Global Ultrasound Institute

What Global Ultrasound Institute does

Global Ultrasound Institute (GUSI) is a privately-held, founder-led medical education company specializing in point-of-care ultrasound (POCUS) training, founded in 2018-2019 and headquartered in San Francisco, California with incorporation in Delaware. The company delivers CME-accredited training through a platform-plus-modules architecture comprising online courses across nine specialties (Family Medicine, Emergency Medicine, OB, Pediatrics, Liver, MSK, Nursing, Physical Therapy, and Peripheral Nerve Block), simulation-based learning via the e-Sono-integrated POCUS E-Sim Complete course (1,000+ simulations, 10+ languages), three structured virtual fellowships with tele-mentorship, and in-person immersive workshops in US cities. Its proprietary technology stack includes the ScanHub mobile platform (iOS and Android) with cloud-based scan sharing for remote specialist consultation, and the Sage AI ultrasound training assistant for image-based guidance.

GUSI operates a hybrid B2B/B2C revenue model combining individual subscriptions (from $38/month or $164/year), premium fellowships, in-person workshop tuition, and tiered enterprise licensing (34-45% volume discounts for 11+ learners), supplemented by professional services including the POCUS Billing Accelerator and expert-led ultrasound scan reviews. The company has trained 18,000+ healthcare professionals across 124+ countries, supporting 150+ residency programs and partnerships with institutions such as Baylor Scott & White Health, Kaiser Permanente, Swedish First Hill Family Medicine Residency, Dignity Health, and Touro University California, alongside global health deployments in Kenya, the Philippines, and Guatemala. The customer base spans primary care physicians, emergency medicine, OB/GYN, specialists, medical students, nursing professionals, and LMIC providers, with AAFP-prescribed CME accreditation anchoring clinical credibility.

Name

Global Ultrasound Institute

Legal name

Global Ultrasound Institute, Incorporation

Website

https://globalultrasoundinstitute.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Ultrasound Institute (GUSI) is a privately-held POCUS education and training platform serving healthcare professionals worldwide. It delivers CME-accredited online courses, simulation-based learning, virtual fellowships, and in-person workshops across nine specialties, with proprietary ScanHub mobile and Sage AI tools.

Ownership category

akta.pro rank

Product category

Medical Education and Training

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Point-of-care ultrasound training
• Medical ultrasound education
• POCUS fellowship programs
• Ultrasound simulation courses
• Healthcare professional training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Online Course Subscriptions: Annual and monthly subscription-based access to online POCUS courses including Essentials, MSK, OB, Pediatric, Liver, and Nursing tracks. CME-accredited courses with digital certificates upon completion. Pricing varies by specialty and subscription type.
2. Virtual Fellowships: Structured mentorship programs including GUSI POCUS Essentials Virtual Fellowship, Liver POCUS Virtual Fellowship, and OB POCUS Virtual Fellowship. Combines online learning with tele-mentorship, scan reviews, and certification over several months.
3. In-Person Workshops: High-yield immersive 1-2 day hands-on courses taught by practicing physicians. Locations include Seattle, WA and Missoula, MT with specialty tracks for Generalists, OB, and Primary Care.
4. ScanHub Platform Access: Complete POCUS platform providing course access, scan archive for credentialing, and additional learning tools. Integrated with e-Sono simulation technology.
5. POCUS Billing Accelerator: Consulting and guidance services for ultrasound billing compliance, coding strategies, and revenue optimization for healthcare practices.
6. Ultrasound Scan Reviews: Expert-led scan review services providing personalized feedback to sharpen skills and support credentialing for healthcare providers.
7. Group/Enterprise Licensing: Institutional pricing for organizations with tiered discounts: 34% off for 11-500 learners, 45% off for 501+ learners. Enterprise platform terms and conditions available for healthcare systems and educational institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Global Ultrasound Institute (GUSI) sells point-of-care ultrasound (POCUS) education and training to healthcare professionals. Its offering spans CME-accredited online courses across multiple specialties, structured virtual fellowships with tele-mentorship, in-person hands-on workshops, and an integrated software platform (ScanHub mobile app with Sage AI training assistant and e-Sono simulation). Products are sold via individual subscriptions, group/enterprise licensing for institutions, and one-time workshop enrollment.

Product overview

Global Ultrasound Institute (GUSI) operates as a platform-plus-modules architecture centered on POCUS (Point-of-Care Ultrasound) education and training. The core offerings include the ScanHub™ Complete POCUS Platform for mobile-based ultrasound scanning and cloud-based expert consultation, powered by Sage AI™ for intelligent training assistance. Educational products span online courses (Point-of-Care Ultrasound Essentials, Musculoskeletal, Obstetrics, Pediatrics, Liver, Nursing, Physical Therapy, and Peripheral Nerve Block Essentials), simulation-based training (POCUS E-Sim Complete with e-Sono integration), and virtual fellowship programs (POCUS, Liver, and OB POCUS). In-person workshops provide hands-on training experiences. Supporting services include the POCUS Billing Accelerator for revenue optimization and Ultrasound Scan Reviews for credentialing support. The platform serves 124+ countries with training delivered in multiple languages and CME accreditation through AAFP.

