Landscape

What Landscape does

Landscape is a UK-based B2B digital agency operating under the trading name Design Consulting Ltd., founded in 1992/1993 and headquartered at 38 Southwark Street, London, with a registered office in Liverpool. The firm specializes in pension scheme communications, employee benefits engagement, financial wellbeing, and property marketing, serving large employers, defined benefit and defined contribution pension schemes, housing associations, and financial services institutions across the UK. Its client roster includes the BT Pension Scheme, BBC, Nationwide Building Society, Brightwell, Procentia, University of Lincoln, Santander, Zurich, and the Bank of England, among others.

The company's core product surface includes award-winning member portals (the BTPS portal serves 300,000 members with 86% satisfaction), a Communication Audit Service framework for benchmarking pension scheme communications, the Money&Me financial wellbeing platform developed jointly with Wealth at Work, and bespoke Reward & Benefits gamification tools built around decision-tree algorithms and behavioral nudge tactics. Underlying technology combines content management systems, web analytics, user journey tracking, and accessibility-first (W3C AA-compliant) design — but no proprietary AI, no platform SDKs, and no published ML models.

Landscape earns revenue through project-based professional services engagements (consulting, strategy, web design and development, branding, campaigns, film, and animation) plus recurring revenue from digital tool development, hosting, and ongoing maintenance. Pricing is not publicly disclosed and engagements are quote-based, typical of B2B professional services. The firm is founder-controlled (Johnathon Ryder, Ryan Sales), and completed a merger with creative agency MakingGiants (formerly Ferrier Pearce Creative) in late 2022 to add property marketing and financial wellbeing capabilities, followed by a relocation to larger Borough offices in 2023. The firm carries ISO 9001, ISO 14001, ISO 27001 certifications and Investors in People accreditation.

Name

Landscape

Legal name

Design Consulting Ltd.

Website

https://yourlandscape.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Landscape is a UK B2B digital agency that helps large employers, pension schemes, housing associations, and financial institutions communicate complex reward, benefits, and property information through member portals, gamified digital tools, and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: Project-based professional services including consulting, strategy, content creation, web design and development, branding, digital tools, campaigns, film and animation. Engagements are typically scoped per project with deliverables across employee experience, customer experience, and property marketing disciplines.
2. Digital Platform and Tool Development: Custom digital tool development including member portals, financial wellbeing platforms, gamified experiences, and interactive applications. Ongoing hosting and maintenance services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Landscape is an award-winning digital agency that helps organizations drive positive action in employee engagement, financial wellbeing, and property marketing. The firm designs and develops communications, digital platforms, member portals, gamified financial education tools, branding campaigns, and bespoke interactive applications for large employers, pension schemes, housing associations, and financial institutions across the UK.

Product overview

Landscape is an award-winning digital agency offering a comprehensive suite of communication services and digital products. The core offerings include: (1) Money&Me - a digital financial education and wellbeing platform featuring interactive, gamified learning; (2) Communication Audit Service - a consulting service for assessing and improving pension communications; (3) Member Portals - digital platforms providing pension calculators, member data displays, and self-service tools; (4) Reward & Benefits Promotions - employee engagement campaigns with gamification elements; (5) Property Branding & Marketing - property marketing campaigns; and (6) Pension Communications - simplifying complex pension information. The company operates primarily as a service agency but delivers tangible digital products including member portals, calculators, educational platforms, and interactive tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Reward & Benefits Promotions Service helping employees understand and maximise their employment benefits through targeted campaigns, gamified communications, digital tools, and multi-channel delivery including tone guidance, segmentation, and channel management.
• Property Branding & Marketing Property marketing campaigns that engage homebuyers through emotionally resonant content, including digital experiences, development-specific branding, microsites, campaign landing pages, social media strategy, interactive digital brochures, and homebuyer data analysis.
• Pension Communications Communication services for pension schemes that simplify complex pension information, ensure regulatory compliance, and improve member understanding and engagement through various digital and traditional channels.
• Communication Audit Service A consulting service that assesses and improves pension scheme communications by evaluating clarity, regulatory compliance, and member engagement across channel effectiveness, materials effectiveness, member data assessment, content clarity, and content compliance.
• Money&Me Digital financial education and wellbeing platform providing interactive and gamified learning resources, education modules covering topics from managing money and pensions to tax and employee benefits, supplemented by webinars and broadcast communications to drive positive financial behaviours.
• Member Portals Digital member experience platforms for pension schemes that include data displays, complex calculations, tools, workflows, financial wellbeing animations, how-to guides, and onboarding walkthroughs, supporting different member segments with omnichannel experiences.

Quantifiable outcome

• 86% member satisfaction score (up 23% in 4 years) for BTPS portal
• +7 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wealth at WorkcoreStrategic or Co-development Partner · 1 June 2024Ongoing strategic partnership for financial education and wellbeing platforms. Jointly developed 'Money&Me' digital rewards and benefits platform for the University of Lincoln. Wealth at Work provides financial education seminars and guidance platforms while Landscape provides digital design and development expertise. Partnership combines Wealth at Work's financial wellbeing expertise with Landscape's creative and technical capabilities.
• World Land TrustminorStrategic or Co-development PartnerEnvironmental partnership for sustainability. Landscape is proud to partner with World Land Trust, an internationally recognized organization dedicated to conserving critically endangered habitats. Through their work, Landscape supports World Land Trust's mission to protect and restore vital ecosystems, safeguarding biodiversity and combating climate change.
• Pension Quality MarkminorStrategic or Co-development PartnerPartnership in developing the Good Communications Guide, a resource for improving pension communications and engagement. Contributors include industry figures like Baroness Ros Altmann, Sir Steve Webb, and Gregg McClymont. Guide covers topics from campaign planning to going digital.
• Pensions AgeminorGTM or Marketing PartnerMedia partnership for thought leadership content. Landscape contributes articles and insights to Pensions Age magazine and events. Client Services Director Johnathon Ryder contributed piece on AI in member communications. Landscape also speaks at Pensions Age Spring Conference.
• PLSA (Pension and Lifetime Savings Association)minorGTM or Marketing PartnerIndustry association partnership. Landscape attends PLSA Annual Conference and Exhibition. Partnership provides access to industry networking and thought leadership opportunities. Attended centenary year conference in Manchester.
• PMI (Pension Management Institute)minorGTM or Marketing PartnerProfessional institute partnership. Landscape attends PMI DC and Master Trust events. Behavioral consultant Marliane Owen spoke at 2023 event on cost-of-living crisis panel alongside Wealth at Work representatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Quietroom: UK digital communications agency specialist in financial services, pensions, and employee benefits engagements, with comparable member-comms and portal-style work to Landscape.
• Ward6: UK-based behaviour-change communications agency that combines creative, digital, and content work for regulated, mission-led clients, overlapping with Landscape's employee engagement and pensions work.
• Pancentric Digital: UK digital agency focused on financial services and membership organisations, building portals, engagement platforms, and behavioural tools for schemes and associations — directly comparable to Landscape's member portal and gamification offerings.
• Manifesto Group: UK creative and digital agency serving regulated, enterprise clients with brand, digital, and employee engagement services; comparable to Landscape in scale, B2B focus, and regulated-industry expertise.
• Reading Room: UK digital agency combining strategy, design, and technology for enterprise and public-sector clients, with similar project-based delivery to Landscape across financial services and member engagement.
• Concentra: UK consultancy advising FTSE-listed firms on brand experience, employer brand, and engagement, sharing Landscape's enterprise, regulated buyer profile.

Broad incumbents

• Deloitte Digital: Global consultancy with a large creative, CRM and employee-experience practice that competes with Landscape for large employer and pension scheme communications mandates.
• Accenture Song: Global experience agency arm of Accenture delivering experience design, martech, and engagement work for large enterprise buyers; overlaps with Landscape on member engagement and digital experience mandates.
• Capita (Pensions & Benefits): Large UK incumbent operating in pensions administration and employee benefits communications, with in-house comms and portal capabilities that compete against Landscape's specialist offering.
• Hymans Robertson: UK actuarial and pension consultancy delivering member communications and engagement support as part of broader scheme services, making it a competitor for end-to-end pensions communications mandates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/yourlandscape
• Facebookfacebook.com/yourlandscapelondon
• LinkedInlinkedin.com/company/landscape-uk
• Xx.com/yourlandscape

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape