djay
Algoriddim GmbH develops djay, a cross-platform DJ software with AI-powered stem separation (Neural Mix), available across macOS, Windows, iOS, Android, Apple Vision Pro, and Meta Quest, serving casual users and professional DJs through a freemium and PRO subscription model.
- Company typePrivate
- Founded2006
- HeadquartersWeißenburg In Bayern, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What djay does
Algoriddim GmbH is a Germany-based, privately held software company founded in 2006 that develops djay, a multi-platform DJ software ecosystem distributed across macOS, Windows, iOS, Android, Apple Vision Pro, and Meta Quest. The product targets two primary user groups: casual music enthusiasts and beginner DJs who use the free tier or Automix features to mix playlists, and professional/semi-professional DJs who subscribe to PRO for advanced tools, hardware integration (100+ DJ controllers), and live performance features. The core technology centers on Neural Mix™, an AI-powered real-time stem separation engine (developed with AudioShake) that isolates beats, instruments, and vocals from any audio source, complemented by AI-driven features such as Automix, Harmonic Match, AI-based Digital Vinyl System (DVS), and AI hand tracking.
djay operates a freemium business model: a free version with core features and a PRO subscription priced at $6.99/month or $49.99/year that unlocks professional functionality and is usable across up to five devices. Additional revenue is generated through a $19.99 one-time purchase of djay for Meta Quest, plus legacy one-time licenses for pre-v5.0 users receiving loyalty offers. Distribution is primarily through app stores (Apple App Store, Google Play, Microsoft Store, Meta Horizon Store) and the Algoriddim website, with deep integrations into Apple Music (167 countries), Spotify (56 markets as of December 2025), TIDAL, SoundCloud, Beatport, and Beatsource that effectively turn the streaming catalogs into djay's library. The company has accumulated over 80 million mobile downloads and 70+ million downloads across all platforms, has won three Apple Design Awards (2011, 2016, 2024), and holds 15+ patents covering AI-based audio decomposition and DJ control systems.
djay firmographics
Firmographics- Name
- djay
- Legal name
- Algoriddim GmbH
- Website
- https://algoriddim.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Algoriddim GmbH develops djay, a cross-platform DJ software with AI-powered stem separation (Neural Mix), available across macOS, Windows, iOS, Android, Apple Vision Pro, and Meta Quest, serving casual users and professional DJs through a freemium and PRO subscription model.
- Ownership category
- akta.pro rank
djay industry classification
Industry- Product category
- DJ Software
- NAICS
- Other Sound Recording Industries (51229)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)
- akta.pro secondary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where djay is headquartered
LocationHeadquarters
- HQ city
- Weißenburg In Bayern
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
djay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- PRO Subscription: Monthly or annual subscription ($6.99/month or $49.99/year for desktop) unlocking all professional features across Mac, PC, iPhone, iPad, Android, and Vision Pro. Subscription can be used on up to five devices with a single djay account.
- Free Version with Core Features: Free tier offering basic DJ functionality for casual users, with upsell path to PRO subscription. Includes access to streaming services integration.
- Meta Quest Purchase: One-time purchase of djay for Meta Quest at $19.99 from Meta Horizon Store.
- Legacy One-Time Purchases: Previous one-time purchase model (before v5.0) for djay Pro on macOS, Windows, iOS, and Android. Legacy users receive loyalty offers to unlock essential features in new versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with core DJ features |
| Subscription | Monthly | PRO subscription for Mac/Windows |
| Subscription | — | PRO subscription annual billing |
| Subscription | Monthly | PRO subscription for iOS/Android |
| One time/ perpetual license | Others | djay for Meta Quest one-time purchase |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
djay product offering
Product offeringCore offering
djay is a cross-platform DJ software suite that enables users to mix, remix, and perform live music using AI-powered stem separation (Neural Mix™), automatic transitions (Automix), and integration with major streaming services (Apple Music, Spotify, TIDAL, SoundCloud, Beatport, Beatsource). The product is distributed across macOS, Windows, iOS, Android, Apple Vision Pro, and Meta Quest, with support for 100+ DJ hardware controllers via plug-and-play functionality. A free tier with core features and a PRO subscription serve casual users and professional DJs respectively.
Product overview
djay is a multi-platform DJ software ecosystem by Algoriddim consisting of core djay applications across desktop (Mac, Windows), mobile (iOS, Android), and spatial devices (Apple Vision Pro, Meta Quest), plus the Neural Mix Pro add-on for AI-powered audio stem separation. The product line ranges from free versions for casual DJs to PRO subscriptions for professionals, with cross-platform support and streaming integrations (Apple Music, Spotify, TIDAL, SoundCloud, Beatport, Beatsource). The flagship Neural Mix technology uses AI to separate audio stems in real-time, while Automix AI enables automatic DJ-quality mixes. Additional products include djay Remote (iPhone remote controller) and vjay (video mixing app).
Differentiator
Problem solved
Functional benefit
Brands
- Neural Mix Pro: AI-powered stem separation, music player, and audio editor for producers, DJs, and musicians.
Products and services
- djay Pro for Mac Professional DJ software for macOS featuring Neural Mix™ real-time stem separation, Apple Music and Spotify integration, support for 100+ DJ controllers, video mixing, and advanced DJ tools. Targeted at Mac-based professional and prosumer DJs.
- djay Pro for Windows Professional DJ software for Windows with complete DJ functionality including Neural Mix 2.0 on ARM64, streaming integrations, and 100+ DJ controller support. Released October 2023.
- djay for iOS Award-winning DJ app for iPhone and iPad with Apple Music and Spotify integration, Neural Mix stem separation, Automix AI, and support for external DJ controllers. Originally launched on iPad in December 2010 and on iPhone in March 2011.
- djay for Android DJ app for Android devices with streaming integrations (Apple Music, Spotify, TIDAL, SoundCloud, Beatport, Beatsource), Neural Mix stem separation, and 100+ DJ controller support. Launched October 2014.
- djay for Apple Vision Pro Apple Design Award-winning spatial DJ experience for Apple Vision Pro featuring 3D turntables, spatial FX, immersive environments, and seamless Apple Music integration. Released February 2024.
- djay for Meta Quest Groundbreaking VR/MR DJ app for Meta Quest headsets with multi-channel low-latency audio, USB MIDI support, hand tracking, mixed reality mode, and immersive 3D turntables; provides access to 5,000+ free songs and streaming services. Released November 2024 as a $19.99 one-time purchase.
- Neural Mix Pro AI-powered standalone stem separation music player and audio editor for producers, DJs, and musicians. Isolates beats, instruments, and vocals from any song for use in DAWs, music production, or DJ software. Released August 2020.
- djay Remote iPhone app that turns the device into a wireless DJ controller for djay on Mac via WiFi with ultra-low latency and two-way synchronization. Released March 2010.
- vjay First-ever music video mixing app for iPad and iPhone enabling real-time video and music mixing, VideoScratch, audio visual effects, video mashups, and built-in camera integration. Launched June 2012 for iPhone and November 2012 for iPad.
Quantifiable outcome
- Over 80 million mobile downloads
- +4 more outcomes
Companies that use djay
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
djay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature10 records
djay partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- SpotifycoreSpotify integration in djay enables Premium users to access their entire Spotify libraries and playlists through desktop DJ software. Initially launched in 51 markets (September 2025), expanded to 56 markets and iOS/Android (December 2025).
- Apple MusiccoreDeep integration with Apple Music providing access to over 100 million songs across all platforms (iOS, Android, Mac, Windows, Vision Pro). Available in 167 countries worldwide.
- TIDALcoreTIDAL streaming integration partnership announced January 30, 2020, providing access to TIDAL's music catalog within djay.
- SoundCloudcoreSoundCloud integration partnership announced January 30, 2020, enabling access to SoundCloud's streaming library for djay users.
- BeatportcoreBeatport streaming integration added in djay Pro 5.2 (July 2024) for Android, expanding electronic music streaming options.
- BeatsourcecoreBeatsource LINK integration added in djay Pro 5.2 (July 2024) for Android, providing access to open-format DJ music catalog.
- AudioShakecoreCollaboration with AudioShake for Neural Mix 2.0 technology powering AI-based stem separation with supreme quality and speed on Windows ARM64 devices.
- Pioneer DJcoreLongstanding partnership for native plug-and-play support across 100+ Pioneer DJ controllers including DDJ series, CDJ/XDJ systems. Added support for DDJ-FLX10, DDJ-REV5, XDJ-RX3, PLX-CRS12 in djay Pro 5.2.
- ReloopcorePartnership with Reloop for DJ controller integration. Co-developed Mixtour Pro controller exclusively designed for djay with legendary DJ/producer Laidback Luke.
- NumarkcorePartnership for iDJ Live controller and other Numark DJ controller support. iDJ Live bundles djay-ready hardware for iOS devices.
- RANEcorePartnership announced February 25, 2021 for djay Pro AI with Neural Mix on RANE ONE, SEVENTY, and TWELVE MKII devices.
- Denon DJcoreDenon DJ controller support added in djay Pro 5.2 including Prime Go, SC LIVE 2, and SC LIVE 4.
- PhasecoreNative HID integration with Phase DJ wireless DVS system added in djay Pro 5.2 for macOS and Windows.
- HerculescoreHercules DJ controller support including DJControl Inpulse T7 added in djay Pro 5.2. Historical support for DJ Console Rmx, DJ Control Steel, DJ Control MP3 e2.
