What Traktor Nusantara does

PT Traktor Nusantara (TRAKNUS) is an Indonesia-focused heavy equipment distributor founded on 11 June 1974 and headquartered at Pulogadung, Jakarta. The company operates as a joint venture between Astra International (Indonesia) and Sumitomo Corporation (Japan) since 2004, and is the exclusive Indonesian distributor for more than ten globally recognized brands, including Massey Ferguson agricultural tractors (since 1974), Perkins industrial engines (since 1976), Toyota forklifts and warehouse trucks (since 1980), HSC crawler cranes and Link Belt mobile cranes (since 1981), Kubota mini excavators (since 2011), Canycom crawler carriers (since 2012), Ingersoll Rand compressors (since 2017), and JLG access equipment (since 2019). The company also manufactures its own gensets under the Traknus and Traknus S-Series brands using Perkins engines, with output ranging from 9 kVA to 2,250 kVA. Technology infrastructure centers on SAP (implemented since 2005), Traknus CRM, Traknus Rapid Service (TRS), and Traknus HCIS, all ISO 9001:2015 certified, supporting a 65,000+ SKU national parts warehouse.

The business serves four enterprise verticals — Industrial, Agriculture, Power Generation and Air Solution, and Construction — through 16 branch offices, satellite and support points, and authorized parts dealers across Indonesia. Revenue is generated through new equipment sales, spare parts sales, after-sales service contracts (maintenance, full maintenance, mechanic, component exchange, overhaul), equipment rental through wholly-owned subsidiary PT Swadaya Harapan Nusantara (SHN), genset fabrication, trade-in/exchange programs, and load bank testing. The go-to-market motion is enterprise field sales with direct engagement, supported by a Contact Center (1500974), WhatsApp, live chat, and email channels; pricing is quote-based and not publicly disclosed. Subsidiary SHN (established 1983, pivoted from assembly to rental in 1999) also acts as FG Wilson genset distributor and operates the Genset Centre for testing up to 110% load and large-capacity installation in high-rise buildings. The company was recognized with multiple Perkins and Toyota awards, an SATU Indonesia community partnership award (2023), and SMK3 occupational safety certification (2023), and refreshed its board in April 2026 with the appointment of two new directors alongside the reappointment of President Director David R. B. Nurchya and Vice President Director Hirofumi Futase.

Name

Traktor Nusantara

Legal name

PT Traktor Nusantara

Website

https://traknus.co.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Traktor Nusantara is an Indonesia-focused heavy equipment distributor and exclusive local partner for ten-plus global brands (Massey Ferguson, Perkins, Toyota, HSC, Link Belt, Kubota, JLG, Canycom, Ingersoll Rand, BT/Raymond), serving enterprise customers across industrial, agriculture, construction, and power generation verticals through 16 branches and a 65,000+ SKU parts network.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537), Farm Machinery & Equipment (3523)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Heavy equipment distribution
• Agricultural machinery sales
• Construction equipment supply
• Forklift material handling
• Power generation equipment

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Equipment Sales: Sale of new heavy equipment from world-class brands including Massey Ferguson tractors, Toyota forklifts, Perkins engines, HSC Cranes, Link Belt Cranes, Kubota mini excavators, JLG access equipment, Canycom crawlers, and Ingersoll Rand compressors. Revenue is generated through direct sales to enterprise customers across Indonesia.
2. Spare Parts Sales: Sale of genuine/original spare parts for all distributed brands. Supported by SAP-based Parts Management System with over 65,000 items across national warehouses and branches. Programs include Tailor Made Program, Blanket Order Program, and Parts Package Program.
3. After-Sales Service & Maintenance: Comprehensive service programs including Delivery Service, Machine Inspection, Equipment Reconditioning, Service Contracts (Maintenance, Mechanic, Full Maintenance), Component Exchange, Field & Workshop Overhaul, On Call Service, Premium Overhaul for Gensets, and Oil Analysis. Supported by certified mechanics available on-site and 24/7.
4. Equipment Rental (via PT Swadaya Harapan Nusantara): Rental of forklifts, generators, tractors, and other equipment through subsidiary PT Swadaya Harapan Nusantara (SHN). SHN changed its main business in 1999 from assembly to rental of Toyota forklifts.
5. Trade-In / Exchange: Exchange of old equipment for new units for forklifts, generators, and agricultural tractors. Also includes Component Exchange Program for reducing downtime during repairs.
6. Genset Fabrication & Sales: Own-brand genset manufacturing (Traknus Genset and S-Series) since 1976, using Perkins engines. Available in Open type (9-2250 kVA) and Silent type configurations. Also distributes FG Wilson generators through SHN subsidiary.
7. Genset Testing & Installation Services (via SHN): Genset testing service up to 110% load capacity, and installation services particularly for large-capacity gensets in High Rise Buildings, under SHN Genset Centre division.
8. Load Bank Testing Service: Rental of load banks for genset load testing, provided as a service to customers needing genset performance verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

PT Traktor Nusantara distributes world-class heavy equipment to enterprise customers in Indonesia across industrial, agricultural, construction, and power generation sectors, sourcing from brands such as Massey Ferguson, Toyota, Perkins, HSC Cranes, Link Belt, Kubota, JLG, Canycom, Ingersoll Rand, and BT/Raymond. The company fabricates own-brand Traknus Gensets (9–2,250 kVA) since 1976, distributes over 65,000 spare parts SKUs through SAP-enabled inventory, and provides after-sales service contracts, overhauls, equipment rental via subsidiary SHN, and trade-in programs.

Product overview

PT Traktor Nusantara (TRAKNUS) is a comprehensive heavy equipment distributor in Indonesia serving the industrial, agriculture, power generation, and construction sectors. The company operates a multi-brand portfolio distributing internationally renowned equipment: Massey Ferguson agricultural tractors (37.5-170 HP), Perkins industrial engines (4-2000 kW), Toyota forklifts and warehouse trucks, HSC and Link Belt cranes (55-550 ton capacity), Kubota mini excavators, JLG aerial work platforms, Canycom crawler carriers, Ingersoll Rand compressors, and proprietary Traknus Genset products (9-2250 kVA). The product portfolio includes the Traknus S-Series as a newer genset sub-brand. These products are supported through 16 branch offices across Indonesia with comprehensive after-sales services including parts supply, maintenance, repair, and rental solutions through subsidiary PT Swadaya Harapan Nusantara (SHN).

