Key Performance Group

What Key Performance Group does

Key Performance Group (KPG) is a French digital and relational marketing services group founded in 1999 by Yohan Stern and headquartered in Paris, with additional offices in Santa Monica (United States) and Tunis (Tunisia). The company operates across four continents and serves more than 240 enterprise clients in 28 countries, including AXA, BNP Paribas, Crédit Agricole, Société Générale, Carrefour, Air France, Accor Hotels, TF1, and EDF. KPG is organized as a multi-entity platform comprising six specialist subsidiaries — Adscoria and Mediastay (lead acquisition, data requalification and monetization), La Fabrique à Jeux et à Buzz (marketing games, serious games, and community management), Edatis and Hub Score (DMP, CRM campaign management, and marketing automation, the former acquired in June 2019), and WMS Consulting (digital transformation advisory) — supported by proprietary platforms including ELG™ (e-learning gaming), E-L One™ (learning platform), and AR/VR marketing solutions.

The technology stack combines DMP, marketing automation, CRM, BI and analytics, gamification, and AR/VR delivered across the group's entities to execute 360-degree multichannel marketing strategies, with the group citing 7.5 billion data points exploited and more than 2,300 projects completed. KPG targets four primary verticals — Banking & Insurance, Commerce & Distribution, Media & Entertainment, and Tourism & Travel — through a direct enterprise field-sales motion organized around sector expertise and entity-led service lines.

KPG generates revenue from a mix of professional services (project-based fees, retainer engagements, consulting) and recurring/subscription-style technology licensing (Hub Score, Edatis, ELG™), supplemented by performance-based and transaction-fee revenue streams (CPC/CPL via Adscoria and Mediastay). Pricing is quote-based and not publicly disclosed. The group holds the French Tech label (since 2016) and won the E-Marketing Paris Innovation Award in 2014; it remains privately held and founder-led with no disclosed external funding.

Name

Key Performance Group

Legal name

Key Performance Group

Website

https://key-performance-group.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Public Relations Agencies (54182), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Reputation Management & Executive Thought Leadership (MPAAADAK), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Content Strategy & Planning (BPAFAIAG)

Keywords

• Digital marketing services
• Data management platform
• Marketing automation platform
• Serious games development
• Customer relationship management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Key Performance Group generates revenue through a combination of professional services and technology solutions across its group entities. Services include branding and acquisition, engagement/juegos and serious games, DMP and marketing automation, BI and analytics, development and design, professional training, and consulting and advisory. Revenue is derived from project-based fees, retainer engagements, and technology platform licensing/subscription usage.
2. Technology Platform Licensing (Hub Score, ELG™): Revenue from proprietary platforms including Hub Score (DMP/marketing automation) and ELG™ (e-learning gaming) delivered as SaaS-style subscriptions or managed services to clients.
3. Serious Games & Gamification: Design and deployment of custom serious games, marketing games, AR/VR campaigns, and street marketing operations for brand engagement and loyalty.
4. Data & Performance Marketing (Adscoria, Mediastay): Lead generation, data monetization, performance marketing (CPC/CPL), data enrichment and location services through Adscoria and Mediastay entities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Key Performance Group is a French digital and relational marketing agency founded in 1999, operating through six specialized subsidiary entities (Adscoria, Mediastay, La Fabrique à Jeux et à Buzz, Hub Score, Edatis, WMS Consulting) to deliver 360° multichannel marketing strategies. Its core offerings cover branding and acquisition, engagement and serious games, DMP and marketing automation, BI and analytics, development and design, professional training, and strategic consulting, supported by proprietary platforms including ELG™ (e-learning gaming) and Hub Score (DMP).

Product overview

Key Performance Group is a French digital and relational marketing company founded in 1999 by Yohan Stern, operating across 4 continents. The company operates as a multi-entity group combining transversal expertise in 360-degree marketing strategies. Its portfolio includes six acquired brands: Adscoria and Mediastay (lead acquisition and data monetization), La Fabrique à Jeux et à Buzz (marketing games and serious games), Edatis and Hub Score (DMP and marketing automation), and WMS Consulting (strategic consulting). Key products include ELG (E-Learning Gaming) for gamified corporate training and Learning One platform. The group offers integrated service lines covering Branding & Acquisition, Engagement/Games/Serious Games, DMP/Segmentation/Marketing Automation, BI & Analytics, Development & Design, Professional Training, and Advisory Services.

Differentiator

Problem solved

Functional benefit

Brands

• Adscoria: Specialist in acquisition of qualified contacts and leads, database requalification and monetization solutions
• La Fabrique à Jeux et à Buzz
• Edatis & Hub Score
• Mediastay
• WMS Consulting
• ELG (E-Learning Gaming)
• E-Learning One

Products and services

• Adscoria Specialist in acquiring qualified contacts and leads, requalification and monetization of databases for enterprise clients, delivered through the Adscoria brand as part of the Key Performance Group entity network.
• Mediastay Specialist in acquiring qualified contacts and leads, data requalification and monetization, and performance-based marketing, including acquisition, engagement, and branding services for enterprise clients.
• La Fabrique à Jeux et à Buzz Leader in designing custom marketing games, applications, buzz operations, community management, and serious games, including the ELG™ E-Learning Gaming solution for corporate training and engagement.
• Edatis Expert in data and CRM campaign management solutions, including e-mail, SMS, and trigger-marketing tools, serving clients such as Air Caraïbes, April, Bushnell, Havas, ING Bank, Mama Shelter, and TourMaG; acquired by Key Performance Group in June 2019.
• Hub Score DMP and marketing automation platform for omnichannel customer journey optimization, providing data centralization, campaign management, trigger marketing, lead scoring, segmentation, and conversion-rate optimization through declarative and behavioral enrichment.
• WMS Consulting Pragmatic consulting approach with strong operational experience, guiding enterprise clients in defining, implementing, and optimizing 360° acquisition, engagement, animation, and loyalty strategies.
• ELG™ (E-Learning Gaming) Intelligent tool for corporate training that combines serious games with e-learning, enabling gamified training experiences with real-time impact measurement, adjustable game elements for custom training programs, and multichannel deployment (mobile, tablet, desktop, events).
• E-Learning One (Learning One) E-learning and serious games platform for training, internal communication, and transformation initiatives, deployed across mobile, tablet, and event channels.
• Branding & Acquisition Solutions Service line combining Adscoria and Mediastay capabilities for qualified lead acquisition, traffic generation, site monetization, affiliation, performance marketing, mobile advertising, display, video, emailing, and data enrichment.
• Engagement, Jeux & Serious Games Solutions Service line including marketing game design, buzz operations, event marketing, Street Marketing, internal/external communication, E-Learning Gaming, and serious games.
• DMP, Segmentation & Marketing Automation Solutions Service line combining Edatis and Hub Score for DMP, customer journey optimization, campaign management, lifecycle management, triggers, conversion funnels, and ROI measurement.
• BI & Analytics Solutions Expert services in data organization, 360° customer vision, actionable decision-support indicators, relational strategy optimization, and action ROI measurement.
• Développement & Design Solutions In-house development and graphic design studio offering website development, applications, graphic design, banners, and brand identity services.
• Formation Professionnelle (Professional Training Catalog) Professional training catalog covering marketing fundamentals, digital marketing, relational marketing, creative tools, communication, and RGPD (GDPR) personal data protection courses.
• Accompagnement & Conseil (Advisory and Consulting) Strategic consulting services including project management, agile 360° project steering, business process reengineering, and strategic organizational consulting.

Quantifiable outcome

• Over 2,300 projects completed for clients
• +3 more outcomes

Named customers43 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EdatiscoreStrategic or Co-development Partner · 14 June 2019Edatis, an expert in data and CRM campaign management solutions (e-mail, SMS, triggers, etc.) founded in 2000, was acquired by Key Performance Group in June 2019. This acquisition strengthens KPG's CRM and relational marketing capabilities. Edatis operates alongside Hub Score within the omnichannel optimization pole. Edatis serves hundreds of demanding clients including Air Caraïbes, April, Bushnell, Havas, ING Bank, Mama Shelter, and TourMaG.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Publicis is a Paris-headquartered global marketing and communications holding company with deep capabilities in advertising, CRM/data (via Publicis Sapient, Epsilon), and digital transformation. It is the dominant French incumbent overlapping with KPG across advertising, CRM, data, and digital services, though at vastly larger scale and with a much broader portfolio.
• Havas Group: Havas is a Paris-based global marketing group operating creative, media, and data/CRM networks (Havas Creative, Havas Media, Havas CX). It directly overlaps with KPG's advertising, CRM, and data services. Notably, Havas is also a KPG/Edatis customer, making it both a peer and a buyer of KPG-style CRM services.
• Webhelp: Webhelp is a French-founded, Paris-headquartered customer experience and BPO group with significant CRM, digital marketing, and customer journey operations across Europe. It is comparable to KPG in its French heritage, enterprise CX focus, and CRM/digital marketing mix, though considerably larger and more BPO-led.
• Dentsu: Dentsu is a global advertising, media, and CX services holding group with significant operations in France (Dentsu Creative, Merkle, Dentsu X). It competes with KPG across advertising, CRM, data, and digital transformation for enterprise clients, though as part of a much broader portfolio.
• WPP: WPP is a London-headquartered global marketing services group (Ogilvy, GroupM, VMLY&R, Wunderman Thompson) with deep French and European enterprise clients. It is comparable to KPG as a broad advertising, data, CRM, and digital transformation provider, though at vastly larger scale and as part of a holding-company portfolio.
• Accenture Song: Accenture Song is the marketing, commerce, and experience arm of Accenture, providing advertising, CRM, martech implementation, and digital transformation services to enterprise clients globally. It is comparable to KPG's WMS Consulting and broader digital transformation/CRM offering, though at much greater scale and backed by Accenture's consulting platform.

Direct peers

• Splio: Splio is a Paris-based SaaS marketing platform for CRM, email/SMS, loyalty, and customer journey orchestration, serving mid-market and enterprise brands. It is the most direct French-platform peer to KPG's Edatis/Hub Score DMP and CRM automation offering, with similar mid-market enterprise go-to-market.
• NP6 (Eloquant): NP6, now operating as Eloquant, is a French marketing automation and customer engagement platform providing DMP, email, and campaign management. It is highly comparable to KPG's Hub Score/Edatis stack, targeting similar mid-market and enterprise clients in France.
• Actito: Actito is a French/Belgian marketing activation platform specializing in email, SMS, and customer journey orchestration for European mid-market and enterprise clients. It directly competes with KPG's Edatis offering in CRM and trigger-based marketing, with comparable geographic and customer footprint.
• Dolist: Dolist is a French email and marketing automation platform serving mid-market and enterprise B2B/B2C clients across Europe. It is a direct French peer to Edatis, with a similar focus on data, email, and trigger marketing for enterprise marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KeyPerfGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key Performance Group