Skier's Choice

What Skier's Choice does

Skier's Choice, Inc. is a privately held U.S. manufacturer of inboard towboats for wakeboarding, wake surfing, and waterskiing, headquartered in Maryville, Tennessee, where it operates a single-site LEAN manufacturing facility. The company is organized around two sub-brands: Supra Boats, founded in 1981 and positioned at the premium / ultra-premium price point with precision-engineered performance and refined comfort, and Moomba Boats, founded in 1990 and positioned at the entry-level to mid-range price point with proven reliability and value. The product stack shares proprietary, patent-protected technologies including the AutoWake wake and ballast control system, the Flow 3.0 propulsion and wave management platform, the Amplitude Display instrumentation, and the Thruster Control Knob, alongside branded modules such as Swell Surf, Smart Plate, and VISION Touch. The company owns a broad U.S. patent portfolio and registered trademarks covering boat models and control systems.

Skier's Choice generates revenue by manufacturing boats and selling them, together with replacement parts and accessories, exclusively through a global Authorized Dealer Network. Customer acquisition is driven by branded websites (supraboats.com, moomba.com, skierschoice.com) with Build Your Boat forms that capture lead data (IP, name, phone, email, zip) and route inquiries to dealers, supported by a social media presence, an annual lead generation campaign, targeted advertising, and event sponsorships — most notably title sponsorship of the Supra Boats Pro Wakeboard Tour. Dealers are trained through Skier's Choice University Sales and Service School and equipped with twice-annual POP kits and dedicated dealer websites with marketing resources. The end customer is the watersports enthusiast — a horizontal consumer segment pursuing wakeboarding, wake surfing, waterskiing, tubing, and family on-water recreation.

Both brands have been recognized by the National Marine Manufacturers Association (NMMA) with the Customer Satisfaction Award for twelve consecutive years, and each consistently posts above-90% customer satisfaction in surveys of new boat owners. The company participates in industry associations including NMMA, the American Boat & Yacht Council (ABYC), the Water Sports Industry Association (WSIA), USA Water Ski, the INT League, and the World Wakeboard Association (WWA), and is a member of the Independent Boat Builders, Inc. (IBBI) purchasing cooperative. No external investors, parent company, or public financial disclosures are identified in the source material.

Name

Skier's Choice

Legal name

Skier's Choice, Inc.

Website

https://skierschoice.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Skier's Choice, Inc. is a privately held, Maryville, Tennessee-based manufacturer of inboard towboats for wakeboarding, wake surfing, and waterskiing, operating the premium Supra brand (since 1981) and the entry-to-mid-range Moomba brand (since 1990), and selling exclusively through a global Authorized Dealer Network supported by patented wake and ballast control technologies.

Ownership category

akta.pro rank

Product category

Recreational Inboard Towboats

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Inboard towboats
• Wakeboard boats
• Wake surf boats
• Recreational boat manufacturing
• Marine manufacturing

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Manufacture and sale of Supra and Moomba inboard towboats to consumers through Authorized Dealers. Products range from entry level to ultra premium models with wide price points.
2. Parts and Accessories: Sales of replacement parts and boat accessories through dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Skier's Choice designs and manufactures inboard towboats for wakeboarding, wake surfing, waterskiing, and tubing, sold under two sub-brands: Supra Boats (premium, founded 1981) and Moomba Boats (entry-level to mid-range, founded 1990). The boats are distributed globally through a network of Authorized Dealers and incorporate multiple patented proprietary technologies including AutoWake, Flow 3.0, Amplitude Display, and Thruster Control Knob. All manufacturing is conducted in a LEAN facility in Maryville, Tennessee.

Product overview

Skier's Choice is a privately held manufacturer of inboard towboats for wakeboarding, wakesurfing, and waterskiing, operating two sub-brand product lines: Supra Boats (premium, founded 1981) and Moomba Boats (entry-level to mid-range, founded 1990). Supra boats target luxury upper-end consumers with precision-engineered performance and bold design, while Moomba boats deliver proven reliability and fun at accessible price points. Both product lines share common proprietary technology modules including AutoWake, Flow 3.0, SmartPlate, and Thruster Control, with Supra-specific systems such as Vision Control and Swell Surf. The company also sponsors the Supra Boats Pro Wakeboard Tour as a brand platform. All boats are manufactured in a LEAN facility in Maryville, Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Supra: Premium performance inboard wakeboard and waterski towboats. Founded in 1981, dedicated to precision engineering with industry leading performance, bold designs and refined comfort.
• Moomba

Products and services

• Supra Boats Premium performance inboard wakeboard and waterski towboats precision engineered since 1981, delivering industry-leading performance, bold designs, and refined comfort at luxury upper-end price points. Targeted at watersports enthusiasts seeking high-end towboats.
• Moomba Boats Entry-level to mid-range performance inboard towboats founded in 1990, providing proven value, reliability, comfort, and fun at accessible price points for wakeboarding, waterskiing, and wake surfing. Targeted at value-oriented watersports consumers and families.
• Parts and Accessories Replacement parts and boat accessories for Supra and Moomba inboard towboats, distributed through the Authorized Dealer network. Targeted at existing Skier's Choice boat owners needing service and upgrade components.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• National Marine Manufacturers Association (NMMA)coreStrategic or Co-development PartnerThe nation's leading trade association representing boat, marine engine and accessory manufacturers. Collectively, NMMA members manufacture an estimated 80 percent of marine products used in North America.
• Independent Boat Builders, Inc. (IBBI)coreStrategic or Co-development PartnerA purchasing cooperative founded by independent boat builders to negotiate best sources and arrangements for raw materials, adding value to their businesses which ultimately benefits end consumers.
• American Boat & Yacht Council (ABYC)coreStrategic or Co-development PartnerNon-profit organization that develops voluntary safety standards for design, construction, maintenance, and repair of recreational boats. Premier global standards organization in the marine industry.
• U.S. Coast Guard National Recreational Boating Safety ProgramminorStrategic or Co-development PartnerFederal program promoting recreational boating safety.
• Water Sports Industry Association (WSIA)coreStrategic or Co-development PartnerAssociation mission is to promote and protect all towed watersport activity.
• INT LeagueminorStrategic or Co-development PartnerLeague for wakeboarding, waterskiing, kneeboarding and wake skating that hosts competitions throughout the country.
• USA Water SkiminorStrategic or Co-development PartnerNational governing body of organized water skiing in the United States. Member of International Waterski & Wakeboard Federation.
• World Wakeboard Association (WWA)coreStrategic or Co-development PartnerRider-formed organization dedicated to promoting and growing competitive wake sports around the world. Leading source for riders, events and competitive standards and undisputed sanctioning and governing body.
• World Wakeboard CenterminorStrategic or Co-development PartnerWorld-renowned wakeboard facility with programs suitable for students training at all skill levels including wakeboarding, wake skating and wake surfing.
• Supra Boats Pro Wakeboard TourflagshipGTM or Marketing PartnerThe most dominant, highest credibility professional wakeboard circuit in the world. Comprised of four national cash prize events showcasing top athletes from Europe, Australia, Canada, US and more. Skier's Choice is Title Sponsor.
• Atlanta Marine Support YMCA Camp High HarbourminorStrategic or Co-development PartnerYouth development program teaching skills that help campers develop mentally, physically and emotionally through watersports activities.
• SouthTown RidersminorStrategic or Co-development PartnerWakeboarding camp and youth ministry founded in 2001, reaching out to youth groups and non-profit organizations to teach wakeboarding and share positive values.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Regal Boats: Family-owned manufacturer of bowriders, surf boats, and express cruisers. Competes at the margins of the towboat category while operating a broader recreational lineup.
• Four Winns: Recreational boat brand (owned by Groupe Beneteau) producing bowriders and runabouts with surf capabilities. Adjacent competitor at the entry/mid-tier recreational boat level.
• Cobalt Boats: Established premium recreational boat manufacturer (part of Malibu Boats group) producing runabouts, cruisers, and surf boats. Overlaps with Skier's Choice in premium wake/surf capability, though broader in product range.

Direct peers

• MB Sports: California-based manufacturer of inboard wake and ski boats. Smaller, family-run direct competitor with overlapping product positioning in the towboat category.
• Centurion Boats: Manufacturer of inboard wake, surf, and ski boats owned by Marine Power Corporation. Direct competitor in the premium towboat category with similar pro-athlete and tournament sponsorship model.
• Malibu Boats: Public company (MBUU) and the largest dedicated manufacturer of inboard wake, waterski, and towboats under Malibu, Axis, Cobalt, Pursuit, and other brands. Direct competitor to both Supra and Moomba across price points.
• Tigé Boats: Texas-based manufacturer of inboard wake, surf, and ski boats. Direct competitor to Supra in the premium towboat segment with similar patented wake-shaping technology positioning.
• Correct Craft (Nautique): Family-owned manufacturer of Nautique inboard towboats, a direct premium competitor to Supra in the wakeboard/wakesurf segment with deep tournament and pro-athlete sponsorship presence.
• MasterCraft Boat Holdings: Public company (MCFT) that designs and manufactures inboard wakeboats, towboats, and sterndrive powerboats under MasterCraft, Crest, and NauticStar brands. Direct overlap in performance towboat category with Supra/Moomba.

Emerging players

• Heyday Wake Boats: Value-tier inboard wakeboat brand positioned in the entry-level segment, directly competitive with Moomba on price and target buyer. Operates within a larger marine portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwVeFkV1zHl8X7BqLeCqKLA
• Facebookfacebook.com/SupraBoats
• Instagraminstagram.com/supraboats
• LinkedInlinkedin.com/company/1636122

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skier's Choice