COMUNICARE

What COMUNICARE does

COMUNICARE (legal entity: Safe Marketing Online, S.L.) is a private, Madrid-headquartered digital marketing agency operating a 360-degree service model across Spain, Mexico, Colombia, Chile, and the United States via offices in Madrid, Mexico City, Bogotá, Santiago de Chile, and Miami. The agency delivers an integrated suite of customer-acquisition (SEO, SEM, paid social, Google Shopping, Amazon/Marketplace Ads, lead generation), conversion-optimization (CRO, A/B testing, landing pages, cart recovery, web analytics), and retention services (email marketing, content generation, community management), alongside adjacent offerings such as influencer marketing, ASO, WordPress web development, media buying, digital strategy consulting, and marketing outsourcing. Its technical stack is built on industry-standard platforms — Google Ads, Microsoft Advertising (Bing Ads), LinkedIn Ads, HubSpot, WordPress, and Google Data Studio — with certified partner status across Google, Microsoft, LinkedIn, and HubSpot.

The business operates as a professional services agency on a custom quote-based, project and retainer pricing model, primarily direct-to-client sales targeting a horizontal mix of enterprise, mid-market, and SMB clients across e-commerce, B2B professional services, real estate, hospitality, education, fitness, legal, automotive, and agriculture verticals. Named enterprise clients include Just-eat, Adama, Caetano Retail, LGN, and Natural Logistics, while SMB case studies include Tuabogadodefensor, Redpiso Villanueva, LAGOOM, and Vanylu. The agency also acts as a certified Kit Digital agent in Spain, channeling up to €12,000 in government subsidies per SME toward its services. Ownership is privately held with no disclosed external funding, and the CEO is co-founder Raúl Yáñez Alonso; no management team beyond the CEO was disclosed in the source data.

Name

COMUNICARE

Legal name

Safe Marketing Online, S.L.

Website

https://comunicare.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

COMUNICARE is a Madrid-headquartered, 360-degree digital marketing agency offering SEO, SEM, paid social, CRO, email marketing, and web development to enterprise and SMB clients across Spain, Latin America, and the United States through five offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Professional services revenue model offering a comprehensive suite of digital marketing services including SEO, SEM, Social Ads, Email Marketing, CRO, Web Development, Community Management, Remarketing, and Analytics. Services are sold as custom project-based engagements or ongoing retainer contracts with pricing based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

COMUNICARE provides digital marketing services to B2B and B2C clients. The company is operated by Safe Marketing Online, S.L. and is headquartered in Móstoles, Madrid, Spain, where it has been operating since 2012.

Product overview

COMUNICARE is a 360-degree digital marketing agency offering an integrated portfolio of services. The company provides a comprehensive suite of digital marketing capabilities organized across customer acquisition (SEO, SEM, Social Ads, Amazon/Marketplace advertising, lead generation), conversion optimization (CRO, A/B testing, landing pages, web analytics, cart recovery), and customer retention (email marketing, content generation, community management). Additional specialized services include digital strategy consulting, media buying, marketing outsourcing, mobile marketing, ASO, web development (WordPress expertise), and influencer marketing. The agency also serves as a certified Kit Digital agent, helping SMEs access government subsidies. COMUNICARE operates across multiple offices in Madrid, Mexico City, Bogotá, Miami, and Santiago de Chile, serving diverse industry sectors including real estate, automotive, hospitality, retail, legal, education, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Marketing services provided to B2B and B2C clients, including online marketing strategies and campaigns delivered by COMUNICARE under Safe Marketing Online, S.L.

Quantifiable outcome

• E-commerce conversion rate increased by 77% for Vanylu after store redesign
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Google (Google Analytics, Google Ads / Bing Ads, Google Shopping)coreTechnology or IntegrationCertified partner for Google Analytics and Google Ads (Adwords). The agency uses Google's advertising platforms and analytics tools as core components of its digital marketing service delivery for clients. Google Shopping PPC is listed as a dedicated service offering.
• Microsoft Advertising (Bing Ads)coreTechnology or IntegrationCertified partner for Bing Ads (now Microsoft Advertising), enabling the agency to manage paid search campaigns across Bing and Microsoft search networks for its clients.
• LinkedIncoreTechnology or IntegrationCertified LinkedIn partner, allowing the agency to run LinkedIn advertising campaigns and social media management services for B2B clients. LinkedIn Ads is listed as a specific service.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner, utilizing the platform for inbound marketing, marketing automation, CRM, and lead management services for clients. HubSpot is prominently displayed as a certification on the website.
• Confianza OnlineminorOthersSelf-regulatory entity for digital advertising and e-commerce in Spain. Comunicare is an adherent member, displaying Confianza Online trust seals on its website. The membership provides dispute resolution through Confianza Online's mediation system.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• iProspect: Dentsu-owned global digital performance agency focused on SEO, paid media, and CRO — a broader incumbent competing for the same multinational and enterprise accounts that Comunicare serves in Spain and LATAM.
• Publicis Groupe: Global advertising and marketing services holding company with significant Spain and LATAM operations — represents the kind of broad incumbent that competes with Comunicare for mid- and enterprise-tier accounts.
• VMLY&R: WPP-owned global agency combining brand experience, commerce, and digital marketing — an incumbent with overlapping SEO, paid media, social, and analytics offerings for multinational clients.
• Dentsu: Global marketing services group operating iProspect, Merkle, and other digital performance brands — competes with Comunicare in SEO, paid media, and CRM-led digital transformation across Spain and LATAM.
• Wunderman Thompson: Global creative, data, and technology agency under WPP with broad digital marketing capabilities — an incumbent that competes for cross-border enterprise clients seeking integrated digital services.
• Jellyfish: Global digital marketing agency spanning paid media, SEO, creative, and analytics for enterprise brands — a larger incumbent offering the same integrated performance and SEO capabilities Comunicare delivers.

Direct peers

• Making Science: Madrid-based digital marketing and technology consultancy with Google and Adobe expertise serving enterprise clients in Spain and LATAM — overlapping on multi-market performance marketing and digital transformation.
• The Cocktail: Spanish digital consultancy combining strategy, technology, data, and marketing services for enterprise clients across Spain and LATAM — a directly comparable integrated digital agency peer.
• T2ó media: Spain-headquartered full-service digital marketing agency offering SEO, paid media, analytics, and content services — directly comparable to Comunicare's 360° Spanish mid-market positioning.
• InboundCycle: Spain-based HubSpot Diamond partner specializing in inbound marketing, marketing automation, and CRM — directly overlapping with Comunicare's HubSpot-certified inbound and email marketing practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupocomunicare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMUNICARE