Doctor Online
Doctor Online is a Guatemala-based B2B and B2C telemedicine platform offering white-label SaaS and mobile solutions for insurers, corporations, hospitals, and public health organizations across 14+ countries, featuring AI-powered remote vital signs and lab diagnostics via smartphone camera.
- Company typePrivate
- Founded2018
- HeadquartersGuatemala City, Guatemala
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Doctor Online does
Doctor Online is a Guatemala-headquartered telemedicine company founded in 2016 (per firmographic data; some sources cite 2018) that operates a dual B2B and B2C virtual care platform across 14+ countries including the United States, Mexico, Argentina, Colombia, Chile, Greece, Costa Rica, Panama, Ecuador, El Salvador, Honduras, Nicaragua, Kenya, and its Guatemalan home market. The company serves enterprise clients in insurance, banking/financial services, healthcare providers, and the public health sector through white-label platform licensing and SDK integration, while also offering consumer-facing subscriptions for direct medical consultations.
The platform's core technical differentiator is AI-powered photoplethysmography (PPG) that derives blood pressure, heart rate, oxygen saturation, stress levels, wellness scores, respiratory rate, hemoglobin, and hemoglobin A1c lab values from a standard smartphone camera without any wearable hardware. The product surface extends beyond consultations to include electronic prescriptions, electronic medical records, chronic disease monitoring, mental health services, geolocated pharmacy and medication delivery, GPS-based ambulance dispatch, and home medical visits — packaged under the August 2025 "Telemedicine 2.0" positioning as a continuous-care ecosystem.
Doctor Online monetizes primarily through recurring enterprise platform licensing (insurers embedding telemedicine into policies, corporations offering it as an employee benefit, hospitals extending capacity virtually, and public-sector health programs) with quote-based pricing, alongside a consumer subscription reference of approximately $15 per month for 10 consultations. The platform reports over 2 million affiliated patients, more than 3 million cumulative consultations, a 92% first-consultation resolution rate, and is led by co-founders Marcel Roehrs (CEO) and Alex Poulias (President). The company has not disclosed external funding rounds, revenue, or valuation in the available source material.
Doctor Online firmographics
Firmographics- Name
- Doctor Online
- Legal name
- Doctor Online
- Website
- https://doctor-online.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doctor Online is a Guatemala-based B2B and B2C telemedicine platform offering white-label SaaS and mobile solutions for insurers, corporations, hospitals, and public health organizations across 14+ countries, featuring AI-powered remote vital signs and lab diagnostics via smartphone camera.
- Ownership category
- akta.pro rank
Doctor Online industry classification
Industry- Product category
- Telemedicine Platform
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where Doctor Online is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Doctor Online business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Platform Licensing (B2B): White-label platform licensing to enterprises (insurers, corporations, hospitals, public health). Clients receive custom-branded telemedicine platform with 24/7 medical staff or can use their own medical team.
- Subscription-based Consultation Model: Subscription business model where users pay monthly fees for access to unlimited consultations, similar to traditional insurance policies. Example mentioned: $15/month for 10 monthly consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise B2B licensing - custom pricing based on organization size and needs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Doctor Online product offering
Product offeringCore offering
Doctor Online operates a white-label SaaS telemedicine platform that delivers 24/7 virtual medical consultations via chat, video, and phone, combined with AI-powered remote diagnostics (PPG-based vital signs and hemoglobin/HbA1c lab tests via smartphone camera), electronic prescriptions, electronic medical records, chronic disease monitoring, mental health services, and an SDK for embedding under client brands. It is sold via enterprise licensing to insurers, corporations, hospitals, and public health organizations, and is also accessible through a direct consumer subscription offering.
Product overview
Doctor Online offers a comprehensive virtual health platform serving as a unified ecosystem of integrated modules rather than a single monolithic product. The core Plataforma de Salud Virtual (Virtual Health Platform) serves as the central hub enabling 24/7 medical consultations via chat and video call, supplemented by specialized modules including Salud Mental (mental health services), Prescripción Digital (digital prescriptions), Expediente Médico Electrónico (electronic medical records), and SDK de Integración (white-label SDK integration). The platform extends through vital signs measurement capabilities using photoplethysmography technology, remote AI-powered laboratory tests, and chronic patient monitoring programs. Additional services include geolocation of pharmacies with medication delivery, home medical visits, ambulance dispatch via GPS, telephone medical guidance, and multi-specialty access. The architecture supports access via web browser, mobile application, chat, video calls, and phone, with Telemedicine 2.0 representing the latest evolution toward continuous care supported by data and AI diagnostics.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma de Salud Virtual (Virtual Health Platform) Comprehensive virtual health platform providing enterprises with 24/7 certified doctor consultations via chat or video, mental health services, electronic prescriptions, electronic medical records, and the ability to deliver telemedicine under the client's own brand via SDK integration.
