EFTPOS New Zealand

What EFTPOS New Zealand does

EFTPOS New Zealand Limited (trading as Eftpos NZ) is a privately held Wellington-based payment services provider founded in 1995 that supplies EFTPOS terminals, an Android-based payment network, and online payment tools to New Zealand businesses. The company operates the proprietary Verifone Payment Network (marketed as the largest by terminal count in NZ, connecting 115,000+ devices and websites and processing 700 million+ transactions annually on $440M+ of annual transaction value) and offers a hardware portfolio spanning portable, countertop, multilane PIN pad, and unattended (UX700) Android terminals built on Verifone hardware. Beyond terminals, EFTPOS NZ provides a cloud-based reporting layer (Verifone Central), 700+ certified POS system integrations, alternative payment method support (Alipay, WeChat Pay, Centrapay, BNPL via Afterpay/Zip/Laybuy), and value-added services such as Surcharging, Offline Mode, Pre-Authorisation, Multi-Merchant, and Split Payments.

The company monetises through a layered subscription and transaction model: monthly network connectivity fees ($15.00+GST per terminal on the Verifone Network or $18.90+GST on the Worldline Network), terminal rental subscriptions, online payment module subscriptions (Checkout at $30+GST/month + 20c per transaction, Pay By Link at $13.50+GST/month, Virtual Terminal at $10.50+GST/month), surcharging activation fees ($10+GST/terminal/month), and bank-collected Merchant Service Fees on credit and contactless transactions. Go-to-market combines a consultative direct sales model (0800 EFTPOS phone line, website quote requests, nationwide field team) with channel partnerships through all five major NZ banks (ANZ, ASB, BNZ, Kiwibank, Westpac) that route merchant facility origination to EFTPOS NZ, plus a Verifone POS Developer Accreditation program that recruits integration partners. The customer base spans national enterprise chains (Harvey Norman, Kmart, Barfoot & Thompson, Hallenstein's, Glassons, Resene, Barkers Max Group), SMBs across retail, food and beverage, automotive, and services, mobile/event merchants, and tourism retailers serving Chinese visitors through Alipay/WeChat Pay.

Name

EFTPOS New Zealand

Legal name

EFTPOS New Zealand Limited

Website

https://eftpos.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

EFTPOS New Zealand Limited is a Wellington-based, privately held payment services provider founded in 1995 that operates the Verifone Payment Network and supplies Android EFTPOS terminals, online payment tools, and 24/7 New Zealand-based support to 90,000+ Kiwi businesses.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Alternative Card Network Schemes (e.g., PIN-debit / EFT networks) (FSAMAAAJ), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• EFTPOS payment terminals
• Payment network services
• Online payment processing
• Point-of-sale integration
• Merchant payment solutions

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Terminal Rental/Leasing: Monthly fees for leasing EFTPOS terminals, with costs varying by terminal model and contract length. Includes hardware maintenance and software updates.
2. Payment Network Connection: Monthly fee per terminal for connection to the Verifone Network ($15.00 + GST) or Worldline Network ($18.90 + GST)
3. Transaction/Processing Fees: Merchant Service Fees (MSF) charged by banks for credit and contactless transactions, typically a percentage per transaction
4. Online Payment Solutions: Bundle packages for online payments including Checkout ($30/month + 20c per transaction), Pay By Link ($13.50/month), and Virtual Terminal ($10.50/month)
5. Surcharging Service: $10 + GST monthly fee per terminal for enabling credit card surcharging capability
6. Setup and Professional Services: One-time setup fees potentially charged by banks for new merchant facility establishment

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

EFTPOS New Zealand provides EFTPOS payment terminals (primarily Verifone-branded Android devices) and the Verifone Payment Network that connects those terminals to acquirer banks and card issuers across New Zealand. Its offering bundles hardware rental, network connection, online payment tools (Checkout, Pay By Link, Virtual Terminal), reporting via Verifone Central, value-added features (Surcharging, Offline Mode, Pre-Authorisation, Multi-Merchant, Split Payments), and 24/7 NZ-based support for SMB and enterprise merchants.

Product overview

EFTPOS New Zealand operates as a payment services provider offering a comprehensive payments ecosystem built around Verifone hardware terminals and the proprietary Verifone Network. The portfolio follows a hub-and-spoke architecture: Android EFTPOS terminals (V660p Plus, T650p, T650c, P630, M424, M440, UX700) serve as the core hardware platform, connected through either the Verifone Network or Worldline Network, with merchant accounts provided by banks. Verifone Central functions as the unified cloud management layer providing reporting and insights across all terminals. Online payment capabilities are extended through Verifone Online Payments (Checkout), Pay By Link, and Virtual Terminal modules. Additional value-added services include Surcharging, Offline Mode redundancy, Pre-Authorisation, Multi-Merchant, and Split Payments. The ecosystem supports 700+ POS system integrations and alternative payment methods including Alipay, WeChat Pay, and Buy Now Pay Later services.

Differentiator

Problem solved

Functional benefit

Brands

• Verifone Network: The Verifone Payment Network operated by EFTPOS NZ, connecting EFTPOS terminals to banks and card issuers for transaction processing. EFTPOS NZ states it powers more terminals than any other payment network in New Zealand.
• Verifone Central

Products and services

• V660p Plus Android EFTPOS Terminal Advanced Android EFTPOS mobile device for portable payments on the go with flexible connectivity options, designed for New Zealand businesses needing on-the-move card acceptance.
• T650p Android EFTPOS Terminal Hybrid mobile and countertop Android device with flexible connectivity via Wi-Fi, broadband, or mobile network. Features fast charging and long battery life for portable New Zealand merchants.
• T650c Android EFTPOS Terminal Countertop Android EFTPOS terminal designed for compact, high-traffic spaces with clutter-free cable management and built-in camera.
• P630 PIN Pad Fast, secure PIN pad for integrated countertop checkout with tactile keypad, capacitive touchscreen, and Android 10 OS. Pairs with POS for seamless transactions.
• M424 Android EFTPOS Terminal Large-format PIN pad with 5.5-inch touchscreen and backlit keypad for multilane retail environments. Space-saving design with detailed transaction reports.
• M440 Android EFTPOS Terminal 8-inch touchscreen Android EFTPOS for multilane retailers with fast performance, flexible integration options, and premium checkout experience.
• UX700 Android Unattended EFTPOS Terminal All-in-one unattended Android device rated IP65 and IK09 for dust, water, and impact resistance. Designed for self-service applications including kiosks and drive-thru. PCI 6.X approved.
• V400c EFTPOS Machine Touchscreen countertop solution connecting to the Worldline Network. Features 3.5-inch angled touchscreen, tactile keypad, and integrated printer. PCI PTS 5.X approved.
• Two-Piece Android EFTPOS (T650c + P400) T650c paired with a separate P400 PIN pad creating a two-piece countertop setup with terminal on merchant side and PIN pad facing customer for smoother checkout.
• V210 EFTPOS Machine Compact mobile EFTPOS machine with flexible connectivity via 3G, 4G, and Bluetooth. Built-in printer for portable businesses, connects only to the Worldline network.
• Verifone Payment Network Payment network connecting EFTPOS terminals to banks and card issuers. Powers more terminals than any other payment network in New Zealand. Monthly connection fee $15 + GST per terminal.
• Verifone Central Free cloud-based reporting platform for managing all in-store and online Verifone transactions. Provides real-time sales monitoring, custom reports, and 18-month transaction history.
• Verifone Online Payments (Checkout) Online payment tools for accepting cards and mobile wallets through digital channels. Includes low fees, same-day payouts, and built-in sales reporting. Bundle pricing $30 + GST/month plus 20c per transaction.
• Pay By Link Personalised payment links sent to customers for card-not-present payments. $13.50 + GST per month plus 20c per transaction.
• Virtual Terminal Card-not-present payment solution for taking payments over phone or online. $10.50 + GST per month with no per-transaction fee.
• Surcharging Service Value-added solution allowing merchants to apply surcharges to credit and contactless payments. $10 + GST monthly fee per terminal. Supports differential surcharging based on card type.
• Short Term EFTPOS Hire Flexible terminal rental from 1 day to as long as needed with setup, connection, and support included, designed for events, festivals and short-term retailers.
• Verifone POS Developer Accreditation Program Accreditation program for POS developers to integrate with Verifone terminals using APIs, webhooks, and SDKs, enabling the 700+ POS integrations across New Zealand.

Quantifiable outcome

• 700 million+ transactions processed annually on the payment network
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and strategic.

• VerifonecoreTechnology or IntegrationVerifone provides the payment terminal hardware and payment network infrastructure for EFTPOS NZ. The partnership supplies Android-based EFTPOS devices (T650p, T650c, V660p, M440, M424, P630, UX700) and operates the Verifone Network processing millions of transactions annually.
• ANZmajorChannel Partner/ Reseller/ DistributorMajor New Zealand bank providing merchant acquisition services. Refer businesses to EFTPOS NZ for terminal setup and processes credit/contactless transactions.
• ASB BankmajorChannel Partner/ Reseller/ DistributorASB provides merchant facility services and settlement for businesses using EFTPOS NZ terminals.
• BNZ (Bank of New Zealand)majorChannel Partner/ Reseller/ DistributorBNZ offers merchant acquiring services for businesses requiring payment terminals.
• KiwibankmajorChannel Partner/ Reseller/ DistributorKiwibank provides merchant services and facilities for EFTPOS transactions.
• WestpacmajorChannel Partner/ Reseller/ DistributorWestpac offers merchant acquiring and settlement services for businesses using EFTPOS NZ.
• AlipaystrategicTechnology or IntegrationChinese mobile payment platform integrated into Android EFTPOS terminals enabling Chinese tourists to pay via dynamic QR codes. Partnership allows merchants to accept Alipay payments with no additional hardware required.
• WeChat PaystrategicTechnology or IntegrationChinese social payment platform integrated with Android terminals for WeChat Pay acceptance. Enables Chinese visitors to New Zealand to pay using their preferred mobile payment method.
• POS System VendorscoreTechnology or Integration700+ point-of-sale system integrations including fixed, mobile, and tablet-based POS solutions. Allows seamless transaction syncing between EFTPOS terminals and merchant POS systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Worldline (formerly Paymark NZ): Worldline operates the competing payment network in New Zealand and processes card transactions for major NZ merchants. EFTPOS NZ explicitly supports devices on both Verifone and Worldline networks, making Worldline its closest head-to-head rival in NZ card acquiring and network processing.
• Windcave (formerly Payment Express): Windcave is a New Zealand-founded payment gateway provider offering online, in-store, and unattended payment solutions to merchants across ANZ. It competes directly with EFTPOS NZ's Verifone Online Payments and terminal businesses.
• Smartpay (Smartpay Holdings): Smartpay provides EFTPOS terminals and payment services across Australia and New Zealand, including unattended terminals. It directly competes with EFTPOS NZ for SMB and enterprise merchants in NZ.
• Quest Payment Systems: Quest Payment Systems supplies EFTPOS terminals and integrated payment solutions to merchants in Australia and New Zealand. It is comparable as an ANZ-focused terminal distributor with multi-acquirer support.

Broad incumbents

• Verifone: Verifone is the global incumbent in payment terminal hardware and networks and supplies EFTPOS NZ's Android terminals plus the proprietary Verifone Network. As both critical supplier and global competitor with direct relationships with banks, Verifone overlaps with EFTPOS NZ in terminals and network services.
• Stripe: Stripe is a global online payment gateway and processing platform that increasingly serves NZ merchants through API integrations. It competes with Verifone Online Payments, Pay By Link, and Virtual Terminal in the digital commerce segment.
• Block (Square): Block's Square offers integrated POS hardware and software payment solutions globally and in ANZ markets. Square's hardware-plus-software bundle competes with EFTPOS NZ's terminal offerings, particularly for SMB merchants.
• Adyen: Adyen is a global payments platform offering unified online, in-store, and platform payment processing for enterprise merchants. As an enterprise-grade omnichannel PSP, it competes with Verifone Online Payments for large NZ retailers.

Regional players

• Tyro Payments: Tyro is an Australian-focused integrated EFTPOS and payments provider for SMBs. Although primarily AU-focused, Tyro's hardware-plus-software model and merchant acquisition approach mirror EFTPOS NZ's strategy and could expand into NZ.

Others

• ANZ Merchant Services: ANZ provides merchant acquiring services to NZ businesses and is both a partner and potential competitor to EFTPOS NZ. ANZ controls merchant facility issuance and could conceivably disintermediate EFTPOS NZ by offering bundled terminal services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EFTPOSNZ
• LinkedInlinkedin.com/company/eftpos-new-zealand

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFTPOS New Zealand