What iligo does

iligo is a Paris-based, privately held French research agency (SAS) founded in 2011 that helps brand marketers, media agencies, publishers, and public-sector clients understand consumer behavior and measure the effectiveness of marketing levers. The firm operates through three complementary poles: Consumer Research, Communication Research, and Innovation Research, and serves enterprise clients including Google, Microsoft, Publicis, Samsung, Allianz, Nespresso, Saint-Gobain, TF1, France Télévisions, La Poste, and government/NGO organizations such as Loire Atlantique and the Muséum National d'Histoire Naturelle. Its business model is project-based professional services, delivered by a team of consultants with project revenue supplemented by recurring engagements such as annual barometers and multi-year flagship partnerships.

The firm's core technology asset is a portfolio of 20+ proprietary, branded measurement methodologies covering the full marketing effectiveness stack: AdScore (plurimedia ad effectiveness, 2,000+ campaigns tested since 2012), Digiscore (digital out-of-home, launched 2012), Marketing Touch Score, Consumer Journey Score, Emotion Score (combining biometrics and declarative data), StartScore, Drive to Values/Responsibility/Innovation, Engagement Index, Pack Impact, and a 14-year proprietary consumer panel accessed via the Mobiligo mobile research app, with results delivered through the iligoBoard platform. The methodology stack is complemented by partnerships in neuroscience and eye-tracking, CESP certification of core tools, and an internal AI charter that supports a Gen-IA barometer tracking French consumer attitudes toward generative AI.

Commercially, iligo acquires clients through direct, consultant-led sales and thought-leadership marketing, with brand-building driven by an active barometer publishing program (multi-screen usage, connected objects, retail media, second-hand, plant-based alternatives, biodiversity media), conference participation, and consistent industry recognition. The firm has won an award at every edition of the Trophées Etudes & Innovations (now Adwanted Research Awards) since the program's creation in 2016, accumulating 15 awards across all categories, and won the Grand Prix Etudes Syntec Conseil 2025, establishing a strong reputation as one of France's most awarded independent research boutiques.

Name

iligo

Legal name

iligo

Website

https://iligo.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

iligo is a Paris-based French research agency that helps brand marketers, media companies, and public-sector clients understand consumer behavior and measure advertising and innovation effectiveness through 20+ proprietary methodologies, a 14-year consumer panel, and long-term enterprise consulting engagements.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Market research services
• Consumer behavior analysis
• Advertising effectiveness measurement
• Brand research studies
• Innovation measurement solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research and Consulting Services: iligo generates revenue through commissioned research studies, consulting engagements, and barometer publications. Services are delivered by a team of consultants across three expertise poles (Consumer Research, Communication Research, Innovation Research), providing operational and strategic recommendations to clients. Revenue is project-based and recurring through ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

iligo is a French research agency that conducts commissioned consumer behavior studies and marketing effectiveness measurement for enterprise clients. Its offering is organized across three poles — Consumer Research, Communication Research, and Innovation Research — delivered by a transversal consultant team using a mix of quantitative, qualitative, passive, and hybrid methodologies, including proprietary consumer panels, neuroscience-based measurements, eye-tracking, and simulated real-conditions testing. Revenue is generated through project-based research studies, consulting engagements, and recurring barometer publications such as the Barometre des Usages Multi-Ecrans, Barometre Retail Media, and Gen-IA Barometre.

Product overview

iligo is a Research Agency offering a portfolio of proprietary research solutions organized across three poles: Consumer Research (understanding consumer usage and attitudes), Communication Research (measuring marketing impact, influence, emotion, and ROI), and Innovation Research (measuring product and service innovation potential). The core measurement products include AdScore for plurimedia advertising effectiveness, Digiscore for digital out-of-home, Marketing Touch Score for touchpoint analysis, Consumer Journey Score for purchase journey mapping, Emotion Score for real-time emotional measurement, StartScore for innovation potential, and Drive to Responsibility for CSR communication measurement. Supporting proprietary tools include Mobiligo (mobile research app), iligoBoard (results presentation platform), and iligo's proprietary consumer panel. Key barometers cover multi-screen usage, connected objects, second-hand consumption, retail media, bulk purchasing, plant-based alternatives, metaverse, streaming/Fast TV, eco-packaging, podcast, Gen AI, and biodiversity media coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Mobiligo™: Proprietary mobile survey application for collecting consumer opinions in real-time and in situ
• iligoboard
• AdScore™
• Digiscore™
• Marketing Touch Score™
• Consumer Journey Score™
• Emotion Score™
• StartScore
• Drive to Responsibility
• Drive to Values
• Drive to Innovation
• Pack Impact™
• InnoImpact™
• Engagement Index™
• Baromètre des Usages Multi-écrans™

