Vooba
Vooba is a UK-based, privately-held digital marketing agency serving small and medium-sized businesses with bundled Sanity Marketing subscription packages and standalone SEO, PPC, lead generation, web design, and branding services.
- Company typePrivate
- Founded2014
- HeadquartersPetworth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vooba does
Vooba is a UK-based, privately-held digital marketing agency founded in 2014, headquartered in Haslemere, Surrey, with a headcount of 11-50 employees. The company operates a sales-led model targeting small and medium-sized businesses (primarily UK-based, service-led verticals such as dentistry, construction, waste management, cleaning, and aerospace) with a bundled, full-service marketing offering positioned as an enterprise-level capability at SME price points.
The firm's product portfolio centres on three tiers of "Sanity Marketing Packages" — Sanity (£3,500/month, 6-month minimum), Sanity Plus (£5,000/month, 18-month term, adding a professional website build and creative direction), and Sanity Enterprise (£7,500/month, adding full branding and custom web development). Each tier bundles Google My Business management, AI Bot and WhatsApp integration, social media advertising, CRM and customer dashboard, social content creation, email and text automations, email marketing, PPC management, SEO, website support, maintenance, and web hosting. Standalone services include Search Marketing (encompassing SEO, AEO, and Local SEO), PPC Advertising, Lead Generation, Web Design and Development, and Branding and Design. Underlying technology is a digital marketing stack integrating third-party SEO, PPC, social, CRM, automation, and analytics tooling rather than a single proprietary platform; the AI Bot and a 24/7 KPI dashboard are the closest elements to differentiated IP. Newer additions include Answer Engine Optimisation (AEO) for visibility in AI-driven search (ChatGPT, Google AI Overviews, Gemini, voice assistants).
Vooba generates revenue primarily through recurring monthly subscriptions on multi-month contracts, supplemented by standalone project work. Customer acquisition relies on direct sales with free consultations, supported by content marketing, SEO, paid search, paid social, and case-study promotion. The company reports 85% client retention and an average 285% lead-growth claim across Sanity clients within six months, though no financial figures are publicly disclosed. No funding rounds, acquisitions, parent entities, or investor relationships are documented.
Vooba firmographics
Firmographics- Name
- Vooba
- Legal name
- Vooba
- Website
- https://vooba.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vooba is a UK-based, privately-held digital marketing agency serving small and medium-sized businesses with bundled Sanity Marketing subscription packages and standalone SEO, PPC, lead generation, web design, and branding services.
- Ownership category
- akta.pro rank
Vooba industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Vooba is headquartered
LocationHeadquarters
- HQ city
- Petworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vooba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sanity Marketing Packages: Monthly subscription model offering complete marketing team services. Three tiers: Sanity (£3,500/month), Sanity Plus (£5,000/month), and Sanity Enterprise (£7,500/month). All packages include multi-channel marketing services with minimum contract terms ranging from 6 to 18 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sanity: Complete marketing team package at £3,500/month with 6-month minimum commitment |
| Subscription | Monthly | Sanity Plus: Enhanced package at £5,000/month with professional website build and ongoing creative direction |
| Subscription | Monthly | Sanity Enterprise: Premium package at £7,500/month with full branding and custom website development |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Vooba product offering
Product offeringCore offering
Vooba is a UK full-service digital marketing agency that sells bundled Sanity Marketing Packages and standalone digital services. Its core product bundles SEO, PPC, social media advertising, AI Bot & WhatsApp lead capture, CRM & customer dashboard, email/text automations, Google My Business management, and website hosting into monthly subscription tiers. Standalone services include SEO & Search Marketing, Answer Engine Optimisation (AEO), Local SEO, PPC Advertising, Lead Generation, Web Design & Development, and Branding & Design for UK small and medium businesses.
Product overview
Vooba is a full-service UK digital marketing agency offering a tiered product portfolio. The core offering is Sanity Marketing (£3,500/month), an all-in-one bundled package providing SEO, PPC, social media, email/text automation, AI bot integration, CRM dashboard, Google My Business management, and web hosting. This expands to Sanity Plus (£5,000/month) adding a professional website build and creative direction, and Sanity Enterprise (£7,500/month) including complete branding and custom web development. Standalone services include SEO & Search Marketing (with sub-services AEO and Local SEO), PPC Advertising, Lead Generation, Web Design & Development, and Branding & Design.
Differentiator
Problem solved
Functional benefit
Brands
- Sanity Marketing Packages: Complete marketing packages that bundle multiple services including SEO, PPC, lead generation, social media, email marketing, CRM, web hosting, and support into monthly subscription tiers (Sanity at £3,500/mo, Sanity Plus at £5,000/mo, Sanity Enterprise at £7,500/mo).
- Sanity
- Sanity Plus
- Sanity Enterprise
Products and services
- Sanity Marketing Packages All-in-one bundled monthly marketing subscription providing a complete marketing team — Google My Business management, AI Bot & WhatsApp integration, social media advertising, CRM & customer dashboard, social content creation, email/text automations, email marketing, PPC management, SEO, website support & maintenance, and web hosting — for UK small and medium businesses. Available in tiered subscriptions (Sanity, Sanity Plus, Sanity Enterprise) with 6- to 18-month minimum terms.
- Answer Engine Optimisation (AEO) Next-generation optimisation service targeting AI-powered discovery and voice search to capture zero-click searches and position brands as trusted recommendations in ChatGPT, Google AI Overviews, Gemini, and voice assistants. Includes AI landscape analysis and content optimisation for AI consumption.
- SEO & Search Marketing Search engine optimisation and search marketing service focused on ranking improvement, organic traffic growth, and sustainable positioning in search results through comprehensive technical and content strategies, with documented outcome of 150% average organic traffic increase.
- Local SEO Local search optimisation service targeting nearby customers through Google Business Profile management, local citation building, and review generation strategies, helping service-based businesses dominate local map listings.
- PPC Advertising Pay-per-click advertising service managing campaigns across Google Ads, Meta, LinkedIn and more with emphasis on qualified lead generation, ROAS optimisation, and conversion tracking; ad budget is billed separately from management fees.
- Lead Generation Predictable lead pipeline generation service using lead capture systems, qualification scoring, and multi-channel campaign deployment to attract and convert high-quality prospects for UK SMEs.
- Web Design & Development Professional website development service building mobile-responsive, fast-loading, SEO-friendly sites designed for lead generation and customer conversion across various business types; included in Sanity Plus and Sanity Enterprise packages.
- Branding & Design Professional branding service creating complete visual identity systems with deliverables including primary and secondary logos, brand style guides, business cards, letterheads, and digital templates; included in the Sanity Enterprise package.
Quantifiable outcome
- 285% average increase in qualified leads within first 6 months
- +6 more outcomes
Companies that use Vooba
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Vooba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Vooba partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Vooba competitors and assessment
Company assessmentDirect peers
- Evoluted: Sheffield-based UK digital marketing agency offering SEO, paid media, web development, and content services. Comparable to Vooba in integrated service portfolio and SME-to-mid-market positioning.
- Engage Web: UK digital marketing agency providing SEO, PPC, and web design services to SMEs. Directly comparable to Vooba in service portfolio and customer segment.
- Koozai: UK digital marketing agency offering SEO, PPC, content, and social media services to SMEs and mid-market brands. Overlaps with Vooba on core digital channels and UK SME customer base.
- Embryo: UK digital agency offering integrated digital marketing, web development, and branding services. Comparable to Vooba on multi-channel bundling and UK-focused delivery, though slightly more mid-market oriented.
- Circulate Digital: UK digital marketing agency focused on SEO, paid media, and digital PR for SME and mid-market clients. Closely comparable in target market and service offering.
- The SEO Works: Established UK digital marketing agency specialising in SEO, PPC, and web design for SMEs and mid-market clients. Direct overlap with Vooba on SEO/PPC delivery, UK SME focus, and subscription-style retainer engagements.
- Hallam: Award-winning UK full-service digital marketing agency serving mid-market and SME clients across SEO, PPC, content, and web. Closely comparable to Vooba in target customer (UK SMEs), service breadth, and integrated delivery model.
- Clicky Media: UK digital marketing agency providing SEO, PPC, social media, and web design services. Directly comparable to Vooba on channel mix, UK SME focus, and integrated full-service delivery.
Broad incumbents
- WPP: Global advertising and marketing services holding company with UK presence across multiple agency brands. Not a direct SME competitor but represents the broader incumbent landscape Vooba competes against for senior marketing talent and mid-market client wins.
- Dentsu: Global advertising and marketing services group with significant UK operations. Operates in the same broad category as Vooba but serves enterprise clients; included as a benchmark for industry-wide AI and media-buying trends affecting the SME agency layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vooba social profiles
Digital presenceVooba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vooba leadership team
Management profileNumber of profiles
Profiles6 records
Vooba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vooba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vooba
What does Vooba do?
Vooba is a UK full-service digital marketing agency that sells bundled Sanity Marketing Packages and standalone digital services. Its core product bundles SEO, PPC, social media advertising, AI Bot & WhatsApp lead capture, CRM & customer dashboard, email/text automations, Google My Business management, and website hosting into monthly subscription tiers. Standalone services include SEO & Search Marketing, Answer Engine Optimisation (AEO), Local SEO, PPC Advertising, Lead Generation, Web Design & Development, and Branding & Design for UK small and medium businesses.
Is Vooba a public or private company?
Vooba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vooba founded?
Vooba was founded in 2014. It employs 11 to 50 people.
Where is Vooba based?
Vooba is headquartered in Petworth, United Kingdom, in the Europe region.
How does Vooba make money?
One revenue line is on record: sanity Marketing Packages.
Who are Vooba's main competitors?
Direct peers on record are Evoluted, Engage Web, Koozai, Embryo, Circulate Digital, The SEO Works, Hallam and Clicky Media. Broad incumbents are WPP and Dentsu.
Does Vooba have an API?
No public API is recorded for Vooba.
What industry is Vooba in?
Vooba's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541810 and its SIC code is 7311.