What Yagro Ltd does

Yagro Ltd is a UK-based agricultural data intelligence company that operates as a software layer connecting, structuring, and validating farm and supply chain data. The company's platform integrates with existing agricultural and financial systems — including Gatekeeper, John Deere, Omnia, Claas, and Xero — via rapid API connections and OCR processing for documents, consolidating machinery, field, input, and financial records into canonical data models at the field, farm, asset, or business level. A built-in validation engine cleans and standardises inputs while flagging anomalies, and permissioned access controls allow fine-grained data sharing.

The product portfolio consists of three core offerings: Yagro IQ (farmer-facing tools that unify farm data and surface operational insights), Analytics (validated cross-farm performance views), and Supply Chain Tools (a modular, white-label intelligence stack for partners deploying agricultural software under their own brand). Yagro serves four distinct customer segments — farmers and agronomists as primary end-users, and supply chain companies (millers, producers, finance) and white-label partners as secondary channels. The company employs 1–10 people, operates from Cambridge, and was co-founded in 2015 by Gareth Davies (CEO), Daniel Jolly, and Richard Sears.

Yagro monetises primarily through SaaS subscriptions for Yagro IQ and Analytics, with quote-based annual billing for farmer tools and custom enterprise pricing for supply chain and white-label deployments. Its go-to-market blends product-led growth (self-serve farmer onboarding with integrations set up in seconds to minutes), enterprise field sales for supply chain deals, and an OEM/white-label channel for partners embedding the intelligence stack. The company positions enterprise-grade security aligned with ISO and Cyber Essentials Plus practices as standard.

Name

Yagro Ltd

Legal name

Yagro Ltd

Website

https://yagro.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yagro Ltd provides a data intelligence platform that connects, validates, and consolidates farm and supply chain data from systems like John Deere, Xero, and Gatekeeper. It serves farmers, agronomists, supply chain companies, and white-label partners through Yagro IQ, Analytics, and Supply Chain Tools.

Ownership category

akta.pro rank

Product category

Agricultural Intelligence Software

NAICS

Farm Management Services (115116)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm data management
• Agricultural intelligence platform
• Farm management software
• Agricultural data integration
• Supply chain analytics

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Yagro IQ farm intelligence platform and analytics tools. Pricing likely tiered based on farm size or feature access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yagro provides an intelligence layer platform that connects, organises, and interprets agricultural and supply chain data across farms and the food chain. It uses rapid API integrations and OCR to pull data from systems such as Gatekeeper, John Deere, Omnia, Claas, and Xero, structures it into canonical field/farm/asset/business-level data models, and validates it via a built-in engine. Its products include Yagro IQ (farmer tools), Analytics, and modular Supply Chain Tools that can be white-labelled by partners.

Product overview

Yagro offers a modular intelligence platform that connects, organises, and interprets agricultural data across farms and supply chains. The core product portfolio includes Yagro IQ (farmer tools for consolidating farm data including machinery, fields, inputs, and performance), Analytics (for validated performance views across operations), and Supply Chain Tools (white-label ready modular stack for agricultural and supply chain software deployment). Yagro acts as an intelligence layer that sits above existing tools, connecting to systems like Gatekeeper, John Deere, Omnia, Claas, and Xero, with APIs and OCR bringing data into a structured, trusted model.

Differentiator

Problem solved

Functional benefit

Brands

• Yagro IQ: Farm intelligence platform that brings all farm data together, including machinery, fields, inputs, records, and performance in one intelligent system.

Products and services

• Yagro IQ Yagro IQ is the farmer-facing product that brings all farm data together — machinery, fields, inputs, records, and performance — into one intelligent system, helping farm operators understand what is happening on their farm, spot issues earlier, and make confident decisions without administrative burden.
• Analytics Analytics provides growers with a single, validated view of performance across farms, fields, assets, and supply chains, enabling them to consolidate data and analyse farm performance against trusted, structured data.
• Supply Chain Tools Supply Chain Tools is a modular intelligence stack that lets partners rapidly design, white-label, and deploy agricultural and supply chain software without starting from scratch, connecting data, applying intelligence, and delivering insight to their customers at scale for millers, producers, and finance companies.

Quantifiable outcome

• Integrations set up in seconds to minutes
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• GatekeepercoreTechnology or IntegrationGatekeeper is one of the key agricultural systems that Yagro integrates with through rapid API connections, allowing farm data to flow into the Yagro platform for consolidation and analysis.
• John DeerecoreTechnology or IntegrationJohn Deere machinery data is connected to Yagro's platform via API integration, enabling farmers to consolidate equipment data with other farm information.
• OmniacoreTechnology or IntegrationOmnia agricultural systems integrate with Yagro through rapid API connections as part of the platform's ecosystem of data source integrations.
• ClaascoreTechnology or IntegrationClaas agricultural machinery data is connected to Yagro's platform through API integrations, enabling data consolidation from Claas equipment.
• XerocoreTechnology or IntegrationXero financial platform integrates with Yagro, enabling connection of finance data with farm operational data for comprehensive business visibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• John Deere Operations Center: John Deere's farm data management platform that aggregates machinery, field, and agronomic data. Directly comparable to Yagro IQ as a FMIS, with the critical difference that Operations Center is tied to Deere's own equipment ecosystem, making Yagro's multi-vendor integration stance a key differentiator.
• Trimble Ag (Trimble Agriculture): Trimble Ag offers a broad precision agriculture and FMIS portfolio including data management, variable rate, and equipment integrations. Overlaps with Yagro on canonical data structuring and integration with mixed-fleet farm machinery, but as part of a much larger hardware-anchored stack.
• Climate LLC (FieldView, Bayer): Bayer's Climate FieldView is one of the largest FMIS platforms globally, offering data collection, analytics, and prescription tools across farms. Comparable to Yagro IQ on the farmer data layer, but with substantially deeper resources and proprietary seed/chemistry data.
• Proagrica (part of RELX): Proagrica provides data integration and supply chain visibility solutions across the agricultural value chain, connecting growers, agribusinesses, and downstream buyers. Overlaps with Yagro's Supply Chain Tools / white-label OEM offering and its canonical data model approach.

Direct peers

• Granular (Corteva): Granular is a leading farm management information system offering crop planning, field records, and financial analytics for large commercial farms. Competes with Yagro IQ on the same farmer and agronomist segments with a similar SaaS analytics value proposition, but backed by Corteva's distribution.
• Agworld: Agworld provides farm management, agronomy, and planning software connecting growers, agronomists, and other stakeholders around shared field records. Highly comparable to Yagro's farmer + agronomist + collaboration model, with a similar SaaS GTM.
• Farmers Edge: Farmers Edge provides a digital agronomy and farm data platform combining field-centric data, variable rate technology, and analytics. Direct competitor on the integrated FMIS + decision-support proposition that Yagro also targets.
• Conservis: Conservis is a farm management software platform focused on planning, budgeting, and operational record-keeping for commercial row crop operations. Competes with Yagro on the farm ERP / operational intelligence layer, particularly for larger enterprise growers.

Emerging players

• xFarm Technologies: xFarm offers a farm management platform popular in European markets that integrates agronomy, machinery, and sustainability tracking. Comparable to Yagro IQ on multi-vendor integrations and farmer-facing analytics, with similar European agtech positioning.

Regional players

• Gatekeeper (referenced Yagro integration partner): Gatekeeper is a UK farm management software suite widely used across cropping, livestock, and compliance record-keeping. While Yagro integrates with Gatekeeper, the two are also adjacent competitors in the UK FMIS market for crop recording and field management.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yagroltd
• Facebookfacebook.com/yagroltd
• LinkedInlinkedin.com/company/yagro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yagro Ltd