Heyday Wake Boats
Heyday Wake Boats, a brand under Brunswick Corporation, designs and sells inboard wake, surf, and ski boats through an authorized dealer network. Its four-model lineup targets recreational water sports enthusiasts seeking accessible pricing without premium wake-shaping accessories.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heyday Wake Boats does
Heyday Wake Boats is a recreational marine brand that designs and sells inboard wake, surf, and ski boats for water sports enthusiasts ranging from first-time boaters to seasoned participants. The brand is owned and operated under Brunswick Corporation, a major diversified marine manufacturer. Heyday's product portfolio consists of four inboard models: the H20 (20') and WT-2DC (20' 6") as accessible entry points, the H22 (22' 4") as a mid-size versatile platform, and the WTSURF (23' 1") as a dedicated wake surfing boat with integrated ballast and wave-making capabilities. Each model includes integrated ballast systems operable via a switch, inboard propulsion, audio systems, storage, crew seating, and a trailer.
The company's core technical differentiator is delivering functional wake sports performance without expensive wake-shaping tabs or gates, simplifying operation and reducing cost relative to premium competitors. Heyday generates revenue through one-time sales of new boats via an authorized dealer network; current promotional pricing offers discounts of up to $13,000 on new models. The website supports customer acquisition through Find a Dealer, Build & Price, Request a Catalog, and Contact a Dealer tools, supplemented by content marketing (Boat Buyer's Guide, Wakeboarding Guide, Hangout Zone blog) and an active social presence across Facebook, YouTube, Instagram, and TikTok.
The business is consumer-facing recreational, with 501-1,000 employees and no disclosed enterprise or B2B revenue mix. The offering is protected by a standard 8-year warranty, and the brand relies on Brunswick's broader marine manufacturing, distribution, and after-sales infrastructure. There is no evidence of connected-boat, software, or AI features within the product line.
Heyday Wake Boats firmographics
Firmographics- Name
- Heyday Wake Boats
- Legal name
- Heyday Wake Boats
- Website
- https://heydaywakeboats.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Heyday Wake Boats, a brand under Brunswick Corporation, designs and sells inboard wake, surf, and ski boats through an authorized dealer network. Its four-model lineup targets recreational water sports enthusiasts seeking accessible pricing without premium wake-shaping accessories.
- Ownership category
- akta.pro rank
Heyday Wake Boats industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
Keywords
Heyday Wake Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wake Boat Sales: Heyday generates revenue through the sale of new wake boats, with current promotional pricing offering discounts up to $13,000 on new models
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New Heyday Wake Boats with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heyday Wake Boats product offering
Product offeringCore offering
Heyday Wake Boats designs, manufactures, and sells inboard wake, surf, and ski boats for recreational water sports. The company offers a lineup of four boat models (WT-2DC, WTSURF, H22, H20) featuring integrated ballast systems, inboard propulsion, audio, storage, and included trailers, and distributes them through a factory-authorized dealer network.
Product overview
Heyday Wake Boats offers a versatile lineup of wake boats designed for water sports enthusiasts, including wakeboarding, wakesurfing, and skiing. The product portfolio consists of four distinct models: the WT-2DC (20' 6") and H20 (20') as smaller, more accessible options; the H22 (22' 4") as a mid-size versatile model; and the WTSURF (23' 1") as a dedicated wake surfing platform. Each boat features integrated ballast systems with flip-of-a-switch filling, inboard power delivery for pull-intensive water sports, audio systems, storage compartments, seating for full crews, and included trailers. The lineup emphasizes delivering essential wake sports capabilities without requiring expensive wake-shaping accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- WT-2DC
Companies that use Heyday Wake Boats
Customer profileSegments1 record
Ideal customer profiles1 record
Heyday Wake Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Heyday Wake Boats partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Heyday Wake Boats competitors and assessment
Company assessmentDirect peers
- Tige Boats: Tige Boats manufactures inboard wake, surf, and ski boats targeted at performance wake sports enthusiasts. It is a direct peer competing in the same V-drive wake boat segment with comparable ballast and surf technology.
- Supra Boats (Skier's Choice): Supra Boats, a brand of Skier's Choice, manufactures performance wake and surf boats. It is a direct peer in the inboard wake boat category, competing for the same enthusiast buyer with comparable surf-system and ballast technology.
- Malibu Boats: Malibu Boats is a leading manufacturer of performance wake, surf, and ski boats under the Malibu and Axis brands. It is a direct peer competing in the same inboard wake boat category with overlapping customer segments and similar dealer-driven distribution.
- Centurion Boats: Centurion Boats (Fineline Industries) manufactures inboard wake and surf boats designed for water sports performance. It is a direct peer in the wake boat category with overlapping customer base and similar dealer-channel distribution.
- Moomba Boats (Skier's Choice): Moomba Boats, also owned by Skier's Choice, manufactures value-tier inboard wake and surf boats. It is a direct peer competing for the same accessible wake-sports buyer that Heyday targets.
- Nautique (Correct Craft): Nautique, owned by Correct Craft, manufactures premium inboard wake and ski boats targeted at serious water sports athletes. It is a direct peer in the wake boat category with similar inboard propulsion and ballast-based wake generation technology.
- MasterCraft Boat Holdings: MasterCraft Boat Holdings is a leading manufacturer of premium performance wake boats, ski boats, and luxury powerboats. It is the most direct competitor to Heyday, competing head-to-head for the same wake-sports enthusiast buyer with comparable inboard V-drive technology.
- Axis Wake Research (Malibu Boats): Axis Wake is Malibu Boats' value-oriented wake boat brand, positioned similarly to Heyday with simplified feature sets aimed at accessible pricing. It is the closest direct peer to Heyday on the value tier of the wake boat segment.
Broad incumbents
- Bayliner (Brunswick Corporation): Bayliner, another Brunswick-owned brand, produces entry-level bowriders and runabouts. It is a broad incumbent in the same parent portfolio, sharing Brunswick dealer and manufacturing resources with Heyday and targeting adjacent entry-level boat buyers.
- Sea Ray (Brunswick Corporation): Sea Ray, a sister brand under Brunswick Corporation, manufactures sport boats, bowriders, and cruisers. It is a broad incumbent within the same parent company's recreational marine portfolio, sharing dealer channels and Brunswick manufacturing infrastructure with Heyday.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heyday Wake Boats social profiles
Digital presenceHeyday Wake Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heyday Wake Boats leadership team
Management profileNumber of profiles
Heyday Wake Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heyday Wake Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heyday Wake Boats
What does Heyday Wake Boats do?
Heyday Wake Boats designs, manufactures, and sells inboard wake, surf, and ski boats for recreational water sports. The company offers a lineup of four boat models (WT-2DC, WTSURF, H22, H20) featuring integrated ballast systems, inboard propulsion, audio, storage, and included trailers, and distributes them through a factory-authorized dealer network.
Is Heyday Wake Boats a public or private company?
Heyday Wake Boats is a private company. It is classified as corporate owned and is currently operating.
When was Heyday Wake Boats founded?
Heyday Wake Boats was founded in -1. It employs 501 to 1,000 people.
How does Heyday Wake Boats make money?
One revenue line is on record: wake Boat Sales.
Who are Heyday Wake Boats's main competitors?
Direct peers on record are Tige Boats, Supra Boats (Skier's Choice), Malibu Boats, Centurion Boats, Moomba Boats (Skier's Choice), Nautique (Correct Craft), MasterCraft Boat Holdings and Axis Wake Research (Malibu Boats). Broad incumbents are Bayliner (Brunswick Corporation) and Sea Ray (Brunswick Corporation).
Does Heyday Wake Boats have an API?
No public API is recorded for Heyday Wake Boats.
What industry is Heyday Wake Boats in?
Heyday Wake Boats's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of CRAMAIAA, Boat & Personal Watercraft (PWC) Retail. Its NAICS code is 336612 and its SIC code is 3730.