QUESTTONO Manyone

What QUESTTONO Manyone does

Questtonó Manyone is a hybrid strategy and design consultancy headquartered in São Paulo, Brazil, with additional offices in Rio de Janeiro and New York. Founded in 1993 (predecessor Questto Design established 1992 by CEO Levi Girardi), the firm serves global enterprises — including Ford, Natura, Samsung, LG, Google, Microsoft, Ambev/AB InBev, Unilever, Nivea, Tesco, and Energisa — alongside innovative startups and health-sector clients. It organizes its offering around five proprietary methodologies (CX Canvas, What's Up?, Next, Quest, and Ignition) that move clients from CX diagnostics through ideation sprints, prototyping, and end-to-end go-to-market execution. The 2020 integration of Bolha, a creative technology studio, extended the firm into IoT, AI, AR/VR, XR, and wearables, and produced the spin-out of WHERE, a digital workspace management product.

The firm's technology stack is built around a systemic design approach that combines human behavior research, brand strategy, and emerging technology to construct integrated experience ecosystems, rather than around a single software platform. Sub-brands and productized offerings include the Futurability research platform, the LadoQ podcast, the Venture Design equity-for-design program, and purpose-led projects such as the VentFlow low-cost pulmonary ventilator (co-developed during COVID-19 in 35 days with the 4As4All consortium and approved by Brazil's Ministry of Health) and MaxDoor for MaxHaus (Gold at Idea/Brasil, Bronze at IDEA International).

Questtonó Manyone operates as a privately held professional services firm generating revenue primarily through custom-quoted, project-based enterprise consulting engagements across multiple sectors. GTM is direct enterprise sales supported by strategic partnerships and client referrals, with no publicly disclosed pricing. In December 2022, the firm received a strategic minority investment from BeeCap (potential up to 10% equity). The firm employs 40+ people across 11 referenced locations and has accumulated 170+ innovation awards globally.

Name

QUESTTONO Manyone

Legal name

Questtonó Manyone

Website

https://questtono.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Questtonó Manyone is a São Paulo–based hybrid strategy and design consultancy that delivers brand, CX, and innovation services to global enterprises (Ford, Samsung, Google, Ambev) and startups using proprietary end-to-end methodologies integrated with IoT, AI, and XR capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Innovation Consulting Services: Hybrid strategy and design consultancy offering professional services including research, strategy, branding, product development, digital development, and service design. Revenue generated through project-based consulting engagements for enterprise clients across multiple sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Questtonó Manyone is a hybrid strategy and design consultancy that helps organizations discover and implement integrated experiences by combining human behavior research, brand strategy, and technology. The firm delivers consulting services through proprietary methodologies (What's Up?, Next, Quest, Ignition) covering research, branding, product development, digital development, and service design for enterprise and startup clients across multiple sectors.

Product overview

Questtonó Manyone is a hybrid strategy and design consultancy that operates as a single unified offering rather than a platform-plus-modules architecture. Their core services are organized into four proprietary methodologies: What's Up? (diagnostic CX reports), Next (two-week innovation sprints), Quest (four-week agile prototyping), and Ignition (full go-to-market execution). These methodologies can be combined or applied separately to address different moments in a client's innovation journey. They also developed WHERE, a digital workspace management product, and VentFlow, a medical ventilation device created during the COVID-19 pandemic.

Differentiator

Problem solved

Functional benefit

Brands

• Bolha: Creative technology studio specializing in technology, IoT, AI, AR/VR, XR, wearables
• WHERE
• What's Up
• Next
• Quest
• Ignition
• 4As4All
• Futurability
• Venture Design

Products and services

• What's Up? Diagnostic CX methodology that delivers user behavior analysis and opportunity maps through in-depth reports to support the development of new businesses, brand strategies, products, and services. Sold to enterprise clients seeking CX strategy foundations.
• Next Two-week multidisciplinary innovation process focused on ideation of new products, services, and CX strategies for companies needing to oxygenate their innovation pipeline or reorganize consumer experience vision.
• Quest Agile four-week innovation process that helps companies materialize insights through prototyping and validation — from user diagnosis to solution creation, prototype development, and consumer testing.
• Ignition End-to-end go-to-market approach that transforms concepts into real businesses, from strategy to technical detailing for physical or digital products, services, or brands, from beginning to end of a challenge.
• WHERE Digital service for people and workspace management, enabling intelligent management of workstations and meeting rooms through an application and control panel for workspace occupation visualization. Built during the pandemic.
• VentFlow Safe and accessible pulmonary ventilation system designed for COVID-19 treatment, developed following WHO's 4As principles (available, accessible, appropriate, affordable). Created in 35 days through a collaborative design approach.

