Rentalia
Online holiday rental marketplace operated by Idealista, connecting individual property owners and small professional hosts with travelers seeking self-catering apartments, villas, and cottages across Spain, Italy, Portugal, France, and Andorra via freemium, commission, and subscription tiers.
- Company typePrivate
- Founded2002
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rentalia does
Rentalia is a holiday rental marketplace founded in 2002 and operated as a business unit of IDEALISTA S.A.U., the Spanish real estate classifieds company. The platform connects individual property owners and professional advertisers with travelers seeking self-catering holiday accommodations — apartments, villas, cottages, and rural homes — across five European countries: Spain, Italy, Portugal, France, and Andorra. The service is delivered through a multilingual website (7 languages) plus native iOS and Android applications, and it reports over 14,000 active listings, 15 million annual hits, and 1 million annual booking requests.
The platform's product stack centers on a property listing management system with an integrated online booking engine, guest-advertiser communication tools, and an Anti-Fraud Guarantee that withholds advance payments until 48 hours after check-in. Online booking is powered through a strategic partnership with AvaiBook, which handles payment processing, financial transaction infrastructure, and the fraud-prevention escrow mechanism. Property verification combines mailed alphanumeric codes with optional authorized-photographer documentation. AI is deployed narrowly for content moderation, scanning listings for keywords and comments that may breach terms of service or applicable law.
The business operates on a freemium-to-paid model with three advertiser tiers: Classic (1-month free trial), Premium (10% commission per confirmed booking with no registration fees and complimentary AvaiBook subscription), and Platinum (€120 for 4 months or €295 for 12 months for top search positioning). Listings are cross-distributed to Idealista.com, extending reach to the parent company's broader user base. No independent revenue, headcount trend, or funding figures are publicly disclosed.
Rentalia firmographics
Firmographics- Name
- Rentalia
- Legal name
- IDEALISTA S.A.U.
- Website
- https://rentalia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Online holiday rental marketplace operated by Idealista, connecting individual property owners and small professional hosts with travelers seeking self-catering apartments, villas, and cottages across Spain, Italy, Portugal, France, and Andorra via freemium, commission, and subscription tiers.
- Ownership category
- akta.pro rank
Rentalia industry classification
Industry- Product category
- Vacation Rental Marketplace
- NAICS
- Other Traveler Accommodation (72119), Consumer Goods Rental (5322)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (BPAJAIAA), Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where Rentalia is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Rentalia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premium/Pay-per-Booking Commission: Commission-based model where Rentalia charges 10% of the total booking amount (including VAT) for each confirmed booking. This is the primary revenue stream for the Premium plan.
- Platinum Subscription: Fixed subscription model at 120€ for 4 months (or 295€ for 12 months), providing top listing positions and priority visibility without per-booking commission.
- Classic Free Trial: Free 1-month trial with basic listing position, allowing property owners to evaluate the platform before committing to paid plans.
- AvaiBook Payment Processing: Additional transaction fees from AvaiBook: 1% of total booking amount plus 2% of deposit/payment processing fees, charged by the booking management partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Classic - Free 1-month trial for new advertisers |
| Transaction based/ take rate | Pay-as-you-go | Premium - Pay-per-booking commission model |
| Subscription | Annual | Platinum - Subscription with top positioning |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Rentalia product offering
Product offeringCore offering
Rentalia operates a two-sided holiday rental marketplace connecting property owners with travelers seeking self-catering accommodations (villas, apartments, country cottages) across Spain, Italy, Portugal, France, and Andorra. Owners list accommodations through three advertiser tiers (Classic free trial, Premium 10% commission per booking, and Platinum €120/4-month or €295/12-month subscription for top positioning), with optional AvaiBook-powered online booking (On-Request or Instant Booking modes) and an Anti-Fraud Guarantee that holds guest payment until 48 hours after check-in.
Product overview
Rentalia is a holiday rental marketplace operated by Idealista S.A.U., offering a dual-sided platform for property owners to advertise short-term rentals and for guests to search, contact, and book accommodations. The product suite includes three subscription tiers (Classic, Premium, Platinum) providing different visibility levels and commission structures, supported by an AvaiBook-powered online booking engine with dual modes (On-Request and Instant Booking). Additional features include an Anti-Fraud Guarantee, mobile applications for iOS and Android, and a personalised favourites list. The platform spans five European countries with dedicated regional destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Listing Service Core marketplace service allowing holiday property owners to publish accommodation listings (apartments, villas, holiday homes, country cottages) searchable by travelers across five European countries, with optional online booking via AvaiBook integration, Anti-Fraud Guarantee protection, and property verification.
- Rentalia Mobile App (iOS and Android) Native mobile applications distributed via Apple App Store and Google Play Store enabling guests to search, browse, and manage holiday rental bookings on iPhone, iPad, and Android devices.
