What Eveready does

Eveready (Pty) Ltd is a privately held South African manufacturer, established in 1937 and headquartered in Gqeberha (Port Elizabeth), that operates as the only dry cell battery producer in South Africa. The company manufactures alkaline, lithium, zinc chloride and layer cell batteries under the Eveready Batteries brand — including the Platinum, Platinum Plus and Digital Lithium sub-lines — at a world-class ISO-certified facility capable of producing 600 parts per minute, and also produces zinc calot components internally for sale to international battery manufacturers. Through acquisitions and brand extensions, Eveready has built a diversified portfolio covering Eveready Lighting (LED and CFL lamps), Eveready Devices (torches, radios, alarms), Kestrel Renewable Energy (micro-wind turbines), House of York (wooden household products, acquired 2008), and the Ecocell export brand for markets outside SADC.

The company's revenue model is built on hardware sales across multiple chemistries and adjacent product categories, distributed through regional sales offices (Durban, Johannesburg, Cape Town), a network of independent distributors across South Africa's provinces, national retail listings at Pick n Pay, Spar and Boxer Superstores, SADC distribution into Namibia, Botswana, Zambia and Mozambique, and an Ecocell-led export channel coordinated from Dubai covering the Middle East, Africa, Australia and New Zealand. End customers are primarily South African households using batteries for flashlights, remote controls, digital clocks, toys, cameras, gaming consoles and MP3 players, alongside a premium alkaline/lithium segment for high-drain devices and a renewable energy segment for micro-wind solutions.

Strategically, Eveready has shifted from a pure battery manufacturer to a multi-category portable power and lighting group since privatisation in February 2003, and in February 2026 announced a clean energy pivot through partnerships with Huawei Technologies and Jinko Solar, bundling solar systems, EV financing and carbon market participation in Kenya as part of a repositioning toward energy services intermediation. Management is led by Chairman & Managing Director Avijit Das, with regional Business Managers (Pieter Lotter in Durban, Rudi Henze in Cape Town) overseeing South African sales operations.

Name

Eveready

Legal name

Eveready (Pty) Ltd.

Website

https://eveready.co.za

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eveready (Pty) Ltd is a privately held South African manufacturer, founded in 1937 and the only domestic producer of dry cell batteries, making alkaline, lithium and zinc cells, LED/CFL lighting, Kestrel micro-wind turbines, and House of York wooden homeware for South African consumers, SADC markets, and exports via Ecocell.

Ownership category

akta.pro rank

Product category

Consumer Batteries

NAICS

Battery Manufacturing (33591), Electrical Equipment Manufacturing (3353), Motor and Generator Manufacturing (335312), Electric Power Generation (22111)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

Keywords

• Dry cell batteries
• Alkaline batteries
• Energy saving lighting
• Micro wind turbines
• Household wood products

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Battery Sales: Primary revenue from manufacturing and selling dry cell batteries including alkaline, lithium, zinc chloride, and layer cell batteries under Eveready brand
2. Lighting Products: Sales of LED lamps, CFL energy saving lights, and other lighting products for domestic market
3. Kestrel Wind Turbines: Renewable energy solutions through micro-wind turbines for local and global market
4. House of York Products: Sales of wooden household products including kitchenware, laundry items, and baking products acquired in 2008
5. Zinc Components: Manufacturing and sale of zinc calot components for primary batteries to international corporations and specialty companies
6. Ecocell Export Brand: Export brand established in 2004 providing extensive range of batteries, appliances and lighting products for global markets in Africa, Middle East, Australia and New Zealand

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Eveready manufactures and sells dry cell batteries (alkaline, lithium, zinc chloride, layer cell) including Platinum, Platinum Plus, and Digital Lithium ranges under the Eveready brand from its Port Elizabeth facility. The company also manufactures LED and CFL energy-saving lighting products, battery-operated devices (torches, radios, desk lamps), Kestrel micro-wind turbines, and acquired House of York wooden household products. Exports are channeled through the Ecocell brand across Africa, Middle East, Australia, and New Zealand.

Product overview

Eveready is a diversified South African manufacturer offering a portfolio of portable power and energy solutions. The core offering centers on batteries (Eveready Batteries) in zinc chloride, alkaline, and lithium chemistries across the Platinum, Platinum Plus, and Digital Lithium sub-brands. The company has expanded into adjacent categories including Eveready Lighting (LED and CFL energy-saving lamps), Eveready Devices (torches, radios, desk lamps), and Kestrel Renewable Energy (micro-wind turbines). Through acquisition, the company added House of York (wooden household products) and created the Ecocell export brand for global markets. The company is currently pivoting toward clean energy services including solar systems and EV financing. All products are manufactured at a world-class facility in Port Elizabeth, with the company operating as the only dry cell battery manufacturer in South Africa since 1937.