- White-Label SDK Integration Software development kit that allows insurers, corporations, hospitals, and other enterprise clients to embed Doctor Online's telemedicine capabilities (consultations, prescriptions, EMR, vital sign measurement) directly into their own existing mobile applications under their own brand.
- Telemedicine 2.0 Platform Latest evolution of the Doctor Online platform unifying virtual consultations, psychology, nutrition, electronic prescriptions, electronic medical records, and AI-powered diagnostics into a continuous-care digital health platform accessible via chat, video, web, and mobile app.
- Direct-to-Consumer Subscription Service Monthly subscription service offering individual consumers access to a defined bundle of virtual medical consultations (e.g., $15/month for 10 consultations) via the Doctor Online platform, accessed through web or mobile app.
Quantifiable outcome
- 92% first consultation resolution rate
- +3 more outcomes
Companies that use Doctor Online
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Doctor Online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Doctor Online partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurtech Association Central America and Caribbean (AICC)coreDoctor Online's CEO Marcel Roehrs serves as President of the Insurtech Association Central America and Caribbean. The association bridges the insurance industry and technology, promoting collaboration between startups, insurers, regulators, and investors to make the region a benchmark for Insurtech innovation in Latin America.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Doctor Online competitors and assessment
Company assessmentDirect peers
- 1DOC3: Colombian B2B2C telemedicine platform offering 24/7 virtual consultations, mental health, and prescriptions for insurers, employers, and healthcare providers across Latin America — closest direct competitor in business model and target segment.
- Sofía (Sami/Sofía Salud): Mexican telemedicine provider selling to insurance, corporate, and consumer segments with integrated online pharmacy and chronic condition support — directly comparable B2B2C playbook in LatAm.
- Mediclic: Chilean telemedicine and occupational health platform serving insurers, corporations, and patients with video consultations and digital prescriptions — same white-label enterprise GTM as Doctor Online.
- Doctoralia: Patient-doctor marketplace owned by Docplanner, with significant operations in Brazil, Mexico, Chile, and Argentina and a growing telemedicine layer — competes for the same enterprise and consumer demand in LatAm markets.
Emerging players
- Practo: Indian B2B2C telemedicine and practice management platform with white-label offerings for hospitals, insurers, and employers — strong comparable for emerging-market enterprise telemedicine with proprietary tech stack.
- K Health: AI-first telehealth and remote monitoring platform combining a virtual clinic with proprietary AI triage and chronic care tools — relevant adjacent comparable for the AI diagnostics and chronic care technology arc.
- Doccla: European virtual ward and remote patient monitoring company providing continuous monitoring-as-a-service to hospitals and insurers — directly relevant comparable for Doctor Online's chronic monitoring module.
Broad incumbents
- Teladoc Health: NYSE-listed global telehealth incumbent serving insurers, employers, and health systems across multiple geographies including LatAm via acquired platforms — sets the enterprise competitive benchmark and pricing reference.
- Amwell: US-listed enterprise telehealth platform licensing to health plans, hospitals, and employers — directly comparable on white-label B2B SaaS distribution into payer and provider channels.
- Doctor On Demand (Included Health): Virtual care platform integrated into Included Health's navigation and benefits offering, with payer and employer contracts — comparable B2B2C architecture with focus on chronic and behavioral health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Doctor Online social profiles
Digital presenceDoctor Online compliance and trust
Trust signalCompliance2 records
Doctor Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doctor Online leadership team
Management profileNumber of profiles
Profiles2 records
Doctor Online funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doctor Online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doctor Online
What does Doctor Online do?
Doctor Online operates a white-label SaaS telemedicine platform that delivers 24/7 virtual medical consultations via chat, video, and phone, combined with AI-powered remote diagnostics (PPG-based vital signs and hemoglobin/HbA1c lab tests via smartphone camera), electronic prescriptions, electronic medical records, chronic disease monitoring, mental health services, and an SDK for embedding under client brands. It is sold via enterprise licensing to insurers, corporations, hospitals, and public health organizations, and is also accessible through a direct consumer subscription offering.
Is Doctor Online a public or private company?
Doctor Online is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doctor Online founded?
Doctor Online was founded in 2018. It employs 11 to 50 people.
Where is Doctor Online based?
Doctor Online is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does Doctor Online make money?
Two revenue lines are on record. Enterprise Platform Licensing (B2B) is the primary driver. The others are subscription-based Consultation Model.
Who are Doctor Online's main competitors?
Direct peers on record are 1DOC3, Sofía (Sami/Sofía Salud), Mediclic and Doctoralia. Emerging players are Practo, K Health and Doccla. Broad incumbents are Teladoc Health, Amwell and Doctor On Demand (Included Health).
Does Doctor Online have an API?
No public API is recorded for Doctor Online.
What industry is Doctor Online in?
Doctor Online's product category is Telemedicine Platform. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLACAPAK, Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices). Its NAICS code is 62111 and its SIC code is 8011.