Cityz Media

What Cityz Media does

Cityz Media is the second-largest outdoor advertising operator in France, providing OOH and Digital Out-of-Home (DOOH) advertising across buses, urban furniture, shopping malls, and metro stations. The company holds a 75% share of French transport media and operates 12,500+ buses and 40,000+ advertising faces, reaching 40 million citizens-consumers weekly across 4,000+ communes. It runs a proprietary editorial platform (Bonjour Cityz) that broadcasts locally-anchored content on DOOH screens, a self-serve platform (C Ma Pub) for SMEs, and a portfolio of measurement products including Audience Garantie (first guaranteed-audience offering in French OOH), C.A.S.T. (consumer journey tracking), ECOOH Perception impact measurement with iligo, and Retail Media Lift for drive-to-store attribution.

The business monetizes advertising inventory through three primary streams: enterprise OOH/DOOH campaign sales to national and local brands, municipal concession fees and revenue-sharing arrangements with cities and transport authorities, and retail media sales within shopping centers in partnership with operators such as Unibail-Rodamco-Westfield, Klépierre, Hammerson, and Apsys. Go-to-market combines a national field sales force organized across six regions, direct enterprise sales via competitive tenders, self-serve SMB acquisition through C Ma Pub, and a strategic sub-regie partnership with TF1 PUB for cross-media TV and streaming offerings. Pricing is quote-based and negotiated per campaign.

Cityz Media traces its origins to 1921 as Dauphin OTA, joined Clear Channel Communications in 1999, was acquired by French private investment firm Equinox Industries in 2023, and rebranded to its current name upon returning to 100% French ownership. The company holds ISO 9001 and ISO 14001 certifications (renewed 2024), serves as a member of UPE under an ARCOM climate contract, and has achieved a 96% GHG reduction vs 2018 baseline. Headquartered in Boulogne-Billancourt with operations across 26 French sites, the company is led by Executive President Didier Quillot and employs approximately 800 people.

Name

Cityz Media

Legal name

Cityz Media

Website

https://cityzmedia.fr

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cityz Media is France's second-largest outdoor advertising operator, offering OOH and DOOH campaigns across buses, urban furniture, shopping malls and metro to brands, municipalities, transport operators and shopping center owners.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Outdoor advertising
• Digital out-of-home
• Transit advertising
• Street furniture media
• Programmatic advertising

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OOH/DOOH Advertising Sales: Sale of advertising space on physical and digital outdoor formats (buses, urban furniture, shopping mall screens, metro screens). Revenue is generated through campaign-based bookings ranging from short-term temporary print campaigns to long-term digital placements. Includes guaranteed audience contracts.
2. Municipal Concession Fees: Revenue-sharing or fee arrangements with cities and transport authorities in exchange for operating advertising on public and transport infrastructure (bus shelters, street furniture, transit vehicles).
3. Retail Media in Shopping Malls: DOOH advertising sales within shopping centers, monetizing foot traffic for brands seeking proximity to purchase decisions. Partnerships with major mall operators (Unibail-Rodamco-Westfield, Klépierre, Hammerson, Apsys).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Cityz Media sells advertising space on owned outdoor (OOH) and digital out-of-home (DOOH) inventories across France and Benelux, including buses, street furniture, metros, and shopping malls. It monetizes these panels via traditional media-agency sales, programmatic DOOH buying, a self-service platform for SMBs, and long-term concession partnerships with cities and transport operators.

Product overview

Cityz Media is a major French Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) advertising operator offering a comprehensive portfolio of advertising solutions across multiple formats and locations. The core offering spans bus advertising (12,500+ buses, 40,000+ advertising faces, market leader with 75% market share), DOOH in shopping centers and public spaces (2,500+ screens in malls, street, and metro reaching 18 million weekly digital audience), and urban furniture (present in 50+ major cities and metros of Lyon, Toulouse, and Rennes). The company reaches 40 million French citizens-consumers weekly. Key products include: Bonjour Cityz (editorial platform), C Ma Pub (self-service platform), Cityz Vision and CITYZ TOUR (campaign simulation tools), Storyz (premium formats), and measurement solutions including Drive to Purpose, AdScore, DigiScore Green, Retail Media Lift, and Audience Garantie. The company also offers weather-triggered (Meteo Sensible) and sports-triggered (LiveScore) contextual advertising capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Bonjour Cityz: Cityz Media's proprietary editorial platform for DOOH screens, delivering positive, useful content in public spaces. Produces and distributes 360+ content pieces (proprietary and partner) across 9 lifestyle themes.
• C Ma Pub
• Storyz
• Cityz Vision

