VIvalon

What VIvalon does

Vivalon, legally known as Marin Senior Coordinating Council, is a 501(c)(3) nonprofit founded in 1954 in San Rafael, California, and rebranded from Whistlestop to Vivalon in 2020. The organization operates as an integrated multi-service platform for older adults and vulnerable residents across Marin, San Francisco, Sonoma, Solano, Stanislaus, and Contra Costa counties. Its service architecture is organized around five pillars: Rides (transportation), Meals (nutrition), Programs (healthy aging), Care (clinical and social support), and Advice (resource navigation). Operations are anchored at the Healthy Aging Campus, opened in 2024 at 999 Third Street in downtown San Rafael, which combines 66 units of affordable housing, a medical clinic, café, classrooms, fitness and art studios, and a technology center on a single site.

The transportation division operates a fleet of ADA-compliant vehicles, a Communications Center offering call center and dispatch in 240 languages, an ASE-certified wheelchair-lift maintenance shop (the only qualified shop in Marin County), and multiple programs including CarePool volunteer driver services, Marin County assisted transportation, Medi-Cal NEMT/NMT contracts, and shuttle/charter services. The nutrition division combines home-delivered Meals on Wheels (via partnership with County of Marin Division of Aging and Adult Services), the Nourish program for those with chronic illness (via ExtraFood), Brown Bag Pantry (via SF-Marin Food Bank), and the Vivalon Café. Programs include arts, wellness, technology tutoring, and the Cowles Active Learning Program. Reported annual output includes 261,000+ rides, 242,828 meals, 69,910 advice touchpoints, and 108,683 social/wellness services delivered to 15,431 individuals, supported by 300+ volunteers contributing 21,186 hours.

Vivalon is funded through a diversified revenue mix: individual donations and foundation philanthropy (anchored by the annual Soirée d'Élégance gala, which raised over $1.1 million in February 2026 with a $500,000 matching gift), government contracts including Medi-Cal NEMT and Meals on Wheels, usage-based fees for community rides and charters, membership subscriptions ($30-$90 annually), and ancillary revenue from café sales, room rentals, and corporate sponsorships. The organization is governed by a Board of Directors and led by a full executive team including a CEO (Kaushik Roy, joined March 2025), CFO (Brad Kinnish), Chief Development Officer, Chief Program Officer, and Chief Transportation/Facilities/Safety Officer.

Name

VIvalon

Legal name

Marin Senior Coordinating Council

Website

https://vivalon.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Vivalon is a Marin County-based 501(c)(3) nonprofit founded in 1954 that provides transportation, meals, healthy aging programs, and social services to older adults and vulnerable residents across five Bay Area counties, anchored by the 2024-opened Healthy Aging Campus in San Rafael.

Ownership category

akta.pro rank

Product category

Senior and Disability Services (Community-Based Nonprofit Human Services)

NAICS

Other Residential Care Facilities (623990), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

Keywords

• Senior transportation services
• Non-emergency medical transportation
• Home-delivered meals
• Healthy aging programs
• Nonprofit human services

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Contributions: Individual and foundation contributions form a significant portion of funding. The organization conducts major annual fundraising including the Soirée d'Élégance gala.
2. Government Contracts: Funding from government sources including Medi-Cal NEMT/NMT transportation contracts, partnerships with County of Marin Division of Aging and Adult Services for Meals on Wheels.
3. Transportation Service Fees: Fee-based transportation services including community rides (minimum fare $21.26 for up to 5 miles, $4.26 per additional mile), charter services ($150-$250/hour), and business transportation services ($175/hour starting rate).
4. Meals Program Contributions: Suggested contribution of $3.50 per meal for Meals on Wheels program. Service not denied if unable to contribute. Additional paid meal programs at Vivalon Café ($10 members/$16 non-members for daily special).
5. Café and Catering Revenue: Vivalon Café serves lunch Monday-Friday at the Healthy Aging Campus. Pricing includes daily specials ($10 members/$16 non-members), soup ($5), desserts ($4), and special luncheons ($18 members/$23 non-members). Cooking classes range from $15-$20.
6. Facility and Room Rental: Rental of rooms and spaces at the Healthy Aging Campus for meetings, classes, workshops, and events. Rental rates available upon request.
7. Membership Fees: Three membership tiers: Classic ($60 individual/$90 couples annually), Café ($50 annually), and Volunteer/Instructor ($30 annually).

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels8 records

Core offering

Vivalon is a 501(c)(3) nonprofit operating an integrated suite of services for older adults and people with disabilities in Marin County, centered on five service areas: (1) Vivalon Rides — accessible transportation including community rides, CarePool volunteer drivers, Medi-Cal NEMT/NMT, charter/shuttle services, and B2B fleet maintenance and dispatch; (2) Meals & Nutrition — Meals on Wheels home delivery, Nourish meals for chronically ill, Vivalon Café, and Brown Bag Pantry groceries; (3) Programs — arts, health & wellness, technology training, and educational classes including the Cowles Active Learning Program; (4) Care — the Healthy Aging Campus housing 66 units of affordable senior housing plus an on-site clinic, fitness studio, art studio, auditorium, and classrooms; (5) Advice — information and resource referral services. Services are delivered through a centralized call center supporting 240+ languages, an ADA-compliant specialized fleet, and the Healthy Aging Campus in downtown San Rafael.

Product overview

Vivalon is a nonprofit organization offering an integrated suite of services for older adults and people with disabilities in Marin County, California. The organization operates as a multi-service platform centered around five core service areas: Rides (transportation), Meals (nutrition), Classes (healthy aging programs), Care (facility-based services), and Advice (resource navigation). The Vivalon Rides division provides medical transportation, volunteer driver programs (CarePool), Medi-Cal non-emergency medical transportation, and charter services. The Meals division includes the Vivalon Café restaurant, Meals on Wheels home delivery, Nourish meals for those with health challenges, and the Brown Bag Pantry. Healthy Aging Programs encompass arts, health & wellness, technology training, and educational offerings at the Healthy Aging Campus—a 66-unit affordable housing facility with integrated healthcare clinic. Founded in 1954 as Marin Senior Coordinating Council and rebranded from Whistlestop to Vivalon in 2020, it is the largest nonprofit serving older adults in Marin County.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivalon Rides (Transportation Services) Accessible transportation services for older adults, people with disabilities, and Medi-Cal beneficiaries across Marin, San Francisco, Sonoma, Solano, and Stanislaus counties. Includes fee-based community rides, volunteer CarePool rides, Medi-Cal NEMT/NMT, and charter/shuttle services, all provided via wheelchair-accessible vehicles and ADA-compliant equipment with professional drivers and dispatch.
• Vivalon Rides for Health

Quantifiable outcome

• Served 15,431 individuals last year with 261,000+ rides and 242,828 meals
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• County of Marin Division of Aging and Adult ServicescoreStrategic or Co-development PartnerPartnership for Meals on Wheels program. County determines eligibility of participants for home-delivered meal services. Vivalon delivers meals 3 times per week to homebound older adults in Marin County.
• Partnership HealthPlan of California (PHC)coreStrategic or Co-development PartnerVivalon is a certified Medi-Cal NEMT and NMT provider serving PHC patients in Marin County. PHC assigns trips to Vivalon and must authorize NEMT services. PHC patients can call 866-828-2303 to sign up.
• Golden Gate Regional Center (GGRC)coreStrategic or Co-development PartnerSince 1996, partnership to provide rides to individuals with developmental disabilities through GGRC contract services.
• ExtraFoodcoreStrategic or Co-development PartnerPartnership to source home-delivered meals for Vivalon Nourish program serving individuals with chronic or acute health challenges.
• SF-Marin Food BankcoreStrategic or Co-development PartnerPartnership providing food for Brown Bag Pantry program offering free groceries and fresh produce for Marin residents age 60+.
• Marin TransitcoreStrategic or Co-development PartnerPartnership for paratransit services (since 1972) and Marin Access Mobility Wallet program providing $200/month for eligible riders.
• Marin Health Medical CenterminorChannel Partner/ Reseller/ DistributorHealthcare provider partner for transportation services to medical appointments. Also involved in Missed Appointment Reduction Service since 2017.
• Marin Community ClinicsminorChannel Partner/ Reseller/ DistributorHealthcare clinic located at Healthy Aging Campus providing primary care services on-site for Vivalon members and community.
• By the Bay HealthminorChannel Partner/ Reseller/ DistributorAffiliate of UCSF Health providing healthcare services for Marin community.
• Kaiser PermanenteminorChannel Partner/ Reseller/ DistributorHealthcare provider partner serving Marin community. Also sponsor for Vivalon events and programs.
• Eden HousingcoreStrategic or Co-development PartnerDevelopment partner for Healthy Aging Campus (signed 2018). Eden Housing provides 66 units of affordable housing at campus. Friend sponsor of 70th Anniversary.
• County of MarincoreStrategic or Co-development PartnerPartner in Marin AgeWell Collaborative initiative to confront ageism. County partner for arts and culture programs.
• Youth in ArtsminorStrategic or Co-development PartnerPartner in Marin AgeWell Collaborative providing art programming and cultural experiences.
• Marin County Arts and CultureminorStrategic or Co-development PartnerPartner in Marin AgeWell Collaborative supporting arts programming for older adults.
• Marin County LibraryminorStrategic or Co-development PartnerPartner in Marin AgeWell Collaborative providing educational resources and programs.
• Community Action MarincoreStrategic or Co-development PartnerCollaborative partner for nutrition programs and services for vulnerable populations.
• Canal AllianceminorStrategic or Co-development PartnerPartner providing advocacy and policy services. Previously collaborated on Healthy Aging Program initiatives.
• Bread and RosesminorStrategic or Co-development PartnerMusic performance partner for special luncheons at Vivalon Café. Performers provide live entertainment for monthly themed events.
• LITA (Love Is The Answer)minorStrategic or Co-development PartnerPartnership for Caring Connections program matching volunteers with older adults for weekly social visits.
• Aging Action Initiative (AAI)coreStrategic or Co-development PartnerPartner providing guidance on government aging agencies and aging policy resources.
• Center for Volunteer & Nonprofit Leadership (CVNL)minorStrategic or Co-development PartnerRecognized by CVNL with Heart of Marin Award. Partner for volunteer coordination and nonprofit leadership.
• Marin CIL (Center for Independent Living)minorChannel Partner/ Reseller/ DistributorPartner providing services for independent living for people with disabilities in Marin.

Scale indicators12 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Institute on Aging: San Francisco-based nonprofit providing comprehensive services for older adults and adults with disabilities, including home care, case management, and adult day programs. Comparable to Vivalon's wraparound Bay Area aging services model with similar payer mix (Medi-Cal, philanthropy, fees).
• Self-Help for the Elderly: San Francisco nonprofit offering senior center programs, meals, transportation, case management, and adult day health care. Direct comparable to Vivalon's integrated service platform serving Bay Area older adults with similar programs (Meals on Wheels, escort services, classes).
• Jewish Family and Children's Services: Bay Area nonprofit with comprehensive aging services including home care, senior centers, transportation, meals, and counseling. Similar multi-service nonprofit model serving older adults across multiple Bay Area counties, with comparable revenue mix and demographic focus.
• Easterseals Bay Area: Bay Area disability services nonprofit providing transportation, case management, and developmental disability supports. Comparable to Vivalon's ADA-compliant transportation and Golden Gate Regional Center partnership serving people with developmental disabilities.

Emerging players

• Meals on Wheels of San Francisco: San Francisco-focused home-delivered meal program for homebound seniors. Direct competitor on the meals/nutrition dimension of Vivalon's offerings and shares the same Meals on Wheels affiliation and donation-based funding model.
• Center for Elders' Independence: Oakland-based PACE (Program of All-Inclusive Care for the Elderly) provider serving Alameda County older adults with integrated medical and social services. Comparable integrated care model for low-income seniors, though PACE-program structure differs from Vivalon's community-based approach.

Regional players

• Community Bridges: Santa Cruz County nonprofit serving older adults and families through nutrition programs (Meals on Wheels), senior centers, transportation, and case management. Highly comparable multi-service community-based nonprofit model but operates in adjacent geographic market to Vivalon.
• Mission Neighborhood Centers: San Francisco-based multi-service nonprofit with senior services including congregate meals, classes, case management, and benefits navigation. Comparable senior programming and urban community-based nonprofit model but focused on Mission District.

Broad incumbents

• Modivcare: National NEMT and personal care services provider with significant Medi-Cal managed care contracts. Comparable on the NEMT transportation dimension but operates as a large, public-traded, technology-enabled incumbent versus Vivalon's community nonprofit model.

Others

• Partnership HealthPlan of California: Medi-Cal managed care plan that contracts with Vivalon for NEMT services across multiple counties. Not a direct peer but a key payer and partner; relevant for understanding the buyer side of the NEMT market Vivalon serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VivalonMarin
• LinkedInlinkedin.com/company/marin-senior-coordinating-council-inc-whistlestop-
• Instagraminstagram.com/vivalonmarin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIvalon