What VinoPRO does

VinoPRO (legal entity VINO.COM 3ND S.r.l.) is the B2B arm of the Italian wine e-commerce platform Vino.com, operating as Vino.com PRO to serve Ho.Re.Ca. professionals — hotels, restaurants, cafes, wine bars (enoteche), and catering businesses — alongside a broader consumer base. The company is headquartered in Florence, Italy, with a dedicated distribution warehouse in the Milan province positioned near major highway and airport routes to enable express delivery. VinoPRO provides access to more than 8,000 wine SKUs from Italian and international producers, supported by sommelier-curated wine menus, professional critic ratings (James Suckling, Robert Parker, Wine Spectator), and a Carta dei Vini (Wine Menu) customization service for hospitality operators. Underlying technology is a standard direct e-commerce platform with native iOS and Android apps, integrated payments (PayPal, Klarna, Apple Pay, Google Pay, major card networks, Postepay), and multi-country localization spanning 13 European countries with localized language, currency, and tax-adjusted pricing. No public API, proprietary AI/ML systems, or patents are disclosed.

VinoPRO monetizes through transactional wine and beverage sales on both B2C and B2B rails. Professional customers self-accredit via a digital form using VAT number and company details and immediately gain access to exclusive net-of-VAT B2B pricing with no minimum order quantities, enabling single-bottle purchases. Pricing is ex-VAT (IVA esclusa) and pay-as-you-go per order, with revenue recognized on a transaction basis. Customers accumulate Carta Fedeltà loyalty points on purchases redeemable as discount vouchers. Distribution is exclusively direct-to-customer via the company's e-commerce storefront and courier delivery — there are no intermediary resellers in the channel structure beyond a secondary reseller/distributor customer segment that buys for redistribution. Marketing is largely digital and organic, leveraging Vino.com's reputation (Best Online Wine Shop in Italy 2021–2024 and Best Customer Service in Italy 2025–2026 from Statista/Corriere della Sera), earned media in major Italian outlets, social media (Facebook, Instagram, Twitter/X, YouTube), a wine blog, and SEO-driven marketplace discovery. The company is privately held with no disclosed institutional investors or parent company.

Name

VinoPRO

Legal name

VINO.COM 3ND S.r.l.

Website

https://vinopro.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VinoPRO (VINO.COM 3ND S.r.l.) operates Vino.com PRO, a B2B wine e-commerce platform serving Ho.Re.Ca. professionals in Italy and 12 other European countries. It offers 8,000+ wine SKUs, no minimum orders, exclusive B2B pricing, and express delivery from a Milan warehouse.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine e-commerce
• B2B wine distribution
• Ho.Re.Ca. wine supply
• Online wine retail
• Wine procurement platform

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C and B2B Wine and Beverage Sales: VinoPRO generates revenue through direct product sales to both consumer (B2C) and professional Ho.Re.Ca. customers (B2B). Professional customers access exclusive B2B pricing tiers with net-of-VAT rates. Revenue is transactional per order, with no minimum quantity requirements. Customers can accumulate Loyalty Points on purchases redeemable as discount vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VinoPRO (Vino.com PRO) is the B2B arm of the Vino.com wine e-commerce platform, providing accredited Ho.Re.Ca. professionals (Hotels, Restaurants, Cafes, Wine bars, Catering) with direct access to over 8,000 wine SKUs from Italian and international producers. It offers exclusive B2B pricing, no minimum order quantities, 24/7 digital ordering, custom wine list curation with sommelier support, loyalty points, and express courier delivery from a dedicated Milan warehouse.

Product overview

Vino.com PRO is a B2B e-commerce platform built on the Vino.com infrastructure, designed specifically for Ho.Re.Ca. professionals (Hotels, Restaurants, Bars, Enotecas, Catering). The core product is the Vino.com PRO platform itself, which provides exclusive pricing, no minimum order requirements, and express delivery for over 8,000 wine references. This core platform is complemented by the Carta dei Vini (Wine Menu) service for creating printable wine lists, the Carta Fedeltà (Loyalty Program) for accumulating and redeeming points, and Box di Vini (Wine Cases) for curated bundle purchases. Mobile apps for Android and iOS extend accessibility to the platform. The company also offers a consumer-facing Vino.com platform alongside the professional PRO version.

Differentiator

Problem solved

Functional benefit

Products and services

• Vino.com PRO

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tannico: Italy's leading online wine retailer offering both B2C and B2B (Horeca) channels with a broad wine catalog. Closest direct competitor to VinoPRO, sharing the same customer base, geography, and no-minimum/24-7 digital model.
• Callmewine: Italian online wine retailer with strong curated catalog and similar target customer base. Competes head-to-head with Vino.com/VinoPRO on selection, B2B pricing, and express delivery in Italy.
• Naked Wines: Online wine retailer operating a subscription/crowdfunding model with a large international customer base. Comparable marketplace-plus-loyalty mechanics and direct-to-consumer wine distribution.

Regional players

• Bodeboca: Spanish online wine club and e-commerce platform serving both consumers and Ho.Re.Ca. professionals with curated selections. Comparable B2C-plus-B2B model in a neighboring Iberian market.
• Millesima: France-headquartered wine merchant with multi-country European delivery and a strong fine-wine catalog. Comparable in catalog breadth and premium positioning, with similar cross-border distribution mechanics.

Broad incumbents

• Wine.com: Largest U.S. online wine retailer with a very broad catalog and established logistics. Shares the same e-commerce wine retail model at greater scale, illustrating where VinoPRO could evolve with capital and scale.
• Majestic Wine: UK-based multi-channel wine retailer with B2B trade services to restaurants and pubs. Comparable Ho.Re.Ca. trade model and broad catalog, but with physical retail stores in addition to digital.
• Laithwaites: Long-established UK wine merchant with subscription/club model and trade customers. Comparable in the breadth of catalog, sommelier curation, and loyalty-driven retention mechanics.
• Drizly: U.S. alcohol e-commerce/delivery aggregator covering wine, beer, and spirits. Comparable digital alcohol distribution model at broader category and scale, providing a template for category expansion beyond wine.

Emerging players

• Vivino: Global wine marketplace and label-scanning app with marketplace functionality connecting consumers to retailers. Comparable in catalog discovery, ratings aggregation, and digital wine buyer journey, though more consumer-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vino_pro
• YouTubeyoutube.com/c/VINO75com
• Facebookfacebook.com/vinoproinc
• Instagraminstagram.com/vinodotcom
• LinkedInlinkedin.com/company/vinopro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VinoPRO