Products and services

• Bonjour Cityz Citizen engagement and local content on Cityz Media digital panels, providing local information alongside advertising. Intended for brands, cities, and audiences in France/Benelux.
• C Ma Pub Self-service programmatic platform that lets small and medium businesses buy local digital out-of-home advertising space on Cityz panels. Targets SMB advertisers seeking low-friction local campaigns.
• Storyz Interactive, engagement-oriented DOOH advertising format for brands seeking more immersive outdoor campaigns.
• Cityz Vision Network of digital screens across shopping malls and urban locations for advertising and content display.
• CITYZ TOUR Tourism- and destination-focused content platform using Cityz Media's outdoor screens to promote travel and destinations. Targets tourism boards, destinations, and travel brands.

Quantifiable outcome

• 13% increase in ad memorization for messages placed before or after Bonjour Cityz editorial content on DOOH screens
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and major.

• Le Média Food (Média Positif)coreGTM or Marketing Partner · 18 June 2026Editorial content partnership bringing food and gastronomy content to the Bonjour Cityz platform. Le Média Food produces short actionable content (recipes, seasonal product pairings, practical tips) for distribution on Cityz Media's 2,500+ DOOH screens in shopping malls and streets, reaching 18 million French consumers weekly. The content is designed to accompany purchasing decisions at close proximity to points of sale.
• TF1 PUBcoreStrategic or Co-development Partner · 2 June 2026Strategic partnership making Cityz Media the sub-regie locale (local sub-regie) of TF1 PUB, the leading European advertising regie. Through this arrangement, Cityz Media integrates access to TF1+ streaming platform and addressable TV on select set-top boxes with local geographic targeting, complementing its OOH/DOOH inventory. This enables local advertisers to access video premium formats previously reserved for national campaigns, covering the full consumer journey from home to point of sale.
• NRJ GlobalmajorStrategic or Co-development Partner · 8 April 2026Partnership with NRJ Global demonstrating the effectiveness of the DRIVE TWO offer with Trenitalia (high-speed rail brand).
• Paris MatchmajorGTM or Marketing Partner · 18 June 2025Editorial partnership with France's leading press magazine on social media (10M+ followers) to co-produce the 'L'Instantané' video format: six 30-second exclusive capsules broadcast simultaneously on Paris Match's Instagram and in 21 Cityz Media shopping malls in agglomerations of 200,000+ inhabitants. The combined DOOH and social media reach delivers over 6 million DOOH contacts and 2.1 million video views on Instagram.
• BrutmajorGTM or Marketing PartnerExclusive editorial partnership for news and social content on Cityz Media's DOOH screens through the Bonjour Cityz platform.
• Beaux-Arts MagazinemajorGTM or Marketing PartnerExclusive editorial partnership for art and culture content on Cityz Media's DOOH screens through the Bonjour Cityz platform.
• Explore MediamajorGTM or Marketing PartnerExclusive editorial partnership for exploration and discovery content on Cityz Media's DOOH screens through the Bonjour Cityz platform.
• iligocoreTechnology or IntegrationResearch partnership with the iligo institute for campaign measurement, audience tracking, and impact studies including the ECOOH Perception 'Drive to Purpose' solution measuring social/environmental/societal campaign impact, and the AdScore and DigiScore Green offerings for traditional and digital campaigns.
• Justement (Maison Créative)coreStrategic or Co-development PartnerCreative partnership with the Justement creative house for the annual 'Futur Prix du DOOH' creative competition and for the national 'Proche de vous' brand campaign launched in September 2025. Justement is an agile creative agency network of 100+ independent creative talents founded by Pascal Grégoire and Nathalie Cortial.
• TransdevcoreStrategic or Co-development PartnerLong-standing operational partnership with Transdev covering bus and transit advertising across multiple French cities. Contract with Transdev Grand Reims Mobilités renewed in June 2026 for 3.5 years covering 121 buses, 740 urban furniture faces, and 36 DOOH screens. Cityz Media also won Transdev's Île-de-France bus advertising rights from November 2026.
• KeoliscoreStrategic or Co-development PartnerBus advertising partnership with Keolis, renewed in 2022 and 2023, covering multiple French metropolitan areas.
• RATP DevcoreStrategic or Co-development PartnerBus advertising contracts with RATP Dev in Boulogne-sur-Mer, Caen, Bayonne, and Toulon, renewed in October 2025.
• Unibail-Rodamco-Westfield (URW)coreStrategic or Co-development PartnerShopping mall DOOH partnership covering Westfield Les 4 Temps, Beaugrenelle, and other major URW centers. Contract renewed in 2022. Cityz Media operates the New Digital Dream giant screen at Westfield Les 4 Temps.
• KlépierremajorStrategic or Co-development PartnerShopping mall DOOH partnership established in 2020 covering Klépierre's portfolio of French shopping centers.
• ApsyscoreStrategic or Co-development Partner10-year retail media partnership covering Apsys shopping centers including Beaugrenelle, confirmed in 2024. Reinforces Cityz Media's position as ultra-leader in retail media.
• HammersonmajorStrategic or Co-development PartnerShopping mall DOOH partnership covering Hammerson's French portfolio of shopping centers, established in 2002 and maintained through 2020.
• MobimétriecoreTechnology or IntegrationDidier Quillot, President of Cityz Media, was appointed President of Mobimétrie, the reference audience measurement body for outdoor advertising in France. Mobimétrie and IPSOS BVA renewed their strategic partnership in April 2026 to strengthen audience measurement.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: World #1 outdoor advertising operator and Cityz Media's principal French competitor, also operating street furniture, transport and digital OOH across France (including a long-standing Paris contract). Comparable on product offering and customer base, but far larger and globally diversified.
• Ströer: German-listed outdoor and digital out-of-home advertising group with strong DACH presence in street furniture, transit and DOOH. Comparable to Cityz Media on multi-format OOH/DOOH plus digital content and data monetisation, though German-centric rather than French.
• Outfront Media: US-listed pure-play outdoor advertising operator with transit, billboard, and DOOH assets across North America. Highly comparable business model (concession + advertising sales) though focused on US geographies instead of France.
• Lamar Advertising: One of the largest US outdoor advertising operators with a broad billboard, transit and DOOH portfolio. Direct comparable in OOH/DOOH operations and sales model, but North American footprint rather than European.

Direct peers

• Clear Channel Outdoor: Cityz Media's former US parent (pre-2023 Equinox acquisition) and one of the largest global OOH operators; operates street furniture, transit and DOOH networks in the Americas and Europe. Closest direct peer in product, business model, and historical positioning.

Regional players

• IGPDecaux: Italian OOH/DOOH operator (joint venture between IGP and JCDecaux) operating street furniture, transit and digital outdoor in Italy; comparable asset mix and concession-driven model to Cityz Media, though serving a different geography.

Others

• VIOOH: Programmatic DOOH marketplace connecting media owners with demand-side platforms; not a direct competitor but a key infrastructure layer that complements or threatens traditional OOH sales, and a logical partner/comparator for Cityz Media's evolving programmatic capability.
• Hivestack: Global programmatic DOOH ad platform and supply-side technology provider; complementary and partially competitive with Cityz Media's direct sales model as advertisers automate DOOH buying across multiple operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cityzmedia
• YouTubeyoutube.com/@cityzmedia
• Facebookfacebook.com/cityzmedia
• LinkedInlinkedin.com/company/cityzmedia
• Instagraminstagram.com/cityzmedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cityz Media