What TopTix does

TopTix is a U.S.-based vertical software vendor, headquartered in Charleston and founded in 2000, that built and operated a dynamic ticketing and CRM platform for live-entertainment venues, performing-arts organizations, and promoters. Functionally, the product combined ticketing engine capabilities (dynamic pricing, seating inventory, box-office transactions) with CRM functionality for patron management, supporting the operational back-office of venues that run ongoing subscription and individual-event sales. The business model follows a typical vertical-SaaS profile with services attached: software licensing or transaction fees for the platform alongside implementation and support services, though specific pricing terms are not publicly disclosed.

The company operated at a 51-100 employee scale and accumulated more than two decades of vertical domain depth in the live-events software market. According to the available source data, TopTix has been acquired by SeatGeek: the toptix.com domain now executes a 301 permanent redirect to enterprise.seatgeek.com, with UTM tracking carrying the toptix.com source identifier, indicating that TopTix's product surface, customer base, and operations have been folded into SeatGeek Enterprise. The combined platform presents itself as a "single pane of glass" for enterprise ticketing and event management. No public funding, ownership, or financial details about the acquisition or TopTix's prior history are disclosed in the source material.

Eli Dagan, a co-founder, is identified in the leadership data in a product-manager capacity for the combined venture, suggesting continuity of the founding team into the SeatGeek Enterprise organization. Beyond the redirect artifact, there is no operating TopTix product surface remaining at the original domain, no separate app, and no published developer API or SDK surface, consistent with full absorption rather than parallel operation.

Name

TopTix

Website

https://toptix.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

51–100 employees

Short description

TopTix is a U.S. vertical SaaS company, founded in 2000 and based in Charleston, that built dynamic ticketing and CRM software for live-entertainment venues and promoters. It has been acquired by SeatGeek and now operates within the SeatGeek Enterprise platform.

Ownership category

akta.pro rank

Product category

Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industry

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

• Ticketing software
• CRM software
• Event management
• Dynamic pricing engine
• Venue management

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Core offering

TopTix develops and delivers dynamic ticketing and CRM software and services for live entertainment organizations. Its platform enables venue operators, performing arts organizations, and sports teams to sell tickets with real-time pricing and manage patron relationships, audience data, and event operations. Following its acquisition by SeatGeek, the offering is now accessed via the SeatGeek Enterprise platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Ticketing Platform Software platform that enables live entertainment organizations to sell and price tickets dynamically based on real-time demand, supply, and patron data. Designed for sports teams, performing arts venues, theaters, and concert venues that require yield optimization across complex ticketing operations.
• CRM Software for Live Entertainment Vertical customer relationship management software designed for live entertainment operators to capture, segment, and engage patrons across ticketing, subscription, membership, and marketing programs. Targeted at venues, performing arts centers, and sports teams that require deep patron lifecycle management.
• SeatGeek Enterprise Platform Enterprise ticketing and event management platform operated by SeatGeek that now houses the former TopTix dynamic ticketing and CRM capabilities, accessed via enterprise.seatgeek.com with SSO-based login. Targeted at professional sports teams, performing arts organizations, and other large live event operators.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant global primary ticketing platform serving venues, sports teams, and promoters with ticketing, CRM, and access control. Directly overlaps with TopTix's primary ticketing and CRM offering but operates at vastly larger scale with bundled entertainment services.
• Eventbrite: Public self-service ticketing and event-management platform serving a wide spectrum of organizers. Overlaps with TopTix on ticketing functionality but targets smaller/independent organizers rather than enterprise CRM clients.
• Cvent: Event management and registration platform widely used for corporate events, conferences, and trade shows. Adjacent to TopTix via event technology and registration, though focused on corporate/meeting use cases rather than live entertainment ticketing.

Direct peers

• Tessitura Network: Unified CRM, ticketing, and fundraising platform purpose-built for performing arts organizations, arts presenters, and cultural venues. Highly comparable to TopTix's ticketing-plus-CRM positioning in the cultural/performing arts segment.
• AudienceView: Provider of ticketing, CRM, and commerce software for live entertainment, sports, and performing arts organizations. Closely matches TopTix's product scope and target verticals as a direct B2B ticketing/CRM competitor.
• Patron Technology (PatronManager): Cloud-based CRM, ticketing, and email-marketing platform built on Salesforce for arts, entertainment, and cultural organizations. Competes head-to-head with TopTix in serving performing arts venues and similar CRM-driven use cases.
• Spektrix: Ticketing, CRM, and marketing platform focused on arts, theater, and live performance venues in the UK and US. Mirrors TopTix's CRM-ticketing integration thesis for performing arts clients.

Emerging players

• Vivenu: Modern, API-first ticketing platform for live entertainment, sports, and venues. Competes with TopTix on primary ticketing for mid-market and enterprise venues with an emphasis on white-label and customization.
• Hopin: Virtual and hybrid event technology platform with ticketing, registration, and engagement capabilities. Comparable event-technology functionality to TopTix but focused on digital/hybrid events rather than physical venue ticketing.

Regional players

• See Tickets: International ticketing provider serving live entertainment and venues across Europe and other regions. Comparable primary ticketing functionality to TopTix but primarily operating outside the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopTix