HomeRiver
HomeRiver Group is a national residential property management company managing 20,000+ single-family and small multifamily rental homes across 60+ U.S. markets, providing acquisition, renovation, leasing, management, maintenance, and brokerage services to individual and institutional property investors under the post-merger PURE HomeRiver platform.
- Company typePrivate
- Founded2016
- HeadquartersParsippany, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HomeRiver does
HomeRiver Group is a national residential property management company headquartered in Parsippany, New Jersey, founded in 2016 by combining several regional property management operators. Following the January 2026 merger with PURE Property Management forming PURE HomeRiver, the combined entity operates as the nation's largest third-party single-family rental property management company, managing more than 20,000 homes across over 60 markets in nearly 30 U.S. states. The company serves individual and institutional owners/investors of single-family rentals, townhouses, condos, and small multifamily properties, providing end-to-end services spanning acquisition support, renovation, leasing and renewals, full-service property management, maintenance coordination, and real estate brokerage.
The platform combines local market expertise from 60+ staffed regional offices with centralized operations and a unified technology stack. Core technologies include PropertyWare for property management workflows (tenant screening, rent collection, financial reporting, lease management), PropertyMeld for maintenance request management, owner and tenant portals, and an ROI calculator tool. Tenant-facing services integrate third-party platforms including TransUnion for credit scoring, Pinwheel for income verification, Aura for identity protection, Second Nature for renters insurance, and Pinata for resident rewards, bundled into the Resident Benefits Package. Tenant selection criteria establish a minimum TransUnion Resident Score of 650+ for standard acceptance.
HomeRiver's revenue model is anchored in recurring percentage-based management fees on managed units, supplemented by transaction-based leasing and renewal fees, a recurring Resident Benefits Package subscription shared with third-party providers, transaction-based real estate brokerage commissions, project-based renovation and construction services, and ancillary transaction fees such as the $35 rental verification service. The go-to-market motion combines a 60+ office direct sales footprint, a $750-per-referral Agent Referral Program that recruits real estate agents as channel partners, an enterprise acquisitions team targeting regional property management companies for platform or portfolio acquisitions, and a self-service website for tenant applications and resident services. The company sustains growth through a roll-up strategy, having acquired Weichert Property Management, Schneider Property Management, Sentinel Sales & Management, Piedmont Property Management, and a 900+ unit Roofstock portfolio between 2022 and 2023, culminating in the 2026 PURE merger alongside an $80 million growth capital raise.
HomeRiver firmographics
Firmographics- Name
- HomeRiver
- Legal name
- HOMERIVER GROUP LLC
- Website
- https://homeriver.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HomeRiver Group is a national residential property management company managing 20,000+ single-family and small multifamily rental homes across 60+ U.S. markets, providing acquisition, renovation, leasing, management, maintenance, and brokerage services to individual and institutional property investors under the post-merger PURE HomeRiver platform.
- Ownership category
- akta.pro rank
Where HomeRiver is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices57 records
Markets served
HomeRiver business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Ongoing property management fees charged to property owners for comprehensive management services including tenant placement, rent collection, maintenance coordination, and financial reporting. Fees are typically percentage-based or flat rate per unit.
- Leasing and Renewal Fees: One-time fees charged for tenant placement during initial lease-up and subsequent lease renewals. Covers marketing, tenant screening, lease preparation, and move-in coordination.
- Resident Benefits Package: Mandatory or optional add-on package for residents providing insurance, utility connection, credit building, identity protection, rewards, and other services. Revenue shared with third-party service providers.
- Real Estate Brokerage Services: Buy-side and sell-side brokerage services for property investors including acquisition representation, disposition, and investment analysis across single family homes, townhouses, condos, small multifamily, and HOA communities.
- Renovation and Construction Services: Rehabilitation and construction work on newly acquired or existing properties including remodeling, capital improvements, and code compliance work. Can be billed as project-based or incorporated into management services.
- Rental Verification Services: $35 fee for rental history verification documents confirming tenancy duration, payment history, and outstanding balances. Provided to verified third-party requestors with tenant authorization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom Quote-Based Pricing |
| Other | Pay-as-you-go | California Application Fee: $50 per adult applicant |
| Other | Pay-as-you-go | Rental Verification: $35 per request |
| Other | Pay-as-you-go | Agent Referral Fee: $750 per successful referral |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
HomeRiver product offering
Product offeringCore offering
HomeRiver Group provides full-service residential property management for single-family rentals, townhouses, condos, and small multifamily properties across 60+ U.S. markets. Core service scope covers tenant marketing and screening, lease execution, rent collection, maintenance coordination, financial reporting, and eviction support, bundled with optional brokerage, renovation/rehab, and tenant-side benefit services delivered through a unified national platform backed by local offices.
Product overview
HomeRiver is a national property management company operating as a platform-plus-modules architecture. The core platform provides full-service residential property management for single-family homes, townhouses, condos, and small multifamily properties across over 60 markets in nearly 30 states. The integrated service stack includes Property Management Services (core), Brokerage Services, Renovation Services, Leasing and Renewals, and Maintenance Services. Supporting sub-products include Tenant Screening, ROI Calculator, Agent Referral Program, Company and Portfolio Acquisitions, and Rental History Verification. The Resident Benefits Package functions as an add-on module offering renters insurance, identity protection, credit building, and resident rewards. The company was formed in 2016 and merged with PURE Property Management in 2026 to form PURE HomeRiver.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management Services Full-service property management covering marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and eviction protection for owners of single-family rentals, townhouses, condos, and small multifamily properties across 60+ U.S. markets.
- Real Estate Brokerage Services Buy-side and sell-side brokerage for property investors including acquisition representation, disposition, market identification, negotiation, and investment analysis across single-family homes, townhouses, condos, small multifamily, and HOA communities.
- Renovation and Construction Services Rehabilitation and construction services for newly acquired or existing properties including remodeling, capital improvements, code compliance, and major or minor upgrades during tenant turnovers. Billed as project-based work or incorporated into management services.
- Maintenance Services 24/7 property maintenance including in-house technicians, vetted vendor dispatch through PropertyMeld, preventative maintenance plans, and maintenance budgeting for managed properties.
- Leasing and Renewals Tenant placement services covering pricing analysis, marketing, showings, tenant screening (TransUnion credit, criminal, employment, landlord references), and ongoing lease renewal management.
- Resident Benefits Package Add-on package for residents bundling renters insurance (Second Nature, $100K property damage, $100K liability, $25K dog bite), identity protection (Aura), credit building via major bureau reporting, air filter delivery, utility connection, rewards (Pinata), online rent payment, and document signing.
- Rental History Verification Documented verification of a tenant's tenancy duration, payment history, and outstanding balances, delivered to authorized third-party requestors via email for a non-refundable $35 fee with 2-3 business day processing.
- Company and Portfolio Acquisitions Acquisition services buying regional property management companies outright (platform acquisitions with senior management staying) or purchasing management contracts (portfolio acquisitions with principals exiting), with all-cash purchase prices and short-term unit retention provisions.
Quantifiable outcome
- Helped nearly 29,000 residents establish credit with an average 60-point increase in 13 months through Resident Benefits Package credit building program.
- +3 more outcomes
Companies that use HomeRiver
Customer profileSegments5 records
Ideal customer profiles4 records
HomeRiver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
HomeRiver partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- PURE Property ManagementflagshipPURE Property Management and HomeRiver Group completed a merger to form PURE HomeRiver. The merged company secured $80 million in growth capital and operates as the nation's largest third-party single-family rental property management company. The merger combines complementary market presence and capabilities.
- eXp RealtycoreHomeRiver Group partnered with eXp Realty, making HomeRiver Group a preferred property management provider for eXp Realty agents and their clients. This partnership provides eXp agents with a trusted property management solution for their investor clients while extending HomeRiver's market reach through the eXp agent network.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
HomeRiver competitors and assessment
Company assessmentDirect peers
- Asset Living: One of the largest third-party property management companies in the US, managing a large multifamily and student housing portfolio. Comparable to HomeRiver as a national, third-party PM platform with similar scale, multi-channel acquisition strategy, and investor/owner customer base.
- Lincoln Property Company: Diversified national property management and real estate services firm with a sizable multifamily and single-family management book. Comparable to HomeRiver in providing fee-based PM services to owners and investors across multiple markets with a hybrid centralized/local operating model.
- Greystar Real Estate Partners: Global leader in rental housing property management, investment, and development, with a massive managed portfolio across multifamily and student housing. Closest pure direct peer in terms of national third-party PM scale, owner/institutional customer base, and operational footprint.
- RPM Living: National multifamily and single-family property management company with a tech-enabled operating platform. Directly comparable to HomeRiver's SFR/third-party management focus, sales-led growth model, and use of technology to standardize operations across multiple markets.
- BH Management Services: Large national third-party multifamily and single-family property management firm. Comparable to HomeRiver in serving institutional and individual owner clients, providing full-service management, and operating across a wide geographic footprint.
Broad incumbents
- Cushman & Wakefield: Global commercial real estate services firm with a sizable property and facilities management practice. Comparable to HomeRiver as a real estate services provider serving owners and investors, but its focus is broader and more commercial/office-weighted, making it a broad incumbent rather than a direct SFR PM peer.
- Invitation Homes: Largest publicly traded owner and operator of single-family rental homes in the US. Not a direct competitor (it owns rather than manages third-party), but comparable as a national SFR platform with institutional scale and a shared end customer (the SFR resident).
- American Homes 4 Rent: Publicly traded SFR owner and operator with a national footprint of single-family rental homes. Comparable to HomeRiver in the SFR asset class and customer base, but distinct in operating owned rather than third-party managed assets.
- Progress Residential: Major institutional owner and operator of single-family rental homes owned by Pretium Partners. Comparable to HomeRiver in scale, technology use, and serving the SFR resident, but operates owned rather than third-party managed assets.
- Tricon Residential: Large institutional owner, operator, and developer of single-family and multifamily rental housing in the US and Canada (acquired by Blackstone in 2024). Comparable as a national SFR platform with institutional scale, though it is an owner/operator rather than a third-party manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeRiver social profiles
Digital presenceHomeRiver financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeRiver leadership team
Management profileNumber of profiles
Profiles11 records
HomeRiver subsidiaries and ownership
Company hierarchySubsidiaries5 records
HomeRiver funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeRiver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeRiver
What does HomeRiver do?
HomeRiver Group provides full-service residential property management for single-family rentals, townhouses, condos, and small multifamily properties across 60+ U.S. markets. Core service scope covers tenant marketing and screening, lease execution, rent collection, maintenance coordination, financial reporting, and eviction support, bundled with optional brokerage, renovation/rehab, and tenant-side benefit services delivered through a unified national platform backed by local offices.
Is HomeRiver a public or private company?
HomeRiver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeRiver founded?
HomeRiver was founded in 2016. It employs 1 to 10 people.
Where is HomeRiver based?
HomeRiver is headquartered in Parsippany, United States, in the North America region.
How does HomeRiver make money?
Six revenue lines are on record. Property Management Fees are the primary driver. The others are leasing and Renewal Fees, resident Benefits Package, real Estate Brokerage Services, renovation and Construction Services and rental Verification Services.
Who are HomeRiver's main competitors?
Direct peers on record are Asset Living, Lincoln Property Company, Greystar Real Estate Partners, RPM Living and BH Management Services. Broad incumbents are Cushman & Wakefield, Invitation Homes, American Homes 4 Rent, Progress Residential and Tricon Residential.
Does HomeRiver have an API?
No public API is recorded for HomeRiver.