DefinedLogic
DefinedLogic is a privately held US business and technology consultancy, founded in 2002 and based in Red Bank, New Jersey, with 51-100 employees providing mobile and web-based solutions to help clients develop their businesses.
- Company typePrivate
- Founded2002
- HeadquartersRed Bank, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DefinedLogic does
DefinedLogic is a US-based business and technology consultancy founded in 2002 and headquartered in Red Bank, New Jersey, employing 51-100 people. Per its short description, the firm offers clients mobile and web-based solutions to develop their businesses. Publicly disclosed information about DefinedLogic is limited to these firmographic attributes; the majority of the aggregated source material in this dataset describes a much larger digital-services portfolio (including branded platforms, named Fortune-500 customer logos, multi-thousand-person global footprint, and parent-company relationships) that is inconsistent with the 51-100 headcount figure and appears to describe a different entity (TELUS Digital) misattributed to DefinedLogic in the scrape. Within that aggregated material, the service portfolio described spans product strategy and innovation, experience design, web and mobile app development, and digital marketing services, supported by an AI platform branded Fuel iX (Fortify, Agent Trainer, Copilots, Agent Assist) and an AI Factory offering.
The GTM motion described in the source material is enterprise-focused, with account-based selling ('Contact sales' engagement), case-study-driven demand generation, and co-marketing with technology partners including Apple, Google, Adobe, AWS, Microsoft Azure, Salesforce, Braze, Contentful, Genesys, Five9, and Zendesk. Revenue streams referenced include digital consulting and professional services and managed services with 24/7 Tier 1 to Tier 3 support. Pricing is not publicly disclosed; engagement model appears to mix project-based and retainer/managed-services arrangements. The segmentation approach is horizontal across enterprise accounts spanning technology, telecom, media, BFSI, travel & hospitality, retail, healthcare, and automotive.
Because the firmographic footprint (small, privately held, US-domestic) diverges materially from the scale implied by the source content, the descriptive summary above intentionally separates the verifiable DefinedLogic facts from the broader portfolio description. Any deeper inference about DefinedLogic's revenue, headcount trends, or strategic momentum should be treated cautiously given the data quality gap.
DefinedLogic firmographics
Firmographics- Name
- DefinedLogic
- Legal name
- TELUS Digital
- Website
- https://definedlogic.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DefinedLogic is a privately held US business and technology consultancy, founded in 2002 and based in Red Bank, New Jersey, with 51-100 employees providing mobile and web-based solutions to help clients develop their businesses.
- Ownership category
- akta.pro rank
Where DefinedLogic is headquartered
LocationHeadquarters
- HQ city
- Red Bank
- HQ country
- United States
- HQ region
- North America
Markets served
DefinedLogic business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Digital Consulting and Professional Services: End-to-end digital transformation services including strategy, design, engineering, and AI tooling implementation. Services are delivered through aligned teams that work across the full product lifecycle, suggesting project-based and retainer engagement models.
- Managed Services and Support: Ongoing 24/7 application support spanning Tier 1 to Tier 3, including service desk, technical support, and continuous maintenance and enhancements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DefinedLogic product offering
Product offeringCore offering
DefinedLogic is a business and technology consultancy that provides clients with mobile and web-based solutions to develop their businesses. The firm operates as a 51–100 employee private consultancy founded in 2002 and based in Red Bank, New Jersey, offering digital product development services.
Product overview
TELUS Digital offers a comprehensive portfolio of AI-powered digital services organized across multiple solution areas. The Web, Mobile & Digital Marketing division provides end-to-end digital product development including Product Strategy & Innovation, Experience Design, Web & Mobile App Development, and Digital Marketing Services. These services are enhanced by the Fuel iX AI platform which provides agentic AI, automation, and conversational AI capabilities. The offering is built on a foundation of deep expertise in web and mobile app development since the earliest days of the industry, incorporating AI-powered software development accelerators and agile delivery methodologies.
Differentiator
Problem solved
Functional benefit
Brands
- Fuel iX™: AI-powered platform offering agent training, copilots, and automation solutions for customer experience.
Products and services
- Mobile App Development
Quantifiable outcome
- 4x bookings growth for Brightline high-speed rail digital experience
- +5 more outcomes
Companies that use DefinedLogic
Customer profileNamed customers10 records
Segments3 records
DefinedLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature3 records
DefinedLogic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and core.
- ApplemajorApple is listed as a technology partner, indicating integration and development capabilities for Apple platform ecosystems including iOS, macOS, and associated developer tools and frameworks.
- GooglemajorGoogle is listed as a technology partner, enabling development across Google Cloud Platform, Google AI/machine learning tools, and Android ecosystem.
- AdobemajorAdobe is featured as a technology partner with dedicated page for Adobe Experience Cloud implementations, including marketing automation, analytics, and customer data platform solutions.
- Amazon Web Services (AWS)majorAWS is listed as a technology partner with dedicated cloud services page, enabling cloud infrastructure, AI/ML services, and enterprise platform implementations.
- Microsoft AzuremajorMicrosoft Azure is listed as a technology partner for cloud services implementations, integrated with Microsoft's enterprise productivity and AI tools.
- SalesforcemajorSalesforce is listed with a dedicated implementation practice page (sfpractice.telusdigital.com), offering CRM, sales cloud, and customer experience implementations.
- BrazecoreBraze is featured as a technology partner for customer engagement and marketing automation platform implementations.
- ContentfulcoreContentful is listed as a technology partner for headless CMS and content management platform implementations.
- GenesyscoreGenesys is listed as a CCaaS partner for contact center and customer experience platform implementations.
- Five9coreFive9 is listed as a CCaaS partner for cloud contact center solutions.
- ZendeskcoreZendesk is listed as a CCaaS partner for customer service and support platform implementations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DefinedLogic competitors and assessment
Company assessmentBroad incumbents
- Publicis Sapient: Digital business transformation arm of Publicis Groupe covering strategy, experience, engineering, and marketing for global enterprises. Directly comparable service portfolio to DefinedLogic's mobile/web + digital marketing scope, but at parent-group scale.
- Globant: Global digital transformation and product engineering firm offering strategy, design, engineering, and AI services to enterprise clients. Overlaps with DefinedLogic's end-to-end mobile/web value proposition at much greater scale.
- EPAM Systems: Large digital engineering services provider with deep capabilities in product development, cloud, and AI. Competes with DefinedLogic for enterprise mobile/web engineering work but at materially greater scale and geographic reach.
- Accenture: Global professional services leader with Song/Interactive digital product, design, and engineering practices that compete head-to-head with DefinedLogic on enterprise mobile/web transformation deals.
- Deloitte Digital: Strategy, creative, and technology consulting arm of Deloitte; delivers enterprise-scale digital product, martech, and customer experience engagements overlapping directly with DefinedLogic's offering.
Direct peers
- WillowTree: US-based digital product agency specializing in mobile app, web, and AI-powered product development for enterprise brands. Most directly comparable to DefinedLogic in size, service mix (strategy, design, engineering), and enterprise client focus.
- Slalom: US-focused management and technology consultancy delivering digital transformation, customer experience, and software engineering services. Similar mid-market/enterprise motion and digital product orientation to DefinedLogic.
Emerging players
- Sidebench: Smaller US digital product consultancy focused on mobile app and custom software development for enterprise and growth-stage clients. Closely aligned in size and service profile to DefinedLogic.
- TribalScale: North American digital consultancy providing strategy, design, and mobile/web engineering, with emerging AI capabilities. Comparable mid-size peer competing for similar enterprise transformation mandates.
Others
- Telus Digital: Digital transformation subsidiary of TELUS Corporation offering strategy, design, engineering, and AI tooling (including Fuel iX) to enterprise brands. Connected to DefinedLogic via the definedlogic utm_source referral, and serves as a de facto partner/channel rather than a direct competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
DefinedLogic social profiles
Digital presenceDefinedLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
DefinedLogic leadership team
Management profileNumber of profiles
DefinedLogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DefinedLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DefinedLogic
What does DefinedLogic do?
DefinedLogic is a business and technology consultancy that provides clients with mobile and web-based solutions to develop their businesses. The firm operates as a 51–100 employee private consultancy founded in 2002 and based in Red Bank, New Jersey, offering digital product development services.
Is DefinedLogic a public or private company?
DefinedLogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DefinedLogic founded?
DefinedLogic was founded in 2002. It employs 51 to 100 people.
Where is DefinedLogic based?
DefinedLogic is headquartered in Red Bank, United States, in the North America region.
How does DefinedLogic make money?
Two revenue lines are on record. Digital Consulting and Professional Services are the primary driver. The others are managed Services and Support.
Who are DefinedLogic's main competitors?
Broad incumbents on record are Publicis Sapient, Globant, EPAM Systems, Accenture and Deloitte Digital. Direct peers are WillowTree and Slalom. Emerging players are Sidebench and TribalScale. Telus Digital is listed as an others.
Does DefinedLogic have an API?
No public API is recorded for DefinedLogic.