Differentiator

Problem solved

Functional benefit

Brands

• ScanHub: Complete POCUS Platform - mobile application for accessing courses, fellowship programs, and additional learning resources.
• Sage AI
• ScanOne
• POCUS Billing Accelerator
• GUSI MedConnect
• ELAM POCUS Scholarship
• GUSI POCUSpedia
• POCUS E-Sim Complete

Products and services

• ScanHub Complete POCUS Platform Mobile POCUS platform that enables clinicians to perform ultrasound scans, archive images for credentialing documentation, and share scans with remote experts for second opinions via secure cloud. Available on iOS and Android for individual clinicians and institutional users.
• Sage AI Ultrasound Assistant

Quantifiable outcome

• Midwives can achieve diagnostic agreement rates of over 90% with experienced sonographers after focused POCUS training
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• e-SonocoreTechnology or Integratione-Sono is a medical education product partnership providing simulation technology integrated with GUSI's POCUS E-Sim Complete course. The partnership delivers 100+ topics and 1,000+ integrated simulations, subtitled in 10+ languages, device-independent, and CME accredited with 49 units.
• Top Universities and Medical InstitutionscoreStrategic or Co-development PartnerGUSI proudly works with top universities, institutions and medical facilities across the United States and around the world. The company has trained 150+ residency programs and supports learners in 124+ countries.
• Touro University CaliforniacoreStrategic or Co-development PartnerHost site for GUSI MedConnect instructor training program and flagship POCUS courses. Medical students at Touro serve as scanning models and advance to table trainers and course instructors under GUSI faculty mentorship.
• American Academy of Family Physicians (AAFP)coreStrategic or Co-development PartnerGUSI's online POCUS courses are CME accredited through AAFP. The AAFP has reviewed and approved courses such as Liver POCUS Essentials for up to 7.00 Enduring Materials, Self-Study AAFP Prescribed credits.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 123sonography: 123sonography is an online POCUS education provider offering structured ultrasound courses for physicians and sonographers. It competes directly with GUSI in online POCUS course subscriptions across multiple specialties.
• POCUS Academy: POCUS Academy is an online POCUS education platform offering courses and certification for clinicians. It is a direct peer competing for individual clinician subscriptions and institutional POCUS training contracts in the same customer segments as GUSI.
• SonoSim: SonoSim is a direct competitor offering ultrasound simulation-based training products for medical professionals. It is one of the closest direct peers to GUSI in POCUS simulation and education, now distributed through Elsevier/GE channels.
• Intelligent Ultrasound: Intelligent Ultrasound develops AI-driven ultrasound simulation and training platforms (ScanTrainer) used by medical schools and clinicians. It is a direct competitor in AI-powered POCUS simulation training, similar in positioning to GUSI's e-Sono + Sage AI offerings.

Broad incumbents

• GE HealthCare: GE HealthCare is a major ultrasound device manufacturer that offers its own POCUS training and education programs bundled with its Vscan and point-of-care ultrasound hardware. It represents a broad incumbent competitor with bundled training-plus-device offerings.
• Philips Healthcare: Philips offers ultrasound devices (Lumify) alongside training content and clinical education programs. As a broad incumbent, it competes with GUSI in the institutional POCUS training market, particularly when bundling training with device sales.
• Butterfly Network: Butterfly Network manufactures handheld ultrasound devices and offers the Butterfly Academy training platform. It is a partial partner and competitor to GUSI, since Butterfly embeds training content with its hardware while GUSI partners with Butterfly for device-based programs.
• Elsevier (Clinical Solutions): Elsevier acquired SonoSim and operates a broader clinical education and reference portfolio competing for institutional training budgets. As a broad incumbent with deep hospital sales relationships, it represents a scaled competitor to GUSI's enterprise motion.

Others

• American Institute of Ultrasound in Medicine (AIUM): AIUM is a professional association that provides ultrasound education, accreditation, and credentialing resources to clinicians. It is an adjacent ecosystem participant rather than a direct competitor, but it overlaps in CME offerings and could partner with or compete against GUSI's certification and accreditation pathways.

Emerging players

• MedCognition: MedCognition provides mixed-reality medical simulation including ultrasound training via its PerSim system. It is an emerging player with partial overlap to GUSI's e-Sono simulation-based POCUS education product.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GusiPocus
• Facebookfacebook.com/globalultrasoundinstitute
• LinkedInlinkedin.com/company/global-ultrasound-institute-gusi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Ultrasound Institute