Quantifiable outcome
- Over 15 million hits and 1 million requests per year
- +1 more outcomes
Companies that use Rentalia
Customer profileSegments3 records
Ideal customer profiles3 records
Rentalia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature4 records
Rentalia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AvaiBook (AvaiBook On-line, S.L.U.)coreAvaiBook provides the booking engine and payment processing infrastructure for Rentalia's online booking functionality. Advertisers using the Premium pay-per-booking plan must activate AvaiBook's booking engine. AvaiBook handles transaction processing including 1% administration fees and 2% bank fees on payments, and manages the Anti-Fraud Guarantee system that withholds guest payments until 48 hours after check-in.
- Idealista, S.A.U.coreIdealista S.A.U. is the parent company and data controller for Rentalia. Rentalia operates as a subsidiary/brand under the Idealista corporate umbrella, sharing the same registered office in Madrid. Listings on Rentalia may be cross-posted to Idealista.com unless the advertiser opts out.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rentalia competitors and assessment
Company assessmentDirect peers
- Booking.com: World's largest online travel agency with a major short-term rental and apartment category serving travelers across Europe. Directly competes for guest demand and host listings in Spain, Italy, Portugal, and France, with similar commission-based monetization on holiday rentals.
- Airbnb: Global vacation rental marketplace serving travelers and hosts with self-catering accommodations across Europe and worldwide. Directly comparable in business model (commission/subscription-based marketplace for short-term whole-home rentals) and overlapping customer base in Rentalia's core Spanish/European destinations.
- Vrbo (Expedia): Vacation rental marketplace specializing in whole-home short-term rentals. Competes for the same guest use case (family/leisure travelers booking self-catering homes) and host supply, with similar subscription and commission tier structures.
- Tripadvisor Rentals: Vacation rental arm of Tripadvisor offering holiday home listings with the same self-catering traveler persona. Competes directly for European leisure travelers searching for vacation rentals and overlaps on host acquisition in major destinations.
- Holidu: European vacation rental search and booking platform based in Munich, focused on Southern European destinations. Comparable business model and overlap with Rentalia in Spain, Italy, and Portugal, competing for both guest demand and host acquisition.
- HomeToGo: European-focused vacation rental meta-search engine and marketplace aggregating listings from multiple sources. Direct competitor in European short-term rental search and booking, with overlapping geography (Southern Europe, France, Iberia) and a similar self-catering focus.
- Interhome: European holiday home rental operator with managed apartments and holiday homes across the Mediterranean. Overlaps on supply type (whole-home short-term rentals) and key geographies, with professional management capabilities comparable to Rentalia's AvaiBook integration.
- Novasol (Vacation Key): European holiday rental operator specializing in vacation homes and cottages across Southern Europe. Comparable in self-catering whole-home focus, with significant overlap in Spain, France, Italy, and Portugal.
Emerging players
- Avantio: Vacation rental software and channel manager for property managers, integrating with major OTAs. Adjacent as enabling technology partner for short-term rental operators in Europe; partially overlapping through professional host tooling that competes with Rentalia's AvaiBook integration.
Regional players
- Atraveo (TUI): European vacation rental platform with strong presence in German-speaking markets, offering holiday homes and apartments across the Mediterranean. Comparable business model and overlap in Southern European destinations, though primarily serving DACH travelers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentalia social profiles
Digital presenceRentalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentalia leadership team
Management profileNumber of profiles
Rentalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentalia M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentalia
What does Rentalia do?
Rentalia operates a two-sided holiday rental marketplace connecting property owners with travelers seeking self-catering accommodations (villas, apartments, country cottages) across Spain, Italy, Portugal, France, and Andorra. Owners list accommodations through three advertiser tiers (Classic free trial, Premium 10% commission per booking, and Platinum €120/4-month or €295/12-month subscription for top positioning), with optional AvaiBook-powered online booking (On-Request or Instant Booking modes) and an Anti-Fraud Guarantee that holds guest payment until 48 hours after check-in.
Is Rentalia a public or private company?
Rentalia is a private company. It is classified as corporate owned and is currently operating.
When was Rentalia founded?
Rentalia was founded in 2002. It employs 11 to 50 people.
Where is Rentalia based?
Rentalia is headquartered in Madrid, Spain, in the Europe region.
How does Rentalia make money?
Four revenue lines are on record. Premium/Pay-per-Booking Commission is the primary driver. The others are platinum Subscription, classic Free Trial and avaiBook Payment Processing.
Who are Rentalia's main competitors?
Direct peers on record are Booking.com, Airbnb, Vrbo (Expedia), Tripadvisor Rentals, Holidu, HomeToGo, Interhome and Novasol (Vacation Key). Avantio is listed as an emerging player. Atraveo (TUI) is listed as a regional player.
Does Rentalia have an API?
No public API is recorded for Rentalia.
What industry is Rentalia in?
Rentalia's product category is Vacation Rental Marketplace. Its primary akta.pro industry code is THAGANAA, Whole-Home Rentals (Houses, Villas, Cabins), with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 72119 and its SIC code is 7000.