Youcom

What Youcom does

Youcom is a Brazilian direct-to-consumer fashion retail brand operating as a wholly owned subsidiary of Lojas Renner S.A. (B3: LREN3), the largest fashion retail group in Brazil. The legal operating entity is Fashion Business Comércio de Roupas Ltda., headquartered in Porto Alegre, Rio Grande do Sul. Youcom targets fashion-conscious young adults aged 18–35 with an affordable, fluid, gender-inclusive streetwear assortment, and positions itself specifically as a "destination jeans" retailer offering multiple cuts (skinny, slim, jogger, cargo, baggy, wide leg, barrel) across both men's and women's categories. The product catalog spans apparel (jeans, t-shirts, dresses, outerwear, knitwear, shorts) and accessories, priced between approximately R$19.90 and R$419.90.

Youcom runs an omnichannel go-to-market comprising its own e-commerce site (youcom.com.br), iOS and Android mobile applications with app-exclusive promotions, and a network of physical retail stores across Brazil. Supporting programs include Cashback YC (a loyalty cashback mechanism), YC Change (a clothing-exchange and sustainability initiative), YC Pra Você (a member-only product list), and the "Moda Responsável" responsible-fashion product line. Marketing is conducted primarily through social media (Facebook, Instagram), email/newsletter campaigns with promotional codes (e.g., PRIMEIRA10 for first-purchase discounts), a content blog (blog.youcom.com.br), and an in-store pickup discount (15% off). Payment options include installment plans up to 5x without interest, free shipping above R$279 on the web and R$259 on app, and a 30-day return policy.

The business model is unit-pricing retail with promotional and loyalty overlays; revenue is generated through one-time purchases of apparel and accessories. There is no public disclosure of standalone revenue, no public API or SDK offerings, and no documented AI/ML capabilities. Youcom benefits from the parent group's scale economies in sourcing, supply chain, and physical-store distribution, but operates exclusively within the Brazilian domestic market.

Name

Youcom

Legal name

Fashion Business Comércio de Roupas Ltda.

Website

https://youcom.com.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Youcom is a Brazilian direct-to-consumer fashion retail brand and wholly owned subsidiary of Lojas Renner S.A., targeting young adults with affordable streetwear and a "destination jeans" assortment through e-commerce, mobile apps, and physical stores across Brazil.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Fashion retail
• Apparel e-commerce
• Denim jeans
• Streetwear clothing
• Young adult fashion

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Youcom generates revenue through the sale of apparel and accessories directly to consumers via its e-commerce website and physical store locations. Transactions are primarily one-time purchases with various payment options including installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Youcom operates as a direct-to-consumer fashion brand selling its own apparel and accessories through an omnichannel model in Brazil. Its core assortment spans women's clothing, men's clothing, jeans (marketed as the "destination jeans" category with multiple cuts and washes), and accessories such as bags, hats, caps, and jewelry. The brand also offers a sustainable "moda responsável" (responsible fashion) line and runs supporting programs including YC Change (garment exchange/sustainability) and Cashback YC (loyalty cashback), with installment payments up to 5x interest-free and free shipping above set thresholds.

Product overview

Youcom is a Brazilian fashion e-commerce platform and retail brand operated by Fashion Business Comércio de Roupas Ltda. (a subsidiary of Lojas Renner S.A.). The platform operates as an omnichannel fashion retailer offering a comprehensive portfolio of apparel and accessories across women's, men's, and accessory categories. The core product offerings include: jeans (positioned as 'destination jeans' with multiple cuts like skinny, slim, baggy, cargo, wide leg), t-shirts and casual tops, dresses, outerwear (jackets and coats), knitwear, shorts, and accessories (bags, jewelry, hats, footwear). Supporting programs include YC Change (sustainability initiative), Cashback YC (loyalty program), and YC Friday (Black Friday promotional event). The e-commerce platform enables online shopping with services like free shipping thresholds, installment payments, and product exchange/return policies.

Differentiator

Problem solved

Functional benefit

Brands

• YC Change: Sustainable fashion initiative by Youcom offering clothing exchange or credit program
• YC Pra Você
• EXTRAYC

Products and services

• Youcom Online Store (E-commerce Platform)

Quantifiable outcome

• Free shipping on orders above R$279 (site) or R$259 (app)
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lojas Renner S.A.coreOthersYoucom is a subsidiary of Lojas Renner S.A., part of the economic group of Lojas Renner S.A. Fashion Business Comércio de Roupas Ltda. is the legal entity operating Youcom, and it is wholly owned/controlled by Lojas Renner S.A.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• C&A Brasil: Major Brazilian fashion retailer operating physical stores and e-commerce, targeting value-conscious and mid-market consumers with comparable women's, men's, and kids' apparel assortments.
• Riachuelo: One of Brazil's largest fashion retailers with omnichannel presence; directly competes with Youcom in affordable apparel across men's, women's, and accessories categories.
• Marisa: Brazilian apparel retailer operating physical stores and e-commerce, focused on accessible women's, men's, and family fashion—directly comparable to Youcom's positioning.
• Zattini: Brazilian fashion e-commerce platform selling apparel, footwear, and accessories from multiple brands at accessible price points—competes with Youcom online.
• Dafiti: Large Brazilian fashion and footwear e-commerce marketplace; competes with Youcom on online apparel assortment and promotional pricing.
• Hering: Established Brazilian basics and casual apparel brand with national retail and e-commerce presence—closely comparable to Youcom's t-shirt and casualwear offerings.

Broad incumbents

• Lojas Renner: Youcom's parent company and Brazil's largest fashion retailer; while part of the same group, it competes in overlapping categories at slightly higher price points.

Emerging players

• Shein: Global ultra-fast-fashion platform with aggressive Brazil expansion; competes with Youcom on trend velocity, price, and digital-native customer experience.
• Shopee: Major cross-border e-commerce marketplace with growing fashion share in Brazil; competes with Youcom on price, assortment breadth, and digital marketing intensity.

Regional players

• Farm Rio: Brazilian fashion brand with strong digital presence and physical stores; comparable as a Brazilian DTC-oriented apparel brand with similar youth and lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lojayoucom
• Facebookfacebook.com/lojayoucom
• LinkedInlinkedin.com/company/youcom-campo-grande

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youcom