Markslöjd AB

What Markslöjd AB does

Markslöjd AB is a privately held Swedish lighting manufacturer and direct-to-consumer retailer founded in 1963 and headquartered in Skene, Sweden. The company develops, manufactures, and sells lighting for both homes and public places under a single Scandinavian design brand. Its catalog comprises more than 2,010 products organized across 100+ named series spanning interior lighting (ceiling lights, table lamps, floor lamps, wall lights, flush mounts, chandeliers, bathroom lighting, spotlights, window lights), outdoor lighting (the proprietary Garden 24 modular DIY system, solar lamps, patio string lights, bollards, facade lighting), seasonal Christmas lighting (Advent candlesticks, Christmas stars, villages, series lighting), light sources and spare parts, and a complementary interior accessories line. Underlying technology centers on LED modules with multiple socket types (E14, E27, GU10, G9), solar-powered outdoor fixtures with dusk and timer sensors, rechargeable portable table lamps, and dimmable three-step light sources; the Garden 24 system is engineered for self-installation without an electrician and carries a five-year warranty on light sources.

The company operates a single-brand, pure direct-to-consumer model through its own Shopify-powered e-commerce storefront at markslojd.com, with multi-language and multi-currency support covering Sweden, Denmark, Finland, Germany, and Poland. Revenue is generated almost entirely through one-time hardware sales, with prices spanning roughly 59 kr for small accessories to 82,999 kr for premium chandeliers, supplemented by seasonal promotions (Summer Sale at 50% off) and an "Almost New" outlet channel for inventory management. Customer acquisition is driven by organic social (Instagram #instashop, YouTube), blog and buying-guide content, email, and seasonal campaigns, while payment options include Klarna, Apple Pay, Google Pay, Shop Pay, MobilePay, and major card networks. Markslöjd serves fragmented residential consumer demand across multiple use cases — homeowners, outdoor/garden enthusiasts, Christmas/holiday decorators, and bathroom renovators — and has not disclosed any enterprise customers, B2B contracts, institutional investors, or M&A activity.

Name

Markslöjd AB

Legal name

Markslöjd AB

Website

https://markslojd.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Markslöjd AB is a Swedish lighting manufacturer founded in 1963 that sells 2,000+ Scandinavian-designed indoor, outdoor, and Christmas lighting products directly to consumers across Sweden, Denmark, Finland, Germany, and Poland via its markslojd.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Residential Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)

akta.pro secondary industry

Holiday & Decorative String Lighting Retail (CRAIAHAJ)

Keywords

• Indoor lighting fixtures
• Outdoor lighting systems
• Christmas lighting decor
• Scandinavian lighting design
• Modular garden lighting

Headquarters

HQ city

Skene

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lighting Product Sales: Markslöjd generates revenue primarily through one-time sales of lighting products including ceiling lights, table lamps, floor lamps, wall lights, chandeliers, outdoor lighting, and Christmas lighting. Products are sold directly to consumers through their e-commerce platform with prices ranging from approximately 59 kr to 82,999 kr.
2. Sale Events and Discounted Products: The company runs seasonal sale events including Summer Sale (50% off) and maintains an 'Almost New' outlet section for discounted products, creating additional revenue streams from inventory management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Markslöjd AB designs, manufactures, and sells Scandinavian-origin lighting fixtures for residential and public-space use, with a catalog spanning indoor lighting (ceiling, wall, table, floor, chandelier, bathroom), outdoor lighting including the DIY modular Garden 24 system, solar-powered and rechargeable lamps, seasonal Christmas and decorative lighting, and complementary interior accessories. Products are offered through its own direct e-commerce site markslojd.com and through retailer partners in Northern and Central Europe.

Product overview

Markslöjd AB is a Scandinavian lighting company established in 1963 in Skene, Sweden, offering a comprehensive portfolio of interior and outdoor lighting products. The company provides over 2,000 lighting and interior products organized across core categories including ceiling lights (314 products), table lamps (198 products), floor lamps (59 products), wall lamps (165 products), flush mounts (58 products), bathroom lighting (94 products), and extensive Christmas lighting (687 products). The product ecosystem centers on the company's proprietary Garden 24 modular outdoor lighting system featuring energy-efficient LED technology with self-installation capability. Key product lines include the exclusive Markslöjd Exclusive series available only on markslojd.com, the STYRKA bold ceiling lamp series, and various themed collections like Solar Lamps and Rechargeable Lamps. The company also offers complementary interior accessories (throws, pillows, vases) and maintains 100+ named product series including SOBER, EXPAND, GRÄNSÖ, DIONE, RISE, TORINO, and designer collaborations. Lighting is available in diverse materials (metal, glass, wood, textile, rattan), colors (black, white, brass, beige), and socket types (E14, E27, LED, GU10, G9).

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Lights

Quantifiable outcome

• One of Northern Europe's leading lighting brands

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA (Lighting category): Global home furnishings retailer with extensive own-brand lighting assortment at value price points. Overlaps with Markslöjd's residential lighting buyer, but at significantly lower price tier and much broader home category.
• Flos: Italian premium designer lighting brand with strong international presence. Comparable through designer collaborations and Scandinavian-aligned design aesthetic, though positioned at a higher-end price tier.
• Philips (Signify): Global leader in lighting products, systems, and smart lighting (Hue). Competes with Markslöjd across residential fixtures and smart/LED lighting, with substantially larger scale and global distribution.

Direct peers

• Louis Poulsen: Danish premium lighting manufacturer with iconic designer collaborations and global distribution. Comparable on Scandinavian design heritage and residential/commercial lighting portfolio, though at a higher price tier.
• Belid: Swedish lighting manufacturer focused on high-quality interior and outdoor lighting for residential and public spaces. Comparable Swedish heritage, B2B/B2C mix, and product breadth to Markslöjd.
• Örsjö Belysning: Swedish lighting producer known for designer collaborations and Scandinavian lighting fixtures. Comparable on design-led product strategy, premium positioning, and Nordic market presence.
• Globen Lighting: Swedish lighting brand offering decorative and functional indoor lighting with a strong Scandinavian design identity. Comparable to Markslöjd in product category, target customer, and Nordic market positioning.
• Northern Lighting: Norwegian lighting brand offering designer Scandinavian lighting for residential and contract markets. Comparable product positioning, designer collaborations, and Northern European distribution.
• By Rydéns: Swedish lighting manufacturer and brand selling Scandinavian-designed indoor and outdoor lighting directly to consumers across Europe. Closely comparable in heritage, product mix, design language, and Nordic DTC distribution model.

Regional players

• Westal: Swedish lighting producer specializing in outdoor and facade lighting. Comparable product category overlap with Markslöjd's outdoor and Garden 24 lines, primarily competing in the same Nordic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJPR_TlnHpDVmyEofr357Zg
• Instagraminstagram.com/markslojd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markslöjd AB