Differentiator

Problem solved

Functional benefit

Products and services

• Massey Ferguson Tractors Agricultural tractors distributed exclusively by Traktor Nusantara in Indonesia since 1974, known as 'Red Tractors' (Merah Traktor), ranging from 37.5 to 170 HP including MF2600 Series, MF Global Series, MF 5M Series, and MF 8S Series, used in palm oil plantations, sugarcane, food crops, golf courses, and mining.
• Perkins Engines Industrial diesel and gas engines with power output ranging from 4 to 2,000 kW (5 to 2,600 hp) for power generation, construction, agriculture, material handling, marine, and power plant applications. Traktor Nusantara has been the exclusive Perkins distributor in Indonesia since 1976 and is also the exclusive distributor of Perkins gensets.
• Toyota Forklifts Market-leading material handling equipment including battery counterbalance forklifts (1.0–3.5 ton), reach trucks, engine-powered forklifts (1.0–24 ton, diesel/gasoline/LPG/battery), skid-steer loaders, and towing tractors equipped with Toyota's Active Stability System (SAS) for safety. Distributed exclusively in Indonesia since 1980.
• HSC Crawler Cranes Hydraulic crawler cranes manufactured by Sumitomo Heavy Industries Construction Cranes Co., Ltd. (Japan) with lifting capacity ranging from 55 to 550 tons for road construction, building construction, mining, and oil & gas industries. Distributed exclusively in Indonesia since 1981.
• Link Belt Mobile Cranes American-made mobile cranes including Rough Terrain Cranes (50–160 US tons), Telescopic Truck Cranes (40–110 US tons), Truck Terrain Cranes, and All Terrain Cranes for road construction, building construction, and mining. Distributed exclusively in Indonesia since 1981.
• Kubota Mini Excavators Japanese-made Mini Excavators (Minex) including U50-5S (5 Ton Class) and U30-6 (3 Ton Class) for plantations, urban construction, and various applications. Distributed exclusively in Indonesia since 2011.
• JLG Access Equipment Access equipment including articulating boom lifts (340AJ–1500AJP), telescopic boom lifts (400S–1350SJP), electric/hybrid boom lifts, scissor lifts, telehandlers (G5-18A to 8010H), and vertical lifts for various working height applications. Distributed exclusively in Indonesia since 2019.
• Canycom Crawler Carriers High-quality crawler carriers including S25A-LD (2,500 kg max payload), S25A-FS Fertilizer Spreader (650 kg capacity), and BE1601W series for agricultural applications with four-wheel drive and low center of gravity for stability on steep and uneven terrain. Distributed exclusively in Indonesia since 2012.
• BT & Raymond Warehouse Trucks Part of TICO (Toyota Industries Corporation), including order pickers, pallet movers, powered stackers, very narrow aisle trucks, and reach trucks with lifting capacity from 1 to 2.5 tons for warehouse and industrial material handling. Distributed exclusively in Indonesia since 2011.
• Traknus Genset Generator Sets (Gensets) manufactured since 1976 using Perkins Engines and Stamford Alternators, available in Open Type and Silent Type ranging from 9–2,250 kVA for mining, construction, telecommunications, and industrial power generation. Traktor Nusantara also operates the SHN Genset Centre providing testing up to 110% load capacity and installation for large-capacity gensets in high-rise buildings.
• Traknus S-Series Genset Newer genset product line introduced in 2021 featuring Open Type (9–1,000 kVA) with Perkins Engine and Traknus Alternator, and Silent Type (9–2,250 kVA) with high efficiency output and global-proven design, marked as a new brand of Traknus Genset with Traktor Nusantara as the exclusive Perkins Engine distributor in Indonesia.
• Ingersoll Rand Compressors Air compression systems including Oil-Free Compressors (37–300 kW), Oil-Flooded Rotary Air Compressors (R Series, M Series, Nirvana, UP5 Series, Next Generation R-Series), air dryers, and filters for various industrial applications. Distributed exclusively in Indonesia since 2017.
• Equipment Rental via PT Swadaya Harapan Nusantara (SHN) Rental services for forklifts, generators, tractors, and other heavy equipment offered through wholly-owned subsidiary PT Swadaya Harapan Nusantara (SHN), including genset testing up to 110% load capacity and installation services for large-capacity gensets in high-rise buildings via the SHN Genset Centre.
• Spare Parts Distribution and Parts Programs Sale of genuine/original spare parts for all distributed brands (Massey Ferguson, Toyota, Perkins, HSC, Link Belt, Kubota, JLG, Canycom, Ingersoll Rand, BT/Raymond) backed by a SAP-based Parts Management System with more than 65,000 items across national warehouses and branches, electronic parts catalog, online ordering, On Time In Full (OTIF) service, Tailor Made Program, Blanket Order Program, and Parts Package Program.
• After-Sales Service and Maintenance Contracts Comprehensive after-sales service programs including Delivery Service, Machine Inspection, Equipment Reconditioning, Service Contracts (Maintenance, Mechanic, Full Maintenance), Component Exchange, Field & Workshop Overhaul, On Call Service, Premium Overhaul for Gensets, and Oil Analysis. Supported by certified mechanics available on-site and 24/7 emergency service with On Time On Site (OTOS) and On Time Solution (OTIS) guarantees.

