What InMocean does

InMocean is a family-owned, vertically integrated swimwear manufacturer and brand operator headquartered in the New York City Garment District. Founded in 1979 as the swimwear division of Gitano (later renamed Tahiti Apparel in 1989 and InMocean in 1999), the company designs, produces, and distributes swimwear for women, men, teens, and children across 15+ brands. The portfolio spans three categories: company-owned brands (Celebrity Pink, California Sunshine, Angel Beach, Allure, California Waves, Sandflower, IBIZA Ocean Club, Ocean Gear, Swim Time, Cole, Hot Coals, Aquatik DNA), heritage brands acquired from Warnaco in 2007 (Anne Cole, Cole of California, Catalina), and licensed brands (Hurley women's since 2019, Life Is Good, Justice). The Hurley exclusive manufacturing agreement and Andie Swim partnership (2018) extend its reach into performance and digitally native swimwear segments.

InMocean operates a fully vertical production model with a corporate-owned factory in Cambodia (opened 2005), a sourcing office in China (opened 2001), a U.S. sewing operation, and an in-house design studio (Bay Design Group, Anaheim, opened 2018). Its business model combines B2B wholesale and private-label manufacturing for leading retailers, licensing royalties from its brand IP portfolio, and a direct-to-consumer e-commerce division launched in 2014. Go-to-market is sales-led through retailer relationships and trade shows, supplemented by global design expeditions for trend research. Sustainability initiatives include recycled-fabric swimwear (since 2010), UPF50 children's lines, and participation in Cambodian and Vietnamese responsible sourcing improvement programs.

Revenue is not publicly disclosed and the company is private with no external funding rounds. Strategic direction has trended toward channel diversification (DTC launch, Andie partnership) and product premiumization (sustainability, performance via Hurley), while maintaining its core B2B wholesale manufacturing base. No AI/ML, software, or digital platform capabilities are disclosed; the business remains fundamentally a physical goods manufacturer and brand licensor.

Name

InMocean

Legal name

In Mocean Group, LLC

Website

https://inmocean.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

InMocean is a family-owned, vertically integrated swimwear manufacturer and brand portfolio operator founded in 1979 and headquartered in NYC. It manages 15+ owned, acquired, and licensed swimwear brands across women, men, teens, and children, serving major retailers, licensing partners, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Swimwear Manufacturing

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Swimwear (Children) (CRAAAHAG)

Keywords

• Swimwear manufacturing
• Private label apparel
• Licensed fashion brands
• Vertical apparel production
• Heritage swimwear brands

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Swimwear Manufacturing: Manufacturing swimwear products for their own brand portfolio and private label partners
2. Licensing Royalties: Managing a portfolio of heritage swimwear brands including Anne Cole, Cole of California, Catalina, and others that generate licensing revenue
3. Private Label Manufacturing: Producing exclusive private label swimwear for retail partners
4. Direct-to-Consumer E-commerce: Direct-to-consumer sales through their e-commerce division launched in 2014

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

InMocean is a vertically integrated swimwear manufacturer that designs, produces, and distributes swimwear for women, men, teens, and children. The company manages a portfolio of 15+ owned, acquired, and licensed swimwear brands, produces exclusive private label swimwear for retail partners, and generates licensing royalties on heritage brand names such as Anne Cole, Cole of California, and Catalina.

Product overview

InMocean is a leading swimwear manufacturer operating as a fully vertical business that handles design, production, and distribution. The company manages a portfolio of more than 15 swimwear brands spanning women's, men's, teens', and children's categories. The portfolio includes company-owned brands (Aquatik DNA, Hot Coals, Cole, Swim Time, Ocean Gear, IBIZA Ocean Club, Sandflower, California Waves, Allure, California Sunshine), acquired heritage brands (Anne Cole, Cole of California, Catalina), and licensed brands (Celebrity Pink, Life Is Good, Hurley, Justice). InMocean also offers private-label manufacturing partnerships with retailers. The company operates sustainability initiatives including recycled materials and U.S.-based production facilities, with headquarters in New York City and design offices in California and overseas.

Differentiator

Problem solved

Functional benefit

Brands

• Celebrity Pink: Teens and young women's swimwear collection founded in the philosophy of 'The Positivity of Pink', offering on-trend style in quality fabrics and cuts.
• Catalina
• Anne Cole
• Life Is Good
• Hurley
• California Sunshine
• Angel Beach
• Cole of California
• Allure
• California Waves
• Sandflower
• IBIZA Ocean Club
• Ocean Gear
• Swim Time
• Cole
• Hot Coals
• Aquatik DNA