Differentiator

Problem solved

Functional benefit

Brands

• Eveready Batteries: Full range of high-quality battery products including alkaline, lithium and zinc round cells (Power Plus and Power Plus Gold).
• Eveready Ever Bright
• Ecocell
• House of York
• Kestrel Wind Turbines
• Eveready Platinum
• Eveready Platinum Plus
• Eveready Digital Lithium

Products and services

• Eveready Batteries Full range of high-quality dry cell batteries including alkaline, lithium, and zinc round cells (Power Plus and Power Plus Gold), manufactured at the Port Elizabeth facility for South African consumers and export markets.
• Platinum Battery Premium alkaline battery proven to last three times longer than Eveready Zinc Chloride batteries. Available in D, C, AA, AAA (1.5Volts), 9Volt and 12Volt sizes for flashlights, remote controls, digital clocks, and battery operated toys.
• Platinum Plus Battery South Africa's longest lasting alkaline battery (SABS and IEC tested), lasting up to five times longer than Zinc Chloride. Available in AA and AAA 1.5Volt for high-drain devices such as digital cameras, gaming consoles, and MP3 players.
• Digital Lithium Battery Lithium battery proven to take over 600 shots in still digital cameras. Also suitable for MP3 players and wireless peripherals. Available in AA, AAA (1.5Volts) and 3Volts.
• Eveready Lighting Range of benchmark quality domestic lighting products including LED lamps that save up to 80% energy versus conventional globes with up to 15,000 hours lamp life, mercury-free, plus CFL energy saving lamps that are five times more efficient than incandescent bulbs.
• Eveready Devices Range of battery-operated appliances including torches, radios, desk lamps, and battery alarms for South African and SADC markets.
• Kestrel Wind Turbines Certified micro-wind turbines and alternative energy solution provider for local and global markets. Current installed capacity is 19.6 megawatt hours annually, equating to saving 1,951 tonnes of coal consumed.
• House of York Premium South African heritage brand manufacturing quality wooden household products including kitchenware, wooden laundry bags, coat hangers, and baking products made from local wood and other materials. FSC Chain of Custody certified.
• Ecocell Premium export brand providing an extensive range of batteries, appliances, and lighting products for global markets including Africa, Middle East, Australia, and New Zealand.
• Zinc Products Zinc calot components for primary battery manufacturing, including zinc coils, strip, sheet, rings, slabs, anode plates, or cast zinc components. Quality-certified facility producing consistent high-purity zinc products for international corporations and specialty companies.
• Eveready Siren DL102 Compact torch with integrated safety features including siren, strobe light, and SOS functionality. Designed for outdoor and self-defense scenarios, providing visibility and noise alerts in emergencies.

Quantifiable outcome

• 80% energy savings with LED lighting products
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Huawei TechnologiescoreTechnology or Integration · 8 February 2026Strategic partnership for clean energy solutions including solar systems and EV financing in Kenya's renewable energy market. Part of Eveready's strategic pivot from traditional battery manufacturing toward bundled financing and service platforms.
• Jinko SolarcoreTechnology or Integration · 8 February 2026Partnership for solar technology and carbon market participation as part of Eveready's diversification into clean energy solutions. Supports repositioning as energy services intermediary.
• Nelson Mandela Metropolitan University (NMMU)minorStrategic or Co-development PartnerPartnership for Leadership College program presented on a two-year cycle where 20 upcoming leaders study all aspects of business. Senior Eveready executives also present programs at the university.
• Centre for African Conservation Ecology (ACE)minorStrategic or Co-development PartnerSupports post-doctoral research at Addo Elephant National Park by sponsoring batteries for research equipment including GPS, radio tracking devices and rangefinders.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• GP Batteries (Gold Peak): Asia-based battery maker with strong presence in consumer and industrial cells, comparable to Eveready in product range and emerging-market distribution focus.
• Energizer Holdings: US-listed global battery manufacturer competing directly with Eveready in alkaline, lithium, and zinc-based consumer batteries sold through retail channels worldwide.
• Duracell: Berkshire Hathaway-owned global battery brand and direct competitor in consumer alkaline, lithium, and specialty batteries, with strong retail presence in Africa and emerging markets.
• Rayovac (Spectrum Brands): Spectrum Brands' Rayovac division is a major consumer battery competitor to Eveready, particularly in value and hearing aid battery segments with overlapping retail channels.
• VARTA AG: German battery manufacturer producing alkaline, lithium, and micro batteries; competes with Eveready in premium consumer cells and specialty battery categories.
• Camelion Battery: Consumer-focused battery manufacturer with broad alkaline, lithium, and rechargeable ranges, competing with Eveready in price-sensitive retail markets across multiple geographies.

Broad incumbents

• Panasonic Energy: Diversified electronics and battery giant whose consumer and industrial battery operations overlap with Eveready's product portfolio while operating at much greater scale.
• EnerSys: Global industrial battery manufacturer serving motive power, reserve power, and aerospace; relevant comparable for Eveready's industrial and emerging renewable energy storage ambitions.
• Signify (Philips Lighting): Global lighting leader with strong LED and CFL portfolios comparable to Eveready's Eveready Lighting division, though operating at significantly larger scale and broader geographic reach.
• BYD Company: Vertically integrated battery, solar, and EV company; a relevant broader comparable as Eveready pivots into solar, EV financing, and energy services through its Huawei/Jinko partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EvereadySA
• Instagraminstagram.com/evereadysouthafrica
• Xx.com/EvereadySA

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eveready