- zplane.developmentcoreAudio technology partnership using zplane's élastique Pro V3, Metering V2, S.R.C. V1, and fx::pack V1 for high-quality time-stretching and audio effects.
- MetacoreMeta Quest VR platform partnership for djay app on Meta Horizon Store, released November 2024 for Quest 2, Pro, 3, 3S with immersive DJ experiences.
- ApplecoreStrategic partnership with Apple for Vision Pro app (Apple Design Award 2024), iOS/macOS platform distribution, and ShazamKit integration (September 2021).
- Microsoft/QualcommcoreFeatured launch partner for Microsoft and Qualcomm's AI-based Copilot+ PCs with ARM64 support for djay Pro on Windows.
- EMI Music / David GuettaminorSpecial edition partnership (2011) releasing djay David Guetta Edition app featuring exclusive signature sounds, samples, and Guetta's electro tracks.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
djay competitors and assessment
Company assessmentDirect peers
- Mixvibes (Cross DJ): Mixvibes develops Cross DJ, a cross-platform DJ app for iOS, Android, Mac, and Windows with streaming integration. It targets the same casual-to-pro DJ market segments as djay.
- Serato: Serato makes Serato DJ Pro/Lite, one of the most widely used DJ software platforms globally, with deep integration into Pioneer DJ hardware. It is the closest direct competitor to djay in the prosumer/professional DJ software market.
- Native Instruments (Traktor): Traktor is a long-standing DJ software platform from Native Instruments, with stem separation features and hardware controller integration. It competes with djay in the desktop pro-DJ segment.
- Pioneer DJ (AlphaTheta / rekordbox): Pioneer DJ produces rekordbox DJ software and CDJ/XDJ hardware that dominate club and festival DJ booths. It competes directly with djay's professional tier and is both a partner (100+ controllers supported) and a strategic competitor.
- Denon DJ (inMusic - Engine DJ): Denon DJ produces hardware controllers and the Engine DJ ecosystem used in mobile and club settings. Algoriddim has integration partnerships with Denon DJ while it also operates competing DJ software.
- Atomix Productions (VirtualDJ): VirtualDJ is a widely deployed DJ software with strong streaming-service integration (TIDAL, SoundCloud, Beatport) and broad hardware controller support. It directly overlaps djay's casual and prosumer feature set.
Emerging players
- Mixed In Key: Mixed In Key provides key detection and harmonic-mixing tools used by DJs and producers as companion utilities to DJ software. It is adjacent to djay's Harmonic Match™ feature.
- Pacemaker: Pacemaker is a mobile DJ app that emphasizes playlist mixing and Spotify integration for casual users, overlapping with djay's casual music enthusiast segment.
Broad incumbents
- Ableton: Ableton Live is the dominant DAW for music production and live performance. It integrates with djay via Ableton Link and is a broader incumbent in adjacent audio/music creation workflows where Neural Mix Pro also plays.
Others
- Splice: Splice is a music creation platform providing samples, loops, and tools for producers. It is thematically adjacent to djay's producer/DJ audience and could serve as a distribution or partnership channel for music production workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
djay social profiles
Digital presencedjay financial estimates
Financial estimateRevenue estimate
Valuation estimate
djay leadership team
Management profileNumber of profiles
Profiles1 record
djay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
djay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about djay
What does djay do?
djay is a cross-platform DJ software suite that enables users to mix, remix, and perform live music using AI-powered stem separation (Neural Mix™), automatic transitions (Automix), and integration with major streaming services (Apple Music, Spotify, TIDAL, SoundCloud, Beatport, Beatsource). The product is distributed across macOS, Windows, iOS, Android, Apple Vision Pro, and Meta Quest, with support for 100+ DJ hardware controllers via plug-and-play functionality. A free tier with core features and a PRO subscription serve casual users and professional DJs respectively.
Is djay a public or private company?
djay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was djay founded?
djay was founded in 2006. It employs 11 to 50 people.
Where is djay based?
djay is headquartered in Weißenburg In Bayern, Germany, in the Europe region.
How does djay make money?
Four revenue lines are on record. PRO Subscription is the primary driver. The others are free Version with Core Features, meta Quest Purchase and legacy One-Time Purchases.
Who are djay's main competitors?
Direct peers on record are Mixvibes (Cross DJ), Serato, Native Instruments (Traktor), Pioneer DJ (AlphaTheta / rekordbox), Denon DJ (inMusic - Engine DJ) and Atomix Productions (VirtualDJ). Emerging players are Mixed In Key and Pacemaker. Ableton is listed as a broad incumbent. Splice is listed as an others.
Does djay have an API?
No public API is recorded for djay.
What industry is djay in?
djay's product category is DJ Software. Its primary akta.pro industry code is MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its NAICS code is 51229 and its SIC code is 7372.