Engagys

What Engagys does

Engagys is a healthcare-exclusive engagement and operations firm founded in 2017 and headquartered in Burlington, Massachusetts. The company helps payers, pharmacy benefit managers, health technology companies, and pharmaceutical organizations turn consumer engagement strategy into measurable execution across Medicare, Medicaid, and commercial populations. Its service portfolio spans Consumer Engagement Strategy, Engagement Operations as a Service, Agile Engagement Teams, Campaign Design and Orchestration, Pharmacy Operations, Digital Transformation and AI Acceleration, Executive Advisory Services, and Rapid Engagement Assessments, delivered primarily through senior-led consulting teams that embed directly into client operations rather than stopping at recommendations.

The company's underlying technology stack centers on the proprietary Personalization Engine and the Engagys AI RAG-based LLM tool. The Personalization Engine uses AI-powered, behavior-based segmentation to convert healthcare data into dynamic cohorts, actionable member personas, and individual-level personalization insights. Engagys AI operates as a Retrieval Augmented Generation plug-in to available LLMs, incorporating codified healthcare-specific engagement strategies and behavioral science techniques to generate hyper-personalized member communications. Supporting capabilities include Next Best Action orchestration, predictive non-adherence risk identification, AI-Enabled Agent Coach, and Automated Voice Deployments, with vendor-agnostic integration into client platforms such as Salesforce Marketing Cloud, Redpoint Global, and Panviva.

Engagys generates revenue through project-based professional services engagements and ongoing managed services contracts, with custom enterprise pricing typically structured as multi-year agreements. The go-to-market is direct enterprise field sales led by senior consultants and partners, supported by thought leadership content marketing, industry events, and free benchmarking assessments as entry points. The client base includes 5 of the top 6 national health plans, nearly a dozen Blue Cross Blue Shield plans, major PBMs, and health tech unicorns collectively representing over $50B in valuation, with documented outcomes such as $100M+ in incremental annual medical cost reduction, +1 Medicare Advantage Star Rating improvements, 10x engagement in cost-of-care campaigns, and 400% increases in call-to-action response. The company operates exclusively in the United States, employs 11-50 people, is organized as Engagys LLC, and holds ISO 27001 certification.

Name

Engagys

Legal name

Engagys, LLC

Website

https://engagys.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Engagys is a healthcare-exclusive engagement and operations firm that helps health plans, PBMs, and health tech companies execute consumer engagement strategy using behavioral science and AI-powered personalization tools.

Ownership category

akta.pro rank

Product category

Healthcare Consumer Engagement Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL)

Keywords

• Healthcare consumer engagement
• Behavioral science consulting
• Member experience strategy
• Medicare Star ratings
• Healthcare AI personalization

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Engagys provides execution-focused professional services including consulting, strategy, implementation, and operational support. Services are delivered through embedded teams, agile engagement teams, and managed services engagements. Revenue is generated through project-based engagements and ongoing managed services contracts with healthcare organizations.
2. Managed Services / Engagement Operations as a Service: Ongoing operational support services where Engagys embeds directly into client teams to execute, optimize, and scale consumer engagement programs. Technology-agnostic approach integrating with existing client tools and systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Engagys provides execution-focused healthcare consumer engagement and operations services for health plans, PBMs, health technology companies, and pharmaceutical manufacturers. The firm combines behavioral science methodology, AI-powered personalization (via its proprietary Personalization Engine and RAG-based Engagys AI tool), and multi-channel campaign orchestration to plan, deploy, and optimize member engagement programs across Medicare, Medicaid, and commercial populations. Offerings span consulting strategy, embedded managed services, and software-enabled personalization modules that integrate with clients' existing CRM and marketing automation ecosystems.

Product overview

Engagys is a healthcare-exclusive engagement and operations partner offering a modular suite of solutions built around behavioral science and AI-powered technology. The portfolio includes Engagement Operations as a Service (embedded operational support), Agile Engagement Teams (sprint-based campaign execution), and Personalization Modules/Personalization Engine (AI-powered behavior-based segmentation). Supporting services include Campaign Design & Orchestration, Pharmacy Operations, Consumer Engagement Strategy, Digital Transformation & AI Acceleration, Executive Advisory Services, and Rapid Engagement Assessments. The company's proprietary Engagys AI tool uses Retrieval Augmented Generation (RAG) technology to power hyperpersonalized content generation. This execution-focused model combines professional services, managed services, tech-enabled solutions, behavioral science agency work, advisory support, and operations support to deliver measurable behavior change that improves satisfaction, lowers medical costs, increases revenue, and strengthens health outcomes across Medicare, Medicaid, and commercial populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Operations as a Service Embedded managed-service offering that provides operational support for executing and optimizing critical business processes, including campaign orchestration, content management, channel coordination, and performance analytics. Designed for healthcare organizations that want Engagys to operate engagement programs within their existing tools and systems.
• Agile Engagement Teams Cross-functional, sprint-based consulting teams that design, launch, and optimize outreach campaigns in 2–3 week sprints to fill capability gaps and transition knowledge back to client teams for sustainable scale. Intended for healthcare organizations seeking flexible execution capacity.
• Personalization Engine (Personalization Modules) AI-powered, modular software solution that converts healthcare data into behavior change intelligence by generating dynamic cohorts tied to behavior-change goals, actionable member personas, and individual-level personalization insights that go beyond static demographic segments.
• Campaign Design & Orchestration Service that designs relevant, member-centric campaigns by optimizing targeting, channel mix, timing, sequencing, and message strategy to improve call-to-action completion and member experience for healthcare organizations.
• Pharmacy Operations Service that strengthens pharmacy performance through behavior-driven engagement and operational execution across Part D and adherence programs, including campaign rationalization, IVR and call center optimization, multi-channel engagement design, and vendor strategy management for PBMs and health plans.
• Executive Advisory Services On-demand advisory service providing healthcare executives with practical guidance informed by insights, benchmarks, and best practices sourced from millions of consumer interactions, including access to curated whitepapers, research, and playbooks.
• Rapid Engagement Assessments 21-day quick-wins assessment that audits member touchpoints, channel mix, campaign logic, and operational execution, identifies highest-impact performance gaps, and delivers prioritized action plans for healthcare organizations.
• Consumer Engagement Strategy Full-lifecycle member communications service spanning strategy, assessment, definition, design, and deployment, combining proven direct marketing techniques, behavioral science, and evidence-based data from millions of healthcare consumer interactions.
• Digital Transformation & AI Acceleration Service that modernizes communications infrastructure and member journeys by consolidating, standardizing, and redesigning how outreach is planned, governed, and measured, with AI enablement and acceleration for targeting, personalization, content generation, and decisioning.
• Strategic Business Solutions for B2B and HealthTech End-to-end service offering for health technology companies spanning go-to-market strategy through campaign execution, including positioning, sales enablement, and buyer journey design to navigate complex payer buying cycles.
• Engagys AI Proprietary AI tool using Retrieval Augmented Generation (RAG) that operates as a plug-in to available LLMs, adding decades of practical healthcare consumer engagement experience to craft personalized, impactful messages and generate persona-level insights with health literacy ratings based on PEMAT scoring standards.

Quantifiable outcome

• Up to 50% increases in engagement across high-value initiatives
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PanvivacoreImplementation/ SI/ Consulting PartnerEngagys is a trusted healthcare implementation and services partner for Panviva, the leading cloud-based knowledge management platform. Engagys supports Panviva healthcare customers with planning, content development, implementation, and operational integration informed by deep healthcare operational expertise. Combined offering enables organizations to deploy faster, reduce friction, and deliver more consistent, compliant member experiences.
• Redpoint GlobalcoreTechnology or IntegrationEngagys is a proud partner of Redpoint Global, combining engagement expertise with their powerful customer-centric technology. Healthcare leaders rely on Redpoint's dynamic, no-code segmentation and effortless omnichannel orchestration to fuel personalized experiences that drive tangible ROI from member acquisition, engagement, and retention strategies executed in a HIPAA-compliant environment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welltok: Healthcare consumer activation and engagement platform serving payers, providers, and employers. Directly comparable to Engagys because multiple senior Engagys partners are Welltok/Silverlink alumni and both companies operate in healthcare-specific multi-channel consumer engagement.
• Icario: Healthcare member engagement company focused on Medicare Star Ratings, CAHPS, HEDIS, and risk adjustment. Closely comparable to Engagys' core Medicare Advantage and quality-measurement use cases, with overlapping buyer personas at national and regional health plans.
• mPulse Mobile: Conversational AI and mobile messaging platform for healthcare consumer engagement. Directly comparable to Engagys' multi-channel engagement and personalization work, particularly in medication adherence, Medicare outreach, and behavioral-science-driven messaging.
• HealthMine: Member engagement and rewards platform focused on Medicare Advantage, ACA, and commercial populations. Comparable to Engagys in targeting health plans for Star Ratings improvement, gaps-in-care closure, and quality-measure performance.
• AdhereHealth: Medication adherence and pharmacy-focused member engagement company serving health plans and PBMs. Comparable to Engagys' Pharmacy Operations and Part D adherence offerings and in addressing the same payer/PBM buyer base.
• Carenet Health: Healthcare engagement services firm providing clinical support, member outreach, and call-center operations for payers, providers, and PBMs. Comparable to Engagys' Engagement Operations as a Service and embedded-operations model serving similar enterprise healthcare buyers.
• Upfront Healthcare: Patient engagement and communication platform for healthcare providers and payers focused on appointment reminders, care gaps, and personalized outreach. Comparable to Engagys' Campaign Design & Orchestration and personalization offerings serving similar health-plan and provider markets.

Broad incumbents

• Press Ganey: Large, established patient experience and CAHPS measurement vendor serving hospitals, health systems, and health plans. Comparable to Engagys on the CAHPS and member-experience side of the offering, though Press Ganey operates at much broader scale across the healthcare ecosystem.
• Health Catalyst: Healthcare data and analytics platform serving providers, payers, and life sciences. Comparable to Engagys as a healthcare-exclusive data-and-engagement partner for enterprise customers, though Health Catalyst is significantly larger and broader in scope.

Emerging players

• Geneia: Healthcare analytics and population-health company serving health plans, employers, and providers with member engagement and risk-adjustment capabilities. Comparable to Engagys in serving health-plan analytics and engagement needs, though with a more product-led orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/engagysllc
• Xx.com/engagys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engagys