RedPoint Global
RedPoint Global is a privately held U.S. software company that provides an enterprise Customer Data Readiness platform — combining data quality, identity resolution, segmentation, orchestration, and real-time decisioning — to B2C organizations in healthcare, financial services, retail, travel, and media.
- Company typePrivate
- Founded2006
- HeadquartersWellesley, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RedPoint Global does
RedPoint Global is a privately held U.S. software company, founded in 2006 and headquartered in Wellesley/Dallas, that develops a Customer Data Readiness platform for business-to-consumer enterprises. Its modular platform — branded the Data Readiness Hub — combines automated data quality, identity resolution, profile unification, data ingestion, dynamic segmentation, data orchestration, and real-time decisioning into a composable layer that augments rather than replaces existing CRM, CDP, Adobe, and Salesforce implementations. The company sells through a direct enterprise field-sales motion with quote-based SaaS subscription pricing (annual billing), supplemented by a self-hosted deployment option for buyers with strict data-residency requirements, and a marketplace channel via Snowflake.
Technically, Redpoint's flagship differentiator is Redpoint Identity Studio, launched in June 2026 as a Snowflake Native Application on Snowflake Marketplace. Identity Studio runs identity resolution entirely inside the customer's Snowflake environment with no PII egress, supporting tunable deterministic and probabilistic matching, transparent match review, and side-by-side experimentation. The broader platform reports real-time performance of 10,000 decisions per second within a 20ms SLA and exposes a natural-language segment builder, plug-in model support, and built-in predictive and generative AI capabilities through a Redpoint AI capability layer. Redpoint holds SOC 2 Type 2, HIPAA, GLBA-compliant standards, and ISO 27001:2022 certifications, and was recognized as a Leader and Ace Performer in QKS Group's 2025 SPARK Matrix for Data Quality & Observability Tools.
RedPoint serves mid-market and enterprise customers across healthcare (payers, providers, pharma), financial services, retail and e-commerce, travel and hospitality, media and entertainment, and home services. Named enterprise customers include American Express, Vanguard, Cigna, AAA, Talbots, Express Scripts, Houston Methodist, Kingfisher, Jet2.com, citizenM, Dish Networks, and DSW Shoe. The company has raised approximately $37.2M across four disclosed rounds from 2012 through 2019, with investors Camden Partners, Grotech Ventures, WP Global Partners, and Sycamore Ventures; no public listing or external round has been disclosed since 2019.
RedPoint Global firmographics
Firmographics- Name
- RedPoint Global
- Legal name
- Redpoint Global Inc.
- Website
- https://redpointglobal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedPoint Global is a privately held U.S. software company that provides an enterprise Customer Data Readiness platform — combining data quality, identity resolution, segmentation, orchestration, and real-time decisioning — to B2C organizations in healthcare, financial services, retail, travel, and media.
- Ownership category
- akta.pro rank
RedPoint Global industry classification
Industry- Product category
- Customer Data Platform (CDP)
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where RedPoint Global is headquartered
LocationHeadquarters
- HQ city
- Wellesley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RedPoint Global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: SaaS subscription model for the Data Readiness Hub platform and individual product modules including automated data quality, identity resolution, profile unification, segmentation, orchestration, and real-time decisions. Professional plan available for Data Readiness Hub.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Plan for Data Readiness Hub |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
RedPoint Global product offering
Product offeringCore offering
RedPoint Global provides the Data Readiness Hub, an enterprise Customer Data Platform (CDP) that automates data ingestion, data quality, identity resolution, profile unification, dynamic segmentation, real-time decisioning and cross-channel data orchestration within a single no-code graphical environment. The offering is extended by Redpoint AI for guided onboarding and segment generation and by Redpoint Identity Studio as a Snowflake Native Application, and is targeted at healthcare, financial services, retail, travel & hospitality, media and other data-intensive enterprises.
Product overview
RedPoint Global offers a modular Data Readiness Hub platform plus standalone products. The core platform consists of Data Readiness Foundation (Automated Data Quality, Identity Resolution, Profile Unification, Data Ingestion) and Data Readiness Activation (Dynamic Segmentation, Data Orchestration, Real-Time Decisions). These are complemented by Redpoint AI capability layer, the Snowflake-native Redpoint Identity Studio, and the overall Customer Data Platform. The architecture is composable, allowing organizations to deploy modular building blocks that integrate with existing stacks including CRMs, CDPs, and marketing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Readiness Hub Enterprise Customer Data Platform (CDP) that combines automated data quality, identity resolution, profile unification, data ingestion, dynamic segmentation, data orchestration and real-time decisioning in a single no-code, graphical environment, delivered through a Foundation module and an Activation module for unifying and activating customer data across channels.
- Redpoint AI (Redpoint ai|r) AI capability layer for the Data Readiness Hub that uses AI and machine learning to guide data onboarding, automate schema mapping, and generate predictive and behavioral segments to accelerate customer data readiness and activation.
- Redpoint Identity Studio Snowflake Native Application version of RedPoint's identity resolution capability, deployable directly inside Snowflake for customers running data workloads on the Snowflake Data Cloud.
Quantifiable outcome
- 80% reduction in costs to get data fit for purpose
- +11 more outcomes
Companies that use RedPoint Global
Customer profileNamed customers19 records
Segments10 records
Ideal customer profiles1 record
RedPoint Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
RedPoint Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SnowflakecoreRedpoint Identity Studio launched as a Snowflake Native Application available on Snowflake Marketplace. The application resolves customer identities directly within the customer's Snowflake environment with no PII egress, offering tunable deterministic and probabilistic matching and transparent match review capabilities.
Scale indicators22 records
Recent moves5 records
Expansion highlights6 records
RedPoint Global competitors and assessment
Company assessmentDirect peers
- Treasure Data: Enterprise CDP offering identity resolution, profile unification, segmentation and journey orchestration with a similar composable platform approach and overlapping verticals (retail, financial services, travel).
- Tealium: Customer Data Platform focused on real-time data orchestration, identity resolution and tag management – closely aligned with RedPoint's Data Readiness Hub across mid-market and enterprise accounts.
- mParticle: CDP competing on data quality, identity resolution and cross-channel activation with an enterprise/mid-market GTM that mirrors RedPoint's ICP in retail, financial services and travel.
- Amperity: AI-powered customer data platform specializing in identity resolution and profile unification – directly competes with RedPoint's Identity Resolution and Profile Unification modules for enterprise retail and consumer brands.
- ActionIQ: Composable customer data platform targeting enterprise B2C brands with profile unification, segmentation and activation – overlaps with RedPoint's Data Readiness Hub across Fortune-class customers.
- Segment (Twilio): Customer Data Platform bundled with Twilio's engagement stack; competes with RedPoint on data ingestion, identity and downstream activation across the same B2C verticals.
Broad incumbents
- Salesforce Data Cloud / Marketing Cloud: Mega-suite CRM and marketing cloud with Data Cloud (formerly CDP) and native identity resolution; competes with RedPoint via bundled enterprise agreements and tighter CRM workflow adjacency.
- Adobe Experience Platform: Adobe's enterprise CDP and Real-Time CDP profile unification and segmentation compete directly with RedPoint's Data Readiness Hub, particularly through Adobe's marketing and analytics ecosystem.
Emerging players
- Reltio: Cloud-native master data management and customer 360 platform; overlaps with RedPoint's Profile Unification and Identity Resolution for enterprises prioritizing MDM-grade entity resolution.
- Hightouch: Reverse-ETL and composable CDP competitor; while narrower today, it increasingly competes for activation-layer spend and could expand upstream into identity and profile unification against RedPoint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RedPoint Global social profiles
Digital presenceRedPoint Global compliance and trust
Trust signalCompliance4 records
RedPoint Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedPoint Global leadership team
Management profileNumber of profiles
Profiles4 records
RedPoint Global funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedPoint Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedPoint Global
What does RedPoint Global do?
RedPoint Global provides the Data Readiness Hub, an enterprise Customer Data Platform (CDP) that automates data ingestion, data quality, identity resolution, profile unification, dynamic segmentation, real-time decisioning and cross-channel data orchestration within a single no-code graphical environment. The offering is extended by Redpoint AI for guided onboarding and segment generation and by Redpoint Identity Studio as a Snowflake Native Application, and is targeted at healthcare, financial services, retail, travel & hospitality, media and other data-intensive enterprises.
Is RedPoint Global a public or private company?
RedPoint Global is a private company. It is classified as venture growth investor backed and is currently operating.
When was RedPoint Global founded?
RedPoint Global was founded in 2006. It employs 101 to 250 people.
Where is RedPoint Global based?
RedPoint Global is headquartered in Wellesley, United States, in the North America region.
How does RedPoint Global make money?
One revenue line is on record: subscription Licensing.
Who are RedPoint Global's main competitors?
Direct peers on record are Treasure Data, Tealium, mParticle, Amperity, ActionIQ and Segment (Twilio). Broad incumbents are Salesforce Data Cloud / Marketing Cloud and Adobe Experience Platform. Emerging players are Reltio and Hightouch.
Does RedPoint Global have an API?
No public API is recorded for RedPoint Global.
What industry is RedPoint Global in?
RedPoint Global's product category is Customer Data Platform (CDP). Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51321 and its SIC code is 7372.