PDP Global

What PDP Global does

PDP Global (legal entity PDP, Inc.), founded in 1978 and headquartered at 13710 Struthers Road, Colorado Springs, Colorado, is a private C corporation that markets the Professional DynaMetric Programs people management system. The product surface centers on three registered behavioral assessment modules: ProScan, a 60-question survey measuring four cornerstone traits (Dominance, Extroversion, Pace, Conformity) plus logic, energy styles, and stress dynametrics across three perspectives (Natural Self, Priority Environments, Predictor Self); JobScan, which derives Job Models from high-performer ProScan data and matches applicants on a 0–100 scale with behavioral interview guides; and TeamScan, which profiles team culture and group dynamics. The PDPWorks web platform aggregates survey distribution, report generation, and ATS/HRIS integration through ProScan Invitation, Survey Completion Webhook, and Survey Results APIs (available to Platinum and Enterprise accounts), and is offered in eight sender and 14 invitee languages.

Revenue is generated through tiered recurring subscription account plans (Gold pay-as-you-go, Platinum annual, Enterprise multi-year), certification course revenue (PDP Professional, ProScan Mentor, Hiring Manager, Survey Sender), PowerApp Workshop fees, consulting services (executive coaching, speaking, recruiting, team building), and API licensing. PDP distributes almost entirely through a global channel of licensed Representatives who undergo four-day certification at headquarters, retain 70% commissions on multi-year 5-year renewable contracts, and can sub-license Licensed Associates, with direct sales routed through website-driven demo and quote requests. Customers include transportation (Rose Chauffeured), manufacturing (Motor Products/Allied Motion, Wilbert Plastics), law enforcement (El Paso County Sheriff's Office), call centers, automotive (#1 Cochran, Bill Jacobs), healthcare (Health Plan One, Cure 4 The Kids), and non-profits (One Collective), spanning hundreds of organizations in 23+ countries with reference outcomes ranging from 25–91.5% turnover reductions to a $256,000 ROI over 16 months.

Name

PDP Global

Legal name

PDP, Inc.

Website

https://pdpglobal.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

PDP Global, founded in 1978 and headquartered in Colorado Springs, provides a behavioral-assessment people management system (ProScan, JobScan, TeamScan) and supporting PDPWorks web platform, distributed globally through licensed Representatives to HR, executive, and consultant buyers.

Ownership category

akta.pro rank

Product category

Talent Management and Behavioral Assessment Software

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Behavioral assessments
• Talent management software
• Precision hiring tools
• Team dynamics measurement
• People management system

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses (Account Plans): PDP offers account plans ranging from Gold to Enterprise Solution levels with annual or multi-year contracts. Plans include access to the PDPworks platform, survey processing, and reporting capabilities. Residual income generated year after year from renewals.
2. Certification Training: Revenue from certifying individuals and organizations on the PDP Management System. Includes PDP Professional Certification (2-day course), ProScan Mentoring Certification (1-day course), Hiring Manager Certification, and Survey Sender Certification.
3. Workshops and Training: PowerApp Workshops delivered in classroom settings or virtually. Workshop titles include Understanding Personal Strengths, Improving Management Results, Developing Effective Communication Skills, Attracting and Hiring the Best, Strengthening Leadership Performance, Building High Performance Teams, and Breakthrough Strategies for Sales Performance.
4. Consulting Services: PDP Representatives provide consulting services including executive coaching, speaking engagements (keynote, annual conference), team building, and recruiting services.
5. API Licensing: Licensed PDP Client APIs available for Platinum and Enterprise Solution accounts, providing access to ProScan reports, basic traits, priority values, and JobScan applicant data via programmatic interfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PDP Global offers a people management system comprising three behavioral assessment products (ProScan for individual traits, JobScan for job modeling and applicant matching, TeamScan for team dynamics), delivered through the PDPworks web application and Licensed Client APIs. The system enables precision hiring, performance retention, team communication, and leadership development for organizations, supplemented by certification training programs, PowerApp workshops, and consulting services delivered through a global network of licensed PDP Representatives.

Product overview

PDP Global offers a comprehensive people management system called the PDP Management System, consisting of core behavioral assessment products (ProScan, JobScan, TeamScan), a centralized web platform (PDPWorks), and professional certification programs. ProScan is the foundational behavioral assessment measuring individual traits and motivators. JobScan uses ProScan data from top performers to create job models for precision hiring with applicant matching. TeamScan analyzes team dynamics and culture. PDPWorks serves as the web application hub for survey distribution, report generation, and system integrations. PowerApp Workshops provide classroom and virtual training, while eCampus offers online certification courses. The system is delivered through certified PDP Representatives and licensed client accounts with tiered plans (Gold, Silver, Platinum/Enterprise).

Differentiator

Problem solved

Functional benefit

Brands

• ProScan: Behavioral assessment survey that measures individual traits including dominance, extroversion, pace, and conformity along with additional dynametrics for personal profiling.
• JobScan
• TeamScan
• PDPworks
• PowerApp Workshops
• eCampus

Products and services

• ProScan

Quantifiable outcome

• Reduce turnover by 25-91.5% (specific results: 25-35%, 44%, 91.5% reduction)
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• PDP RepresentativescoreChannel Partner/ Reseller/ DistributorPDP Representatives are licensed independent contractors who market, sell, and service client accounts globally. They receive annual training on data confidentiality and PDP applications. Representatives can sub-license Licensed Associates to expand their network. The partnership offers residual income, open territory, low startup costs, marketing resources, and annual conferences. Term is 5 years with 5-year renewals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Predictive Index: The Predictive Index is a direct competitor offering behavioral assessment software for hiring and talent optimization. PDP itself publishes a comparison page against PI, underscoring direct head-to-head competition in the same product category serving HR professionals and business executives.
• Wiley (Everything DiSC): Everything DiSC by Wiley is a direct competitor in the behavioral assessment market, offering personality-based products for workplace communication, leadership, and sales. PDP maintains a dedicated comparison page versus DiSC, confirming direct product overlap and competitive positioning.
• Hogan Assessments: Hogan Assessments is a direct competitor providing personality assessments for employee selection, leadership development, and team effectiveness. Both companies target HR professionals, executives, and coaches with validated psychometric instruments for similar use cases.
• The Myers-Briggs Company: The Myers-Briggs Company offers the MBTI assessment and related personality instruments for individual development, team building, and leadership. Both PDP and MBTI serve the same HR consulting, executive coaching, and team dynamics markets with self-report psychometric tools.

Broad incumbents

• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a well-established talent assessment used for employee engagement, performance management, and leadership development. It operates as a broader incumbent in the talent assessment space with significantly greater market presence and brand recognition than PDP.
• SHL: SHL is a broad incumbent in talent assessment offering behavioral, cognitive, and skills-based assessments used in hiring and development. While SHL's portfolio extends well beyond behavioral assessments, it competes with PDP in precision hiring for large enterprises and global clients.
• Aon Assessment Solutions: Aon's Assessment Solutions division provides talent assessment tools for selection, leadership development, and succession planning as part of its broader HR consulting portfolio. It competes with PDP in enterprise behavioral assessment engagements and integrates assessments into larger consulting offerings.
• PSI (Talent Management): PSI operates a broad talent management and assessment portfolio serving enterprise and government clients globally. Following its acquisition of the Criterion Partnership, PSI offers assessment solutions that overlap with PDP's behavioral assessment and certification-based services.

Emerging players

• Harver: Harver is an emerging AI-driven talent assessment and hiring platform that combines behavioral assessments with automation and predictive analytics. It represents a newer category of assessment provider that intersects with PDP's hiring-focused JobScan offering, with stronger technology positioning.
• Pymetrics: Pymetrics uses neuroscience-based AI assessments to match candidates to roles and predict job performance, positioning as an alternative to traditional self-report behavioral surveys like ProScan. It represents the AI-augmented category of assessment providers gaining traction with enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pdpglobal
• Facebookfacebook.com/PDPglobal
• LinkedInlinkedin.com/company/1583642/admin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDP Global