Swimline
Swimline is a privately held, family-owned U.S. manufacturer founded in 1971, producing pool liners, floats, games, and HydroTools maintenance equipment across five brands (Swimline, HydroTools, Solstice, GAME, SunChaser) for residential pool owners, trade professionals, and retail distributors worldwide.
- Company typePrivate
- Founded1971
- HeadquartersBrentwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swimline does
Swimline is a privately held, family-owned U.S. manufacturer of pool and water-leisure products, founded in 1971 by Herman Schwimmer and currently in its third generation of family ownership. The company is headquartered in Edgewood, New York (191 Rodeo Drive) and is self-described as the largest domestic manufacturer of above-ground pool liners in the United States. The portfolio spans five registered sub-brands: Swimline (pool floats, games, accessories), HydroTools (pool maintenance equipment and tools), Solstice Watersports (open-water docks, paddleboards, kayaks, and Pup Planks dog ramps), SunChaser (non-inflatable sling-style pool loungers), and GAME (acquired in 2025, known for the Derby Duck pool game). The catalog totals 267 SKUs covering pool care equipment (sand and cartridge filters, pumps, salt chlorine generators, chlorinators, skimmers, ladders), recreational inflatables (fabric-covered floats, giant swan float, Suntan Tub, LED light-up floats), and a comprehensive replacement-parts aftermarket across pump, filter, chlorination, skimmer, vacuum, and ladder categories.
Swimline operates a hybrid B2C and B2B go-to-market: direct-to-consumer e-commerce on swimline.com (Shopify-based) is paired with a nationwide dealer and distributor network serving retailers, specialty pool stores, and trade professionals. Products are sold worldwide and distributed through major retail and industry channels with channel discipline enforced on partners. Pricing is entirely transactional unit pricing — there is no subscription model — with floats ranging from $39.99 to $94.99, SunChaser loungers from $129.99 upward, sand filter systems from $219.99 to $569.99, salt chlorine generators from $699.99, and replacement parts typically $7.99–$344.99. The company emphasizes family ownership, 50+ years of brand heritage, and customer-service responsiveness as core trust signals, supported by customer testimonials praising warranty replacement handling.
Revenue is not publicly disclosed and there are no funding rounds; the company is bootstrapped and family-controlled. Growth has been pursued through organic product-line extension and tuck-in acquisitions (International Leisure Products founded 1990, HydroTools acquired 1994, Solstice launched 2007, GAME acquired 2025). The company has no disclosed AI/ML capabilities, no public API, and operates without institutional investment, distinguishing it from digitally native consumer brands and positioning it as a traditional, manufacturing-led specialty consumer products business.
Swimline firmographics
Firmographics- Name
- Swimline
- Legal name
- Swimline
- Website
- https://swimline.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swimline is a privately held, family-owned U.S. manufacturer founded in 1971, producing pool liners, floats, games, and HydroTools maintenance equipment across five brands (Swimline, HydroTools, Solstice, GAME, SunChaser) for residential pool owners, trade professionals, and retail distributors worldwide.
- Ownership category
- akta.pro rank
Swimline industry classification
Industry- Product category
- Swimming Pool Equipment and Water-Leisure Products
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
Keywords
Where Swimline is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swimline business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Product Sales: Direct-to-consumer sales of pool floats, loungers, games, and water-leisure products through e-commerce and retail channels with one-time purchase pricing.
- B2B Pool Equipment & Supplies: Sales of Hydrotools pool equipment, replacement parts, and pool care products to dealers, distributors, retailers, and pool professionals.
- Aftermarket Parts & Accessories: Replacement parts including pump components, filter elements, chlorinator parts, ladder parts, and game/sports components for existing product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pool Floats & Inflatables - Entry to Premium |
| Unit Pricing | Pay-as-you-go | SunChaser Non-Inflatable Loungers |
| Unit Pricing | Pay-as-you-go | Sand Pool Filter Systems |
| Unit Pricing | Pay-as-you-go | Salt Chlorine Generators |
| Unit Pricing | Pay-as-you-go | Chlorinators & Chemical Feeders |
| Unit Pricing | Pay-as-you-go | Pool Maintenance Products |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Swimline product offering
Product offeringCore offering
Swimline manufactures and sells swimming pool liners, inflatable pool floats and loungers, pool games and sports equipment, pool maintenance equipment (filters, pumps, chlorinators, skimmers, ladders), and water-leisure products such as inflatable docks, paddleboards, and kayaks. The portfolio spans the Swimline, HydroTools, SunChaser, Solstice Watersports, and GAME brands, sold direct to consumers via swimline.com and through a nationwide dealer and distributor network.
Product overview
Swimline is a family-owned pool and water-leisure company offering a unified ecosystem of products across three core pillars: Pool Recreation (Swimline floats, games, inflatables, and accessories), Pool Care Equipment (Hydrotools filters, pumps, skimmers, maintenance tools), and Watersports (Solstice inflatable docks, paddleboards, kayaks). The portfolio also includes acquired brands GAME (pool games, lights, accessories) and the SunChaser non-inflatable lounger line. Swimline operates primarily as a B2C e-commerce brand via Shopify, selling directly to consumers and through dealer/retailer partnerships. The company holds a dominant position in above-ground pool liners as the largest domestic U.S. manufacturer, a legacy business dating to its 1971 founding.
Differentiator
Problem solved
Functional benefit
Brands
- HydroTools: Pool maintenance products including filters, pumps, skimmers, hoses, and accessories for homeowners and professionals.
- Solstice Watersports
- GAME
Quantifiable outcome
- 50+ years of industry experience and trust
- +2 more outcomes
Companies that use Swimline
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Swimline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swimline partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GAMEcoreAcquired by Swimline in 2025, the brand behind the iconic Derby Duck. Expands Swimline's lineup of pool games, accessories, and family-focused water fun, including chlorinators, pool lights, filters, and floats.
- Solstice WatersportscoreLaunched by Swimline to extend beyond the pool. Offers high-performance inflatable docks, paddleboards, kayaks, and Pup Planks—dog-friendly ramps for safer water entry and exit in lakes, rivers, and open water.
- United Leisure Industries HydroTools Inc.coreAcquired by Swimline to enter pool maintenance and equipment market. Enabled offering of essential accessories including leaf skimmers, filters, pumps, and maintenance tools, reinforcing commitment to professional-grade pool products.
- International Leisure ProductscoreFounded by Swimline as a subsidiary to expand offerings into pool toys, games, fun floats, and accessories, serving the expanding network of retail and distribution partners with focus on quality, safety, and value.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Swimline competitors and assessment
Company assessmentDirect peers
- Hayward Industries: Direct competitor to Swimline's HydroTools line in residential and commercial pool equipment including pumps, filters, heaters, and salt chlorination systems.
- Bestway: Global competitor in above-ground pools, inflatable floats, and water-leisure products with comparable brand portfolio across pools, spas, and recreational accessories.
- Intex Recreation Corp: Largest direct competitor to Swimline in inflatable above-ground pools, pool floats, and seasonal water-leisure products, sold through overlapping retail and e-commerce channels.
- Polygroup: Manufacturer of above-ground pools and seasonal pool products that overlaps Swimline's core liner business and competes for the same retail and distribution partners.
- Aqua-Leisure: Manufacturer of recreational pool floats, swim aids, and water-leisure products that directly competes with Swimline's float and lounger portfolio.
Broad incumbents
- Pentair: Large incumbent in pool equipment and water treatment with broader portfolio than HydroTools across pumps, filters, automation, and sanitization serving both residential and commercial markets.
- Pool Corporation: Largest wholesale distributor of pool and related backyard products in North America — relevant as both a potential channel partner and a benchmark for the broader pool supply category.
- Leslie's: Largest US specialty retailer of pool supplies and equipment — relevant as both an indirect channel competitor and a benchmark for the pool aftermarket consumer.
Regional players
- In The Swim: US-focused online retailer of pool supplies, chemicals, and equipment that competes with HydroTools on the consumer side while serving a similar residential pool owner segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swimline social profiles
Digital presenceSwimline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swimline leadership team
Management profileNumber of profiles
Swimline subsidiaries and ownership
Company hierarchySubsidiaries3 records
Swimline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swimline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swimline
What does Swimline do?
Swimline manufactures and sells swimming pool liners, inflatable pool floats and loungers, pool games and sports equipment, pool maintenance equipment (filters, pumps, chlorinators, skimmers, ladders), and water-leisure products such as inflatable docks, paddleboards, and kayaks. The portfolio spans the Swimline, HydroTools, SunChaser, Solstice Watersports, and GAME brands, sold direct to consumers via swimline.com and through a nationwide dealer and distributor network.
Is Swimline a public or private company?
Swimline is a private company. It is classified as family owned and is currently operating.
When was Swimline founded?
Swimline was founded in 1971. It employs 11 to 50 people.
Where is Swimline based?
Swimline is headquartered in Brentwood, United States, in the North America region.
How does Swimline make money?
Three revenue lines are on record. Consumer Product Sales are the primary driver. The others are B2B Pool Equipment & Supplies and aftermarket Parts & Accessories.
Who are Swimline's main competitors?
Direct peers on record are Hayward Industries, Bestway, Intex Recreation Corp, Polygroup and Aqua-Leisure. Broad incumbents are Pentair, Pool Corporation and Leslie's. In The Swim is listed as a regional player.
Does Swimline have an API?
No public API is recorded for Swimline.
What industry is Swimline in?
Swimline's product category is Swimming Pool Equipment and Water-Leisure Products. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 45912 and its SIC code is 3944.