USA Water Ski
- Company typePrivate
- Founded1922
- HeadquartersAuburndale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
USA Water Ski firmographics
Firmographics- Name
- USA Water Ski
- Legal name
- USA Water Ski & Wake Sports
- Website
- https://sharelifeonthewater.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
USA Water Ski industry classification
Industry- Product category
- National Sports Governing Body
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
- akta.pro secondary industry
- Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)
Keywords
Where USA Water Ski is headquartered
LocationHeadquarters
- HQ city
- Auburndale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USA Water Ski business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Supporting Membership Dues: Annual membership fees providing access to The Water Skier magazine, gear discounts (average savings of $500+ annually), monthly content, and community connection. New supporting membership available for $20/year.
- Basic Skills Clinic Sanctioning: Affiliated clubs pay $30 + 3% processing fee to sanction Basic Skills clinics. Cost covers clinic guidelines, online guest membership registration, and national marketing support.
- Event Sanctioning Fees: Fees for hosting sanctioned tournaments, practices, clinics, and exhibitions. Grassroots sanctioning fees apply for competitive events.
- Water Skier Magazine Subscription: Magazine subscription included with membership. Non-members can receive a free digital issue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Supporting Membership - $20/year |
| Other | Pay-as-you-go | Basic Skills Sanctioning Fee - $40 |
| Transaction based/ take rate | Pay-as-you-go | Basic Skills Sanctioning - $30 |
| Unit Pricing | Pay-as-you-go | Guest Pass - $10 |
| Transaction based/ take rate | Pay-as-you-go | Grassroots Events Sanctioning |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
USA Water Ski product offering
Product offeringCore offering
USA Water Ski & Wake Sports operates as the national governing body for organized water skiing in the United States, delivering annual memberships ($20/year) and digital supporting memberships that include The Water Skier magazine and a discount program. It sanctions and supports competitive and recreational events (Basic Skills, Pass the Handle, Grassroots, Adaptive clinics) through a network of affiliated clubs and a proprietary Event Management System, serving over 18,000 active members across nine towed water-sport disciplines.
Product overview
USA Water Ski & Wake Sports is the national governing body for organized water skiing in the United States and operates primarily as a membership organization, not a traditional software product company. Its portfolio consists of membership tiers (Supporting Membership and Digital Supporting Membership at $20/year), The Water Skier Magazine (print and digital), an Event Management System for affiliated clubs to sanction and manage events, and several water sports programs including Basic Skills Events, Pass The Handle (free learn-to-ski), Grassroots Events, Adaptive Learn to Water Ski Clinics, and an Annual Awards Banquet. These offerings serve over 18,000 active members across nine sport disciplines and are connected through an affiliated club network spanning local to international competition levels.
Differentiator
Problem solved
Functional benefit
Brands
- Pass the Handle: Free learn to ski event program, formerly known as Get on the Water, focusing on introducing new participants to waterskiing and wake sports
- Basic Skills Events
- Grassroots Events
- The Water Skier Magazine
- USA Water Ski Awards Banquet
Products and services
- Supporting Membership Annual $20/year membership that provides a subscription to The Water Skier Magazine, average $500+ in annual gear-discount savings, exclusive monthly email content, and member-only resources and certificates. It is targeted at water-sports enthusiasts who want to support and stay connected to the sport.
- Digital Supporting Membership Digital-only membership tier providing a digital subscription to The Water Skier Magazine and access to the Discount Program for savings on water-sports equipment and other purchases. It is targeted at water-sports enthusiasts who prefer digital access over print.
- The Water Skier Magazine The official publication of USA Water Ski & Wake Sports, delivering industry news, athlete profiles, and product reviews. Available as a print subscription bundled with Supporting Membership or as a free digital issue for non-members.
