Wildhorn Outfitters

What Wildhorn Outfitters does

Wildhorn Outfitters is a privately held outdoor recreation brand (legal entity: Riftbox Brands, Inc.) founded in 2015 and headquartered in Draper, Utah, near the Wasatch mountain range where its products are designed and tested with local riders. The company sells mountain sports gear — including snow goggles with proprietary Aurora and Fenom lens technologies, MIPS-equipped helmets, bone conduction and Bluetooth audio systems (Crank and Alta lines), performance sunglasses (Radke), and gear bags (Brimhall, Gulch, Big Mesa) — through a direct-to-consumer Shopify storefront and Amazon marketplace. Pricing spans roughly $30 to $160 per unit, positioning Wildhorn in the mid-market tier between premium brands like Smith and Oakley and value-tier alternatives.

The business model is a hybrid DTC + marketplace consumer brand supported by a two-tier ambassador program (elite athletes and grassroots community members), multi-platform organic social engagement, and a 20,000+ subscriber email list. Revenue streams include one-time e-commerce sales across the Shopify site, Amazon marketplace orders, gift card sales ($25–$250 denominations), and discounted open-box/refurbished inventory. Enterprise-grade relationships — notably the sixth-year official supplier partnership with the U.S. Ski & Snowboard Team and the Brighton Resort ski school supply partnership — function primarily as brand credibility anchors and youth-access funnel channels rather than bulk procurement contracts.

Operationally, Wildhorn is a small team (11–50 employees) led by CEO Mark Thomas and President Scott Thomas, with ownership concentrated internally (no disclosed institutional or venture capital backing). The company has donated partnerships with the Share Winter Foundation, Cottonwood Canyons Foundation, National Ability Center, and Loveland Living Planet Aquarium, embedding the brand within the mountain sports access and conservation ecosystem. Revenue is not publicly disclosed, and the company maintains an independently financed growth posture focused on product line extension, community-led demand generation, and partnership-driven brand building rather than venture-backed scale.

Name

Wildhorn Outfitters

Legal name

Riftbox Brands, Inc

Website

https://wildhornoutfitters.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildhorn Outfitters is a Draper, Utah-based outdoor recreation brand selling mountain sports gear — snow goggles, MIPS helmets, bone conduction audio, sunglasses, and gear bags — direct-to-consumer via Shopify and Amazon at mid-market price points, anchored by elite athlete ambassadors and a U.S. Ski & Snowboard Team supplier partnership.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Snow goggles
• Mountain bike helmets
• Bone conduction headphones
• Outdoor gear bags
• Performance sunglasses

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Wildhorn generates revenue primarily through direct-to-consumer e-commerce sales of outdoor recreation gear including snow goggles, helmets, audio products, and gear bags through their Shopify-powered website.
2. Marketplace Sales: Products are also sold through Amazon marketplace, expanding distribution reach beyond direct website sales.
3. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, $100, and $250, delivered via email.
4. Open Box/Refurbished Sales: The company sells open box and refurbished products at discounted prices through a dedicated collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Wildhorn Outfitters designs, manufactures (via partners), and sells outdoor recreation gear directly to consumers through its Shopify e-commerce site and Amazon. Its core product categories are snow goggles with proprietary Aurora and Fenom lens systems, MIPS-equipped mountain bike and snow helmets, Bluetooth and bone conduction audio headphones, ski and mountain bike gear bags, and performance sunglasses, offered at mid-market price points from $30 to $160.

Product overview

Wildhorn Outfitters is an outdoor lifestyle brand specializing in mountain sports gear, offering a portfolio of snow, mountain biking, and audio products designed for performance and value. The product lineup centers on snow goggles (Maxfield Pro L/M, Pipeline, Roca, Cristo) featuring proprietary Aurora and Fenom lens technologies; helmets including the Corvair Mountain MIPS Pro for biking and Drift/Highline for snow; bone conduction audio products (Crank Sport and Crank Swim) with Bluetooth connectivity and IPX7/IPX8 waterproof ratings; helmet audio systems (Alta Bluetooth); and gear bags (Brimhall, Gulch, Big Mesa) for transporting equipment. Sunglasses like the Radke Performance line round out the active lifestyle offerings. The company operates primarily as a direct-to-consumer e-commerce brand on Shopify, selling individual products rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxfield Pro L Snow Goggle Large oversized cylindrical snow goggle featuring Aurora lens technology, designed for maximum visibility and performance in variable mountain conditions for skiers and snowboarders.
• Maxfield Pro M Snow Goggle Medium-frame cylindrical snow goggle with Aurora lens technology, offering high-performance optics for all-day mountain use by skiers and snowboarders.
• Pipeline Snow Goggles High-performance cylindrical-lens snow goggle with Aurora lens technology, magnetic quick-change lens system, and secure clip locking for skiers and snowboarders in changing conditions.
• Roca Snow Goggles Premium snow goggle featuring Fenom lens technology for superior optical clarity and light management on the mountain, priced $69.99–$74.99.
• Cristo Ski Goggles Spherical-lens ski goggle designed for versatility across varying light conditions on the slopes.
• Corvair Mountain MIPS Pro Bike Helmet Mountain bike helmet with MIPS brain protection system, featuring adjustable visor and premium ventilation for trail riding, priced $62.99 reduced from $150.
• Crank Sport Bone Conduction Headphones Open-ear bone conduction headphones with Bluetooth 5.4, IPX7 waterproof rating, magnetic charging, and onboard MP3 player holding 140+ hours of audio, designed for outdoor sports use at $79.99 reduced from $130.
• Crank Swim Bone Conduction Headphones Fully waterproof IPX8-rated bone conduction headphones designed for underwater use with an onboard MP3 player for swimming and water-based audio.
• Alta Bluetooth Ski Helmet Headphones Bluetooth 5.0 audio system designed to drop into audio-ready helmet ear flaps, featuring IP45 resistance, 12+ hour battery life, and hands-free calling capability, priced $124.50 reduced from $169.
• Brimhall Ski Boot Bag 65L capacity ski boot bag with clamshell design, dedicated ventilated boot compartment, multiple carry options (backpack, shoulder, handle), and fleece-lined goggle pocket, priced $104.99 reduced from $150.
• Gulch Gear Duffel Bag Versatile 70L gear duffel bag designed for mountain biking and outdoor adventures with durable construction and multiple carrying options, priced $119.99.
• Big Mesa 90L Bike Duffel Large-capacity 90L bike duffel bag optimized for travel and gear transport with rugged materials for outdoor use, priced $154.
• Radke Performance Sunglasses Performance eyewear with Fenom light management technology, TR90 frames, polycarbonate lenses, convertible full/half frame options, and CE certification (EN ISO 12312-1:2013+A1:2015), priced $85.
• Wildhorn Digital Gift Cards Digital gift cards sold in $25, $50, $75, $100, and $250 denominations and delivered via email for use across the Wildhorn Outfitters store.
• Wildhorn Open Box / Refurbished Gear Discounted open-box and refurbished versions of Wildhorn goggles, helmets, audio, bags, and sunglasses sold through a dedicated e-commerce collection.

Quantifiable outcome

• Over 4,400+ verified 5-star customer reviews across products
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• U.S. Ski & Snowboard TeamcoreStrategic or Co-development PartnerWildhorn is an official supplier to U.S. Ski & Snowboard, providing helmets and goggles to America's national and Olympic governing body. This is a prestigious partnership entering its sixth year, with Wildhorn providing gear to elite athletes competing at the highest levels of international skiing and snowboarding.
• Share Winter FoundationcoreStrategic or Co-development PartnerWildhorn is a donor to Share Winter Foundation, a grantmaking organization working to improve the lives, health, and fitness of youth through winter sports. The foundation aims to make winter sports accessible to a broader, more diverse community and share winter with 100,000 youth by 2028, funding over 45,000 youth annually.
• Cottonwood Canyons FoundationcoreStrategic or Co-development PartnerWildhorn partners with the Cottonwood Canyons Foundation to protect and maintain the environments that allow mountain sports participation. The foundation educates the public about the canyons' unique importance and provides hands-on volunteering and stewardship opportunities in the Uinta-Wasatch-Cache National Forest.
• National Ability CentercoreStrategic or Co-development PartnerWildhorn is a donor to the National Ability Center, which empowers individuals of all abilities by building self-esteem, confidence and lifetime skills through sport, recreation and educational programs. The NAC adapts recreation to make outdoor adventures accessible to people of all abilities 365 days a year across Utah.
• Loveland Living Planet AquariumminorStrategic or Co-development PartnerWildhorn sponsors the Loveland Living Planet Aquarium through their Reef 2 Leaf effort, supporting the Aquarium's mission to inspire people to Explore, Discover, and Learn about Earth's diverse ecosystems, particularly the Coral Rescue program.
• Brighton ResortcoreStrategic or Co-development PartnerWildhorn is a proud provider of youth helmets and goggles to Brighton Resort Ski School. Brighton has earned the reputation as 'The Place Where Utah Learns to Ski and Ride' with classes for all ages and abilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Scott Sports: Scott is a broad outdoor/sports brand offering helmets, goggles, and MTB accessories — adjacent product overlap with Wildhorn's MTB helmet and goggle lines and a comparable DTC-plus-retail go-to-market.
• Oakley: Oakley (EssilorLuxottica) is a broad incumbent in performance eyewear, goggles, and helmets with global distribution, deep pro-athlete sponsorship, and proprietary Prizm lens tech that competes with Wildhorn's Aurora/Fenom optics.

Direct peers

• Dakine: Dakine is a heritage outdoor bag brand with ski boot bags and mountain biking duffels that directly overlap Wildhorn's Brimhall, Gulch, and Big Mesa products, often sold through the same specialty channels.
• POC Sports: POC makes snow and cycling helmets and goggles emphasizing safety (MIPS/SPIN) — directly comparable to Wildhorn's MIPS-equipped Corvair and Drift lines, though at a premium price tier with strong European distribution.
• Smith Optics: Smith is a leading goggle and helmet brand in snow sports with comparable premium-positioned goggles, MIPS helmets, and proprietary lens technologies (ChromaPop). Wildhorn competes directly in the same DTC and specialty-retail channels at a lower price point.
• Bell Helmets: Bell is a heritage helmet brand spanning cycling and snow, with MIPS-equipped models comparable to Wildhorn's Corvair Mountain MIPS Pro. Bell has stronger specialty-retail presence and longer brand history.
• Shokz: Shokz is the category-leading bone-conduction headphone brand, directly competing with Wildhorn's Crank Sport and Crank Swim lines. Shokz dominates with broader retail, deeper IP, and stronger athlete partnerships.
• Giro Sport Design: Giro makes snow and mountain bike helmets and goggles — direct category overlap with Wildhorn's Drift, Highline, and Corvair lines. Giro is a well-established incumbent Wildhorn undercuts on price while matching MIPS and similar safety integrations.
• Anon Optics: Anon is a Burton-owned goggle and helmet brand targeting the snow sports market with magnetic lens-change systems and a similar mid-to-premium price band, directly competing with the Pipeline and Maxfield goggle lines.
• Bollé Safety: Bollé makes snow goggles and sport sunglasses (including photochromic and lens-swap systems) competing directly with Wildhorn's Pipeline, Roca, and Radke lines across DTC and sporting-goods retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sharethewild
• YouTubeyoutube.com/c/wildhornoutfitters
• Facebookfacebook.com/wildhornoutfitters
• Instagraminstagram.com/wildhornoutfitters
• TikToktiktok.com/@wildhornoutfitters
• LinkedInlinkedin.com/company/wildhorn-outfitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildhorn Outfitters