Quantifiable outcome

• Over 65,000 spare parts items available across national warehouses and branches
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PT Swadaya Harapan Nusantara (SHN)coreStrategic or Co-development PartnerSHN is the main subsidiary of PT Traktor Nusantara, established on March 23, 1983. Originally focused on assembly of Toyota forklifts and Massey Ferguson tractors, SHN shifted to equipment rental in 1999. SHN also serves as FG Wilson generator distributor and operates the Genset Centre providing genset testing (up to 110% load) and installation services for high-rise buildings. SHN implemented SAP in 2006.
• Massey Ferguson (AGCO Corporation)coreChannel Partner/ Reseller/ DistributorMassey Ferguson is an AGCO Corporation brand. TRAKNUS has been the exclusive distributor of Massey Ferguson agricultural tractors in Indonesia since 1974. Massey Ferguson tractors range from 37.5 to 170 HP and are widely known as 'Red Tractors' in Indonesia. Used in palm oil plantations, sugarcane, golf courses, mining, and more. Nearly 50 years of partnership.
• Perkins Engine CompanycoreChannel Partner/ Reseller/ DistributorTRAKNUS has been the exclusive distributor of Perkins industrial engines in Indonesia since 1976. Perkins engines are used in power generation, construction, agriculture, material handling, marine, and power sectors, ranging from 4 to 2000 kW. TRAKNUS has represented Perkins for over 40 years. TRAKNUS is also the exclusive distributor of Perkins gensets.
• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorTRAKNUS has been the exclusive distributor of Toyota forklifts, industrial equipment, and material handling products in Indonesia since 1980. Products include forklifts (1.0-24 ton, diesel/gasoline/LPG/battery), skid steer loaders, towing tractors, and BT & Raymond warehouse equipment. BT and Raymond are owned by TICO (Toyota Industries Corporation). Over 40 years of partnership.
• HSC Cranes (Sumitomo Heavy Industries)coreChannel Partner/ Reseller/ DistributorSumitomo Heavy Industries Construction Cranes Co., Ltd. (HSC Cranes) is a Japanese manufacturer of high-quality crawler cranes. TRAKNUS has been the exclusive distributor of HSC Cranes in Indonesia since 1981. Products range from 55 to 550 ton lifting capacity, used in road construction, building construction, mining, oil & gas.
• Link Belt CranescoreChannel Partner/ Reseller/ DistributorLink Belt is an American manufacturer of high-quality mobile cranes. TRAKNUS has been the exclusive distributor of Link Belt Mobile Cranes in Indonesia since 1981. Products include Rough Terrain, Telescopic Truck, Truck Terrain, and All Terrain cranes.
• Kubota CorporationcoreChannel Partner/ Reseller/ DistributorKubota is a Japanese company designing and manufacturing equipment for agriculture, construction, and other applications for over a century (founded 1890). TRAKNUS has been the exclusive distributor of Kubota Mini Excavators in Indonesia since 2011. Products include U50-5S (5-ton) and U30-6 (3-ton) mini excavators used in plantations, urban construction, and various applications.
• JLG IndustriescoreChannel Partner/ Reseller/ DistributorJLG is a leading access equipment supplier including aerial work platforms, boom lifts, scissor lifts, and telehandlers. TRAKNUS was appointed as the sole distributor of JLG products in Indonesia in 2019. Products include engine powered boom lifts, electric/hybrid boom lifts, scissor lifts, vertical lifts, and telehandlers.
• CanycomcoreChannel Partner/ Reseller/ DistributorCanycom is a Japanese manufacturer of high-quality crawler carriers designed for efficient and precise operation in agriculture. TRAKNUS was appointed as the exclusive distributor of Canycom crawler carriers in Indonesia in 2012. Products include S25A-LD, S25A-FS (fertilizer spreader), and BE1601W series crawlers with 4-wheel drive and low center of gravity for stability on steep and uneven terrain.
• Ingersoll RandcoreChannel Partner/ Reseller/ DistributorIngersoll Rand is a leading global provider of air compression systems and services. TRAKNUS was appointed as the exclusive distributor of Ingersoll Rand compressors in Indonesia in 2017. Products include oil-free compressors, oil-flooded rotary air compressors, air dryers, and filters for various industrial applications.
• BT & Raymond (TICO / Toyota Industries Corporation)coreChannel Partner/ Reseller/ DistributorBT and Raymond are brands under TICO (Toyota Industries Corporation). TRAKNUS was appointed as the exclusive distributor of BT and Raymond forklifts in Indonesia in 2011. Products include order pickers, pallet movers, powered stackers, very narrow aisle trucks, reach trucks, and powered pallet trucks designed for warehouse and industrial material handling.
• FG WilsonminorChannel Partner/ Reseller/ DistributorFG Wilson is a global generator brand. SHN (PT Swadaya Harapan Nusantara), TRAKNUS's subsidiary, was appointed as the distributor of FG Wilson generators in 2000. SHN also develops genset design and installation services related to electrical generators.
• SATU Indonesia (Astra Terpadu Untuk Indonesia)minorGTM or Marketing PartnerSATU Indonesia (Astra Terpadu Untuk Indonesia / Global Goals) is Astra International's community development initiative. TRAKNUS participates through the BAKTI NUSA program, contributing to education, health, environment, and income generating activities. Also supported vocational education through COS Panel grants.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global agricultural equipment manufacturer and parent of Massey Ferguson — TRAKNUS's longest-standing principal (since 1974). Relevant as upstream OEM and as a peer in the ag-equipment distribution ecosystem; comparable business model in tractor distribution and aftermarket support.
• JLG Industries: Global leader in aerial work platforms and telehandlers; TRAKNUS has been its sole Indonesian distributor since 2019. Comparable in product category (access equipment) and aftermarket service intensity.
• Toyota Industries Corporation: Parent of Toyota Material Handling and owner of BT/Raymond — TRAKNUS's exclusive forklift brands since 1980 and 2011 respectively. Global forklift and material-handling incumbent and the principal most critical to TRAKNUS's industrial segment revenue.
• Caterpillar Inc. Global heavy equipment and engine OEM and parent of Perkins. In Indonesia, Caterpillar products are distributed through United Tractors. Relevant as global incumbent setting benchmarks for dealer service standards and digital dealer capabilities.
• Perkins Engines Company: UK-based diesel engine manufacturer owned by Caterpillar; TRAKNUS has been its exclusive Indonesian distributor for engines and gensets since 1976. Most critical principal for the genset and power-generation franchise. Provides basis for power-solution revenue comparison.
• Kubota Corporation: Japanese manufacturer of tractors, mini excavators, and engines; TRAKNUS has been its exclusive Indonesian distributor for mini excavators since 2011. Global OEM peer with comparable agricultural and compact construction equipment product lines.

Direct peers

• United Tractors: Indonesia's largest heavy equipment distributor and a sister-company of TRAKNUS within the Astra International group. Distributes Komatsu, Caterpillar, UD Trucks, Scania and others across mining, construction, and forestry. Most directly comparable peer given overlapping customer base, country focus, and shared Astra lineage.
• Hexindo Adiperkasa: Indonesian heavy equipment distributor listed on IDX, distributing Hitachi, John Deere, and Bell Equipment. Directly comparable as a multi-brand industrial and construction equipment dealer serving the same Indonesian market and similar mining, plantation, and construction verticals.
• Intraco Penta: Indonesian heavy equipment and power systems distributor, exclusive dealer for Volvo CE, SDLG, Manitowoc, and others. Comparable in business model (multi-brand heavy equipment distribution), target verticals (mining, construction, forestry), and aftermarket service orientation.
• Andalan Multi Kencana: United Tractors subsidiary distributing Komatsu parts and providing heavy equipment undercarriage services in Indonesia. Comparable in parts distribution scale, service offering, and customer overlap with TRAKNUS's parts and service business. Management of TRAKNUS's President Director previously worked here.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/traknuscareer
• LinkedInlinkedin.com/company/traktornusantara

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traktor Nusantara