Zero Waste Store
Zero Waste Store is a US-based direct-to-consumer e-commerce retailer that sells zero waste, plastic-free, and sustainable personal care and household products to eco-conscious consumers through its Shopify storefront, mobile apps, and wholesale channels.
- Company typePrivate
- Founded2018
- HeadquartersPort Saint Lucie, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zero Waste Store does
Zero Waste Store (ZeroWasteStore.com, Inc.) is a US-based direct-to-consumer e-commerce retailer founded in 2018 and headquartered in Port Saint Lucie, Florida, operating as a bootstrapped small team (1-10 employees). The company sells zero waste, plastic-free, and sustainable everyday products across personal care, household cleaning, kitchen, and oral hygiene categories, offering a catalog of roughly 1,755 SKUs (1,362 in stock) including its own private-label brand ZWS Essentials and curated third-party brands such as Suds & Eco. The technology stack is a Shopify-based storefront with native iOS and Android apps, subscription/recurring billing infrastructure, a points & rewards loyalty system, and carbon-neutral plastic-free shipping logistics integration. The company drives acquisition through content marketing, an ambassador program (20% commission), email marketing, and a 500,000+-follower social community, with 41,413 verified reviews at a 4.7-star rating.
The business model combines direct-to-consumer product sales, a Subscribe & Save subscription program offering 20% off recurring deliveries, and a wholesale channel via the Faire marketplace under the ZWS Essentials brand. A 'Sell on ZWS' third-party marketplace program further expands the assortment beyond proprietary inventory. Pricing is primarily one-time purchase plus optional subscription, with products ranging from $4.49 (single bamboo toothbrush) to $57.99 (48-pack bamboo toilet paper) and free US shipping on orders over $60. Revenue is generated through product markup, subscription recurring revenue, and wholesale reselling to independent retailers. The company reports 1% for the Planet and Climate Neutral certifications, and has been featured in media outlets including the Today Show, Better Homes & Gardens, Vanity Fair, Harper's Bazaar, and Refinery 29. Founder Sarah leads the company, which has no disclosed funding rounds, parent company, or institutional investors.
Zero Waste Store firmographics
Firmographics- Name
- Zero Waste Store
- Legal name
- ZeroWasteStore.com, Inc.
- Website
- https://zerowastestore.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zero Waste Store is a US-based direct-to-consumer e-commerce retailer that sells zero waste, plastic-free, and sustainable personal care and household products to eco-conscious consumers through its Shopify storefront, mobile apps, and wholesale channels.
- Ownership category
- akta.pro rank
Zero Waste Store industry classification
Industry- Product category
- Sustainable consumer goods
- NAICS
- Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG)
Keywords
Where Zero Waste Store is headquartered
LocationHeadquarters
- HQ city
- Port Saint Lucie
- HQ country
- United States
- HQ region
- North America
Markets served
Zero Waste Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Zero Waste Store generates the majority of revenue through direct-to-consumer e-commerce sales of zero waste and sustainable products. Products include personal care items (shampoo bars, conditioner bars, bamboo toothbrushes, floss), household items (cleaning products, kitchen essentials, laundry detergent sheets), and beauty products. The store offers both one-time purchases and subscription options.
- Wholesale Distribution: Revenue generated from selling ZWS Essentials products to other retailers through the Faire marketplace platform.
- Subscription/Recurring Revenue: Subscribe & Save program offering 20% discounts on regular deliveries, creating predictable recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shampoo Bar - Single unit |
| Subscription | Monthly | Shampoo & Conditioner Bar Duo |
| Subscription | Monthly | Bamboo Toothbrush - Multiple pack options |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Zero Waste Store product offering
Product offeringCore offering
Zero Waste Store is a direct-to-consumer online retailer and curated marketplace that sells zero waste, plastic-free, and sustainable everyday products. The catalog combines its own ZWS Essentials private-label brand (shampoo bars, conditioner bars, bamboo toothbrushes, laundry detergent sheets, etc.) with vetted third-party brands. Customers can buy individual items, Subscribe & Save on recurring delivery, or build a customized Starter Kit; all orders ship carbon neutral and plastic-free with free U.S. shipping over $60.
Product overview
ZeroWasteStore.com is an e-commerce marketplace offering a curated selection of zero waste, plastic-free, and sustainable everyday products. The platform operates as a multi-brand marketplace featuring its own private label brand 'ZWS Essentials' alongside products from third-party sustainable brands like Suds & Co., Huppy, and many others. The product portfolio spans personal care (shampoo bars, conditioner bars, bamboo toothbrushes, floss, toothpaste tablets, safety razors), household items (laundry detergent sheets, dish brushes, compost bins, cleaning products), and other sustainable goods. Key flagship products include the Shampoo Bar/Shampoo & Conditioner Bar Duo, Bamboo Toothbrush, Laundry Detergent Sheets, and the Zero Waste Starter Kit. All orders ship carbon neutral and plastic-free with free shipping on orders over $60. The store has received over 40,000+ verified reviews and has a community of 500,000+ followers.
Differentiator
Problem solved
Functional benefit
Brands
- ZWS Essentials: The company's own private-label brand offering zero waste essentials including shampoo bars, conditioner bars, bamboo toothbrushes, laundry detergent sheets, bamboo floss, reusable paper towels, and related products.