- Basic Skills Events Entry-level learn-to-water-ski events hosted by USA-WSWS affiliated clubs for new participants, featuring a $10 one-day Guest Pass (often covered by the club), a Club-Pays Guest Pass option, and Member-Only clinic templates. Includes the Basic Skills Challenge Series for beginners and novice instructors.
- Grassroots Events Fun, friendly, family-oriented sanctioned competitive events for water-ski and wake-sports athletes of all skill levels, designed to introduce participants to tournament-style competition in a low-pressure environment. Clubs pay grassroots sanctioning fees per event.
- Event Management System (Club Dashboard) A proprietary online platform for USA-WSWS affiliated clubs to create and manage sanctioned events (Basic Skills Clinics, Pass the Handle, Grassroots), handle participant registrations, process payments, build custom registration pages, and submit post-event reports. Accessed via the Club Dashboard.
- Adaptive Learn to Water Ski Clinics Free water-ski clinics for veterans and service members with disabilities, organized in partnership with host organizations including the Missouri Disabled Water Ski Association and C.A.R.D.S. Provides adaptive water-skiing instruction and equipment access at no cost to participants.
Quantifiable outcome
- Average member savings of $500+ annually on gear discounts
- +1 more outcomes
Companies that use USA Water Ski
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
USA Water Ski technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
USA Water Ski partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- C.A.R.D.S.coreHost organization for Veterans Adaptive Learn to Water Ski Clinic in Oroville, CA. Provides adaptive water skiing instruction for veterans with disabilities.
- Missouri Disabled Water Ski AssociationcoreHost organization for Veterans Adaptive Learn to Water Ski Clinics. Provides adaptive water skiing instruction for veterans with disabilities.
- Visit Central FloridacoreMajor sponsor of Get on the Water programs and Awards Banquet. Supports life on the water initiatives and water ski sport growth from the ground up.
- NautiquecoreBoat manufacturer sponsor supporting Pass the Handle programs and Basic Skills Events. Logo featured on event materials.
- MasterCraftcoreBoat manufacturer partner supporting Pass the Handle programs. Featured sponsor of water sports events.
- Malibu BoatscoreBoat manufacturer partner supporting Pass the Handle programs and water sports community.
- Ski SafeminorBoat insurance partner offering member discounts through the membership discount program.
- Discount MarineminorMarine products retailer offering member discounts on water sports gear.
- D3 SkisminorSki manufacturer sponsor offering member discounts through the membership discount program.
- Radar SkisminorWakeboard and ski manufacturer offering member discounts. Featured at headquarters Action WaterSports pro shop.
- MasterlineminorWater sports equipment manufacturer and sponsor offering member discounts.
- OJ PropsminorPropeller manufacturer sponsor offering member discounts.
- International Waterski & Wakeboard FederationcoreGlobal governing body for water skiing and wakeboarding. USA-WSWS is a member organization representing the U.S.
- Pan American Sports OrganizationcoreContinental multi-sport organization. USA-WSWS is affiliated for Pan American Games representation.
- United States Olympic CommitteecoreNational Olympic Committee. USA-WSWS is affiliated as the governing body for water skiing in the U.S.
- American Water Ski Association (AWSA)coreDiscipline organization for competitive water skiing. One of several sport discipline organizations affiliated with USA-WSWS.
- American Barefoot Club (ABC)coreDiscipline organization for barefoot skiing. One of several sport discipline organizations affiliated with USA-WSWS.
- American Kneeboard Association (AKA)coreDiscipline organization for kneeboard skiing. One of several sport discipline organizations affiliated with USA-WSWS.
- National Collegiate Water Ski Association (NCWSA)coreCollegiate water ski governing body. One of several sport discipline organizations affiliated with USA-WSWS.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
USA Water Ski competitors and assessment
Company assessmentDirect peers
- USA Swimming: U.S. National Governing Body for competitive swimming with a similar membership + event sanctioning + affiliated-club structure. Operates as the Olympic-affiliated NGB for an aquatic discipline, mirroring USA-WSWS's governance, sanctioning, and certification model.
- USA Water Polo: U.S. National Governing Body for water polo operating an analogous membership-plus-affiliated-clubs model for an aquatic discipline. Shares USA-WSWS's water-sport NGB positioning, Olympic affiliation, and grassroots learn-to-play programs.
- USA Surfing: U.S. National Governing Body for surfing, governing a towed/water sport with membership tiers, sanctioned competitions, and an affiliated-club network. Closely comparable in sport category (towed water sports) and NGB governance model.
- USA Track & Field: U.S. National Governing Body for track and field with a comparable membership organization, event sanctioning, affiliated-club network, and athlete certification pipeline. Closely parallels USA-WSWS's operating model across a different sport discipline.
- USA Sailing: U.S. National Governing Body for sailing — another water-sport NGB with membership tiers, affiliated yacht/sailing clubs, sanctioned regattas, and instructor certification. The closest water-sport analog in structure and audience.
- USA Canoe/Kayak: U.S. National Governing Body for canoe/kayak with the same Olympic-affiliated, membership-driven, sanctioned-event structure covering water-based disciplines. Directly analogous in operating model to USA-WSWS.
Others
- National Marine Manufacturers Association: U.S. recreational boating industry trade association representing boat and marine-engine manufacturers, including several of USA-WSWS's core sponsors (Nautique, MasterCraft, Malibu Boats). Industry ecosystem partner rather than a direct competitor.
Broad incumbents
- United States Olympic & Paralympic Committee: National umbrella body coordinating all U.S. Olympic sport NGBs, including USA-WSWS. Provides governance oversight, funding access, and the broader NGB framework within which USA-WSWS operates.
- International Waterski & Wakeboard Federation (IWWF): Global governing body for water skiing and wakeboard sports; USA-WSWS is a member organization. Operates one level above USA-WSWS and provides the international federation framework, world championships, and rule-setting function.
Regional players
- Water Ski & Wakeboard Canada: Canadian national governing body for water skiing and wake sports with the same membership + sanctioned-event + affiliated-club model across nine disciplines. Closest international analog serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
USA Water Ski social profiles
Digital presenceUSA Water Ski financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Water Ski leadership team
Management profileNumber of profiles
USA Water Ski funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Water Ski M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Water Ski
What does USA Water Ski do?
USA Water Ski & Wake Sports operates as the national governing body for organized water skiing in the United States, delivering annual memberships ($20/year) and digital supporting memberships that include The Water Skier magazine and a discount program. It sanctions and supports competitive and recreational events (Basic Skills, Pass the Handle, Grassroots, Adaptive clinics) through a network of affiliated clubs and a proprietary Event Management System, serving over 18,000 active members across nine towed water-sport disciplines.
Is USA Water Ski a public or private company?
USA Water Ski is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Water Ski founded?
USA Water Ski was founded in 1922. It employs 1 to 10 people.
Where is USA Water Ski based?
USA Water Ski is headquartered in Auburndale, United States, in the North America region.
How does USA Water Ski make money?
Four revenue lines are on record. Supporting Membership Dues are the primary driver. The others are basic Skills Clinic Sanctioning, event Sanctioning Fees and water Skier Magazine Subscription.
Who are USA Water Ski's main competitors?
Direct peers on record are USA Swimming, USA Water Polo, USA Surfing, USA Track & Field, USA Sailing and USA Canoe/Kayak. National Marine Manufacturers Association is listed as an others. Broad incumbents are United States Olympic & Paralympic Committee and International Waterski & Wakeboard Federation (IWWF). Water Ski & Wakeboard Canada is listed as a regional player.
Does USA Water Ski have an API?
No public API is recorded for USA Water Ski.
What industry is USA Water Ski in?
USA Water Ski's product category is National Sports Governing Body. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing), with a secondary code of THAAAKAF, Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe). Its SIC code is 7997.