Products and services

• Hurley Women's Swimwear Performance swimwear for women born from Southern California beach culture, designed for surfing and water activities with sustainable production; manufactured by InMocean for Hurley under license.
• Celebrity Pink Teen and young women's swimwear collection offering on-trend style in quality fabrics and cuts in sizes S-XXL.
• Catalina Heritage women's swimwear brand founded in 1907, formerly the Miss America pageant swimsuit sponsor, offering classically gorgeous designs from elegant to contemporary chic in sizes XS-XXL.
• Anne Cole Women's and plus-size swimwear brand named after Anne Cole, the inventor of the original tankini, offering comfortably flattering, ageless designs that embrace curves with confidence.
• Life Is Good Active women's swimwear designed for warm weather with expert fitting, protective wear, and expressive style in sizes S-L.
• Cole of California Historic swimwear brand founded by Fred Cole in Hollywood's Golden Age, known for the 'Scandal Suit' that broke $1 million in sales in 1964, offering sporty, youthful women's styles.
• California Sunshine Women's swimwear offering super-flattering cuts with superior comfort in fun, vibrant, and functional styles.
• Angel Beach Children's swimwear with UPF50 sun protection blocking 98% of harmful UVA rays, in lightweight, breathable, quick-drying fabric for ages 4-16.
• Justice Tween girls' swimwear brand offering bikinis, tankinis, one-pieces, and cover-ups for poolside to swim team.
• Allure Plus-size women's swimwear with sexy, flattering designs that embrace curves and inspire confidence, offering on-trend separates.
• California Waves Young women's swimwear with colorful, stylish designs suited for high-energy lifestyles.
• Sandflower Eco-friendly women's swimwear made from 100% recycled materials with contemporary, flirtatious, colorful designs.
• IBIZA Ocean Club Contemporary, refined men's swimwear with an elevated attitude at a value price point.
• Ocean Gear Family swimwear line for men, women, and children pairing colorful, contemporary flair with value pricing.
• Swim Time Children's swimwear offering quality-crafted, colorful swim diapers and sets for girls and boys with functionality and style.
• Cole Men's swimwear line with sophisticated poolside and beachside favorites featuring stylish accents and special details.
• Hot Coals Fun, youthful men's swimwear with colorful and vivid styles.
• Aquatik DNA Modern, athletic men's swimwear designed for swimmers, featuring expertly made designs with contemporary styling.
• Private Label Swimwear Manufacturing Contract manufacturing of exclusive private label swimwear for retail partners, with full design, development, and production support.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HurleycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019InMocean became the exclusive manufacturer of Hurley women's swimwear in 2019, leveraging their vertical manufacturing capabilities
• Andie SwimcoreStrategic or Co-development Partner · 1 January 2018Strategic partnership with direct-to-consumer swimwear brand Andie Swim, announced in 2018
• GitanominorStrategic or Co-development PartnerHistorical partnership from 1979 when owners launched a swimwear division of Gitano as their first foray into the industry
• Retailers and Licensing PartnerscoreChannel Partner/ Reseller/ DistributorOngoing partnerships with retailers and licensing partners to shape the future of swimwear dynamically and sustainably
• Cambodian and Vietnam Improvement ProgramsminorStrategic or Co-development PartnerSupport for responsible sourcing through Cambodian and Vietnam Improvement Programs for safe sourcing practices

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Delta Galil Industries: Israel-based global apparel manufacturer with a large swimwear and intimates business, operating private-label and licensed brand manufacturing for retailers worldwide—directly comparable to InMocean's vertical swimwear manufacturing and private-label model.
• TYR Sport: U.S.-based performance swimwear and triathlon apparel brand and manufacturer with both owned-brand and competitive swim offerings—closely aligned with InMocean's performance-oriented Hurley swimwear line and broader swimwear manufacturing.
• Speedo (Pentland Group): Iconic global swimwear brand owned by Pentland Group, manufacturing and distributing performance and lifestyle swimwear across all demographics—directly comparable to InMocean's heritage brand portfolio and performance swim positioning.
• Arena (adidas-owned): Global competitive and performance swimwear brand operating across competition, training, and beach swimwear categories—a direct peer in branded swimwear manufacturing with similar wholesale and licensing channels.
• Andie Swim: DTC women's swimwear brand and existing InMocean strategic partner (since 2018)—comparable as a peer brand leveraging InMocean's manufacturing, while also competing with InMocean's own DTC women's swimwear offerings.
• Roxy (Boardriders): Women's surf- and swimwear brand within the Boardriders portfolio (Quiksilver, Billabong), covering performance and lifestyle swim—comparable to InMocean's Hurley and broader women's swimwear portfolio across age groups.

Emerging players

• Cupshe: DTC-native women's swimwear brand with strong digital and direct-to-consumer growth—comparable to InMocean's DTC e-commerce efforts and women's swimwear assortment, and a meaningful competitive threat on price and digital experience.
• Summersalt: Digitally native women's swimwear and travelwear brand focused on fit and sustainability—directly comparable to InMocean's DTC swimwear and Sandflower recycled-material positioning, representing the new generation of swimwear competitors.

Broad incumbents

• PVH Corp. Large apparel conglomerate owning Calvin Klein and Tommy Hilfiger, including licensed swimwear lines—comparable as a broader incumbent with swimwear offerings and retailer relationships that overlap with InMocean's wholesale channels.
• Hanesbrands: Large global apparel manufacturer with intimate apparel, activewear, and licensed swim categories—comparable as an incumbent apparel manufacturer with vertically integrated production, retailer private-label relationships, and brand licensing expertise similar to InMocean's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inmocean

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMocean