Silentnight Group

What Silentnight Group does

Silentnight Group is a UK-based, privately held mattress and sleep products manufacturer founded in 1946 and headquartered in Preston, England, employing between 501 and 1,000 people. The company designs, produces, and distributes mattresses, beds, divans, headboards, and bedding accessories under its flagship Silentnight brand and the Just Sleep sub-brand, with products handmade in the UK across multiple technology collections (UltraGel, Comfort Breathe, Memory, Plant, British Wool). Its technology stack centres on material science and comfort engineering rather than software, with proprietary foam formulations (UltraGel), airflow designs (Comfort Breathe), and natural-material layers (bamboo, kapok, flax, aloe vera, Cheviot wool) forming the core differentiators.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via silentnight.co.uk with Klarna financing and free delivery over £49, a network of retail partners, a B2B hospitality division (silentnightcontract.co.uk) supplying hotels and commercial venues, and a Hotel-to-Home service that bridges the two. Pricing is unit-based, with the Just Sleep line ranging from £389 to £869, complemented by promotional bundles and 0% finance. The company is B Corp certified, claims to be the UK's most trusted sleep brand with 75+ years of heritage, and has won Which? Recommended and Mother&Baby awards.

In 2024, the group executed two strategically significant moves: an Official Sleep Partner agreement with Manchester City FC (February 2024), supplying The Medlock hotel at the Etihad Stadium, and the acquisition of competitor bed maker Sleepeezee (May 2024). These moves extend the group across brand-led sports marketing, B2B hospitality, and inorganic portfolio expansion, while the underlying revenue model remains anchored in mass-market UK consumer hardware sales.

Name

Silentnight Group

Legal name

Silentnight Group Limited

Website

https://www.silentnightgroup.co.uk/

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Silentnight Group is a UK-based, privately held mattress and bedding manufacturer founded in 1946, serving mass-market consumers and hospitality clients through direct e-commerce, retail partners, and a growing B2B hospitality division, with a sub-brand portfolio including Just Sleep.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding Manufacturing

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Mattress manufacturing
• Bed products
• Sleep products
• Bedding accessories
• Divan beds

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mattress Sales: Direct-to-consumer sales of mattresses across multiple collections including UltraGel, Comfort Breathe, Memory, Plant, and Wool ranges. Prices range from £389 to £869 for the Just Sleep line, with premium options available.
2. Bed and Bedding Sales: Sales of bed bases, divan beds, bed frames, headboards, mattress toppers, duvets, pillows, blankets, throws, and electric blankets
3. Hospitality/B2B Supply: Supply of mattresses and sleep products to commercial hospitality partners including hotels and entertainment venues

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Silentnight Group is a UK-based manufacturer of mattresses, beds, and bedding products. The company designs and produces sleep products across multiple collections (Comfort Breathe, UltraGel, Memory, Plant, Wool, Just Sleep), selling direct-to-consumer via its e-commerce platform, through retail partners, and to commercial hospitality clients. Products are handmade in the UK.

Product overview

Silentnight Group is a UK-based sleep products company offering a diversified portfolio of mattresses, beds, and bedding accessories. The core product line includes mattresses available in multiple technologies (memory foam, hybrid, innerspring) and various sizes, complemented by bed frames, divans, and headboards. The bedding range encompasses duvets, pillows, mattress toppers, electric blankets, and cooling accessories. The company operates several specialized sub-brands including Just Sleep (rolled mattress sub-brand with 365-night trial), and product collections like Comfort Breathe (cooling mattresses for hot sleepers), UltraGel (gel-infused comfort mattresses), Memory Collection (memory foam mattresses), Plant Collection (eco-friendly plant-based materials), and Wool Collection (British wool mattresses). The portfolio also includes commercial hospitality services and a hotel-to-home program.

Differentiator

Problem solved

Functional benefit

Brands

• just sleep: A sub-brand offering mattresses including just calm, just snug, just breathe, and just serene product lines.

Products and services

• Mattresses Core product line including memory foam, hybrid, and innerspring mattresses available in single, small double, double, king, super king, and kids sizes, designed for individual consumers seeking sleep comfort and support.
• Beds Includes divan beds, bed frames, headboards, and base-only options, some with storage. Available in various fabric options and colors, sold to individual consumers for bedroom furnishing.
• Bedding Includes mattress toppers, duvets, pillows, blankets, throws, electric blankets, bed linen, and cooling bedding accessories, sold to individual consumers to complement mattresses and beds.
• Just Sleep Mattresses
• Electric Blankets Electric heating blankets for warming beds during colder months, sold to individual consumers.
• Mattress Toppers Breathable mattress toppers including AirMax 1000 for enhancing mattress comfort and extending mattress life, sold to individual consumers.
• Duvets Duvets including Deep Sleep Duvet, Feather and Down Duvet, and Supersoft Duvet Set in various warmth ratings, sold to individual consumers.
• Pillows Sleep pillows designed to complement mattresses for improved sleep comfort, sold to individual consumers.
• Air Purifiers & Fans Air purifiers and fans for sleep cooling and air quality improvement in bedrooms, sold to individual consumers.
• Hotel to Home Service bringing hotel-quality sleep products to consumer homes, leveraging Silentnight's hospitality-grade products.
• Hospitality Contract Supply Commercial hospitality division supplying hotels and hospitality venues with mattresses, bedding, and sleep products for guest accommodations.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SleepeezeecoreStrategic or Co-development Partner · 15 May 2024Silentnight's owner acquired bed maker Sleepeezee. This acquisition represents corporate expansion through the purchase of a competitor bed manufacturer.
• Manchester City FCcoreGTM or Marketing Partner · 1 February 2024Official Sleep Partner agreement making Silentnight the club's fourth new partner announced in February 2024. Silentnight will supply mattresses and toppers to The Medlock hotel at the club's entertainment destination at the Etihad Stadium, while featuring across stadium and digital assets. Partnership forms part of Manchester City's broader strategy to expand its commercial partner portfolio across performance, wellbeing, and lifestyle sectors.
• The Medlock Hotel (Radisson Blu)coreGTM or Marketing Partner · 1 February 2024The Medlock hotel at Manchester City's Etihad Stadium entertainment destination, scheduled to open later in 2024. Silentnight will supply mattresses and toppers for guest rooms as part of the Official Sleep Partner agreement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sealy UK: UK arm of the global Sealy mattress brand, distributing premium innerspring, foam, and hybrid mattresses through UK retail partners. Broad incumbent in the same mattress category, competing directly with Silentnight on mid-to-premium UK retail shelves.
• Tempur Sealy International: Global leader in mattresses and bedding with brands including Tempur and Sealy, operating a worldwide manufacturing and retail network. Broader incumbent in the same mattress category, competing with Silentnight through premium memory foam and hybrid products at the upper end of the price spectrum.

Direct peers

• Bensons for Beds: UK specialist bed retailer with nationwide store estate selling own-brand and third-party mattresses, divans, and bedding. Direct peer on UK bed retail distribution, mid-market price positioning, and consumer target demographic, with similar promotional cadence and finance offerings.
• Hypnos Beds: UK heritage bed and mattress manufacturer with Royal Warrant, supplying luxury hotels and consumers. Direct peer on UK manufacturing footprint, premium positioning, and hospitality B2B supply channel overlap with Silentnight's Manchester City/Medlock hotel contract.
• Dreams: Largest specialist bed retailer in the UK with a nationwide store network selling own-brand and third-party mattresses, beds, and bedding accessories. Closest direct peer to Silentnight on UK mattress and bed retail, with significant overlap on product range and target consumer.
• Eve Sleep: UK-based D2C mattress and sleep products brand competing in the same bed-in-a-box segment with memory foam and hybrid mattresses at comparable price points. Direct competitor on the D2C sleep category and target demographic.
• Harrison Spinks: UK-based bed manufacturer with vertically integrated production, natural fillings including wool and hemp, and a strong sustainability story. Direct peer on UK manufacturing, natural material sourcing (overlapping with Silentnight's British Wool range), and premium positioning.
• Simba Sleep: UK-headquartered D2C mattress challenger selling hybrid mattresses direct to UK consumers online. Direct peer in the D2C mattress category with similar proprietary foam and spring hybrid technology and a comparable mid-premium price point.
• Sleepeezee: UK-based bed and mattress manufacturer with a Royal Warrant, recently acquired by Silentnight's owner. Direct head-to-head competitor in the UK bed manufacturing market with overlapping product lines in mattresses, divans, and headboards.

Emerging players

• Emma Sleep: European-origin D2C mattress brand with a strong UK presence, competing head-to-head with Silentnight on hybrid and memory foam mattresses sold direct online. Comparable on product, target customer, and price band, though headquartered outside the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/silentnightbeds
• Facebookfacebook.com/Silentnightbeds
• Instagraminstagram.com/silentnightbeds
• Pinterestpinterest.co.uk/silentnightbeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silentnight Group