Coldwell Banker Premier Realty

Name

Coldwell Banker Premier Realty

Website

https://cbstgeorge.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Real estate agent services

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Coldwell Banker Premier Realty is a residential real estate brokerage serving buyers and sellers in Southern Utah. It provides buyer representation, seller representation, home valuation, and home loan referrals, supported by an aggregated property search portal that displays all listings from all real estate agents in the market along with tools such as home tours, Google Street View, and listing/price change notifications.

Product overview

Coldwell Banker Premier Realty is a real estate brokerage firm. The provided source data does not contain specific product information for Coldwell Banker Premier Realty. The source data includes a news article about Las Vegas real estate market predictions and a webpage for SouthernUtahHouse.com (a different real estate website for Southern Utah), neither of which contains detailed product information for Coldwell Banker Premier Realty.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation Brokerage service for individual buyers seeking residential property in Southern Utah, providing access to all listings from all real estate agents, property search tools, home tours, and agent-guided viewings.
• Residential Seller Representation Brokerage service for homeowners listing and selling residential property in Southern Utah, including home valuation, market evaluation, listing, marketing, and transaction guidance.
• Aggregated Property Search Portal Free consumer-facing website that displays all listings from all real estate agents in Southern Utah, with large photos, home tours, Google Street View, and notifications of new listings and price changes.
• Home Loan Referral Service Resource connecting prospective buyers with home loan information and lending options to support property purchases in Southern Utah.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Redfin: Technology-first national brokerage that competes for the same buyers and sellers in Utah markets. Comparable on customer-facing real estate brokerage services but with a fundamentally different cost structure and tech stack.
• Compass: Tech-enabled national brokerage with a luxury tilt that has expanded into Utah. Comparable as a residential brokerage competitor, differentiated by proprietary technology and agent platform investment.
• Coldwell Banker (Realogy/franchise parent network): The national Coldwell Banker franchise system of which this firm is an affiliate. Comparable because it operates the same brand, technology stack, and brokerage model; relevant as the network anchor for referrals and brand standards.

Direct peers

• Better Homes and Gardens Real Estate: Franchise network competing in the same residential brokerage category, with affiliates across the Western U.S. Directly comparable business model and target customer base.
• Berkshire Hathaway HomeServices: National real estate franchise competing for the same agent talent, seller listings, and buyer leads via a similar franchise-affiliated brokerage model. Operates in Utah and competes head-to-head in the same category.
• Sotheby's International Realty: Luxury-leaning franchise network with affiliate presence in Utah resort/lifestyle markets (adjacent to St. George and Southern Utah). Comparable as a franchise-affiliated brokerage serving similar buyer demographics.
• RE/MAX: One of the largest global real estate franchisors with heavy presence in Utah. Competes directly with Coldwell Banker affiliates for agents and market share using a comparable franchise-driven brokerage model.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with established Utah operations including the St. George region. Directly comparable in business model (commission-based, agent-centric, franchise-affiliated brokerage).
• Century 21 Real Estate: Global real estate franchise with comparable commission-based brokerage offering and overlapping presence in Utah residential markets. Competes for the same agents, listings, and buyer-side demand.

Regional players

• Realty ONE Group: Modern franchise brokerage with notable Las Vegas/Southwest presence and a UNITE-powered tech platform. Comparable as a competing franchise model with overlapping Southwest U.S. service geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/coldwellsoutah
• Facebookfacebook.com/coldwellsoutah
• LinkedInlinkedin.com/company/coldwell-banker-premier-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Premier Realty