- Zero Waste Store
Products and services
- Shampoo Bar
- Shampoo & Conditioner Bar Duo
- Conditioner Bar
- Bamboo Toothbrush
- Laundry Detergent Sheets
- Zero Waste Dish Brush Kit
- All Natural Lip Balm
- Reusable Paper Towels
- Countertop Compost Bin
- Bamboo Charcoal Floss
- Plastic-Free Toilet Brush
- Zero Waste Safety Razor
- Cellulose Kitchen Sponges
- Swedish Dish Cloth
- Beeswax Wraps
- Bamboo Hair Brush
- Bamboo Toilet Paper
- Reusable Disinfectant Wipes DIY Kit
- Toothpaste Tablets
- Zero Waste Starter Kit
- ZWS Essentials Private Label Brand
- Sell on ZWS Third-Party Marketplace Program
- Faire Wholesale Channel
- Subscribe & Save Subscription Service
- Ambassador Affiliate Program
Quantifiable outcome
- Each shampoo bar replaces 3 plastic bottles, reducing individual consumer plastic waste by approximately 3 bottles per bar (75+ washes)
- +3 more outcomes
Companies that use Zero Waste Store
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Zero Waste Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zero Waste Store partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- 1% for the Planetcore1% for the Planet is an environmental charity network where member companies commit 1% of annual sales to environmental causes. Zero Waste Store participates by donating 1% of all sales to conservation efforts worldwide, demonstrating environmental commitment beyond product sales.
- Climate NeutralcoreClimate Neutral is a nonprofit organization that measures company carbon footprints annually and helps businesses achieve carbon neutrality. Zero Waste Store is certified climate neutral, offsetting all shipping and operational emissions through this partnership.
- FairemajorFaire is a wholesale marketplace connecting brands with retailers. Zero Waste Store distributes ZWS Essentials products through Faire, enabling independent retailers worldwide to stock zero waste products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zero Waste Store competitors and assessment
Company assessmentDirect peers
- No Tox Life: No Tox Life sells vegan, zero-waste household and personal care products DTC. Comparable to Zero Waste Store on sustainable household essentials and private-label brand strategy.
- Who Gives a Crap: Who Gives a Crap sells bamboo and recycled toilet paper and paper towels online via subscription and DTC. Comparable to Zero Waste Store's household paper category (e.g., bamboo toilet paper, reusable paper towels) on sustainability positioning and DTC/subscription model.
- Package Free Shop: Package Free Shop is a curated zero-waste marketplace (founded by Lauren Singer, now part of Grove Collaborative) selling plastic-free personal care and household essentials. Direct competitor in the zero-waste DTC category.
- Grove Collaborative: Grove Collaborative is a DTC and subscription retailer of sustainable household and personal care essentials. It is the closest direct peer to Zero Waste Store, offering a curated catalog of plastic-free, eco-friendly products and operating private-label brands alongside third-party brands.
- Bambaw: Bambaw is a DTC brand of plastic-free and reusable alternatives including safety razors, bamboo牙刷, and kitchen tools. Comparable to Zero Waste Store's ZWS Essentials line on product overlap and zero-waste positioning.
- Public Goods: Public Goods is a members-based DTC retailer of sustainable everyday essentials across household, personal care, and pantry. Comparable to Zero Waste Store in curated marketplace model, eco-friendly positioning, and own-brand strategy.
- The Wild Minimalist: The Wild Minimalist is a Canadian-based e-commerce store specializing in zero-waste and plastic-free everyday products. Comparable to Zero Waste Store on category focus and DTC model, with regional overlap.
- EarthHero: EarthHero is an online marketplace for sustainable everyday products with rigorous vetting and B Corp certification. Closely comparable to Zero Waste Store on curated marketplace model, vetting philosophy, and eco-conscious target customer.
- Etee: Etee is a DTC retailer of plastic-free kitchen, personal care, and household essentials. Direct competitor to Zero Waste Store on curated zero-waste product assortment and eco-conscious target customer.
Emerging players
- Earthward Bound: Earthward Bound is a smaller DTC zero-waste retailer with curated personal care and household products. Comparable to Zero Waste Store on assortment and eco-conscious positioning, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zero Waste Store social profiles
Digital presenceZero Waste Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Waste Store leadership team
Management profileNumber of profiles
Profiles1 record
Zero Waste Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Waste Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Waste Store
What does Zero Waste Store do?
Zero Waste Store is a direct-to-consumer online retailer and curated marketplace that sells zero waste, plastic-free, and sustainable everyday products. The catalog combines its own ZWS Essentials private-label brand (shampoo bars, conditioner bars, bamboo toothbrushes, laundry detergent sheets, etc.) with vetted third-party brands. Customers can buy individual items, Subscribe & Save on recurring delivery, or build a customized Starter Kit; all orders ship carbon neutral and plastic-free with free U.S. shipping over $60.
Is Zero Waste Store a public or private company?
Zero Waste Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zero Waste Store founded?
Zero Waste Store was founded in 2018. It employs 1 to 10 people.
Where is Zero Waste Store based?
Zero Waste Store is headquartered in Port Saint Lucie, United States, in the North America region.
How does Zero Waste Store make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and subscription/Recurring Revenue.
Who are Zero Waste Store's main competitors?
Direct peers on record are No Tox Life, Who Gives a Crap, Package Free Shop, Grove Collaborative, Bambaw, Public Goods, The Wild Minimalist, EarthHero and Etee. Earthward Bound is listed as an emerging player.
Does Zero Waste Store have an API?
No public API is recorded for Zero Waste Store.
What industry is Zero Waste Store in?
Zero Waste Store's product category is Sustainable consumer goods. Its primary akta.pro industry code is CRAHAEAG, Eco-Friendly Household & Zero-Waste Refill Stores. Its NAICS code is 456 and its SIC code is 5960.