DJcity

What DJcity does

DJcity, founded in 2000 and headquartered in the USA, operates a subscription-based digital record pool serving professional and beginner DJs worldwide. Its platform delivers a global catalog spanning 250+ genres with music sourced directly from regional powerhouses in the US, UK, Germany, Japan, Latin America, and South Asia. Differentiated features include an in-house production team that creates exclusive re-drums, edits, intro versions, clean edits, and transition tools not available on competing pools, plus native single-click MP3 downloads and bulk download functionality that works across web and mobile apps.

The underlying product is a self-serve web platform with native iOS and Android applications enabling remote phone-to-laptop downloads, plus native file compatibility with the dominant DJ software suites — Serato, Rekordbox, Traktor, VirtualDJ, and DJAY. Revenue is generated through recurring subscriptions with three published tiers: a $10 one-time introductory offer, a $34.99 monthly plan, and a $29.17/month bi-annual plan ($175 every six months). All plans auto-renew and are purchaseable directly through djcity.com without sales involvement. The product-led go-to-market relies on organic SEO, monthly chart-based content marketing, email newsletter capture, and word-of-mouth within the DJ community, supported by testimonials from named top-tier DJs including Diplo, DJ Snake, and Tiesto.

DJcity targets a horizontal long-tail of individual DJs and small-business DJs, with competitive positioning anchored on price (materially below competing pools BPM Supreme and ZIP DJ), breadth of catalog (250+ vs. competitors' 60–100 genres), exclusivity of in-house-produced remixes, and superior download workflow including mobile remote downloads. The company is privately held, with no disclosed funding events, headcount, or financial figures in the source data.

Name

DJcity

Legal name

DJcity

Website

https://djcity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

DJcity is a subscription-based DJ record pool, founded in 2000, that distributes a global 250+ genre music catalog with exclusive in-house remixes to professional and beginner DJs worldwide via web and mobile apps.

Ownership category

akta.pro rank

Product category

Digital Music Subscription

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industry

On-Demand Music Streaming Platforms (MPAIADAA)

Keywords

• DJ record pool
• Music download service
• DJ music subscription
• Exclusive DJ remixes
• Digital music catalog

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Access: Recurring subscription revenue model providing full access to the DJ record pool. New users pay a $10 intro price for initial access, then can subscribe to monthly ($34.99/mo) or bi-annual ($29.17/mo) plans. All plans auto-renew and can be cancelled anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DJcity operates a subscription-based DJ record pool that gives individual DJs access to a global catalog of 250+ genres sourced from the US, UK, Germany, Japan, Latin America, and South Asia. Subscribers receive native MP3 downloads with bulk and remote-download capabilities via web and mobile apps (iOS/Android), exclusive in-house remixes, DJ-edited tools, and curated playlists, all compatible with major DJ software platforms. Pricing tiers include a $10 introductory offer for new users, $34.99/month monthly, and $29.17/month bi-annual access.

Product overview

DJcity is a DJ record pool platform offering a subscription-based service for professional DJs to download premium music. The core product is the DJcity DJ Record Pool — a subscription service providing full access to a global music catalog of 250+ genres sourced from the US, UK, Germany, Japan, Latin America, and South Asia. The platform is supplemented by several integrated modules and features: the DJcity Mobile App (iOS and Android) for on-the-go downloads, Bulk Downloads enabling instant multi-track downloads via browser and app, DJcity Playlists offering curated playlists by genre/theme/occasion, DJcity Exclusives providing remixes and edits created exclusively by DJcity's in-house production team, DJ Edits + Tools (intro versions, clean edits, transition tools), and Monthly Charts tracking the most downloaded and trending tracks. The platform integrates natively with Serato, Rekordbox, Traktor, VirtualDJ, and DJAY software. Pricing tiers include a $10 introductory offer for new users, a 1-month plan at $34.99/month, and a 6-month plan at $29.17/month.

Differentiator

Problem solved

Functional benefit

Products and services

• DJcity DJ Record Pool Subscription Subscription-based DJ record pool providing full access to a global music catalog spanning 250+ genres sourced from the US, UK, Germany, Japan, Latin America, and South Asia. Includes exclusive remixes and edits, expert-curated playlists, bulk downloads, and compatibility with Serato, Rekordbox, Traktor, VirtualDJ, and DJAY. Pricing tiers: $10 intro for new users, $34.99/month monthly, $29.17/month bi-annual.
• DJcity Mobile App Native iOS and Android mobile application enabling DJs to download songs on the go from their phone to laptop, with full access to the DJcity catalog and remote bulk download functionality. Available on the Apple App Store (id1348271023) and Google Play Store.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• SeratocoreTechnology or IntegrationMusic downloaded from DJcity is fully compatible with Serato DJ software, allowing seamless integration into DJ workflows.
• RekordboxcoreTechnology or IntegrationAll DJcity music files are compatible with Rekordbox, enabling DJs using Pioneer DJ equipment to directly import downloaded tracks.
• TraktorcoreTechnology or IntegrationDJcity provides music files optimized for Traktor DJ software integration, supporting DJs using Native Instruments equipment.
• VirtualDJcoreTechnology or IntegrationDJcity music is fully compatible with VirtualDJ, one of the most widely used DJ software platforms globally.
• DJAYcoreTechnology or IntegrationDJcity provides music files compatible with DJAY software and apps, supporting both professional and casual DJs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tidal: Tidal is a mainstream music streaming service owned by a consortium that includes artists, offering high-fidelity audio and DJ-relevant features. While not a record pool, Tidal's expanding DJ-tool integration represents a structural threat to DJcity's download-based value proposition.
• Beatport: Beatport is the largest electronic music marketplace for DJs, selling individual tracks and offering a streaming/pro subscription. It overlaps with DJcity on DJ music sourcing but operates as a broader storefront (à la carte + streaming) rather than a curated subscription pool. The cookie consent on DJcity references a "Beatport Group" partnership.

Direct peers

• Digital DJ Pool: Digital DJ Pool is a subscription-based record pool offering music downloads across multiple genres for working DJs. It serves the same customer segment as DJcity and competes on similar features (catalog breadth, mobile access, exclusive content).
• DJ Record Pool: DJ Record Pool is a subscription-based download pool serving club, mobile, and radio DJs with multi-genre catalogs. It is a smaller-scale direct competitor in the same record-pool category as DJcity.
• BPM Supreme: BPM Supreme is a subscription-based DJ record pool offering music downloads for professional DJs. DJcity explicitly compares itself against BPM Supreme on price ($70/mo for BPM Supreme vs. $34.99 for DJcity) and features, making it the most direct head-to-head competitor in the DJ pool category.
• My MP3 Pool: My MP3 Pool is a subscription DJ record pool offering downloads of remixes, edits, and original tracks across multiple genres. It competes directly with DJcity on subscription pricing, exclusive content, and DJ-specific curation.
• Promo Only: Promo Only is a subscription-based music and video service for DJs, radio stations, and venues, offering pre-release and exclusive content. It targets the same professional DJ/club segment with curated, exclusive music access via subscription, overlapping with DJcity's value proposition.
• ZIP DJ: ZIP DJ is a subscription DJ record pool serving both professional and beginner DJs with downloadable tracks and curated content. DJcity's comparison pages position ZIP DJ as the third major pool in the category, with pricing and feature-by-feature overlap that makes it a direct peer.
• Club Killers: Club Killers is a long-running DJ record pool providing remixes, edits, and exclusive tracks via subscription. It targets the same professional open-format DJ market as DJcity and is known for exclusive remixes in the Hip Hop, Pop, and Dance genres.
• X-Mix: X-Mix is a DJ-focused music service offering curated tracks, edits, and remixes for professional DJs through subscription and promotional products. It serves the same open-format DJ market and emphasizes exclusive content similar to DJcity's in-house production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DJcity
• Xx.com/djcity
• LinkedInlinkedin.com/company/djcity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJcity