Alterhome

What Alterhome does

Alterhome is a Spanish vacation rental management company founded in 2016 and headquartered in Madrid. The company operates a direct-to-consumer booking platform that enables travelers to search and reserve short-term rental properties across multiple Spanish regions, including Madrid, the Canary Islands (Tenerife), Andalusia (Arcos de la Frontera, Jerez de la Frontera, Sevilla), Barcelona, C. Valenciana, and Cantabria, with select Caribbean destinations also served. Property types span urban studios and apartments priced from approximately €60 per night to premium villas and Andalusian cortijos reaching €249 per night, with multi-currency support across EUR, USD, and MXN.

The platform is built on Avantio's third-party vacation rental management software, which provides the core booking engine, listing management, and property portfolio display infrastructure. Alterhome layers proprietary functionality on top, including flexible date search, multi-currency booking, and direct customer support via phone and WhatsApp during business hours (Monday-Friday, 9:00-19:00). The company complements its consumer-facing platform with two B2B offerings: a Franchise Program ("Monta tu gestora") that enables partners to launch their own rental management businesses, and a Property Owner Program ("Pon tu casa a trabajar por ti") that formalizes homeowner onboarding to monetize real estate through the platform.

Alterhome generates revenue through transaction fees on nightly property bookings. The company serves a two-sided market: individual travelers, families, and groups seeking vacation accommodations as the primary demand-side segment, and property owners seeking managed short-term rental income as the supply-side. The company was co-founded by Chema González (CEO) and Patricia González (COO), and received investment from REACH and Second Century Ventures in May 2024. Distribution relies on a self-serve website, SEO, email newsletter, and Instagram presence, with no disclosed mobile app, API, or SDK offerings.

Name

Alterhome

Legal name

Alterhome

Website

https://alterhome.es

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Alterhome is a Madrid-based vacation rental management company founded in 2016 that operates a direct-to-consumer booking platform for unique properties across Spain and select Caribbean destinations, serving individual travelers, families, and property owners via its website and Avantio-powered booking engine.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Cabins & Cottages (THAMAAAD), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Vacation rental services
• Short-term rentals
• Rental management
• Hospitality services
• Property rental platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Nightly Property Rentals: Revenue generated from transaction fees on per-night accommodation bookings. Properties are listed across various Spanish destinations including Madrid, Canary Islands, Andalusia, Barcelona, and others. Prices range from approximately 60€ to 249€ per night depending on property type and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alterhome operates a tech-enabled vacation rental platform offering unique accommodations (apartments, villas, chalets, rural houses, and studios) with hotel-like services across Spain and the Caribbean. The company enables travelers to search and book short-term stays directly via its website, while also providing franchise and property owner programs for partners to monetize real estate through the platform.

Product overview

Alterhome operates as a unified vacation rental platform offering unique homes with hotel-like services across Spain and the Caribbean. The core platform enables travelers to search and book various property types including apartments, villas, houses, chalets, and studios. The platform is complemented by a Franchise Program (Monta tu gestora) for partners seeking to establish their own rental management businesses, and a Property Owner Program (Pon tu casa a trabajar por ti) allowing homeowners to monetize their properties through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• AvantiocoreTechnology or IntegrationAvantio provides vacation rental management software that powers Alterhome's booking platform and property management operations. The partnership provides the technological infrastructure for listing management, booking engine, and property portfolio display. Avantio is a specialized vacation rental software provider.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vacasa: Largest professional vacation rental manager in North America, operating a tech-enabled full-service management model for owners across multiple destinations — directly analogous to Alterhome's managed portfolio + owner program approach.
• Hostaway: Vacation rental property management software and channel manager used by professional managers; comparable because it serves the same short-term rental management segment Alterhome operates in via a software layer.
• Friendly Rentals (now part of Vrbo): Spanish-origin vacation rental manager focused on urban apartments and unique homes in Spain — historically a direct competitor to Alterhome in Madrid and Barcelona before being absorbed by Vrbo/Expedia.
• Spain-Holiday.com: Spain-focused vacation rental listing and booking platform; directly comparable on geography, target traveler, and property type (apartments, villas, rural homes across Spanish regions).
• Rentalia: Spanish vacation rental portal owned by idealista, listing apartments, villas, and rural properties across Spain and Europe — overlapping with Alterhome on geography and product type.

Others

• Avantio: Specialized vacation rental management software provider that powers Alterhome's booking platform; comparable as an infrastructure/enabling vendor in the same short-term rental value chain.

Broad incumbents

• Airbnb: Global short-term rental marketplace that hosts Alterhome-style inventory; Alterhome competes for both guests (on direct bookings) and owners (who can list independently on Airbnb).
• Vrbo (Expedia Group): Major global vacation rental marketplace particularly strong in whole-home family rentals — overlapping directly with Alterhome's whole-home villa and apartment inventory.
• HomeToGo: Meta-search engine for vacation rentals aggregating listings from multiple OTAs and managers; comparable as a demand-side channel competing for the same Spanish traveler searches Alterhome targets.

Regional players

• Niumba (Tripadvisor): Spain-focused vacation rental platform operating under Tripadvisor; comparable regional competitor for Spanish traveler demand and owner acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/es.alterhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alterhome