Products and services

• AdScore Barometric solution evaluating plurimedia advertising campaign effectiveness, measuring cross-media campaign effects including ad recall, creative agreement, activation intent, and brand image criteria. Methodology has tested over 2,000 campaigns since its 2012 launch.
• Digiscore First barometer measuring the effectiveness of digital out-of-home (DOOH) advertising, designed to answer questions about how consumers perceive the digital evolution of the out-of-home medium and to identify best practices for digital display creative.
• Marketing Touch Score Exclusive protocol measuring the experience between individuals and brands by analyzing the effectiveness of all marketing actions, both above and below the line, media and non-media, to optimize marketing and communication ROI.
• Consumer Journey Score Methodology measuring and analyzing the influence of marketing levers at each stage of the consumer purchase journey, accounting for the circular nature of modern purchasing from pre-purchase to post-purchase recommendation.
• Emotion Score Solution collecting, measuring, and comparing emotions in real time across media. The protocol crosses passive biometric data (facial expressions, physiological signals) with self-reported post-exposure survey responses.
• AdScore Influence Dedicated solution for measuring the effectiveness of influencer marketing campaigns. Extension of AdScore that enables advertisers to go beyond surface-level metrics (impressions, views, engagement) to access performance on visibility, memorization, brand image impact, consideration, and intention, using exposed/non-exposed methodology.
• StartScore Innovation measurement indicator evaluating the potential of a new product or service concept with a target audience, based on three parameters: level of innovation, general interest, and individual interest.
• Drive to Innovation Innovation measurement and brand/customer journey study process designed to accompany brands through various innovation approaches and to track innovation impact on brand perception.
• Drive to Responsibility Holistic measurement solution for CSR communication across the entire chain of value transmission: values, touchpoints, message, and brand image. Based on Schwartz and Rokeach psychosocial values work.
• Drive to Values Solution tracking how French consumers attribute values to a brand over time following communication activities. Values are based on Schwartz and Rokeach universal values covering humanist, economic, moral, personality-related, and societal responsibility values.
• Conditions Réelles Simulées Simulated real-world advertising exposure testing that recreates an identical advertising environment with controlled diffusion parameters, applicable to digital, TV, and transit media environments.
• Neurosciences Neuroscientific measurement services including emotional response measurement and eye-tracking partnerships enabling the tracking of spontaneous consumer gaze patterns in both dynamic and static contexts.
• Pack Impact / InnoImpact Product packaging perception measurement in real purchase situations, delivered in partnership with MarketingScan to provide actionable insights on product packaging marketing potential.
• Pack Impact Online Online packaging perception measurement with actual buyers, using human-scale shelf reconstitution with reduced logistics for fast results at controlled budgets.
• Engagement Index Synthetic and exclusive engagement measurement combining rational and emotional criteria to measure and quantify the link between individuals and brands, media, or practices. Operational since January 2011 with implementations across more than 20 cases.
• Baromètre des Usages Multi-Écrans Semiannual barometer analyzing French consumers' perception, usage, and evolution of multi-screen behaviors and connected technologies, with focus on tablets, connected TV, social TV, and cross-screen media interaction.
• Mobiligo Proprietary mobile interrogation application enabling in-situ, real-time consumer opinion collection at the moment of purchase, media consumption, or live events, bringing the survey moment closer to actual consumption or purchase experience.
• iligoBoard Results presentation platform providing secure, interactive storage and visualization of past and future research results across multiple entities and stakeholders.
• iligo Consumer Panel Proprietary community of interrogable consumers qualified by socio-demographic characteristics, media consumption patterns, and retail visitation habits, enabling pre-detailed, on-demand activation for media and marketing research.
• Modeling Statistical ROI modeling service that builds a database combining explanatory variable histories (weather, advertising, CRM, promotions, store count) to isolate the contribution of each marketing lever through complex statistical analyses.
• Mission d'Accompagnement Strategic consulting engagement for repositioning organizations and brands, including marketing positioning, commercial strategy, and development support.

Quantifiable outcome

• 91% appreciation rate achieved for Allianz's 238-city personalized multi-local campaign, with 82% of respondents noticing the local adaptation
• +4 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature18 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• MarketingScancoreStrategic or Co-development Partner · 17 June 2015Strategic partnership for PACK IMPACT and PACK IMPACT ONLINE packaging measurement solutions. MarketingScan provides its product testing expertise and buyer database, while iligo contributes research methodology and analysis. The partnership celebrated 10 years of collaboration in 2025.
• Reporters d'EspoirsflagshipStrategic or Co-development PartnerPartnership for the Observatoire des Médias sur l'Écologie (OME) biodiversity media analysis. The collaboration produced two editions of the biodiversity media coverage study, winning the Grand Prix Etudes Syntec Conseil 2025. The Lab Reporters d'Espoirs Biodiversité supports journalists in understanding living world issues.
• Cityz MediacoreStrategic or Co-development PartnerPartnership for annual mobility and vacation studies including Cityz Summer barometer (12th edition). Cityz Media publishes annual studies in collaboration with iligo on Francilian travel behavior and transportation patterns.
• MediatransportscoreStrategic or Co-development PartnerPartnership for out-of-home advertising effectiveness research. Mediatransports operates advertising in French transport environments. iligo has conducted DOOH effectiveness studies for Mediatransports including the Allianz contextualization campaign and the Céline Dion return study.
• OME (Observatoire des Médias sur l'Écologie)flagshipStrategic or Co-development PartnerThe Media Ecology Observatory partnered with iligo and Reporters d'Espoirs on the biodiversity media coverage analysis. The OME provides data expertise and coordinates the analysis across television, radio, and print media.
• Media FigarocoreStrategic or Co-development PartnerPartnership for the first edition of the Gen-IA (Generative AI) barometer. Media Figaro collaborates with iligo on research exploring AI's societal impact and the future of influence in the AI era.
• DentsuminorStrategic or Co-development PartnerConference collaboration at Printemps des Etudes 2023 on the Metaverse, where iligo and Dentsu presented a progress report on the Metaverse with researchers and experts.
• CESP (Centre d'Etude des Supports de Publicité)coreTechnology or IntegrationCESP is the French industry body certifying advertising effectiveness measurement methodologies. iligo's AdScore and DigiScore solutions received CESP certification, validating the rigor and quality of its measurement tools.
• Alliance DigitaleminorGTM or Marketing PartnerAlliance Digitale is a French digital industry association. iligo participated in an Alliance Digitale webinar on the first LinkedIn live of 2026, discussing digital advertising topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BVA: French-origin market research and consulting agency offering consumer insights, advertising effectiveness, and innovation measurement. Closely comparable to iligo on methodology, client base, and French market focus.
• Harris Interactive: French-headquartered market research firm with strong consumer and advertising research practices serving brands, agencies, and media. Directly comparable to iligo on services, customer type, and French geographic focus.
• OpinionWay: Independent French market research agency offering consumer insights, advertising research, and innovation studies. Closely comparable in size, geography, and service mix to iligo.
• Toluna: Global consumer panel and online research platform that competes with iligo's proprietary consumer panel and survey-based insights offerings, particularly in mobile in-situ research (similar to Mobiligo).

Broad incumbents

• Ipsos: Global market research leader headquartered in France. Overlaps with iligo across consumer understanding, advertising effectiveness, and innovation research, but at vastly larger scale and broader geographic footprint.
• Kantar: Global research and consulting firm (WPP-owned) with extensive advertising effectiveness measurement (Link) and consumer panel assets. Directly competes on communication research but at much greater scale and geographic reach.
• Nielsen: Global measurement and data analytics firm providing advertising effectiveness and consumer behavior research. Overlaps with iligo on communication effectiveness but with significantly larger scale and broader portfolio.
• Publicis Media / Publicis Epsilon: In-house research and analytics arm of Publicis Groupe (an iligo client). Competes with iligo on advertising effectiveness and consumer research while also being a buyer of such services, creating both client and competitor dynamics.

Emerging players

• Dynata: Global online panel and first-party data provider focused on B2B and consumer research. Comparable to iligo's consumer panel and survey-based research infrastructure.

Regional players

• Elan: French research and insights agency (now part of the Audire group) serving brand and innovation clients in France. Comparable size and methodology mix to iligo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iligo
• Xx.com/iligo_research

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iligo