in OOH planning/buying and measurement services, but with vastly larger scale, holding-company backing, and global footprint that Quan competes against for enterprise accounts.
• Rapport (IPG Mediabrands): IPG Mediabrands' specialist OOH agency operating globally. Direct functional peer to Quan in OOH planning and buying, differentiated primarily by IPG holding-company distribution and scale versus Quan's independent and DTC-focused positioning.
• Posterscope (Dentsu): Dentsu's global OOH and out-of-home media agency. Competes with Quan on data-led OOH planning, buying, and campaign effectiveness measurement, but operates with the scale and tools investment of a major holding company.

Others

• AdQuick: Self-serve OOH advertising platform and Quan partner. Comparable as a complement/competitor at the technology layer — they streamline OOH planning and buying that Quan also delivers as a service, representing a potential disintermediation vector.

Emerging players

• Vistar Media: Leading programmatic DOOH supply-side and ad-server technology company. Adjacent to Quan's programmatic DOOH offering — Quan plans/buys on top of infrastructure like Vistar's, making it both an enabler and a potential automation threat.
• Place Exchange: Programmatic DOOH SSP and demand-side platform. Comparable to Quan as part of the broader programmatic OOH ecosystem; competes for the same wallet by enabling automated, data-driven DOOH buying without agency intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/quan_mediagroup
• Xx.com/quanmg
• LinkedInlinkedin.com/company/quanmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quan Media Group