Quantifiable outcome

• 170+ innovation awards across global industry recognition
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 4As4All Consortium (VentFlow)minorStrategic or Co-development Partner · 6 May 2020The 4As4All consortium brought together designers, health professionals, engineers, and ventilation specialists to develop the VentFlow low-cost pulmonary ventilator in 35 days, based on the WHO's 4As principle (Available, Accessible, Appropriate, Affordable). Partners included Jorge Bonassa (ventilation engineering), Dr. Luiz Fernando Falcão (UNIFESP), and institutions such as the Brazilian Society of Anesthesiology, São Paulo Medical Association, UNIFESP, Hospital São Paulo Clinical Engineering, and Brazilian Intensive Care Medicine Association.
• Bolha (Creative Technology Studio)coreStrategic or Co-development PartnerBolha, a creative technology studio, was brought into the Questtonó team to address technology challenges and enable advanced solutions using IoT, AI, wearables, AR, and XR technologies. The fusion of Questtonó's innovation and design expertise with Bolha's technology capabilities created Questtonó Manyone, positioning the company as a hybrid consultancy between strategy and execution.
• GertecminorStrategic or Co-development PartnerGertec, an automation technology industry, partnered to repurpose industrial processes for rapid and agile manufacturing of the VentFlow pulmonary ventilator during the COVID-19 pandemic.
• FGV (Fundação Getulio Vargas)minorStrategic or Co-development PartnerPartnership on design thinking applied to education innovation projects.
• Grupo NósminorStrategic or Co-development PartnerSocial impact partnership with Grupo Nós, which runs projects supporting youth in shelter care conditions. Questtonó hosted screenings of the documentary 'Visionários da Quebrada' directed by Ana Carolina Martins at its São Paulo office.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IDEO: Global design and innovation consultancy offering strategy, UX, and product design services to Fortune 500 clients. Most directly comparable peer in terms of hybrid strategy-plus-execution design model and enterprise customer base.
• Wolff Olins: Global brand and design consultancy working on brand strategy, identity, and experience design for enterprise clients. Comparable in combining brand strategy and creative execution for Fortune 500 brands.
• Pentagram: Partner-led design firm offering brand identity, strategy, and design services to global clients. Comparable in being a design-led, multi-disciplinary consultancy serving major brand owners.
• Landor & Fitch: Global branding and design consultancy serving multinational corporations with brand strategy, identity, and experience design. Directly comparable in brand-led enterprise consulting.
• Frog Design: Global design consultancy delivering strategy, brand, product, and service design for multinational enterprises. Directly comparable in service mix (research, strategy, design, prototyping) and enterprise motion.

Broad incumbents

• McKinsey Design (McKinsey & Company): Design and innovation practice within McKinsey offering strategy-led CX and design transformation services to enterprise clients. Comparable in CX/innovation strategy but operates from a much larger strategic consulting base.
• Accenture Song (formerly Fjord): Large-scale experience design and digital transformation arm of Accenture. Overlaps on CX strategy, service design, and innovation consulting but operates at materially greater scale and with broader IT integration.

Regional players

• MJV Innovation: Brazilian innovation and design consultancy offering CX, design thinking, and digital transformation services. Directly comparable as a LatAm-based design/innovation consultancy serving enterprise clients.
• Livework Studio: Service design consultancy operating in Brazil and globally. Comparable in service design and CX innovation focus for enterprise clients in the LatAm market.

Emerging players

• PSFK: Research and innovation consultancy producing CX, retail, and innovation insights used by enterprise brands for transformation programs. Partially overlaps with Questtonó Manyone's research and innovation advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/1GB3okVUaJOqdIANHm2aWk
• LinkedInlinkedin.com/company/questtonomanyone
• Instagraminstagram.com/questtonomanyone
• Xx.com/questtono

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUESTTONO Manyone